A REPORT ON ORGANISATION STUDY AT

ANAND WATER METER MFG.CO.(P) LTD, PALLURUTHY,COCHIN

Submitted to the

MAHATMA GANDHI UNIVERSITY

Master Of Business Administration

By,

SUJITHRA BABU

MBA A- BATCH

DEPARTMENT OF BUSINESS ADMINISTRATION

M.E.S – AIMAT, MARAMPALLY P.O , ALUVA

INDUSTRY PROFILE
 INDUSTRY PROFILE
The electronics industry, especially meaning consumer electronics emerged in the
20th century and has now become a global industry worth billions of dollars.
Contemporary society uses all manner of electronic devices built in automated or
semi-automated factories operated by the industry. The electronics industry in
India took off around 1965 with an orientation towards space and defense
technologies. It was rigidly controlled and initiated by the government and was
followed by developments in consumer electronics. India is the fifth largest GDP
among emerging economies. Owing its largest population, the potential consumer
demand is almost unlimited and consequently under appropriate conditions,
strong growth performance can be expected. In fact, the liberalization of the
economy in 1991 has led to rapid growth. The electronics industry, in particular, is
emerging as one of the most important industry in the Indian market.

The electronics industry in India dates back to the early 1960s electronics was
initially restricted to the development and maintenance of fundamental
communication systems including radio-broadcasting, telephonic and telegraphic
communication, augmentation of defence capabilities. Until 1984, the electronic
sector was primarly government owned, the late 1980s witnessed a rapid growth
of the electronic industry due to sweeping economic changes, resulting in the
liberalization and globalization of the economy. The economic transformation was
motivated by two compelling factors- the determination to boost the economic
growth , and to accelerate the development of export oriented industries , like
the electronics industry.

WORLD SCENERIO

While the population increases every year, the quantities of water available
remains pretty much the same. All that can be done on the supply management
side to increase storage facilities and improve reticulations systems to handle the
water more effiently. However there is a realization that a large amount of the
water supplied at great expense to the end user , literely goes down the drain
without being used for intended purpose. Water Demand Management has
become the mantra for water authorities across the globe as the government
comes to terms with levels of Unaccounted for water ( UFW) that can easily
exceed 60%. While it is possible to reduce the UFW level by fixing up main
reticulation systems, there is still a lot wastage at consumer level. In most
communities their seem to be little concern for water conservation. Its not usual
to visit residential area at all levels on the economic ladder and see water leaking
from taps. Wastage at consumer level is exacerbated by the fact that revenue
collection rates for conventional metering systemare often as low as 30%. Added
to these, it is the problem of water theft, either through illegal connections to the
main supply. There are two popular approaches to manage consumption the
consumer level. First is to limit the amount of water that the consumer can access
a daily basis. This is most commonly used in low income areas where there is
need to provide a life sustaining quantity of water, but with only little chance of
getting any payment from the consumer. In some countries , there is an
increasing demand from communities for an uninterrupted supply to be given to
all consumers and authorities are investigating the ways of providing a constant,
but a restricted flow.

The second approach is to manage the supply to the consumer in such a way that
the authority can ensure that the consumers pay for the water they use. This can
be done on either a pre-pay or post-pay basis. The purchase of water on credit or
the settlement of outstanding debt( for post-paid) to be as convenient and pain-
free as possible. Any attempts by manufacturer to add “ smart” function to water
meter has been hampered by the meter’s finite sources of power. An electricity
meter can used as much power as it needs to perform all it’s functions but water
meter has to provide its own power source.

INDIAN SCENARIO

The market of water meter is very flexible and the company has got a lot of
marketing ideas to implement. The company is not really facing much
competition from the Kerala market. The competition is respect to the market
outside Kerala. The company has got a good market in Kerala. Company is trying
to extend out its market to the entire South India. At present the company has
branch in Coimbatore, Tamil Nadu. The company has already captuared 80% of
the market in Kerala and this is company’s market share in Kerala industry. The
challenge for the water metering industry is to produce a metering system that is
flexible enough to accommodate the requirements of both water suppliers and
water consumers. Requirements range from a basis of water management devise
that release a pre-set amount of water on a daily or monthly basis , to a fully
flexible payment solution. The payment solution needs to ensure 100% revenue
collection and reduce administration costs by eliminating the billing cycle. At the
same time, the collection of revenue – either pre-paid or post-paid requires the
meter controls system to be fraud proof and self managing, while the meter itself
needs to maintain accuracy over an extended period of operations. In addition
the meter that forms the heart of the system needs to content with a hostle
operating environment. A climate that includes prolonged UV exposure and
torrential rain poses many problems. On top of this, many water authorities are
only able to pump water of variable quantity with frequent distruption to supply.
The meter needs to operate in such a way that it can handle this while maintain
its accuracy.

