“A study on attributes that impact the student’s decision to get admission

into management colleges.”

CHAPTER 1: INTRODUCTION

1.1) INDUSTRY PROFILE: EDUCATION SECTOR

The Education sector gives education from preschool through to postgraduate courses
and other education instructors like music and driving schools, however excludes
childcare administrators and student accommodation services. Consumers are the key
clients of education service provide, and pick among private and public providers. Global
students give a expert market to education administrations.

Education in its broadest, general sense is the methods through which the habits and aims
of a group of individuals lives on starting with one generation then onto the next.
Generally, it happens through any experience that formatively affects the way one thinks,
feels, or acts. In its narrow, specialized sense, education is the proper procedure by which
society intentionally transmits its amassed information, abilities, customs and qualities
starting with one generation then onto the next, e.g., guidance in schools and colleges.

The Educational Services Industry is comprised of institutions that provide instruction

and training on a wide variety of subjects. These institutions, including schools, colleges,
and universities and training centers, are either privately or publicly owned. The Private
institutions may be further classified as "for-profit" or "not-for-profit" institutions.

The industry of education is expanding quickly and its numerous organizations are
excited for new talents, including experienced experts and energetic people simply
entering the workforce. The private sector is assisting with transforming education at all
levels, from Pre-K to post-secondary. Just with a consistent supply of new experts will
the pace of innovation stay strong. Education industry is booming over the world. The
industry creates enormous revenue and employment opportunities. The income from
higher education alone in the US is worth over $400 billion. There is enormous
development potential for this industry in quickly developing economies like India and
China. The literacy rate in these nations is still below 60%.

1.1.1) GLOBAL EDUCATION SECTOR:-

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into management colleges.”

The report analyzes the unique features of various regions which have contributed
significantly to the “Global Education Sector” with a special specialize in the possible
opportunities for the private players. The markets which contribute to the worldwide
education sector include Ireland, EU and Asia-Pacific and also countries coved under
these regions. The report also highlights the emerging market which features a huge
potential to develop the education industry. The report also discusses the contribution of
technology, recent trends and active players within the market. The report has also
covered future forecast of education industry in several parts of the planet.

Education industry is one among the fastest developing sector worldwide, generating
large scale revenues and employment. There are major changes occurred in recent past
within the structure and education technology driven by foreign education demand, e-
learning and test preparation market. With the effect of globalization, the demand for
better education has increased, largely through increased private participation. E-
education market may be a burgeoning segment with high growth potential within the
industry. In 2007-08, US constituted 60% of the worldwide market and Europe accounted
for 15% market. In spite of the worldwide economic downturn the amount of scholars
getting to abroad for studies rising globally. The global education industry has
experienced a rapid climb rate supported by rising awareness in developing countries
(especially India & China).

Australia has developed an efficient and efficient education system. Almost one million
students enrolled in higher education in 2007, with an increase of almost 4.7% from the
level in 2006. In Japan continuing education schemes are most on demand thanks to
rapidly aging population and offering opportunities for U.S. extension colleges and
universities. Indonesia is considered one among the main markets for US educational
institutes. There is increased demand within the private education market at the
secondary and even primary education level in Korea. English may be a very fashionable
language for Belgian citizens, ESL courses features a bright future thanks to its rising
demand in adults and youngsters group.

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into management colleges.”

In India, private sector features a strong hold in education industry ranging from pre-
schools to universities, formal IES accounts for nearly US$~ billion, non-formal IES
US$~billion and together almost US$~ billion in 2009.

The report analyzes the unique features of various regions which have contributed
significantly to the “Global Education Sector” with a special specialize in the possible
opportunities for the private players. The markets which contribute to the worldwide
education sector include Ireland, EU and Asia-Pacific and also countries coved under
these regions. The report also highlights the emerging market which features a huge
potential to develop the education industry. The report also discusses the contribution of
technology, recent trends and active players within the market. The report has also
covered future forecast of education industry in several parts of the planet.

1.1.2) EDUCATION SECTOR IN INDIA:-

India holds a crucial place within the global education industry. India has one among the
most important networks of upper education institutions within the world. However,
there's still tons of potential for further development within the education system.
Moreover, the aim of the government to boost its current gross enrolment ratio to 30 per
cent by 2020 also will boost the expansion of the space education in India.

Market Size:

India has the world’s largest population of about 500 million within the age group of 5-24
years and this provides an excellent opportunity for the education sector. The education
sector in India is estimated at US$ 91.7 billion in FY18 and is predicted to succeed in
US$ 101.1 billion in FY19.

