E very year, people get a little softer, a little less disciplined, and a lot less

tough.

I get why. I feel the pull, myself. We’ve made it so easy to exist in society
without doing more than pressing a couple buttons.

Need a ride? There’s an app for that.

Need someone to get you dinner? There’s an app for that.

And in the 10 minutes you have to wait for it all to happen, you can read how to
overcome any serious life obstacle “in 30 seconds or less” without any pain, effort,
or discomfort

Look, I love the advances of modern life. I indulge in them every day. You
should, too. We don’t need to abandon technology, move into the wilderness,
and build our own log cabins to build strength in a world that trends towards
weakness.

We just have to balance new school convenience with some old school grit.

Many of us have, at the tip of our fingers, everything we need to survive. Food,
shelter, water. It’s all there. We expect everything we need to thrive — meaningful
relationships, great health, and a life we’re proud to live — to come with the same
amount of ease.

It should just happen, right? At the press of a button. *Click.*

“Wait, it’s not working. My life’s not what I wanted and I’m not as awesome as
I hoped. I give up.”

If the frustrating, empty life that sleeps in this bed of complacency doesn’t
make you feel a little sick inside, I suggest you close this book right now. It’s not
for you.

7 Keys to Physical and Mental Strength 1

2 7 Keys to Physical and Mental Strength
 However, if you’re unsatisfied with where you’re at and willing to do the
difficult work to take control over your body, mind, and life, then read on.

Over these next few pages, I am going to share with you the 7 Keys to Physical
and Mental Strength. After years of experimentation on myself and thousands of
clients, these essential habits have emerged as the ones that will help you look,
feel, and live better than you ever imagined.

Nothing fancy. No fluff. Just simplicity.

1) LIFT HEAVY STUFF

This is the essence of strength training.

It doesn’t matter if it’s a dumbbell, your own bodyweight, or a boulder. Just

move heavy stuff a few days per week, and a few months from now, make sure
you’re moving something heavier or increasing the difficulty of your workouts in
some way.

Getting strong is that simple. In fact, getting strong has to be that simple.
Otherwise, you get distracted by useless clutter that takes your focus away from
actually doing the work.

Arthur Saxon got strong enough to lift 371 pounds overhead with one hand
more than a century ago. He didn’t have access to any high tech equipment or
fancy gyms.

He didn’t try to entertain himself or “keep the body guessing” by using 999
different exercises per week. He simply wanted to get strong. To do that, he
focused on a small group of core movements, and progressively got better at them.

And in doing so became a bad motherfucker who we still refer to more than a
hundred years later.

If only we knew now what we knew then.

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4 7 Keys to Physical and Mental Strength
 Read that line again. It’s not a typo.

What I mean is that everyone has lost sight of what truly matters when it
comes to the development of physical strength.

Long before any of us were born, Saxon, George Hackenshmidt and Paul
Anderson achieved feats of greatness that most mortals (or even genetic freaks)
could never match today.

They did it with simple methods and primitive tools.

THAT’S the secret!

Yet everyone sits around these days searching for a more complicated,
scientific answer. We need charts and graphs and percentages. We need newly
invented exercises no one has ever seen before. And we need them every week.

There’s no possible way that what worked in 1906 could work today. Right?

If that’s true tell me how many guys you know can press 371 pounds overhead
with one hand.

Don’t become a slave in your quest to find the latest and greatest new-age
exercises.

The path has already been paved for us by the legends of the Iron Game. All we
have to do is be smart enough to follow it.

“It is not the daily increase but daily decrease.

Hack away at the unessential.”
– Bruce Lee

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6 7 Keys to Physical and Mental Strength
 An effective strength-training program has you perform the basic movements
of training.

• Rows
• Chin ups
• Rope climbs
• Presses
• Pushups
• Squats
• Lunges
• Hip hinges
• Carries
• And picking heavy shit up off the ground

That’s it.

Being strong also means being well rounded. You gotta be an athlete.

Renegade programs will make you an athlete by incorporating dynamic and

explosive movements, along with some odd object training.

Yes, you will use traditional weights like dumbbells. But, you will also have the
option to use things like kettlebells, sandbags, sledgehammers, and battling ropes.
Most importantly, you will learn to master your own bodyweight.

With this training, you will develop skill, power, and coordination. As a result,
you’ll possess the type of strength that has a tremendous amount of carry over
into the real world setting.

Now, with all this talk about lifting heavy stuff, I have to remind you that doing
so without picture perfect technique is one gigantic waste of time.

Training is useless if it leads to injury, which it will, if you choose to stroke

your ego, sacrifice technique, and lift more than you’re capable of. Always use as
much weight as you can while maintaining picture-perfect technique. Every rep
of every set should be smooth and move at a good pace. It should also look athletic
and coordinated.

