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    Assignment: National College Business Administration

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    Zubair Afzal Khan
    Nike is a major multinational corporation that designs, develops, and sells footwear, apparel, equipment, accessories and services. It was founded in 1964 and is headquartered in Oregon. Nike uses advertising to promote its brand and compete with rivals like Adidas. Its iconic "Just Do It" campaign from 1988 boosted sales and brand perception. The campaign featured famous athletes to attract customers. Analysis shows that Nike's advertising strategies were very effective, leading to increased revenues, profits, and brand recognition. Nike has become one of the top brands in the world through strategic advertising.

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    Assignment: National College Business Administration

    Uploaded by

    Zubair Afzal Khan
    270 views4 pages
    Nike is a major multinational corporation that designs, develops, and sells footwear, apparel, equipment, accessories and services. It was founded in 1964 and is headquartered in Oregon. Nike uses advertising to promote its brand and compete with rivals like Adidas. Its iconic "Just Do It" campaign from 1988 boosted sales and brand perception. The campaign featured famous athletes to attract customers. Analysis shows that Nike's advertising strategies were very effective, leading to increased revenues, profits, and brand recognition. Nike has become one of the top brands in the world through strategic advertising.

    Original Description:

    NIKE HISTORY

    Original Title

    NIKE Assignment

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    Nike is a major multinational corporation that designs, develops, and sells footwear, apparel, equipment, accessories and services. It was founded in 1964 and is headquartered in Oregon. Nike uses advertising to promote its brand and compete with rivals like Adidas. Its iconic "Just Do It" campaign from 1988 boosted sales and brand perception. The campaign featured famous athletes to attract customers. Analysis shows that Nike's advertising strategies were very effective, leading to increased revenues, profits, and brand recognition. Nike has become one of the top brands in the world through strategic advertising.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    270 views4 pages

    Assignment: National College Business Administration

    Uploaded by

    Zubair Afzal Khan
    Nike is a major multinational corporation that designs, develops, and sells footwear, apparel, equipment, accessories and services. It was founded in 1964 and is headquartered in Oregon. Nike uses advertising to promote its brand and compete with rivals like Adidas. Its iconic "Just Do It" campaign from 1988 boosted sales and brand perception. The campaign featured famous athletes to attract customers. Analysis shows that Nike's advertising strategies were very effective, leading to increased revenues, profits, and brand recognition. Nike has become one of the top brands in the world through strategic advertising.

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    Some key takeaways are that Nike became a global brand through effective advertising like their 'Just Do It' campaign and using famous athletes. Their marketing strategies helped them compete strongly against rivals like Adidas.

    The 'Just Do It' campaign transformed Nike's brand perception and resulted in increased sales and profits. People were willing to pay more for Nike products due to the improved quality, style and reliability portrayed in the campaign.

    Nike's main competitors were Adidas, Reebok, Puma, Fila and Under Armour. Among them, Adidas was considered their major rival due to also owning Reebok. This gave Adidas an advantage over Nike.

    National College Of Business Administration And

    Economics

    Assignment
    Submitted to : Sir Ather Ummad
    Submitted by : Zubair Afzal Khan
    Session : Fall-15
    Subject : Integrated Marketing Communication
    Following are the insights from the “ Advertising practices: The Case of Nike,
    Inc”:

    Introduction:

    In contemporary world market and business are trying their best to compete with
    each other in order to become market leader. Advertising is a paid persuasive
    communication tool that helps and attract the customers to buy goods or
    services. It also explains the characteristics of a product/service to meet
    customer need and wants.

    Business background

    According to Nike official website the company was formed on September 8,


    1969.It is an multinational company which deals in the design, development,
    manufacturing and also worldwide marketing and sales of footwear, apparel,
    equipment, services and accessories. Their main headquarters are in Beaverton,
    Oregon, United states of America. They have 62,600 employees as of may 31,
    2015. They are operating with the incorporation of North America, (Western,
    Eastern and Central Europe), Japan, China and also Emerging Markets.
    According to Editor of Encyclopedia Britannica (2016) Nike was known as “Blue
    Ribbon Sports” before this in year 1964 to 1978.It was founded by “Bill
    Bowerman” who was the track and field coach of University of Oregon, with his
    former student Phil Knight. Eight main categories are the focus of Nike brand
    product. This includes running, sports, football and basketball .It also includes
    men and women’s training.

    “JUST DO IT” CAMPAIGN BY NIKE , INC.

    The brand perception of NIKE changed tremendously because of the “Just Do It”
    campaign. This campaign resulted in people paying more due to it as people like
    the quality, style and the reliability. Nike even became stronger brand than Coke,
    Gillette and other brands like Proctor & Gamble. The “Just Do It” was first used in
    A Nike’s advertising meeting where Den Weiden told the employees “ You Nike
    guys, you do it”. Nike chose top athletes including soccer players Cristiano
    Ronaldo, Neymar Jr, and Tiger Woods. Nike,Inc advertising strategy has become
    very easier and is now known worldwide and attracts athletes, sportsman,
    teenagers, young and middle-aged people

    COMPETITORS OF NIKE, INC.=

    Major competitors for NIKE ,Inc in sportswear are Adidas, Reebok, Puma, Fila
    and Under Armour, but among these 5 brands Adidas was major competitor/rival
    for NIKE, Inc. According to Hitesh (2017) Adidas has a strong subsidiary in
    Reebok and Adidas operates via both which gives them an edge to maintain a
    strong valuation and enables them to be among the top competitor of NIKE.

    OBJECTIVES OF THE CASE STUDIES


    The Objectives of this case study were:
    1) To observe how Nike, Inc ’s encounter brand management through
    advertising.
    2) To study the practices Nike implemented to compete with other
    competitors.
    3) To understand the importance of advertising management in the business.
    4) To acknowledge Nike, Inc’s advertising technique.
    5) To appreciate Nike, Inc’s successfulness in advertising brand name.

    ANALYSIS ON ADVERTISING METHOD FOR NIKE, INC.


    Sales increased after the successful implementation of the Nike, Inc’s “Just Do It”
    campaign. The revenues increased 10.1% over Financial Year 2014. In 2015, the
    operating profit increased 13.5% and net profit increased 21.5% over Financial
    Year 2014.
    Another important insight into the advertising is that the use of famous sportsman
    really was very effective in attracting the consumers who loved to see their
    favorite stars in advertising campaigns. This brought a huge amount of profit and
    Nike became one of the top brands in the world.

    Conclusion:

    Nike,Inc’s advertising has been very helpful in making it a bigger brand. It also
    helped in getting consumer confidence. The timing of the launch of “Just Do it”
    campaign also was perfect. The marketing by Nike was a great strategy and had
    huge impact on business promortion and sales. Other brands should follow
    Nike’s example.

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