Number of schools and universities in India reached 39,931 and 993, respectively in
2018-19. India had 37.4 million students enrolled in education in 2018-19. Gross
Enrolment Ratio in education reached 26.3 per cent in 2018-19.

The country has become the second largest marketplace for e-learning after the US. The
sector is predicted to succeed in US$ 1.96 billion by 2021 with around 9.5 million users.

Recent developments:

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into management colleges.”

 The total amount of Foreign Direct Investment (FDI) inflow into the education
sector in India stood at US$ 3 billion from April 2000 to December 2019,
according to data released by Department for Promotion of Industry and Internal
Trade (DPIIT).
 The education and training sector in India has witnessed some major investments
and developments in the recent past. Some of them are:
 In January 2020, Harappa Education raised an undisclosed amount from James
Murdoch-led Lupa Systems in a funding round.
 In February 2020, Unacademy has raised a US$ 110-million Series E round from
Facebook and General Atlantic.
 In August 2019, Maharashtra International Education Board (MIEB) has signed a
collaboration agreement with Google for Education in India.
 In October 2019, IIT Madras reached agreement with ExxonMobil Research and
Engineering Company (EMRE) for research on Energy and Biofuels.
 In July 2019, Qatar sovereign fund led an investment round of US$ 150 million in
Byju's.
 As of March 2019, the Government of India is taking the initiative to encourage
colleges to offer online courses in rural areas to ensure education for all.
 As of March 2019, there are 66 million internet subscribers in India in age bracket
of 5 to 11 years.
 In August 2019, Vision Digital has launched a course with the goal to bring
digital education to 1 lakh students in upcoming years, this course will equip the
youth with digital and analytical skills.
 Indian education sector witnessed 18 merger and acquisition deals worth US$ 49
million in 2017.
 Of all the startups in India, 3,500 are catering to the education space. These
startups received on the brink of US$ 700 million funding in 2018.
 The Ministry of Human Resource Development, Government of India is also
planning to raise around Rs 1 lakh crore (US$ 15.52 billion) from private
companies and high net worth individuals to finance improvement of education
infrastructure within the country.

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into management colleges.”

 India has signed a loan agreement with World Bank under 'Skills Acquisition and
Knowledge Awareness for Livelihood Promotion' (SANKALP) Project to
enhance institutional mechanisms for skills development.
 Singapore is going to open its first skill development center in Assam, which will
provide vocational training to youth in the region.

Government Initiatives:-

 Some of the major initiatives taken by the government of India are:

 According to the Union Budget 2020-21, government allocated Rs 59,845 crore
(US$ 8.56 billion) for Department of School Education and Literacy.
 Revitalizing Infrastructure and Systems in Education (RISE) by 2022 was
announced and in Union Budget 2020-21 an outlay of Rs 3,000 crore (US$
429.55 million) was proposed.
 Under Union Budget 2020-21, government proposed apprenticeship embedded
degree/diploma courses by March 2021 in about 150 higher educational
institutions.
 In November 2019, the India Design Council (IDC) launched the Chartered
Designs of India (CDI) and the Design Education Quality Mark (DEQM).
 In October 2019, the Ministry of Skill Development and Entrepreneurship
(MSDE) signed an agreement with the Indian Institute of Management (IIM)
Bangalore for introducing a two-year fellowship program Mahatma Gandhi
National Fellowship (MGNF) program.
 In October 2019, NCERT added in curriculum that for pre- school teaching will
be in Mother tongue and no homework for them.
 As on February 2020, 254,897 training centers are registered in India and around
2 crore candidates have completed training under the Pradhan Mantri Gramin
Digital Saksharta Abhiyan (PMGDISHA).
 The Government has allocated the expenditure budget for higher education Rs
38,317 crore (US$ 5.4 billion) and for school education and literacy of Rs 56,536
crore (US$ 8.08 billion).

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into management colleges.”

 Government provided Rs 400 crore (US$ 51.23 million) for ‘World Class
Institutions’ for FY 2019-20.
 Government promoted new scheme ‘Study in India’ to bring foreign students to
higher educational institutions.
 In August 2018, Government of India launched the second phase of ‘Unnat
Bharat Abhiyan’ which aims to link higher educational institutions in the country
with at least five villages. The scheme covers 750 such institutions.
 The allocation for school education under the Union Budget 2018-19 is expected
to increase by 14 per cent, to focus on accelerating existing schemes and quality
improvement.

