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Analytics & Data Mastery: and Certification Class

This document discusses analytics and data mastery certification classes. It outlines key metrics for measuring retention and monetization goals, including membership retention reports, traffic ROI reports, refund reports, monetization funnel conversion rates, and more. Platforms like web analytics, CRM, email, and social media are identified for tracking these metrics. Specific metrics are then suggested for different business types like small businesses, digital businesses, and service/brick and mortar businesses.

Uploaded by

Zeib Shelby
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
47 views

Analytics & Data Mastery: and Certification Class

This document discusses analytics and data mastery certification classes. It outlines key metrics for measuring retention and monetization goals, including membership retention reports, traffic ROI reports, refund reports, monetization funnel conversion rates, and more. Platforms like web analytics, CRM, email, and social media are identified for tracking these metrics. Specific metrics are then suggested for different business types like small businesses, digital businesses, and service/brick and mortar businesses.

Uploaded by

Zeib Shelby
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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ANALYTICS & DATA MASTERY

AND CERTIFICATION CL ASS


WHERE WE ARE
IN THE
FUNNEL
@jtrondeau
RETENTION &
MONETIZATION
GOALS GOAL:
@jtrondeau
MONETIZATION
MEMBERSHIP RETENTION REPORT

RETENTION &
IS YOUR MEMBERSHIP PROGRAM GROWING

TRAFFIC ROI REPORT

MONETIZATION ARE YOUR ADS ACHIEVING ROI OR ARE THEY FATIGUING

METRICS
REFUND REPORT
ARE YOUR CUSTOMERS UNHAPPY WITH YOUR PRODUCTS

MONETIZATION FUNNEL CONVERSION RATES


HOW WELL ARE YOU MONETIZING EXISTING CUSTOMERS

@jtrondeau
WEB ANALYTICS
FOR TRACKING FUNNEL VISITORS

WHERE WE’LL CRM

LOOK
MEMBERSHIP INFORMATION, MONETIZATION
SALES AND REFUND DETAILS

PPC CHANNELS
FOR TRACKING TRAFFIC SPEND AND ROI

@jtrondeau
MEMBERSHIP
RETENTION REPORT
TRAFFIC
ROI REPORT
REFUND
REPORT
MONETIZATION
FUNNEL
CONVERSION RATES
RETENTION &
MONETIZATION
DEEP DIVE METRICS
CONTENT EMAIL METRICS
ARE YOUR CONTENT EMAILS DRIVING ENGAGEMENT

RETENTION & COHORT ANALYSIS


HOW MUCH ARE YOUR MEMBERS WORTH

MONETIZATION REPUTATION SCORE


WHAT IS YOUR SOCIAL REPUTATION

METRICS QUALITITATIVE TREND REPORT


WHAT IS YOUR AUDIENCE TELLING YOU ON SOCIAL MEDIA

CUSTOMER LIFETIME VALUE


HOW MUCH ARE DIFFERENT CUSTOMER SEGMENTS WORTH
@jtrondeau
EMAIL PLATFORM
FOR CONTENT EMAIL PERFORMANCE

CRM

WHERE WE’LL FOR MEMBERSHIP AND LIFETIME VALUE


INFORMATION

LOOK SOCIAL MEDIA


FOR QUALITATIVE CUSTOMER EXPERIENCE
INFORMATION

3rd PARTY TOOLS


MENTION FOR REPUTATION SCORE
@jtrondeau
CONTENT EMAIL
METRICS
COHORT
ANALYSIS
REPUTATION
SCORE
QUALITATIVE TREND
DATA
CUSTOMER
LIFETIME VALUE
APPLYING
RETENTION &
MONETIZATION
METRICS
TURN BUYERS INTO MULTIBUYERS

CONVINCE CUSTOMERS TO MAKE ADDITIONAL

RETENTION & PURCHASERS

MONETIZATION REDUCE CUSTOMER CHURN



ENSURE CUSTOMERS STAY ENGAGED AND ON

GOALS
YOUR LIST

MAXIMIZE MEMBERSHIP VALUE



ENSURE THAT SERVICE AND MEMBERSHIP
CUSTOMERS STAY LONGER
@jtrondeau
KITCHTOOL.C0
Small or New Business
KEY METRIC: MONETIZATION FUNNEL
CONVERSION RATE

CRITICAL R&M HOW MANY CUSTOMERS BOUGHT HIGHER-END OFFERS

METRICS
KEY METRIC: REFUND TOTAL VALUE

AM I LOSING TOO MUCH TO REFUNDS TO SPEND ELSEWHERE

KEY METRIC: TRAFFIC ROI REPORT



CAN I CONTINUE TO SPEND MONEY ON PAID TRAFFIC

@jtrondeau
YOURHOMEFIT.CO
Digital Business with Diverse Offerings
KEY METRIC: MEMBERSHIP RETENTION
REPORT

IS YOUR MEMBERSHIP PROGRAM GROWING

CRITICAL R&M KEY METRIC: MONETIZATION FUNNEL


CONVERSION RATE


METRICS
HOW MANY CUSTOMERS BOUGHT HIGHER-END OFFERS

KEY METRIC: TRAFFIC ROI REPORT



ARE YOUR PAID TRAFFIC CAMPAIGNS PERFORMING

DRILL DOWN METRIC: COHORT ANALYSIS



HOW MUCH ARE YOUR MEMBERS WORTH

@jtrondeau
DAVESCARS.CO
Service and Brick & Mortar Businesses
KEY METRIC: MONETIZATION FUNNEL
CONVERSION RATE

HOW MANY CUSTOMERS BOUGHT HIGHER-END OFFERS

CRITICAL R&M KEY METRIC: MEMBERSHIP RETENTION


REPORT


METRICS
SERVICES BUSINESSES RELY ON REPEAT BUSINESS - THESE
CAN BENEFIT FROM ANALYSIS AS A MEMBERSHIP SERVICE

DRILL DOWN METRIC: CONTENT EMAIL


METRICS

ARE YOUR CONTENT EMAILS KEEPING YOUR BUSINESS AT THE
TOP OF THEIR MIND

@jtrondeau
REMEMBER
You Know Your Business BEST - Pick
and Choose Metrics that Matter for
Your Business

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