Facebook Ads Performance PDF

This document discusses how a Facebook advertiser's relevance score impacts their ad performance and costs. It provides the following information: 1) A higher relevance score of 7-10 results in 20k clicks at $0.50 per click, while a lower score of 1-2 results in only 10k clicks at $1 per click. 2) An advertiser's relevance score is impacted by the quality, targeting, frequency of their ads as well as their audience's engagement. 3) The document recommends using Socialbakers Suite to identify the best performing content to promote, in order to improve relevance score and lower advertising costs.

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Facebook Ads Performance PDF

Uploaded by

SabriHakuli

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as PDF, TXT or read online on Scribd

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Your predicted Facebook advert performance per Facebook Relevance Score

You are targeting Europe, Middle East & Africa with a budget of US$ 100 for a single Facebook Advert. What kind of
results can you expect based on your Facebook Relevance Score?

What does this mean?

Facebook Relevance Score is a metric which re ects how an ad is being received by its audience. It ranges from 1 (worst) to 10 (best), and is a factor of positive
and negative feedback to previous ads. When a user targeted by an ad completes the ad’s desired actions (clicks, conversions, engagement, etc), this positive
feedback increases Facebook Relevance Score. If a user decides to hide an ad or hide all ads from the same Facebook Page, this negative feedback contributes
to lowering Facebook Relevance Score.

Factors in uencing Facebook Relevance Score:

Ads with higher Facebook Relevance Score are associated
with higher returns on advertising spend (clicks) and lower Content quality
advertising costs (CPC).
Demographics and behavior of the targeted audience
Relevancy of the targeted audience to the ad or page
Advertising frequency
Desired ad objective

Find out how you can improve your Facebook Relevance Score.
Your personal report

Clicks
20k

10k

0
1-2 3-4 5-6 7-8 9-10

Your Ad's Facebook Relevance Score

Brand Awareness Conversions

Link Clicks Page Likes
Post Engagements Video Views

Cost-per-Click
$1

$0.5

$0
1-2 3-4 5-6 7-8 9-10

Your Ad's Facebook Relevance Score

Brand Awareness Conversions

Link Clicks Page Likes
Post Engagements Video Views
Improve your Facebook Relevance Score to make your Facebook ads
more effective

Socialbakers Suite has everything you need to improve your Facebook Relevance Score and decrease your
advertising costs while increasing effectiveness. Powered by the industry’s largest social media database and
the most advanced predictive analytics.

Create more effective content

by being inspired by the best
of what’s working on social

Get inspired by the best social media content with a

searchable content library of over 10 billion Facebook,
Instagram and Twitter posts.
Filter by content type, industry, region and more to nd the
best relevant social media content.
Quickly nd ideas for your next great campaign or post.

Maximize your content’s organic reach and visibility by publishing at the

perfect time

Get actionable recommendations for

when to publish tailored to your Facebook
Pages. Know exactly how much more
reach and visibility you can expect to gain
from following recommendations.
Promote only your best performing content to minimize negative feedback and decrease future advertising costs

Know which organic posts to promote for the greatest return with recommendations for which organic content to promote based on predicted performance.
Improve content e ciency while decreasing advertising costs (CPC and CPM). Decrease negative feedback and improve Facebook Relevance Score.

Start using Socialbakers Suite today to improve improve your Facebook Relevance Score and decrease your
advertising costs while increasing effectiveness