In order to boost the Skill India Mission, two new schemes, Skills Acquisition and
Knowledge Awareness for Livelihood Promotion (SANKALP) and Skill Strengthening
for Industrial Value Enhancement (STRIVE), have been approved by the cupboard
Committee on Economic Affairs (CCEA), Government of India, with an outlay of Rs
6,655 crore (US$ 1.02 billion) and can be supported by the planet Bank.

The Ek Bharat Shreshtha Bharat (EBSB) campaign is undertaken by Ministry of Human

Resource Development to increase engagement between states, union territories, central
ministries, educational institutions and general public.

Prime Minister Mr Narendra Modi launched the Skill India initiative – ‘Kaushal Bharat,
Kushal Bharat’. Under this initiative, the govt has set itself a target of coaching 400
million citizens by 2022 that might enable them to seek out jobs. The initiatives launched
include various programmes like: Pradhan Mantri Kaushal Vikas Yojana (PMKVY),
National Policy for Skill Development and Entrepreneurship 2015, Skill Loan scheme,
and therefore the National Skill Development Mission.

Government Achievements:-

Following are the achievements of the government in the past four years:

 Central Board of Secondary Education (CBSE) introduced artificial intelligence

as a subject in class ninth from the session 2019-20.

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into management colleges.”

 In August 2019, Maharashtra International Education Board (MIEB) has signed a

collaboration agreement with Google for Education in India.
 Under the mid-day meal scheme initiated by the Government of India, about 95
million students of around 1.14 million schools enjoy fresh meal every day.
 The Government has laid foundation of 141 universities and 7 IITs in the past
four years.
 With an aim of promoting innovation and entrepreneurship among secondary
school students in the country NITI Aayog, Government of India has launched the
Atal Innovation Mission (AIM). In June 2018, 3,000 additional Atal Tinkering
Labs were approved, taking the entire number of labs to 5,441.

Future of Education Sector in India:-

In 2030, it's estimated that India’s education will:

 The combination training method, that involves online learning and games, is
expected to grow by up to 38 per cent in the next 2-4 years.
 In private equity and venture capital funding, education industries companies to
attract US$ 500 million by end of 2019.
 Adopt transformative and innovative approaches in Higher education.
 Have an augmented Gross Enrolment Ratio (GER) of 50 per cent
 Reduce state-wise, gender based and social disparity in GER to 5 per cent.
 Emerge as a single largest provider of global talent, with one in four graduates in
the world being a product of the Indian higher education system.
 Be among the top five countries in the world in terms of research output with an
annual R&D spent of US$ 140 billion.
 Have more than 20 universities among the global top 200.
 Various government initiatives are being adopted to boost the growth of distance
education market, besides focusing on new education techniques, such as E-
learning and M-learning.

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into management colleges.”

Education sector has seen a number of reforms and improved financial outlays in recent
years that would possibly transform the country into a knowledge haven. With human
resource increasingly gaining significance within the overall development of the country,
development of education infrastructure is predicted to stay the key focus within the
current decade. In this scenario, infrastructure investment within the education sector is
probably going to ascertain a substantial increase within the current decade

Moreover, availability of English-speaking tech-educated talent, democratic governance

and a robust legal and property protection framework are enablers for world class
development, as per Mr Amit Phadnis, President-Engineering and Site Leader for Cisco
(India).

The Government of India has taken several steps including opening of IIT’s and IIM’s in
new locations also as allocating educational grants for research scholars in most
government institutions. Furthermore, with online modes of education getting used by
several educational organizations, the upper education sector in India is about for a few
major changes and developments within the years to come.

1.1.3) PORTER’S FIVE FORCES ANALYSIS OF EDUCATION SECTOR:-

Bargaining Power of Bargaining Power of

Buyers Suppliers
Rivalry among Competitors
Threats of New Threats of Substitutes
Entrants

Higher Educators have more varied challenges than perhaps the other field. You have
enormous client service issues, administrative challenges, budget challenges, etc. Day to
day crisis management gives you little time to believe the large picture – and once you
do, focusing the conversation on workable solutions usually entails negotiations across

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into management colleges.”

departments and lines of authority. Here’s a tool to help: illustrative samples of a number
of the problems educators face, organized consistent with the Five Forces model.

Michael Porter’s Five Forces Analysis tool may be a way of watching the challenges a
business has got to address by grouping them into five buckets: Suppliers, Buyers,
Competitors, the Threat of Substitution, and the Threat of New Entry.

