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10 (Ten) Branding Mistakes Need To Be Avoid - William Arruda.: Maksud Alam

The document outlines 10 branding mistakes to avoid, including being inauthentic, not taking a stand, acting without a plan, prioritizing quantity over quality, seeking fame over selective exposure, losing steam, forgetting real-world relationships, going it alone without resources, making branding all about oneself, and failing to measure branding efforts.

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33 views2 pages

10 (Ten) Branding Mistakes Need To Be Avoid - William Arruda.: Maksud Alam

The document outlines 10 branding mistakes to avoid, including being inauthentic, not taking a stand, acting without a plan, prioritizing quantity over quality, seeking fame over selective exposure, losing steam, forgetting real-world relationships, going it alone without resources, making branding all about oneself, and failing to measure branding efforts.

Uploaded by

nasirul
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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10 (Ten) branding mistakes need to be avoid_William

Arruda.
By Maksud Alam on Wednesday, September 12, 2012 at 7:31am

One. Don’t be fake. Be genuine.

A lot of people think branding is all about creating an image for the outside world, when in fact
branding is based on authenticity. So know, who you are and use that to build your brand. 

Two. Don’t be wishy-washy. Take a stand.

Strong brands aren’t all things to all people they are willing to take a stand and helps him to
stand out.

Three. Don’t act before thinking.

 I see lots of people commutating, I think brand is all about visibility, let’s get as many messages
out there as we possibly can, that’s going to work against you. Have a plan, know what it is you
want to do before you start getting your communications out there. 

Four. Don’t go for quantity over quality.

 There is a lot of people giving you branding advice out there saying, just get as many videos you
can up on youtube, just go create as much content as you can for your blog. That’s not what you
want to do. You want to make sure that you are using the right resources and you are building
something of quality where when people see it, it has value. Otherwise you are actually
detracting from your brand rather than adding to it.

Five. Avoid the quest for fame, choose to become selective famous.

Banding is not about everybody knowing you. It’s about just those people who need target
audience knowing who you are and what you’re unique comes to evaluate it. So focus your
messages and all your communications unjust those people who need to know you. 

 
Six. Don’t run out of steam in the branding process. Slow and steady wins the race.

I know a lot of people when linkedin came in and they wanted to get this many contacts as they
could and they had a bored with that, then facebook came along, they said okay, now we are
going to friend everybody we know and got bored with that and moved to twitter. You want to
have a slow steady methodical consistent approach to building your brand. 

Seven. Don’t forget real world relationships

.Personal branding is not just the web activities. You want to make sure you are building your
brand in the real and virtual world and you want to take the real world activities you doing and
find ways to translate into them l virtual world. Just building a brand on the world wide web is
not going to be effective 

Eight. Don’t go it alone. Bring in the right resources.

Personal branding strategies, resume writers, a video producer, you want to have the best people
behind you so that you are producing is of high quality and you have other people in their
prospective helping you to build your brand in the best possible way.

Nine. Don’t make it all about you. Branding is about giving.

 It’s about giving value to your network. It’s building credibility by sharing your knowledge and
expertise with others. It’s not about big promotions and taking from others. It’s really about
giving. 

Ten. Don’t forget to measure.

A lot of people go out there with the branding plan and they say all this is great and they just
continue working on their brand without seeing if it’s working. It is not helping you reach your
goals. Is it getting you to the next step? Are the right people getting to know you? So remember
to measure.

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