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MR (MBA) (3rd) May12

This document is the question paper for a marketing research exam consisting of two sections. Section A contains 10 multiple choice questions covering topics like defining marketing research, marketing decision support systems, reliability of data, advantages of international marketing research, copy testing, motivation research, multi-dimensional scaling, test marketing, and rating scales. Section B contains 4 essay questions asking students to write longer answers on the applications of marketing research, scaling techniques, sales forecasting methods, and the scope of advertising research. It also contains short notes questions on topics like factor analysis and discriminant analysis.

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Amuliya VS
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46 views1 page

MR (MBA) (3rd) May12

This document is the question paper for a marketing research exam consisting of two sections. Section A contains 10 multiple choice questions covering topics like defining marketing research, marketing decision support systems, reliability of data, advantages of international marketing research, copy testing, motivation research, multi-dimensional scaling, test marketing, and rating scales. Section B contains 4 essay questions asking students to write longer answers on the applications of marketing research, scaling techniques, sales forecasting methods, and the scope of advertising research. It also contains short notes questions on topics like factor analysis and discriminant analysis.

Uploaded by

Amuliya VS
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Roll No. ................. Total No.

of Pages : 01

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Total No. of Questions : 07

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MBA (Sem.–3)

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MARKETING RESEARCH (2K8 Batch)
Subject Code : MB-902 (2008-10 Batch)

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ap Paper ID : [C0152]
Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION TO CANDIDATES :
1 . SECTION-A is COMPULSORY.
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2. Attempt any FOUR questions from SECTION-B.
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SECTION-A (10 × 2 = 20 Marks)
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l. a) Define Marketing Research.


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b) What do you mean by marketing decision support system?


c) What do you mean by reliability of data?
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d) Highlight advantages of undertaking international marketing research.
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e) What is copy testing?


f) Define motivation research.
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g) Define multi dimensional scaling.


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h) Define test marketing.


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i) What are rating scales?


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j) What is descriptive research?


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SECTION-B (4 × 10 = 40 Marks)
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2. Highlight the applications of research in marketing with suitable illustrations.


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3. Explain various scaling techniques commonly used in marketing research


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with illustrations.
4. Explain alternative methods of sales forecasting with examples.
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5. Critically examine the scope of advertising research with examples.


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6. Explain salient features of cluster analysis with suitable illustrations.


7. Write notes on :
a) Factor Analysis
b) Discriminant Analysis

[A-12]-738

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