These specific forces working on an enterprise are always evolving, and clearly differ for
each business. Here are our thoughts to get you started:

Bargaining power of Suppliers:

Although, as a teacher, you're not necessarily familiar with thinking of it this manner ,
your “supply” is teachers and infrastructure. And both of these impact your pedagogical
choices. For example, if you’re thinking of shifting to a stress on STEM courses to satisfy
the growing demand, steel oneself against a rise in salary costs. According to the Bureau
of Labor Statistics National Compensation Survey, the average post-secondary STEM
teaching salary is $85,827, while the average humanities salary will run a relatively cheap
$78,134 (Law professors account for the bump up to $78,000. Without them that average
is $71,123 – $14,000 cheaper than STEM per position!)

And what about infrastructure: Let’s say you’re ramping up lab sciences. They’re
attractive, but have an enormous impact on facilities. So you think that , great, I’ll go ask
development about funding a replacement science building. While you’re there, ask them
about tacking on an endowment to support new facilities future – not just through the
building phase. It’s exciting when the large name goes abreast of the shiny building, but
the heat’s need to get purchased and therefore the roof won’t last forever. Physical plant
demands reduce your salary budget, weakening your ability to draw in and keep top
teaching talent.

Bargaining power of Buyers:

Educators have globalized the scholar pool within the past decade, and while the influx of
foreign students and their beautiful, beautiful full-tuition-plus-fees contributions have
lifted rock bottom line, there are clouds thereon horizon: cuts in Saudi and Brazilian

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into management colleges.”

scholarship support caused applications from those nations to plunge, and therefore the
softening of the Chinese economy, the rise in domestic institutions, and political
antipathy toward the west are exposure in lower Chinese application statistics. Price
pressure is international, and students are buying value– commentary is bubbling up in
student blogs that price may be a consideration.

Rivalry among Competitors:

Domestically you also may be feeling competitive pressure. According to the National
Center for Educational Statistics, the amount of 4-year postsecondary public and personal
4-year institutions has jumped from 1,957 in 1981 to three ,026 in 2013 – a 54% increase.
Meanwhile the NCES predicts an increase within the overall number of scholars of only
16.8% between 2016 and 2025. That spells more schools competing for fewer students,
more schools in consideration, because of the Common App, and more students buying
value.

Threat of Substitution:

Students are increasingly approaching education during a consumer frame of mind. That
translates into grade inflation, greater accommodation of special needs, and a ‘shopper’
mentality that has loosened the grip of the 4-year tradition. The NCES study on the
Persistence and Attainment of Postsecondary Degrees shows a rise in ‘mixed menu’
education. The four-year degree is now interspersed with gap years, 2-year programs,
online courses, summer courses, and life experience. All of those competitive options are
driven by the rise in traditional tuition, the rise in student debt, the decrease in ROI, and
therefore the pressures on universities to adapt to accommodate an ever-widening
variance in student needs. There is also more interruption to the normal track among
Latinos, a growing market that educators got to keep an eye fixed on. If you’re a standard
four-year institution, you’re likely to ascertain fewer “straight-thru-in-8” students, more
transfers, and more chaos. Might want to raise the admin budget within the admissions
office.

Threat of New Entry:

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into management colleges.”

Are you up on “Stackable” credentials – certificates, EMBAs, associate degrees? They’re

getting more popular as employer-sponsored on the work training goes the way of the
dodo bird and therefore the pension fund. Employees now expect to be lifelong job
switchers, with continual retraining falling on their own shoulders. That’s ratcheting up
the marketplace for credentials acquired for employment switch or upgrade. These
‘stackable’ credentials are a key component of ‘as-needed’ thinking in education, and a
contributor to the concept of student-as-consumer. Prepare thyself.

1.1.4) PESTEL ANALYSIS OF EDUCATION SECTOR:-

In a complex world of constant change, where knowledge becomes obsolete every few
years, education cannot be something that one acquires during youth to serve for a whole
lifetime. Rather, education must specialize in instilling the power to continue learning
throughout life. Fortunately, the information-technology revolution is creating a
replacement sort of electronic, interactive education that ought to blossom into a lifelong
learning system that permits almost anyone to find out almost anything from anywhere at
any time.

