The Basics

1.Pageviews :
This is the number of times users view a page that has the
Google Analytics tracking code inserted. All page views are
covered under this. It’s a count of viewed pages and not
individual visitor. If a user refreshes a page ,or navigates
away from the page and returns ,these are counted as
additional page views. This helps you to identify your most
popular pages
2. Visits / Sessions :
Visits are individual periods of time or sessions ,that visitors
spend on your site. This visit ends either after 30 minutes of
inactivity or if the user leaves the site for more than 30
minutes but if the user leaves the site and returns within 30
minutes, this is counted as a part of the original visit.
3. Unique Pageviews :
The unique pageview is the count of all the times the page
was viewed in an individual session as a single event. If a
visitor viewed the page once in their visit or five times, the
number of unique pageviews will be counted as just one.
4. Unique Visitor :
When a user visits your site for the first time ,a new visit and
unique visitor both are recorded. But if the same visitor
returns to the site after their initial visit, then only a new
visit is added and not recorded as unique visitor.
Whether a user has been to the site before is recognized by
Google Analytics  through the use of cookies. If a user
deletes their cookies ,or accesses the site through different
browser or machine ,then they may be mistakenly added a
new unique visitor.
5. Hits :
Hits are the interactions during a visit, including pageviews,
events, and transactions
User Behaviour
6. New Vs Returning Visitors :
New visitors are those users that have not visited your site
before the time period specified, while returning visitors will
have made at least one visit to at least one page on your
site previously. Google Analytics uses cookies to detect
previous visits. If google cannot detect a cookie one will be
set for the future recording, provided the user has not
disabled cookies in their personal browser preferences.
7. Segments :
According to your own specific needs ,Google analytics
allows you to create subsets of your data. Segments enable
you to analyze data in more detail, by filtering the results to
show only information for certain kinds of traffic. Segments
can be used to compare results between groups of visitors
(e.g.paid vs organic search traffic). Custom segments can be
set up to analyze data more precisely.
8. Entrances :
Entrance represents the number of visits that started on a
specific web page or group of web pages.
9. Bounce rate :
A Bounce represents a visit with only one page view.The
Bounce rate is measured in percentage. It represents the
number of visits when users leave your site after just one
page view, regardless of how long they stayed on that page.
(Total Bounces divided by total visits)
10. Time on Page :
Time on page represents the average amount of time in
seconds, a visitor spends on a particular page. Technically it
represents the time between the start time of a given
Pageview and the start time of the subsequent Pageview or
Event.
Traffic :
11. Content :
This allows you to see which through which specific link or
piece of content a visitor visited your site. It’s most often
used in conjunction with a custom campaign.
12. Direct Traffic and Referral Traffic :
Google Traffic sources show you how users got to your site.
Traffic sources split into direct and referral traffic. Direct
traffic is made up when visitor type a URL, or click on
bookmark to get to your site. Referral traffic is when a user
has landed on your site by clicking on a link from
somewhere else, it could be another site, a social media or a
search engine.
13. Organic Search Traffic and Paid Search
Traffic :
Google Analytics lets you see what percentage of your
traffic came from search engines. It splits into organic and
paid search. In organic search traffic, user comes to your
site by clicking on organic links on search engine results
page. These results typically appear below the search
engine results page (SERP) and are determined by how well
the page is optimized for search engines.
The paid search results show users who clicked one one of
your paid search engine adverts. These typically appear at
the top and side of the SERPs and are managed by an
advertising account such as Google Adwords or Bing Ads.

Custom Information :
14. Events :
Events represent custom actions that are distinct to a
particular Google Analytics account. Events can include
actions like clicking hyperlinks, images or stop and play
buttons in video players. These can be set up to help you
track activity independent of page or screen loads.
15. Goals :
Goals can be set up in Google Analytics account to monitor
the conversion rate of the various activities by the
visitors on your site. These activities may include a visitor
making a purchase, finishing a game, downloading an ebook
or signing up for email newsletter. You can also assign a
monetary value to each goal completion, to help determining
the return on investment from your website.
It’s important to note that this is not a complete list of all
Google Analytics key terms,but these are the key terms in
Google Analytics which provides quick start information to
new users or a refresher for those with more experience.