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Using Costs in Decision Making: Pricing - Cost Can Determine If A Firm Can

This document discusses key concepts related to using costs in decision making. It defines different types of costs such as variable costs, fixed costs, direct costs, and indirect costs. It explains how costs are classified and how they behave at different levels of activity. The document also introduces important costing techniques like cost-volume-profit analysis, contribution margin, breakeven analysis, and margin of safety. It emphasizes that the definition and computation of a cost depends on the specific decision being made.

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sneha mallika
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Download as PDF, TXT or read online on Scribd
0% found this document useful (0 votes)
30 views

Using Costs in Decision Making: Pricing - Cost Can Determine If A Firm Can

This document discusses key concepts related to using costs in decision making. It defines different types of costs such as variable costs, fixed costs, direct costs, and indirect costs. It explains how costs are classified and how they behave at different levels of activity. The document also introduces important costing techniques like cost-volume-profit analysis, contribution margin, breakeven analysis, and margin of safety. It emphasizes that the definition and computation of a cost depends on the specific decision being made.

Uploaded by

sneha mallika
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

10/3/2019

Using Costs in Decision


Making

Chapter 3

How “Cost” is used


 Pricing – cost can determine if a firm can
profitably operate (price taker), or what the price
will be (price setter)
 Product Planning – targeting a cost as part of
design to produce a profitable product
 Budgeting – part of overall planning
 Contracting – some industries or contracts
require cost “plus” pricing.

What Does Cost Mean?


 There is no single definition of cost
– Costs are developed and used for some specific
purpose
– The way the cost is to be used will define the way
it should be computed
 Management accountants have used different
systems, or classifications, to develop cost
information

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Cost Object
 Management accounting concept

 A cost object is something for which we want


to compute a cost:
– A product
– A product line
– An organizational unit

Cost Behavior
 Variable Costs
– A cost that changes in direct proportion to the amount
of resources used
 Fixed Costs
– A cost that does not vary in the short run with a
specific activity
– The defining characteristic of fixed costs is that it
depends on the amount of a resource that is acquired
rather than amount used
– Fixed costs are often called Capacity-Related costs

 Variable costs (VC)


– Change in total in proportion to changes in output
within a relevant range (cost per unit is constant)
– Constant on a per unit basis
 Fixed costs (FC)
– Constant in total within a relevant range of output
– Change on a per unit basis as level of activity or
volume changes

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Different Views of Product Cost


 Financial accounting is concerned with the total cost
of inventory whereas management accounting is
concerned with the cost of an individual unit of
inventory
 In financial accounting, product cost includes all
manufacturing costs. In management accounting,
product cost includes all product-related costs

Direct Cost
 A cost of a resource or activity that is acquired for or
used by a single cost object, it can be traced to the cost
object
 Cost object – T-Shirt
– Cost of the fabric used in the shirt
– Fractional portion of labour to make shirt
– Supervisor of assembly line, if the assembly line only
makes T-Shirts

Indirect Cost
 The cost of a resource that was acquired to be used by
more than one cost object.
– Examples:
– the cost of a saw used in a furniture factory to make
different products
– Supplies that are used in various products,
occasionally but not material to “allocate directly”
– Labour that is not directly traceable to the cost object

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Direct Costs, Indirect Costs, and Cost Behavior

 When the cost object is a product, variable costs can be


direct or indirect
 When the cost varies in proportion to some activity that
supports several products, then the cost will be indirect
to the individual products
 Fixed costs can be direct or indirect as well

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Cost-Volume-Profit (CVP) Analysis


 CVP uses variable and fixed costs to identify the profit
generated at various levels of activity
 Assumptions underlying CVP analysis
– The unit selling price and variable cost remain the
same over all levels of production
– All costs are either variable or fixed
– Fixed costs remain the same over all levels of
production
– Sales equal production

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The CVP Profit Equation


 Profit
= Revenue —Variable Costs — Fixed Costs
= (Units Sold x Revenue per Unit) — (Units Sold x
Variable Cost per Unit) — Fixed Costs
= (Units Sold x [Revenue per Unit-Variable Cost per
Unit])—Fixed Costs
= (Units Sold x Contribution Margin per Unit) —
Fixed Costs

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Contribution Margin
 CM = Contribution Margin
 SP = Selling Price per Unit
 VC = Variable Cost per Unit
 FC = Fixed Cost for period
 Q = Quantity sold
 SP – VC = CM
 (CM X Q) – FC = Profit (Loss)

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Breakeven Volume
 Breakeven volume is determined by calculating the
volume where profit = 0
 Breakeven equation:
Units Sold to Break Even =
Fixed Costs ÷ Contribution Margin per Unit
FC/CM=BEP