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8 7 Keys to Physical and Mental Strength
 If you find yourself flailing around to get through a rep, the weight’s too heavy.

Remember, strength training is about progress. No one cares how much you lift
today. What matters is setting yourself up to lift more next month, and next year.

You can’t do that if you’re injured.

Lift heavy, lift smart, and focus on the essential exercises. Eliminate all the
other clutter. That’s the path to physical strength.

2) CONDITION
There’s no point in getting strong if you’re out of shape.

Don’t be the guy that waddles up to a bar, moves some weight for one rep,
and then has to go sit in a recliner to avoid a cardiac arrest. That’s not real world
strength, no matter how much you lift.

Real world strength is the ability to lift heavy stuff repeatedly with minimal
rest. That means you have to be well conditioned.

Like strength training, an effective approach to conditioning is simple.

Hill sprints are the single best form of conditioning. And unlike most other
forms of cardio, sprinting actually builds muscle, it doesn’t destroy it.

If you need more proof, just look at some of the greatest NFL players of all time
like Walter Payton and Jerry Rice. These guys swore by the power of hill sprints
to physically and mentally prepare them for battle on the gridiron.

“Once you go to the hill and run it for the first time, it
humbles you to the extent that you gotta beat it. If you did five
the first time, you go back and do six. There’s no end in it.”
– Walter Payton

7 Keys to Physical and Mental Strength 9

10 7 Keys to Physical and Mental Strength
 There are life lessons in hill sprints. Do them.

If you don’t have a good hill near your house, push a sled, or your car.

The sprint workouts should be performed in the following manner:

— Warm up thoroughly for ten minutes with a variety of low intensity plyos,
dynamic flexibility and mobility drills and calisthenics. This could include
jumping jacks, flings, prisoner squats, pogo jumps, high knees, butt kicks,
pendulum leg swings, gate swings, wide outs and various skipping drills.

— Sprint for anywhere between ten and sixty seconds straight, as hard and
as fast as you can. Working up to sixty seconds will take a very long time if
you’re new to sprinting so ease into very slowly. A beginner should start with
no more than 6-8 sprints on his first day of about 20-30 yards. Gradually
increase over time from there.

— Rest for 1-3 minutes or as long as needed to catch your breath, bring your
heart rate down a bit, and prevent yourself from throwing up. Over time,
work to decrease your rest periods.
After sprints comes sled dragging and pushing. It’s easy on your body and
turns you into a lean, mean, highly conditioned machine.

Next, we’ve got kettlebell and battling rope workouts.

KB swings and snatches along with a variety of battling rope drills are some of
my favorite conditioning methods.

These are especially good for people with knee issues who need some low
impact options.

Start with rounds of 20-30 seconds on followed by 30-45 seconds off. Repeat
for 10-30 minutes.

Just don’t take it too far. You only need 1-2 sessions per week of this high
intensity conditioning. More, and it starts to become counter productive.

7 Keys to Physical and Mental Strength 11

12 7 Keys to Physical and Mental Strength
3) E
 AT FOR HEALTH
& LONGEVITY
Any nutrition plan aimed at physique transformation or increased
performance has to be healthy.

As an adult you have to take responsibility for your health. You can’t drink
soda or complain about not “liking the taste of water.” That’s what kids do.

Your diet must be focused on optimizing your well-being and longevity. If you
don’t enjoy a state of robust health and vitality, who cares how your abs look? That
won’t last forever.

My goal is for everyone reading this to live to be 100+ years old. But not only
live that long. I want to see you thriving at 100. I know it’s possible because people
in the “Blue Zones” have proven it.

Unfortunately, nutrition has gotten way more complicated than it should be.
Everyday, there’s a new article that tells you a food you once thought was healthy
is now toxic.

Whole grains are the beacon of vitality, then they are a one way ticket to
diabetes and obesity.

Saturated fat is good, then it’s a killer, then it’s good again.

If you’re confused, I don’t blame you. It doesn’t have to be this way, though.
Your diet can and should feel simple.

Rather than rigid rules, shoot for basic principles that guide what you do (and
don’t) put on your plate. With that in mind, here’s what I recommend you eat to
get in the best shape of your life, mentally and physically.

Fill up your plate 3 times a day with mostly fruits and veggies, some animal
protein at a couple meals, and fuel up with starchy carbs at dinner.

If you need a snack grab a piece of fruit or a few nuts.

7 Keys to Physical and Mental Strength 13

14 7 Keys to Physical and Mental Strength
 Here’s what we recommend you don’t eat:

Poison. That’s it.

Seriously. There is no such thing as “bad food.” There are foods that are more
or less healthy, but there’s no reason for you to live in fear of having dessert or
think you’re a failure if you have pizza.

You’re a human being, and there’s a lot more to life than getting a six pack as
fast as humanly possible.