“Education is of great intrinsic importance with assessing inequalities of opportunity. It is

also important determinant of individual’s income, health (and that of their children) and
capacity to interact and communicate with others. Inequality in education thus contributes
to inequality in other important dimensions of well being. Measuring inequality in
education is not an easy task”. (World Bank – Equity and Development, World
Development Report 2006) The above statement makes clear the importance of education
in several aspects of development of a private . We are within the era of data society and
knowledge economy. Education has become the foremost important event of the
individual and national development in terms of social and economic aspects. Even
before GATS application, it's become a world event. On this background it might be
worth reviewing the Indian scenario of education and its benefits getting to the various
sections of the society and therefore the gaps.

The key technology in future education is interactive multimedia–a powerful combination

of earlier technologies that constitutes a unprecedented advance within the capability of
machines to help the tutorial process. Interactive multimedia combines hardware ,
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into management colleges.”

software, and peripheral equipment to supply an upscale mixture of text, graphics, sound,
animation, full-motion video, data, and other information. Although multimedia has been
technically feasible for several years, only recently has it become a serious focus for
commercial development.

Political factor:

The government has experienced variety of criticisms from its parliamentary opponents.
It also looks as if relations between the central and state governments will remain
strained. In August 2004 the BBC reported that ministers from five BJP-run states walked
out of a gathering called by the govt to plan a replacement national education policy.51
But they also stemmed from a widespread recognition that India’s education system fails
large numbers of its children , either because education isn't available or because it
doesn't provide students with relevant skills. The Common Minimum Program represents
a welcome plan to reassert the normal vision of education in India, concentrating on
access, quality and secularism. But while these aims have remained largely unchanged
since Nehru’s era, it remains to be seen whether the present government can become the
primary administration to confront and manage the balance between excellence and
equity.

Economical factor:

In India from lower to higher class study is free. However there are several private
schools and colleges are charged higher price. So education in India is more up to upper
crust people. Meanwhile government also tries to form education free for everybody . But
thanks to lack of awareness and other factor like society and money. The literacy rate isn't
increasing because it is to be increased. Mr Kapil Sibbal HR minister of India comes with
several new concepts which are likely to be used. Also provide mid-day meals and a
number of other others program to draw in or increase literacy rate in India. However
thanks to low economic conditions people cannot afford education in India.

Social factor:

In India social factor is one among the foremost important factor because it may be a very
big country and its society is split into several cultures which also effect education in

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India. But now each day everyone knows the importance of education hence they wish to
study instead of other things. In India about 2600000 people are graduates and about 10,
00,000 people are post graduates. But thanks to lack of proper education system they
can't have proper services which also give wrong message to the society. Hence people
are not getting jobs.

Technological factor:

In India thanks to huge population proper technology aren't utilized in education system.
However within the near future, ordinary PCs are going to be ready to vividly explain and
show students the solution to an issue in full-motion, talking, color video graphics rather
than simple written text. Personal digital assistants will become book-sized electronic
companions for communicating, computing, and performing endless other tasks.
Keyboards will be replaced with voice-recognition systems, and language translation will
be computerized. Virtual reality will eventually allow one to enter any world imaginable.
Screens won’t be just the dimensions of a desk, but a whole wall, so images will become
life-size. Miniaturization of hardware will still reduce the dimensions of data technology
such powerful systems are going to be cheap and little enough to place during a pocket.
Already, one can purchase a briefcase that comes with a computer, printer, fax, copier,
and telephone, permitting instantaneous contact from anywhere.

Legal factor:

The National Policy on Education was adopted again in 1986, which was in response to
the non-implementation of 1968 educational policy. This policy emphasized on
“elimination of disparities, equal access to each Indian of requisite merit, enhancement in
support to research and inter-disciplinary research promotion”.

In 1990, the Ramamurthy Committee was appointed to review the National Policy on
Education 1986, which laid emphasis on quality of upper and technical education, its
relevance to the requirements of society and industry. With this background of various
Commissions and National Policies, it might be worth glancing through post-
independence progress in expansion of education and its quality within the country. Also

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it might be worth identifying the gaps in order that remedies might be figured out for
further improvement.

Environmental factor:

India’s education system seems many graduates annually , many skilled in IT and
engineering. This manpower advantage underpins India’s recent economic advances, but
masks deep-seated problems within India’s education system. While India’s
demographics are generally seemed to provides it a foothold over other countries’
economies (India will have a youthful population when other countries have ageing
populations), if this advantage is restricted to a little, highly educated elite, the domestic
political ramifications might be severe. With 35 per cent of the population under the age
of 15, India’s education system faces numerous challenges. Successive governments have
pledged to extend spending on education to six per cent of GDP, but actual spending has
hovered around 4 per cent for the previous couple of years. While, at the highest end,
India’s business schools, Indian Institutes of Technology (IITs), Indian Institutes of
Management (IIMs) and universities produce globally competitive graduates, primary
and secondary schools, particularly in rural areas, struggle to find staff.

