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    The History of Versace and Their Logo Design

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    Leonel Gomes
    Gianni Versace S.r.l. was founded in 1978 in Milan and is a leading international fashion house known for Italian luxury. It designs and sells a range of fashion and lifestyle products using its distinctive Medusa logo. Donatella Versace has been the artistic director since 1997 and has led the brand into the 21st century. Versace also operates luxury hotels under the Palazzo Versace brand. The company was acquired by Michael Kors Holdings in 2018 for $2.12 billion.

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    The History of Versace and Their Logo Design

    Uploaded by

    Leonel Gomes
    95 views1 page
    Gianni Versace S.r.l. was founded in 1978 in Milan and is a leading international fashion house known for Italian luxury. It designs and sells a range of fashion and lifestyle products using its distinctive Medusa logo. Donatella Versace has been the artistic director since 1997 and has led the brand into the 21st century. Versace also operates luxury hotels under the Palazzo Versace brand. The company was acquired by Michael Kors Holdings in 2018 for $2.12 billion.

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    Versace

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    Gianni Versace S.r.l. was founded in 1978 in Milan and is a leading international fashion house known for Italian luxury. It designs and sells a range of fashion and lifestyle products using its distinctive Medusa logo. Donatella Versace has been the artistic director since 1997 and has led the brand into the 21st century. Versace also operates luxury hotels under the Palazzo Versace brand. The company was acquired by Michael Kors Holdings in 2018 for $2.12 billion.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    95 views1 page

    The History of Versace and Their Logo Design

    Uploaded by

    Leonel Gomes
    Gianni Versace S.r.l. was founded in 1978 in Milan and is a leading international fashion house known for Italian luxury. It designs and sells a range of fashion and lifestyle products using its distinctive Medusa logo. Donatella Versace has been the artistic director since 1997 and has led the brand into the 21st century. Versace also operates luxury hotels under the Palazzo Versace brand. The company was acquired by Michael Kors Holdings in 2018 for $2.12 billion.

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    © All Rights Reserved
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    of 1

    The HistoryLogo

    of Versace
    Design and Their
    Founded in 1978 in Milan, Gianni Versace S.r.l. is one of the leading
    international fashion design houses and a symbol of Italian luxury
    world-wide. It designs, manufactures, distributes and retails fashion
    and lifestyle products including haute couture, prèt-à-porter,
    accessories, jewellery, watches, eyewear, fragrances, and home
    furnishings all bearing the distinctive Medusa logo.
    Donatella Versace has been Artistic Director of Versace since 1997
    and has steered the brand into the 21st century. Today, Versace
    represents its heritage through its strong and fearless designs, while
    addressing a new global audience which continues to strengthen
    Versace’s position in contemporary culture.
    In 2000 Gianni Versace S.r.l. opened Palazzo Versace, the first hotel
    project to be branded by a luxury goods company, which provides
    tourists and travellers the opportunity to experience and enjoy the
    complete Versace lifestyle. The second Palazzo Versace built in Dubai
    opened in 2015. The third Palazzo Versace will be built in Macau,
    China.

    The company announced in 2018 that it would stop using fur in its
    collections. On 25th september 2018,Michael Kors Holdings acquired
    all outstanding shares in Gianni Versace S.r.l. for $2.12 billion (USD);
    the acquisition was completed on 31st december 2018 keeping on
    Donatella Versace as head of creative design .

    The History of the Versace Logo

    Growing up in Rome, Gianni Versace was heavily influenced by the


    Greek artwork that is common in the area. In fact, Gianni Versace
    claimed that the inspiration for the Versace logo came from artwork
    on the floor of the ruins in Rome that he and his siblings used to play
    on. Gianni said that he chose Medusa specifically because of the way
    that she made people fall hopelessly in love with her with no chance
    of ever going back, and he hoped that his company would have the
    same effect on the people who purchased Versace products.

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