An ultra strict, rigid approach will do nothing but help you develop
psychologically destructive neuroses that keep you from enjoying life and
benefitting from your total body transformation.

So, don’t fear any food. Focus on unprocessed, nutrient dense sources the vast
majority of the time. When it’s time to kick your heels up, do it, and enjoy every
second without regret.

If you aren’t getting the results you want, you will have to make a temporary
sacrifice and indulge a little less. I have every confidence you can find you
own sweet spot that let’s you look the way you want to look everyday while also
enjoying your favorite foods.

4) RECOVER
Training is the stimulus for the progress that occurs when you rest and
recharge. In other words, you don’t get strong during workouts. You get strong
during recovery. In today’s world, that’s tough to come by. We don’t sleep enough
and we’re too stressed. This is what leads to achy joints, injuries, and slow
progress.

Unless you live like a professional athlete and have a support team to prepare
your meals and give you massages between your daily naps, you need a recovery
boost.

7 Keys to Physical and Mental Strength 15

16 7 Keys to Physical and Mental Strength
 Most of us think that we don’t have the time for it. There just aren’t enough
hours in the day to fit it all in, right?

Wrong. It doesn’t take nearly as much as you think when you focus on the right
recovery techniques.

1. Sleep
2. Sauna and cryotherapy
3. Massages and soft tissue therapy

The single most important factor in your recovery is sleep. If you don’t get a
solid eight hours of sleep/night, you need to. Get some black out curtains, get the
electronics out of your bedroom, and make good sleep a priority.

After sleep I recommend you build at least fifteen minutes of recovery work
into your day. That’s all it takes to turn the tide and recover more efficiently.

Use any of the following:

• Sauna: Promotes synergistic activation of recovery hormones (like

Growth Hormone) and heat shock proteins to enhance nutrient
absorption and recovery time. You can do this anytime, including
immediately after a workout.

• Cryotherapy: Reduce inflammation, enhance your immune system, and

speed up tissue repair using cold immersion therapy. This is best done a
few hours away from your workout.

Beyond these two, which are my preferred recovery techniques, you should
also employ:

• Acupuncture
• Active or self myofascial release
• Weekly or monthly massages
• Contrast showers (60 seconds in ice cold shower, 120 seconds in hot
shower)

7 Keys to Physical and Mental Strength 17

18 7 Keys to Physical and Mental Strength
 Anyone can find 15 minutes in their day. At your desk, roll the bottom of your
feet on a lacrosse ball. Do some self myofascial release/massage work before bed.
Get a professional deep tissue massage once a month or hit the sauna after you
train.

Don’t find the time for it. Make the time.

5) DOMINATE
YOUR MORNING
The most successful people all have morning rituals or routines they follow
each day. That’s because doing so allows you to be in control. Being out of control
is what ruins you.

Having a morning routine forces you to be productive and eliminates a great

deal of wasteful, unproductive time.

You efficiently accomplish what you need to and move on to do what you want.

To give you some ideas about what should or could be part of your daily routine
I will share mine.

MEDITATE
This is the first thing I do when I wake up in the morning for 30 minutes. I’ve
been doing it for years and it’s increased my ability to focus and deal with stress.

CAFFEINATE
Without high quality coffee my productivity and creativity suffer. It’s a crucial
part of my routine.

7 Keys to Physical and Mental Strength 19

20 7 Keys to Physical and Mental Strength
GIVE GRATITUDE
I spend five minutes writing in my gratitude journal. I list things, people
and opportunities that I am grateful for. This gets the day off to a great start. It
forces me to realize that no matter how bad things can get at times, there’s always
something to be thankful for.

WALKING UNIVERSITY
After my initial steps, I go for a morning walk with my dog, Bronx. During this
time I listen to a podcast that will help better me in some way or at least add some
entertainment and laughter to my day.

READ
The old cliché is true- the difference between you today and you five years
from now will be the people you meet and the books you read. The other is that
there is an inverse relationship between the size of your library and the size of
your bank account.

Reading life-changing books is crucial to your growth. You have to make time
for it every day. And as soon as you finish one you start the next one.

MOST IMPORTANT TASK (MIT)

Next up is focusing on my most important task. I block out all distractions and
do only this, and see it through to completion.

PROCESS INBOX TO ZERO

I dedicate a small block of time to email in which I force myself to process my
inbox to empty. This is crucial. Going into an inbox full of 379 emails is crippling
and overwhelming. Deal with it immediately then delete it (or file it away
somewhere if necessary).

7 Keys to Physical and Mental Strength 21

22 7 Keys to Physical and Mental Strength
 Your morning sets the tone for the day, and if you’re always, answering other
people’s questions and responding to their demands, you get nowhere.

How can you build something great when you’re always putting out fires?