A number of meter manufacturers are now competing to provide a solution that

addresses all the shortcomings of the existing meters, as well as providing a
number of innovations that makes the intelligent meter as attractive to all role
players as the tried- and – tested smart electricity meters.

Over above this company had successfully participated and were awarded many
prestigious water meter tendors all over India and were executed to the best
satisfaction of water authorities boards etc. These includes suppliers made to
Delhi, BW SSB Banglore, Jala Nidhi project Kerala, PHEM Jaipur , UO JAL,
NIKAM, RANCHI, Mumbai etc.
COMPANY PROFILE
 COMPANY PROFILE
ANAND Water Meter Manufacturing Co. Pvt. Ltd. Manufacturer of “ ANAND
ASAHI” brand water, was set up at Cochi, Kerala in 1963 in calloboration with
OSAKA KIKO Co. Ltd. Tokyo. The manufacturer of reputed “ASAHI” brand water
meter in Japan. They are presently one of India’s leading manufacturers and
suppliers of water meter industry (1963-2013). The only water meter company in
India which have achieved this rare and conveted milestone..!! ANAND WATER
METER MFG.CO.PVT.LTD is the one of the first major concern of the ANAND
group…, In 1950 there are different kinds of manufacturing units which are under
the control of ANAND group, they are

1. ANAND wire allied industries(p) ltd

2. ANAND WATER METER MFG.CO.PVT.LTD
3. Toshiba ANAND lamp ltd
4. ANAND lamp ballast mfg. co. Pvt. ltd
5. Punjab ANAND batteries ltd
But due to the various reasons all other industries has been closed and the
only industry which under the control of ANAND group presently is the
water mfg. co. Pvt. Ltd

They have come out with different types of water meters and have successfully
introduced multi jet dry magnetic drive class B water meter using the latest
technology. Backed by 50 years experience in product development, recently they
have developed class C water meter also.

They are the pioneers in water manufacturing in India and is the first company to
receive ISI licensing Certificate . They are also an ISO 1900-2008 certified
company. They also have certificate in environment management system as per
ISO 14001. They have manufacturing facilities at various places in India. They have
an excellent R & D and Q&C department which keep a close track of the latest
product development and quality aspects revealing in the domestic as well as
International water meters.
Also their sister company “ ANAND ZENNER, pvt , ltd .co “ in technical
collaboration with “ ZENNER ZAHLER “ Germany and having factory at
Coimbatore, produce full range of Woltman bulk meter required for industrial/
Agricultural sector under the popular brands named “ANAND” & “ ANAND
ZENNER”. The product range of bulk include 40mm, 80mm, 100mm, 150mm,
200mm, 250mm, 300mm.

There meter are widely recognized and accepted by almost all the water works/
Public health department/ Corporation/ Municipalities/ Panchayats etc. In India
they manufacture water meters confirming to ISO 406(I) specification and marked
with ISI 779: 1994 with up-to-date amendments. They have successfully passed all
the leading quality& performance evaluation tests at FCR/ SITARC etc, an NABL
accredited laboratory approved by BIS.
 ORGANIZATIONAL PROFILE

Name ANAND WATER METER MFG.CO.(P)LTD

Nature Of Business Manufacturer

Founder Mr. C. L. ANAND

E mail Address [email protected]

Major Markets Indian Sub Continent

Work Address Palluruthy Industrial Area,

Water land Road,Cochin
682006

Foundation Stone Lay By Sri. K. A. Damodara Menon,

Minister For Industries

Year Of Establishment 1963

Inagurated By Sri. C. Subramaniam,

Minister For Steel & Heavy Industries

Chairman Mr. Neelam Anand

CEO Mr. Joseph Vadakken

Auditors Varma & Varma

Bankers Punjab National Bank

PRODUCT PROFILE
PRODUCT PROFILE

Multi jet Dry Dial

Multi jet Dry Dial AMR Meter

Single Jet Dry Dial

Single Jet Dry Dial AMR Meter

Woltman Bulk Type

Dirt Box & Strainers