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    Advanced Google Analytics

    Uploaded by

    Parkash Chander Rughani
    This document contains an assessment from Analytics Academy. It consists of 15 multiple choice questions testing knowledge of key Google Analytics concepts like user identification, sessions, goals, views, dimensions and metrics. The assessment scores the user's responses and provides feedback on any incorrect answers to help review the relevant lessons.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Advanced Google Analytics

    Uploaded by

    Parkash Chander Rughani
    63 views4 pages
    This document contains an assessment from Analytics Academy. It consists of 15 multiple choice questions testing knowledge of key Google Analytics concepts like user identification, sessions, goals, views, dimensions and metrics. The assessment scores the user's responses and provides feedback on any incorrect answers to help review the relevant lessons.

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    This document contains an assessment from Analytics Academy. It consists of 15 multiple choice questions testing knowledge of key Google Analytics concepts like user identification, sessions, goals, views, dimensions and metrics. The assessment scores the user's responses and provides feedback on any incorrect answers to help review the relevant lessons.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    63 views4 pages

    Advanced Google Analytics

    Uploaded by

    Parkash Chander Rughani
    This document contains an assessment from Analytics Academy. It consists of 15 multiple choice questions testing knowledge of key Google Analytics concepts like user identification, sessions, goals, views, dimensions and metrics. The assessment scores the user's responses and provides feedback on any incorrect answers to help review the relevant lessons.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

     Analytics Academy

    Assessment 1

    1. If default Google Analytics tracking code is installed on pages with different domains,
    Analytics will count these users and sessions separately.
    Correct!

    True

    False

    2. What does Google Analytics call a URL that passes data parameters for reporting?
    Correct!
    A tag

    A hit

    A dimension

    A metric

    3. When does the Google Analytics tracking code send a pageview hit to Analytics?
    Correct!
    Every time a user clicks a video

    Every time a user adds an item to a shopping cart

    Every time a user performs a search on a website

    Every time a user loads a webpage

    4. When does the Google Analytics tracking code send an event hit to Analytics?
    Correct!
    Every time a user performs an action with pageview tracking

    Every time a user makes a reservation on a booking site

    Every time a user adds an event to their calendar

    Every time a user performs an action with event tracking

    5. What does Google Analytics use to differentiate new and returning users?

    (select all answers that apply)


    Incorrect - review Unit 1, Lesson 2
    A browser cookie

    Arti cial intelligence

    A randomly-assigned unique identi er

    A sequential unique identi er


    6. What will happen if a user clears the Analytics cookie from their browser?

    (select all answers that apply)


    Correct!
    Analytics will inform the user that they need to set a new Analytics cookie

    Analytics will not be able to associate user behavior data with past data collected by
    the tracking code

    Analytics will set a new unique ID and browser cookie the next time a browser loads a
    tracked page

    Analytics will automatically recognize returning users

    7. By default, Google Analytics can recognize returning users over multiple sessions from
    different browsers and devices.
    Correct!
    True

    False

    8. A session in Google Analytics times out after how many minutes by default?
    Correct!

    15

    30

    60

    9. To send data to Google Analytics from a web-connected device like a point-of-sale


    system, what feature must be used?
    Correct!

    Data Import

    Browser cookies

    The Networking protocol

    The Measurement Protocol

    10. For an event goal de ned as playing a video, how many Goal conversions will Google
    Analytics record if that video is played three times in the same session?
    Incorrect - review Unit 1, Lesson 3

    11. Which are Goal types in Google Analytics?

    (select all answers that apply)


    Incorrect - review Unit 1, Lesson 3

    Destination

    Shopping Cart

    Pages/Screens per session

    Duration

    12. If data is excluded from a view using a lter, it may be recovered within thirty days.
    Correct!
    True

    False

    13. Which of these scopes could be used for dimensions and metrics?
    Correct!

    Event-level, session-level, or transaction-level scope

    Location-level, duration-level, or user-level scope

    Hit-level, session-level, or user-level scope

    Event-level, duration-level, or transaction-level scope

    14. When de ning a measurement plan, what is the order of steps?


    Incorrect - review Unit 1, Lesson 5

    Business objectives > KPIs > key actions

    KPIs > key actions > business objectives

    Key actions > KPIs > business objectives

    Business objectives > key actions > KPIs

    15. What are macro-conversions in a measurement plan?


    Correct!

    The metric data used to measure business success

    The main website actions users take that accomplish stated business goals

    The secondary website actions users take that lead to main actions

    A list of keyboard shortcuts for measurement tasks in Google Analytics

    Your score: 11/15 (73%)

    SUBMIT RESET

     LESSON 1.5 LESSON 2.1



    To earn your certi cate of completion, complete each of the following
    assessments with a score of 80% or better:

    Assessment 1

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