Prioritize your morning, start your day on your own terms, and dominate.

6) ALWAYS BE LEARNING
“A man who views the world the same at fifty as he did at
twenty has wasted thirty years of his life.”
—Muhammad Ali

Strength starts up top.

The moment you stop seeking new knowledge, you surrender your capacity to
grow. Soon, this complacency seeps into your family life, your relationships, your
career, and your physical health.

Once you believe you know enough, you start to settle for “good enough.” Don’t
be good enough. Be great.

Keep your mind sharp by bringing the same commitment to training your
mind as you do to your body. Read books, listen to podcasts, have deep, thought-
provoking conversations. Most importantly, spend time alone with your thoughts,
working through the difficult questions in your head.

• “What do I need to be happy?”

• “What are my unique talents? How do I use those to make the community
around me better?”
• “Who/what are the people or things weighing me down and standing in
my way?”
• “In what areas of my life am I acting out of fear? Why do I have that fear?
How do I move past it?”

7 Keys to Physical and Mental Strength 23

24 7 Keys to Physical and Mental Strength
 By challenging yourself to acquire and implement new insights, you train
yourself to see the world in new ways. You make connections you couldn’t see
before, and as a result, open yourself up to new opportunities.

Plus, it’s just a shit ton of fun.

Growing and learning are some of the most gratifying processes in life. Like
strength training, this is one of the few areas where you get out what you put in.

Now, before you download 95 books and podcasts to your phone or kindle, I
have to warn you. It’s not about acquiring as much information as possible. It’s
about acquiring essential knowledge and putting it to action.

Focus on mastery, not amassing.

True mastery comes when you put a topic to use. Not once, but day after day
after day.

7) HAVE GREAT
RELATIONSHIPS
“People will forget what you said, people will forget what you
did, but people will never forget how you made them feel.”
—Maya Angelou

In 10, 20, or 50 years, you will not remember your life by the amount of success
you have acquired, but by the relationships you have forged. Money is not the
most important thing. Awards and accolades aren’t either. Achievement without
fulfillment can be dangerous.

7 Keys to Physical and Mental Strength 25

26 7 Keys to Physical and Mental Strength
 So many things we think are important mean very little without the
foundation of happiness that’s built upon great relationships.

That’s what you’ll remember. The connections, the moments, the people.

You may think this is an overplayed cliché, but it could not be truer. Every time
psychologists research this topic - what matters later in life- it always comes back
to the number of deep, meaningful connections you have.

Make them.

I don’t care if you’re shy. I don’t care if you’ve never had close friends. You can
learn to be more social and you can transform the quality of your relationships.

How? By getting out of your own head.

Stop worrying about impressing people. Stop worrying about coming off as
cool, insightful, successful, or whatever other adjective you think you want to be.
It’s not about you. It’s about them.

“You can make more friends in two months by becoming

interested in other people than you can in two years by trying
to get other people interested in you.”
—Dale Carnegie.

I grew up like anybody else. The average American has less than one
true friend. I was in that category for a large portion of my life. I had a lot of
acquaintances but not a lot of friends.

I was inauthentic, closed, off and shy. I never got to know anyone because I
never let them get to know me.

I completely reversed all that by committing to a few key principles in my

friendships.

7 Keys to Physical and Mental Strength 27

 1. BECOME A GREAT LISTENER
I mean really listen to what people say. Don’t think about what you’re going
to say next. Hear what they are saying, and hear the meaning underneath their
words. This takes practice and it requires you to be present in your conversations,
but it has an immense payoff.

Not only do you develop an instant connection with people who are on your
wavelength, you also hear where to take the conversation. You can understand
what questions to ask and how to pull more out of them.

The more you can get people to talk, the more you will connect with them.
You’ll feel amazing and you’ll make them feel amazing.

It’s a win-win.

2. THE BALL IS ALWAYS

IN YOUR COURT
You have to follow up. You have to keep in touch. You have to plan the events
and get the group together.

Most people, if left to their own devices, will stay walled up in a little pod of
comfort with their cell phone, their TV, and their convenient routines.

Pull them out of it.

Doing this will also pull you out of your own comfort zone and get you to do
things you may resist- music festivals, rock climbing, sports games, camping trips.
That’s how you create memories that last a lifetime.

28 7 Keys to Physical and Mental Strength

3. BE A CONNECTOR
Look to always introduce people to other people it would benefit them to know.

This is self-explanatory. Always be thinking about how you can help the
people around you. Make a helpful business introduction or connect two guys
that hit it off.

The more positivity you create amongst those close to you, the more positivity
you’ll have in your own life.

There you have it. The 7 Keys to Physical & Mental Strength. Master these
habits and skills and I guarantee you will create a life of health, happiness, and
fulfillment.

Jay Ferruggia

7 Keys to Physical and Mental Strength 29