Chapter 4 Imran

We strongly believe Telecoms are essential for our society and its development – they
connect us in many ways at many locations around the globe. Telcos have been
mastering this for decades. However, this excellence, comes at a great cost and the
burden of great responsibility, being the main driver of our digital world. We, as
subscribers, are hard on Telecoms as we would not accept a second of downtime and
we would, if possible, get the entire service for free.
Premium Content and Cross-Industry alliances in the Telecommunication
Industry
Many of the Telecommunication companies are heavily focused on investments in high-quality
broadcasting content, yet this trend comes with a cost. And the price is usually calculated in
billions. Diversifying your portfolio of services is good, yet every spending should bring your
company the desired outcomes, without damaging your vision and values. It appears that
telecom players, who stayed focused on the telco-native infrastructure updates took the better
decision as subscribers did not favor being bound to a single content provider.
Telecommunication Industry will fully unleash the power of 5G

The demanding market for mobile live streaming and broadcasting requires fast and
reliable wireless connections. 5G seems promising for the live broadcasting industry
since it is expected to provide a faster, more reliable, secure and agile wireless
technology. 5G also promises to bring the trustworthiness, scalability, security and
universal mobility across the telecommunications industry, which would boost several
services, directly connected to IoT. As superior mobile broadband, 5G aims to empower
massive IoT, offering the network capacity and performance in numerous applications of
IoT in the most diverse contexts. In the graph below, you will find some market
predictions on the future of 5G and IoT in percentages and numbers… big numbers.
optimize with no compromise

Telecoms continue to struggle with decreasing revenues and have to make tough
decisions. It recently came out that a well-known European telecom is planning to cut
around 7,000 jobs to stay efficient. Furthermore, rumors have it that the goal is to
employ some 2,000 young staff. This is an ongoing problem, which many
telecommunication industry players have been facing in the past years.
Let’s commoditize Augmented Reality and Virtual Reality for Telecommunication
Industry
Telecoms will also start using Virtual Reality (VR) technologies to reinforce their
customer experience. Many Telcos have been struggling in this area for quite some
time now. VR-powered platforms will assist them in providing unique entertainment
experiences and will help them differentiate their products and services. For example,
the X telecom company could use Virtual Reality to demonstrate its new product/service
to customers. This is a rather interactive way of presenting a new premium smartphone
device or releasing a new game app.
Ongoing Regulations for the Telecommunications Industry

The Telecommunications industry has been facing many regulation challenges due to
the nature and complexity of the surrounding environment. Last year, the EU dropped
down all roaming charges. This new policy, however, had significant pitfalls for the
telecoms. Such trends in regulations will continue in the upcoming years as well. The
hottest topic, circling around media nowadays is the GDPR regulations. According to
critics, making your telecom GDPR-compliant will cost you millions. Yet, failing to
comply with it, will bring even more headaches. All telecoms need to protect the
personal data of their customers, to keep them from falling in frauds or being exposed to
undesirable ads.
Machine Learning and Artificial Intelligence for the win

artificial Intelligence (AI) and Machine Learning (ML) are two of the hottest concepts
circling around the world in the past year. These two will also play a crucial role in
telecoms development since they will help in automating and bettering many back-office
operations and trivial customer interactions. Customer service chatbots, speech
recognition, and voice services for customers as well as predictive maintenance are
already in use of some of the biggest telecoms around the globe. They sensed the
benefits of bringing such technologies to their usage. Here is what AT&T say in
their Annual report about automation and AI:
Digitization in customer support for improved efficiency

Customer support is the most common service clients are looking for when calling their
telecom’s call center. The whole process can be slow and unpleasant for both sides.
Not to mention sometimes the issue remains, even after the call. Digitization in
Customer Support is the final game-changing trend we will discuss in this article. For
example, future analytics-based digital support centers are already in use by one global
telecom. The telco set up a sophisticated system to track and foresee problems of
customers. This new approach gives users self-service capabilities to solve questions
and difficulties on their own, which reduced the number of support calls by 90%. These
systems typically provide three levels of support.

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We strongly believe Telecoms are essential for our society and its development – they

Premium Content and Cross-Industry alliances in the Telecommunication

Telecommunication Industry will fully unleash the power of 5G

optimize with no compromise

Ongoing Regulations for the Telecommunications Industry

Machine Learning and Artificial Intelligence for the win

Digitization in customer support for improved efficiency

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