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9. Ajzen, Icek. (1971). “Attitudinal vs.
Normative Messages: An Investigation of the
Differential Effects of Persuasive Communications on Behavior” in Socioretry 1971,
Vol. 34, No. 2, (pp263-280).
3.Paço, Arminda do, Helena Alves1, Chris Shiel and Walter Leal Filho. (2013) International
Journal of Consumer Studies 37 (2013) 414–421© 2013 John Wiley & Sons Ltd
Portugal.
4.Sommer, Lutz. (2011) “The Theory Of Planned Behaviour And The Impact Of Past
Behaviour” Albstadt - Sigmaringen University, Germany
5. Wang, Xuehua, Zhilin Yang. (2010). “The Effect of Brand Credibility on Consumers
Brand Purchase Intention in Emerging Economies: The Moderating Role of Brand
Awareness and Brand Image” Journal of Global Marketing, 23:177–188, Copyright _
c Taylor & Francis Group, LLC
6. Carrete, Lorena. (2012) . “Green consumer behaviour in an emerging
economy: confusion, credibility, and compatibility” Journal of Consumer Marketing
29/7 470–481, Emerald Group Publishing Limited [ISSN 0736-3761]
7. Kaufmann, Hans Ruediger; Panni, Mohammad Fateh Ali Khan; Orphanidou,
Yianna. (2012)’ “Factors Affecting Consumers' Green PurchasingBehavior: An
Integrated Conceptual Framework” Amfiteatru Economic Journal, ISSN 2247-9104,
The Bucharest University of Economic Studies, Bucharest, Vol. 14, Iss. 31, pp. 50-69
This Version is available at: http://hdl.handle.net/10419/168746 Standard-
Nutzungsbedingungen:
8. Psychol, Annu. Rev. (2001). “NATURE AND OPERATION OF ATTITUDES”
University of Massachusetts, Amherst, Massachusetts 01003;e-mail:
[email protected]
9. AJZEN, ICEK. (1971). “Attitudinal vs. Normative Messages: An Investigation of the
Differential Effects of Persuasive Communications on Behavior'” University of
Illinois
10. Ajzen, Icek. (1973). “Attitudinal and normative variables as predictors of specific
Behaviors” Journal of Personality and Social Psychology, 27, 41-57 University of
Massachusetts Amherst
11. Ajzen, Icek. (1985). “From Intentions to Actions: A Theory of Planned Behavior” Action
Control Springer-Verlag Berlin Heidelberg , J. Kuhl et al. (eds.),
12. Dr. N. Ragavan ** Dr. R. Mageh, (2013). “A Study on Consumers’ Purchase Intentions
Towards Organic Products” University of Madras, PARIPEX - INDIAN JOURNAL
OF RESEARCH X 111
13. Maheshwari, Dr. Shruti P. (2014) “AWARENESS OF GREEN MARKETING AND ITS
INFLUENCE ON BUYING BEHAVIOR OF CONSUMERS: SPECIAL
REFERENCE TO MADHYA PRADESH, INDIA” . AIMA Journal of Management
& Research, February 2014, Volume 8 Issue 1/4, ISSN 0974 – 497 Copy right© 2014
AJMR-AIMA
14. GUIDO, GIANLUIGI. (2001), “THE SALIENCE OF MARKETING STIMULI
An Incongruity-Salience Hypothesison Consumer Awareness” . Springer
Science+Business Media New York Originally published by Kluwer Academic
Publisher in 2001
15. Kirmani, Mohd Danish , Dr. Mohammed Naved Khan (2016), “Green Consumerism: A
Review of Extant Literature”. Pacific Business Review International, india
16. Finisterra do Pa ç o, Arminda M., M á rio Lino Barata Raposo, Walter Leal Filho, (2008).
“Identifying the green consumer: A segmentation study”, Journal of Targeting,
Measurement and Analysis for Marketing Vol. 17, 1, 17–25 www.palgrave-
journals.com/jt/
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