CHAPTER 3

RESEARCH METHODOLOGY

Methodology

This chapter presents the methodology used in the study. The design used, the

participants of the study, the procedures used in gathering the data that were relevant to

the study and the statistical treatment.

Research Design

This study utilized both quantitative and descriptive methods that is the most

appropriate to enable gather information from the owner of computer shop in San

Mateo, Rizal by answering the research questionnaires.

This study used descriptive-quantitative survey method through a researcher-

made questionnaire that describes the following; first, profile of selected computer rental

shop owners; in the forms of years in business, estimated number of customers per

day, charge per hour, monthly income, second, effective strategies to obtain business

viability and lastly, the problems encountered by the computer shop owner.

Respondents of the study

The respondents of this study are selected computer rental shop from San

Mateo, Rizal. The desired number of respondents was drawn using the representative

and purposive sampling.

 The sampling was proportionately determined based on the knowledge and

experience of the population of San Mateo, Rizal.

After the collection of data, the researchers collated, summarized, encoded,

tabulated and tallied the responses given by the research respondents, Analysis and

interpretation of the data followed.

Once approved, the researcher started to gather the needed data.

Data Gathering Procedure

Right after the approval of the thesis the researcher started to conduct the study

from internet gaming shops.

Once approved the researcher started to gather the needed data, The researcher

then facilitated the administration of questionnaires to the target respondents,

To ensure the one hundred percent retrieval of the questionnaire, the researcher

personally administered and collected the accomplished and collected the

accomplished questionnaires from the respondents

After the actual collection of data, the researcher collected, summarized,

encoded, tabulated and tallied responses given by the researcher respondent .Analysis

and interpretation followed

Instrument
 The researcher made survey questionnaire to be answered using a 5- point likert

scale;

5 as Always (A) 4 as Often (O) , 3 as Sometimes(S),2 as Rare (R),1 as Never (N)

Table 1.1

Scale, Range and Verbal Interpretation

Scale Range Interpretation

5 4.21-5.00 Extremely Effective
4 3.41-4.20 Effective
3 2.61-3.40 Moderately Effective
2 1.80-2.60 Slightly Effective
1 1.00-1.80 Not at all Effective

Statistical Tools

The researcher focused on the answer of the respondents of the survey

questionnaires of the study. The researcher used the frequency distribution, weighted

mean and percentage and the person coefficient correlation

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OvVaw1y9MNeicaKimScx2l-EUq1

A STUDY ON EFFECTIVE MANAGEMENT STRATEGIES FOR INTERNET GAMING

SHOPS

Business Research 1

Atty. Leonicia B.Garduque

Submitted by:

ABLAY, ARLYN A.
 ADRALES, MELODY

ANDRADA, FELICIDAD D.

DAGUINOTAS, JOHNBERT

MALATE, MARINELLA MEA W.

September 2019

Questionnaire
Researcher –Made Questionnaire on A Study of Effective Management
Strategies for Internet Gaming Shop

Name (optional):_________________
 Directions: Please respond the following information by filling the space and putting
check ( ) on the box provided.

1.Profile of Internet gaming shop in terms of :

1.1 Forms of Business Organization

 Sole Proprietorship
 Partnership

1.2 Capitalization
 200,000.00 and below
 201,000.00-400,000.00
 401,000.00-600,000.00
 601,000.00-800,000.00
 1,000,000.00 and above

1.3 Monthly Income

 9,000.00 and below
 16,000.00-30,000.00
 31,000.00-50,000.00
 51,000.00 and above

1.4 No. of operating Units

 1-5
 6-10
 15- above

1.5 Monthly Operating Expenses

 10,000 – 20,000
 21,000 – 30,000
 31,000 and above

1.6 Average Daily Customer

 25-50
 51-75
 76 and above

2. Level of Effective Management Strategies

5-Extremely effective 4- Very effective 3-Moderately effective
2-Slightly effective 1-Not at all
2.1 Customer Relation 5 4 3 2 1
Explain to users any problem they have encountered
Give discount/special promo to regular users
Free instructions/demonstration
Give discount/special promo to regular users
Provides user confidential profile

2.2 Equipment and Maintenance 5 4 3 2 1

Computer units are well maintained
Upgraded programs are installed
Hardware sets are of recent trends
Equipped with electronic gadgets like camera and
headset

2.3 Location and Facility 5 4 3 2 1

Presence of a store near the premises
The internet gaming shop is fully conditioned
The In and Out of the shop is clean and well
ventilated

2.4 Security 5 4 3 2 1
Equipped with fire paraphernalia
No standby by or bystanders near the shop
Hiring of private security guards
Extra care for the customer

2.5 Employees Benefits 5 4 3 2 1

Offer Higher Salaries
Provide meal allowance
Provide living squatters
Provide fringe benefit such as insurance, with
benefits, leave benefit. etc
Expose employee to seminar, training and workshop