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Strategic Management: Course Code: MBA 201 Credit Units: 03 Course Objective

The course objective is for students to understand strategic management principles and their relevance to business. The course covers topics such as the socio-economic environment, strategic analysis including ETOP, SAP, competitor analysis and SWOT analysis. It also examines traditional strategic models like BCG matrix and Porter's competitive advantage model. Offensive and defensive strategies are discussed along with the impact of globalization and ethics on strategy formulation. Student assessment includes components like assignments, class tests and an end term exam.

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Varun Lalwani
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106 views2 pages

Strategic Management: Course Code: MBA 201 Credit Units: 03 Course Objective

The course objective is for students to understand strategic management principles and their relevance to business. The course covers topics such as the socio-economic environment, strategic analysis including ETOP, SAP, competitor analysis and SWOT analysis. It also examines traditional strategic models like BCG matrix and Porter's competitive advantage model. Offensive and defensive strategies are discussed along with the impact of globalization and ethics on strategy formulation. Student assessment includes components like assignments, class tests and an end term exam.

Uploaded by

Varun Lalwani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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STRATEGIC MANAGEMENT

Course Code: MBA 201 Credit Units: 03

Course Objective:
At the end of course the student will understand: The principles of management and their relevance in business,
Strategic analysis of various industries, Impact of environment on strategy, Strategic analysis, Difference between
traditional and contemporary business management, Globalization, Ethical issues, Corporate vigilance.

Course Contents:
Module I: Introduction
Socio-economic environment of business; Mission, vision and strategic implications of company decisions;
Evolution of strategic management paradigm; Concept of Corporate Strategy; Strategic response to changes in
business environment.

Module II: Strategic Analysis


Environmental Threat and Opportunity Profile (ETOP), Industry Analysis, Strategic Advantage Profile (SAP),
Competitor analysis, market analysis, environmental analysis and dealing with uncertainty, scenario analysis and
SWOT Analysis.

Module III: Strategic Choice – Traditional Approach


Strategic Alternatives, Various models – BCG, GE Nine Cell Matrix, Hofer’s Model, Strickland’s Grand Strategy
Selection Matrix; Porter’s Model of competitive advantage and its implications

Module IV: Offensive and Defensive Competitive Strategies


Industry scenarios, advantages and disadvantages of defensive strategies, advantages and disadvantages of offensive
strategies; strategic vision vs. strategic opportunism; Coevolving, patching, strategy as simple rules.

Module V: Globalization and Ethical issues and their impact on strategy


Concept of Multinational, Global, International, Transactional companies. The role of global village concept in
strategy formulation. An introduction to corporate ethics, Why firms should make ethical choices.

Examination Scheme:

Components C A CT EE
Weightage (%) 10 5 15 70

Text & References:


Text:
 Ramaswamy and Namakumari, 1999, Strategic Planning: Formulation of corporate strategy text and cases, 1 st
Ed. Macmillan India Ltd.,
 Jausch & Glueck, 1988, Business Policy and Strategic Management, 5th Ed., McGraw Hill.
 Thomson & Strickland, Business policy and Strategic Management, 12th Ed., PHI

References:
 Pearce John ‘A & Robinson R.B, 1997, Strategic Management: Strategy Formulation and Implementation, 3 rd
Ed., AI.T.B.S. Publishers & Distributors
 Regular reading of all latest Business journals: HBR, Business World, Business India, Business Today

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