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Which Segment Do Ebay

The document discusses various topics related to e-commerce and online business including the relationship between e-commerce and e-business, definitions of dropshipping and conversion rate, categories of social media and e-commerce sites, differences between online and offline consumers, objectives of online advertising, risks of e-business, and examples of popular e-commerce platforms and marketplaces. It also contains 20 multiple choice questions testing knowledge of these topics.

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Madiha Qayyum
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111 views6 pages

Which Segment Do Ebay

The document discusses various topics related to e-commerce and online business including the relationship between e-commerce and e-business, definitions of dropshipping and conversion rate, categories of social media and e-commerce sites, differences between online and offline consumers, objectives of online advertising, risks of e-business, and examples of popular e-commerce platforms and marketplaces. It also contains 20 multiple choice questions testing knowledge of these topics.

Uploaded by

Madiha Qayyum
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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E-commerce and E-business are same?

True False

2. When you look at e-commerce and e-business, which is the most realistic relationship between these

two concepts? E-commerce is broadly equivalent to e-business E-business is a subset of e-

commerce E-commerce is a subset of e-business None of the above

3. What is Dropshipping? A business where store owners buy a product’s inventory from

dropshippers and then they sell them on their store. A shipping service which allows store owners to

ship the products to their customers. A business which allows store owners to sell products to their
customers without owning the inventory by self.

4. Which ecommerce platform is the least used by merchants? Shopify Magento Wix
WooCommerce

5. Companies selling their products to wholesalers, distributors relate to the B2C ecommerce type.

True False

6. Disadvantage of E- Commerce Distribution delivery Problem of controlling privacy and

security New technology High price

7. Facebook belongs in which category of website? Social network Transactional website

Media or publisher site Brand-building website

8. What is the percentage of customers who visit a Web site and actually buy something called?

Affiliate programs Click-through Spam Conversion Rate

9. Which of the following is not one of the basic business objectives for an e-commerce site? display

goods execute a transaction provide production and supplier links optimize system
architecture

10. The biggest difference between online consumers and the general public is: Education level

Age Income Computer ownership/access

11. The primary objective of online advertising is to: Gather consumer information Generate

database of customers Generate sales Lead buyers to transactional Web site


12. While there are obvious e-business advantages and opportunities, there are also risks and barriers.

These include: Contravention of customer privacy Internet hackers penetrating company

security Spikes causing websites to fail at peak times All of the above

13. Social network sites such as Facebook and Twitter have become increasingly popular for sell-side e-

commerce and would normally be considered to be in which category? Brand-building sites

Portal, publisher or media sites Services-orientated relationship-building websites Transactional


e-commerce sites

14. EasyPay and JazzCash are working as an _____ between Vendor and Bank while HBL is itself a bank

which makes it more secure and reliable. Channel Intermediary Retailer Platform

15. ________ is defined by the ‘page load time’ i.e. the time it takes to fully display the content of a

specific page. Page Speed Website Speed Page Rank Domain Rank

16. Amazon.com is well-known for which e-commerce marketing technique? Banner ads Pop-up

ads Affiliate programs Viral marketing

17. Which segment do eBay, Amazon.com belong? B2Bs B2Cs C2Bs C2Cs

18. The best products to sell in B2C e-commerce are: Small products Digital products

Specialty products Fresh products

19. Which is not a function of E-commerce marketing advertising warehousing none of


the above

20. Which term represents a count of the number of people who visit one site, click on an ad, and are

taken to the site of the advertiser? Affiliate programs Click-through Spam All of the
SUBMIT
above

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