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    Punjab Technical University: Marketing Research

    Uploaded by

    Amuliya VS
    This document is the instructions for a marketing research exam consisting of two sections. Section A is compulsory and contains 10 short questions worth 2 marks each. Section B contains 4 out of 6 longer answer questions worth 10 marks each. The questions cover topics like international marketing research, multiple regression, media research, scaling techniques, and probability vs non-probability sampling.

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    © All Rights Reserved
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    Punjab Technical University: Marketing Research

    Uploaded by

    Amuliya VS
    28 views2 pages
    This document is the instructions for a marketing research exam consisting of two sections. Section A is compulsory and contains 10 short questions worth 2 marks each. Section B contains 4 out of 6 longer answer questions worth 10 marks each. The questions cover topics like international marketing research, multiple regression, media research, scaling techniques, and probability vs non-probability sampling.

    Original Title

    MR(3rd)dec12 (1)

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    This document is the instructions for a marketing research exam consisting of two sections. Section A is compulsory and contains 10 short questions worth 2 marks each. Section B contains 4 out of 6 longer answer questions worth 10 marks each. The questions cover topics like international marketing research, multiple regression, media research, scaling techniques, and probability vs non-probability sampling.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    28 views2 pages

    Punjab Technical University: Marketing Research

    Uploaded by

    Amuliya VS
    This document is the instructions for a marketing research exam consisting of two sections. Section A is compulsory and contains 10 short questions worth 2 marks each. Section B contains 4 out of 6 longer answer questions worth 10 marks each. The questions cover topics like international marketing research, multiple regression, media research, scaling techniques, and probability vs non-probability sampling.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Roll No. o m Total No.

    of Pages : 2
    Total No. of Questions : 07 r . c
    p e
    MBA (Sem.–3)
    MARKETINGpa RESEARCH
    r
    Subject Code :bMB - 902 (2009 to 2011 Batch)
    w .Paper ID : [C0152]

    ity
    Time : 3 Hrs.
    w w Max. Marks : 60

    rs
    INSTRUCTION TO CANDIDATES :

    ve
    1. SECTION-A is COMPULSORY consisting of TEN questions carrying
    TWO marks each.

    ni
    2. SECTION-B contains SIX questions carrying TEN marks each and students
    has to attempt any FOUR questions.

    lU
    SECTION-A
    ca
    l. Write briefly :
    ni

    a) International Marketing Research


    ch

    b) Uses of multiple regression


    Te

    c) Multi Dimensional Scaling

    d) Motivation Research
    ab

    e) Copy Testing
    nj

    f) Market Segmentation
    Pu

    g) Media Research

    h) Marketing Decision Support System o m


    r .c
    i) Scaling Techniques
    pe
    j)
    p a
    Probability and Non-probability sampling
    b r
    w .
    [N-12] (3) 564 ww
    SECTION-B o m
    r . c
    e
    2. Discuss the multi-disciplinary nature of marketing research.
    p
    a
    3. “A descriptive research design is formal and rigid than exploratory
    rp
    research design”. Comment on the statement.
    b
    4. What do you meantw
    .
    by reliability of a test? Do you think that a reliable

    ity
    test is valid too?w
    Comment.
    w

    rs
    5. Differentiate discriminant analysis from cluster analysis with the help of
    hypothetical example.

    ve
    6. Explain the different techniques of Brand Positioning with suitable examples.

    ni
    7. What is market potential analysis? Explain the role of sales forecasting in
    this analysis.
    lU
    ca
    ni
    ch
    Te
    ab
    nj
    Pu

    o m
    r .c
    p e
    p a
    b r
    w .
    [N-12] (3) 564 ww

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