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Modern Marketing Assignment II Sem PDF

The document contains assignment questions for a marketing course. It includes 5 questions related to marketing strategies for new products and market expansion. The first question asks about micro and macro environmental factors that would affect marketing a new bank branch in South India. The second asks about branding strategies like developing new or existing brand elements for new products. The third asks about effective rural marketing strategies and innovative media use. The fourth asks about market segmentation strategies for launching a new health drink in Bangalore. The fifth asks about a marketing plan using the 4Ps for a new car launch, including digital marketing tools like SEO, SMM, and mobile marketing.

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martin santuro
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246 views2 pages

Modern Marketing Assignment II Sem PDF

The document contains assignment questions for a marketing course. It includes 5 questions related to marketing strategies for new products and market expansion. The first question asks about micro and macro environmental factors that would affect marketing a new bank branch in South India. The second asks about branding strategies like developing new or existing brand elements for new products. The third asks about effective rural marketing strategies and innovative media use. The fourth asks about market segmentation strategies for launching a new health drink in Bangalore. The fifth asks about a marketing plan using the 4Ps for a new car launch, including digital marketing tools like SEO, SMM, and mobile marketing.

Uploaded by

martin santuro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Course: II Semester B.

Com
SRI BHAGAWAN MAHAVEER JAIN Modern Marketing
Subject:
EVENING COLLEGE
Vishweshwarapuram, Bangalore. Assignment

Q.NO 1 - Suppose you are the Marketing manager of a banking firm (Choose any
Bank name of your Choice). Your bank has opened its First branch south India.
What Micro and Macro factor do you think will affects the choice of marketing
the most and why?

Solution: Choose a bank name of your Choose and write according to this
structure
Task (Micro Environment) Broad (Macro Environment)
Factors Influence on the business Factors Influence on the business

Q. No 2- Brand is a composite set of beliefs and associations in the mind of


consumers. In brand development (as a part of branding strategy decision (the
brand manager can decide to create new brand elements for the new products.
(Apply some of the existing brand elements to the new product (or use
combination of existing and new brand elements to the new products.
Explain the different branding strategies used by the companies for their new
product development.

Solution: Choose a product and name the brand name for the product -
distinguishing symbol mark, logo, combination of these items that companies use
to distinguish their product from others in the market. Ones a brand has created
write the concept new product development process.
Q No 3- Describe some of the strategies for the effective marketing and
advertising in rural market. Also explain the innovative use of media in rural
market

Solution: Refer PPT material

Q No 4 - “A new health drink is to be launched in Bangalore. Suggest the


appropriate segmentation and strategy with the help of bases of market
segmentation and its process.

Q No 5 - A leading automobile manufacturing is planning to launch a small car in


Indian market. The company has to prepare marketing plan for that explain the
steps in marketing plan through 4 P’s concept and write marketing of that product
through digital marketing tools like SEO (Search Engine Optimization), SMM
(social media Marketing), Electronic and Mobile Marketing.

Solution: Choose any brand of your choice and write marketing plan and explain
how you market through Digital Marketing

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