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    What Is Marketing

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    neha shaikh
    Marketing refers to activities a company undertakes to promote and sell products or services, including advertising, selling, and delivering products. Professionals in marketing departments seek to get attention of potential customers through various promotional activities like advertising, packaging, and media exposure. At its core, marketing aims to match a company's products and services to customers who want them by considering the four Ps - product, price, place, and promotion.

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    What Is Marketing

    Uploaded by

    neha shaikh
    180 views2 pages
    Marketing refers to activities a company undertakes to promote and sell products or services, including advertising, selling, and delivering products. Professionals in marketing departments seek to get attention of potential customers through various promotional activities like advertising, packaging, and media exposure. At its core, marketing aims to match a company's products and services to customers who want them by considering the four Ps - product, price, place, and promotion.

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    Marketing refers to activities a company undertakes to promote and sell products or services, including advertising, selling, and delivering products. Professionals in marketing departments seek to get attention of potential customers through various promotional activities like advertising, packaging, and media exposure. At its core, marketing aims to match a company's products and services to customers who want them by considering the four Ps - product, price, place, and promotion.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    180 views2 pages

    What Is Marketing

    Uploaded by

    neha shaikh
    Marketing refers to activities a company undertakes to promote and sell products or services, including advertising, selling, and delivering products. Professionals in marketing departments seek to get attention of potential customers through various promotional activities like advertising, packaging, and media exposure. At its core, marketing aims to match a company's products and services to customers who want them by considering the four Ps - product, price, place, and promotion.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    What Is Marketing?

    Marketing refers to activities a company undertakes to promote the buying or


    selling of a product or service. Marketing includes advertising, selling, and
    delivering products to consumers or other businesses. Some marketing is done
    by affiliates on behalf of a company.

    Professionals who work in a corporation's marketing and promotion departments


    seek to get the attention of key potential audiences through advertising.
    Promotions are targeted to certain audiences and may involve
    celebrity endorsements, catchy phrases or slogans, memorable packaging or
    graphic designs and overall media exposure.

    KEY TAKEAWAYS

     Marketing refers to all activities a company does to promote and sell


    products or services to consumers.
     Marketing makes use of the "marketing mix," also known as the four Ps—
    product, price, place, and promotion.
     At its core, marketing seeks to take a product or service, identify its ideal
    customers, and draw the customers' attention to the product or service
    available.
    Understanding Marketing
    Marketing as a discipline involves all the actions a company undertakes to draw
    in customers and maintain relationships with them. Networking with potential or
    past clients is part of the work too, and may include writing thank you emails,
    playing golf with prospective clients, returning calls and emails quickly, and
    meeting with clients for coffee or a meal.

    At its most basic level, marketing seeks to match a company's products and
    services to customers who want access to those products. Matching products to
    customers ultimately ensures profitability.

    Product, price, place, and promotion are the Four Ps of marketing. The Four Ps
    collectively make up the essential mix a company needs to market a product or
    service. Neil Borden popularized the idea of the marketing mix and the concept
    of the Four Ps in the 1950s.

    Product
    Product refers to an item or items the business plans to offer to customers. The
    product should seek to fulfill an absence in the market, or fulfill consumer
    demand for a greater amount of a product already available. Before they can
    prepare an appropriate campaign, marketers need to understand what product is
    being sold, how it stands out from its competitors, whether the product can also
    be paired with a secondary product or product line, and whether there are
    substitute products in the market.

    Price
    Price refers to how much the company will sell the product for. When establishing
    a price, companies must consider the unit cost price, marketing costs, and
    distribution expenses. Companies must also consider the price of competing
    products in the marketplace and whether their proposed price point is sufficient to
    represent a reasonable alternative for consumers.

    Place
    Place refers to the distribution of the product. Key considerations include whether
    the company will sell the product through a physical storefront, online, or through
    both distribution channels. When it's sold in a storefront, what kind of physical
    product placement does it get? When it's sold online, what kind of digital product
    placement does it get?

    Promotion
    Promotion, the fourth P, is the integrated marketing communications campaign.
    Promotion includes a variety of activities such as advertising, selling, sales
    promotions, public relations, direct marketing, sponsorship, and guerrilla
    marketing.

    Promotions vary depending on what stage of the product life cycle the product is
    in. Marketers understand that consumers associate a product’s price and
    distribution with its quality, and they take this into account when devising the
    overall marketing strategy.

     
    Marketing refers to any activities undert

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