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1. Use the scenario manager to input four decision sets and create a summary. Select the most profitable scenario from a dropdown in cell D22. 2. Use goal seek to determine the price that generates 2,625,000 tablets with a supplier contract of $75,000,000 and advertising of $35,000,000. Record the goal seek settings and resulting price. 3. Create a one-way data table to find the supplier contract amount leading to most profit at $290 price and $35,000,000 advertising. Enter this contract amount in cell C45. 4. Create a two-way data table analyzing relationships among advertising, price, and profit using cells B49:

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2K views5 pages

Expert Answer

1. Use the scenario manager to input four decision sets and create a summary. Select the most profitable scenario from a dropdown in cell D22. 2. Use goal seek to determine the price that generates 2,625,000 tablets with a supplier contract of $75,000,000 and advertising of $35,000,000. Record the goal seek settings and resulting price. 3. Create a one-way data table to find the supplier contract amount leading to most profit at $290 price and $35,000,000 advertising. Enter this contract amount in cell C45. 4. Create a two-way data table analyzing relationships among advertising, price, and profit using cells B49:

Uploaded by

Emmanuel Kibaya Ombiro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.

Use the scenario manager to input each of the four following decision sets depicted in the
picture near cell B16. Make sure the scenario name is the given in the image. You must type the
data into scenario manager, because excel does not allow you to use a cell reference to enter data
into a scenario. Create the summary of the scenarios. Enter the name of the most profitable
scenario in cell D22 using the dropdown box in the cell.

2. Create a goal seek analysis to determine what the price should be to generate demand of
2,625,000 tablets given that the supplier contract is $75,000,000 and the advertising budget is
$35,000,000 (you may need to change these values). Complete the analysis using the goal seek
tool. As goal seek does not store your entries: enter the "set cell", "to value", and "by changing
cell" elements of your analysis in cells C25, C26, C27, respectively, for grading purposes. Enter
the resulting price in cell C29.

3. Create a one-way data table using the values in cells B32:B43 after referencing total profit
Ccalculated in cell F12) to determine the supplier contract amount that leads to the most profit
given that price is $290 and advertising budget is $35,000,000. Enter this contract amount in cell
C45. Notice the "supplier contract and profitability" chart updates with the values in the data
table to visually demonstrate the relationship between supplier contract amounts and
profitability.

4. Create a two-way data table after referencing total profit (calculated in cell F12) and using the
values in cells B49:B69 (price) and C48:E48 (advertising budget) to analyze the relationships
among advertising budget, price, and profitability. Make sure you highlight cells B48:E69 before
going to the data table tool.

Complete the "price, advertising, and profitability" chart to include series for advertising budgets
$50,000,000 and $75,000,000 on your data table (notice that the series for $25,000,000 is already
on the chart). Enter the advertising budget amount from you analysis that will produce the most
profit in E71. Enter the price that will product the most profit in cell E72.

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