Indian governments have seen education as an important development tool. The first a
part of this paper provides a historical perspective on the event of the education system in
India, highlighting the changing emphases within government policy.

1.2) THEORETICAL BACKROUND OF THE STUDY:-

Education is the fundamental factor of social, cultural and economic development of any
country. It is among the significant drivers behind the solid foundation of a society.
Education has consistently been a significant factor for helping the people out for their
money related misery and guaranteeing candidates employability. The commitment of
higher education in encouraging the overall improvement of country is very much valued
by all nations Management is a part of knowledge that is a one of a kind blend of theory
and application and being an expert degree it is acknowledged all around the globe.

Education drives the entire society towards human progress and refinement. It is
education which cultivates advancement and renders harmony in the entire society. It

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instills in individuals better attitude, practices and cognition and recognizes them from
different creatures based on these characteristics. Essentially, it centers on the person's
development and advancement in the public arena. Without perceiving the significance of
schools and universities in the general public, the acknowledgment of significance of
education would be inadequate. As education is related with people's development and
advancement in the society, similarly schools are related with education, because of this
reason schools and colleges assume a key role in spreading the light of training all
through society.

Student’s enrollments are the backbone of institutions. Recruiter’s interest is getting more
grounded in having an in depth understanding of why students choose colleges.
Enrollment officials are especially concerned about the institution based college choice
factors identified with the particular qualities of their student body

Management education has become a need now a day for all the students from any
education background. Indeed, even doctors are as of now attempted a MBA in General
Management or Hospital Management. The quantity of specializations and the B -
Schools are expanding at a quick pace. The vast majority of the B - Schools are privately
owned and funded. Individuals are prepared to pay cash for their future however then
they anticipate appropriate profits for that cash too.

Students expect great quality education, great facilities which at last are not on the
priority list of the B - Schools with the exception of few. Those B - Schools which center
on the facilities and the quality education includes in the list of top B schools. While
others not. Gathering the fees through promotion makes B - Schools in accomplishing
benefit and their short term goals, however this doesn't help them over the long run and
accomplishing a decent brand name.

Parents are consistently looking out for good colleges that can give the best education to
their children. So as to attract the students, colleges are additionally lookout for making
awareness about their institutions. For people's awareness and perception, the providers
of education are in need of better promotional strategies that can upgrade the goodwill of
their college. Be the thing is that, which promotion activities can be utilized to advance
quality-assured education in the society? This question turns out to be significantly
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relevant when the major extent of the schooling system of a nation is in the hands of the
private sector. Advertising of services particularly education marketing has significantly
progressed from the past ten years. The marketing plans center around both students and
institutional needs.

1.3) IMPORTANCE OF THE TOPIC:-

Demand for education has risen rapidly in recent years. In 2009, there were nearly 153
million students enrolled in universities around the world, representing an increase of
over 50 percent in just nine years. Notably, a large portion of this growth has been
concentrated in the developing world, such that today half of students currently enrolled
in higher education institutions are from developing countries.

In a world where branding becomes the basis for competition of unique products and
services in attracting a larger market share for ultimate profitability, consumers are
largely spoilt for choice. How does one decide which product or service is better than
others? While a multitude of factors may contribute to the decision process, the one
(underlying) factor that differentiates it from others

This study helps to find the various factors that stand out very critical for students in
college choice decisions. The study aims to identify those factors that have a significant
influence on student’s enrollment decisions and play a vital role in their decision making
process. Many factors are explored and studied by various researcher across the world
and investigated its direction and magnitude of relationship with students enrollment
decisions. They all found various factors, its relationship and relative influence on
decision choice. The current study also aims to increase the findings of the previous
studies and to spot that which factor influencing more in college attendance choice in
India.

1.4) NEED FOR THE STUDY:-

The need for this study is to find different attributes that impact student’s decision in
choosing management colleges. The study help to find those factors that affect student’s
process of making the decision. The present study intends to broaden the discoveries of

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into management colleges.”

the past investigations and to recognize what the factors are impacting more in choosing
management colleges.

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