Merchandising - 3 Brands - Hanging Vs Fold or Lay Out Guidelines
Merchandising - 3 Brands - Hanging Vs Fold or Lay Out Guidelines
Merchandising - 3 Brands - Hanging Vs Fold or Lay Out Guidelines
FOLD/LAY OUT
1. WHAT TO FOLD/LAY OUT VS. WHAT TO HANG
2. WHAT NOT TO FOLD AND WHY
GUIDELINES
Based on the store’s assortment and inventory levels, exceptions may apply
OUT VS. WHAT TO HANG • ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE
TANKS
LAID OUT LONG HALF FOLD - A LONG HALF FOLD - B BOX FOLD
• Front showing • DO NOT fold with
the back showing
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FOREVER 21 MEN
ALL BOTTOMS (EXCLUDING SUITING)
BOX FOLD
• Front pocket showing
NOTE
HALF FOLD • Box folding HOW
• Front pocket showing
TO is shown on
the next page
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FOREVER 21 MEN
ALL BOTTOMS (EXCLUDING SUITING)
BOX FOLD 1 2 3
1. Lay out the pant lengthwise, right
front pocket facing up
2. Fold the pant in half, lining up the
bottom cuff of the leg to the top
of the front pocket
3. Fold the pant in half again in an
upward motion creating a 2” or
5cm gathering 4
4. Flip the pant over
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FOREVER 21 MEN
02 WHAT NOT TO FOLD AND WHY
SUITING DO NOT FOLD OR LAY OUT BECAUSE
OF FABRICATION AND/OR SILHOUETTE
Silhouette (blazer) Fabrication (ONLY
JACKETS
Fabrication (faux leather)
DO NOT FOLD OR LAY OUT
BECAUSE OF FABRICATION
Fabrication (faux leather)
twill trousers can
be folded)
Silhouette (vest)
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FOREVER 21 CONTEMPORARY
01 WHAT TO FOLD OR LAY • ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE
• ONLY additions to the FOREVER 21 GUIDELINES are shown
OUT VS. WHAT TO HANG - Follow the FOREVER 21 GUIDELINES, unless otherwise directed
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FOREVER 21 CONTEMPORARY
BODY CON & STRUCTURED SKIRTS IMPORTANT • ONLY lay out skirts unless
otherwise directed
HORIZONTAL
HORIZONTAL HALF FOLD
HALF FOLD LAID OUT
LAID OUT
TOPS DO NOT FOLD OR LAY OUT BECAUSE OF FABRICATION, DETAILS AND/OR SILHOUETTE
- WHEN APPLICABLE USE HANGER TAPE FOR BETTER HANGER APPEAL
Fabrication (chiffon) Details (ruffle sleeve) Details (ruffle sleeve) Silhouette (flowy)
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FOREVER 21 CONTEMPORARY
CHIFFON TOPS LAYERING PIECES
DO NOT FOLD OR LAY OUT DO NOT FOLD OR LAY OUT BECAUSE OF
BECAUSE OF DETAILS FABRICATION, DETAILS AND/OR SILHOUETTE
Details (bow) Silhouette (oversized) Fabrication (light weight knit) Silhouette (structured)
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GIRLS
WHAT TO FOLD OR LAY
01
• Folds shown are STANDARD folds
OUT VS. WHAT TO HANG - Specialty folds will be shown in Visual Directives when applicable
• ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE
CAMIS
TANKS
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GIRLS
SHORT SLEEVE TOPS
BOX FOLD
HORIZONTAL HALF FOLD
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GIRLS
CARDIGANS
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GIRLS
SWEATERS, SWEATSHIRTS & HOODIES
LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A LONG HALF FOLD - B
• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side • Arms folded over in front
HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD
• Arms tucked in • DO NOT HORIZONTAL • Arms tucked in
HALF FOLD (arms folded
in front) graphic styles
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GIRLS
LONG & 3/4 SLEEVE TOPS
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GIRLS
SKIRTS/SHORTS
IMPORTANT • ONLY lay out skirts unless otherwise directed
SHORTS
SHORTS
BOX FOLD
• Front pocket showing
NOTE
HALF FOLD • Box folding HOW
• Front pocket showing
TO is shown on
the next page
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GIRLS
PANTS
BOX FOLD 1 2 3
1. Lay out the pant lengthwise, right
front pocket facing up
2. Fold the pant in half, lining up the
bottom cuff of the leg to the top
of the front pocket
3. Fold the pant in half again in an
upward motion creating a 2” or
5cm gathering
4. Flip the pant over 4
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GIRLS
DENIM JACKETS
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GIRLS
02 WHAT NOT TO FOLD AND WHY
TOPS/COATS
DO NOT FOLD OR LAY OUT BECAUSE OF
DRESSES/ROMPERS
DO NOT FOLD OR LAY OUT ANY DRESSES OR
FABRICATION AND/OR SILHOUETTE ROMPERS ON TABLES UNLESS OTHERWISE DIRECTED
Silhouette (hi-lo) Fabrication (lightweight) Romper Dress Dress
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ACTIVEWEAR
WHAT TO FOLD OR LAY
01
• Folds shown are STANDARD folds
OUT VS. WHAT TO HANG - Specialty folds will be shown in Visual Directives when applicable
• ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE
LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A LONG HALF FOLD - B
• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side • Arms folded over in front
HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD
• Arms tucked in • Arms folded in front • DO NOT HORIZONTAL
- Arms can cross HALF FOLD (arms folded
- Fold the arms in front to in front) graphic styles
show the long sleeves
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ACTIVEWEAR
ACTIVEWEAR PANTS & CAPRIS
HALF FOLD
• Front showing
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ACTIVEWEAR
JOGGERS
BOX FOLD
SHORTS
LAID OUT - A LAID OUT - B LONG HALF FOLD - A LONG HALF FOLD - B
• Arms laid out at the sides • Arms folded in front • Arms laid out at the side • Arms folded over in front
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ACTIVEWEAR
02 WHAT NOT TO FOLD AND WHY
BRAS
DO NOT FOLD OR LAY
TANKS
DO NOT FOLD OR LAY OUT BECAUSE OF DETAILS
OUT BECAUSE OF IMPACT Details (lattice back) Details (open back) Details (inset bra/draping) Details (tie sides)
LEVELS AND/OR DETAILS
Impact (high impact)
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