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Required Profit
 Most firms do not want to simply break even, the want a
profit (required to justify use of capital)
 Breakeven volume is determined by calculating the
volume where profit = $0
 Substitute the Required Profit for the $0
 RP equation:
Units Sold to Earn Required Profit =
Fixed Costs + Required Profit
Contribution Margin per Unit

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Contribution Margin Ratio


 Contribution margin per unit / revenue per unit
 Fraction of each sales dollar that is available to
contribute to covering fixed costs
Breakeven Sales Revenue =
Fixed Costs / Contribution Margin Ratio

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Weighted Contribution Margin


 Most firms will sell more than one product or
products will share fixed costs.
 To calculate Weighted Contribution margin
– Calculate CM for each product
– Determine the relative weight of each product
to the Sales Mix
– Calculate the Weighted CM

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Margin of Safety
 The margin of safety is the excess of budgeted
revenues over breakeven revenues:

 Expressed as a percentage:

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Other Useful Cost Definitions


 Mixed Costs—a cost that has variable and fixed
components
 Step Variable—variable costs that increase in
steps as the quantity increases
 Incremental Cost—the cost of the next unit of
production, sometimes referred to as the
Marginal Cost
 Opportunity Costs—the maximum value
forgone when a course of action is chosen
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Other Useful Cost Definitions


 Avoidable Costs—costs that can be avoided by
taking a specific course of action
 Relevant Costs—a cost that will change as a
result of a decision
 Sunk costs—these are costs that have occurred
and no current action or decision can change
them

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The Decision Defines “Cost”


 An old adage states, “different costs for different
purposes”
 The specific decision at hand will define:
– The nature of the required cost
– The way it should be computed
– The value of any cost number
 A cost number that is useful for one decision may be
useless or perhaps even harmful if it is used for another
decision

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Can Conflicting “Costs” Cause Confusion, Conceivably Chaos?

 One challenge of working with costs is that they are


used in many different contexts
 One might think it curious or even wrong that cost is
not a rigid number calculated according to some
formal rules
 Does “cost” mean a historical cost or a future cost;
does it take into consideration any potential discounts;
does it include implicit costs or only explicit costs?
 Note that GAAP accounting for external reporting is
designed to avoid all these issues

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Cost Classifications Revisited


 A cost’s definition can change as the perspective
changes
 A decision maker might define a cost one way for one
decision and another way for another
 Direct means that the resource that created the cost was
acquired for, and used by, a single cost object
 It is important, then, to understand clearly how the cost
object is defined

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Effect of Time Frame


 Short run is the period over which a decision maker
cannot adjust capacity
– The level of capacity-related resources and their cost is
fixed
– The only costs that vary in the short run are those that
vary in proportion to production or some activity that is
related to production
– Short run costs are variable costs

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Effect of Time Frame


 Long-run costs are the sum of variable and fixed costs
associated with a cost object—which is usually a product
– They are important for product planning purposes as
they are an estimate of the cost of all resources
consumed to make the product
– The price charged for a product must cover its long-
run cost for the organization to replace the capacity
used to make the product when the capacity
deteriorates

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Make or Buy—the Outsourcing Decision

 The financial focus in the make or buy decision is


whether the costs avoided internally are greater than
the added external costs when purchasing a product or
service from a supplier
 Internal make costs that can be avoided
– Typically all variable costs
– Any avoidable fixed costs
 Internal make costs that cannot be avoided:
– Fixed Costs where the capacity cannot be
redeployed

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Make or Buy—the Outsourcing Decision


 External costs incurred to buy
– Cost to purchase the product or service
– Any transportation costs
– Costs involved with dealing with a supplier such
as ordering, receiving, and inspection
 Some are more difficult to quantify such as quality,
staff, reputation

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Manufacturing Costs
 Direct Material—materials that can be traced easily to
a unit of output and have a significant economic impact
on the final product costs
 Direct Labor—labor costs that can be traced easily to
the creation of a unit of output
 Manufacturing Overhead—all other costs incurred by
a manufacturing facility that are not direct such as:
– Indirect labor
– Supplies
– Equipment depreciation

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Costing Orders
 Order costing involves estimating the relevant costs
associated with a unique order
 Relevant cost analysis suggests that only costs that will
change as a result of changing from the existing
product to the proposed product should be considered
 The Floor Price is the minimum price that a company
would normally consider for the order
 Special orders can be considered if marginal revenue
covers marginal costs, but over long term, all costs
must be recovered

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Product-Sustaining Activities
 Product-sustaining activities support the production and
sale of individual products
 These activities provide the infrastructure that enables
the production, distribution, and sale of the product but
are not involved directly in the production of the
product
 Examples include:
– Administrative efforts required to maintain drawings and
labor and machine routings for each part
– The process engineering required to implement engineering
change orders (ECOs)

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