Merchandising - 3 Brands - Hanging Vs Fold or Lay Out Guidelines

Download as pdf or txt
Download as pdf or txt
You are on page 1of 30

BRANDS

FOREVER 21 MEN | FOREVER 21 CONTEMPORARY | GIRLS | ACTIVEWEAR

HANGING VS. THIS GUIDE WILL COVER:

FOLD/LAY OUT
1. WHAT TO FOLD/LAY OUT VS. WHAT TO HANG
2. WHAT NOT TO FOLD AND WHY

GUIDELINES
Based on the store’s assortment and inventory levels, exceptions may apply

FOREVER 21+: USE THE FOREVER 21 GUIDELINES

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED 1


FOREVER 21 MEN
WHAT TO FOLD OR LAY
01 • Folds shown are STANDARD folds
- Specialty folds will be shown in Visual Directives when applicable

OUT VS. WHAT TO HANG • ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE

TANKS

HORIZONTAL HALF FOLD


IMPORTANT
• The top of the straps
of the tank are edged
LAID OUT LONG HALF FOLD HALF FOLD with the bottom BOX FOLD

SHORT SLEEVE KNITS & WOVENS

HORIZONTAL HALF FOLD BOX FOLD


• The bottom of the collar
LAID OUT LONG HALF FOLD is edged with the bottom
CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 2
FOREVER 21 MEN
LONG SLEEVE TOPS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A


• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in
- Arms can cross
- Fold the arms in front to
show the long sleeves
LONG HALF FOLD - B
• Arms folded over in front
CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 3
FOREVER 21 MEN
DENIM JACKETS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A


• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in
- Arms can cross
- Fold the arms in front to
show the long sleeves
LONG HALF FOLD - B
• Arms folded over in front
CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 4
FOREVER 21 MEN
SWEATERS, LONG SLEEVE KNIT TOPS & SWEATSHIRTS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A


• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in
- Arms can cross
- Fold the arms in front to
show the long sleeves
LONG HALF FOLD - B
• Arms folded over in front
CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 5
FOREVER 21 MEN
SHORTS

LAID OUT LONG HALF FOLD - A LONG HALF FOLD - B BOX FOLD
• Front showing • DO NOT fold with
the back showing

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 6
FOREVER 21 MEN
ALL BOTTOMS (EXCLUDING SUITING)

BOX FOLD
• Front pocket showing

NOTE
HALF FOLD • Box folding HOW
• Front pocket showing
TO is shown on
the next page

LAID OUT LONG HALF FOLD


• Front pocket showing

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 7
FOREVER 21 MEN
ALL BOTTOMS (EXCLUDING SUITING)

BOX FOLD 1 2 3
1. Lay out the pant lengthwise, right
front pocket facing up
2. Fold the pant in half, lining up the
bottom cuff of the leg to the top
of the front pocket
3. Fold the pant in half again in an
upward motion creating a 2” or
5cm gathering 4
4. Flip the pant over

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 8
FOREVER 21 MEN
02 WHAT NOT TO FOLD AND WHY
SUITING DO NOT FOLD OR LAY OUT BECAUSE
OF FABRICATION AND/OR SILHOUETTE
Silhouette (blazer) Fabrication (ONLY
JACKETS
Fabrication (faux leather)
DO NOT FOLD OR LAY OUT
BECAUSE OF FABRICATION
Fabrication (faux leather)
twill trousers can
be folded)

Silhouette (vest)

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 9
FOREVER 21 CONTEMPORARY

01 WHAT TO FOLD OR LAY • ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE
• ONLY additions to the FOREVER 21 GUIDELINES are shown

OUT VS. WHAT TO HANG - Follow the FOREVER 21 GUIDELINES, unless otherwise directed

STRUCTURED CHIFFON TOPS


IMPORTANT • ONLY lay out as shown

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 10
FOREVER 21 CONTEMPORARY
BODY CON & STRUCTURED SKIRTS IMPORTANT • ONLY lay out skirts unless
otherwise directed

BODY CON STRUCTURED

HORIZONTAL
HORIZONTAL HALF FOLD
HALF FOLD LAID OUT

LAID OUT

LONG HALF FOLD

LONG HALF FOLD


CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 11
FOREVER 21 CONTEMPORARY
02 WHAT NOT TO FOLD AND WHY • ONLY additions to the FOREVER 21 GUIDELINES are shown
- Follow the FOREVER 21 GUIDELINES unless otherwise directed

TOPS DO NOT FOLD OR LAY OUT BECAUSE OF FABRICATION, DETAILS AND/OR SILHOUETTE
- WHEN APPLICABLE USE HANGER TAPE FOR BETTER HANGER APPEAL

Fabrication (chiffon) Details (ruffle sleeve) Details (ruffle sleeve) Silhouette (flowy)

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 12
FOREVER 21 CONTEMPORARY
CHIFFON TOPS LAYERING PIECES
DO NOT FOLD OR LAY OUT DO NOT FOLD OR LAY OUT BECAUSE OF
BECAUSE OF DETAILS FABRICATION, DETAILS AND/OR SILHOUETTE
Details (bow) Silhouette (oversized) Fabrication (light weight knit) Silhouette (structured)

Details (layered) Details (drape front) Details (utility hardware)

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 13
GIRLS
WHAT TO FOLD OR LAY
01
• Folds shown are STANDARD folds

OUT VS. WHAT TO HANG - Specialty folds will be shown in Visual Directives when applicable
• ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE

CAMIS

HORIZONTAL HALF FOLD


IMPORTANT
• The top of the straps
of the cami are edged
LAID OUT LONG HALF FOLD HALF FOLD with the bottom BOX FOLD

TANKS

HORIZONTAL HALF FOLD


IMPORTANT
• The top of the straps
of the tank are edged
LAID OUT LONG HALF FOLD HALF FOLD with the bottom BOX FOLD
CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 14
GIRLS
TEES

LAID OUT LONG HALF FOLD

HORIZONTAL HALF FOLD BOX FOLD

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 15
GIRLS
SHORT SLEEVE TOPS

LAID OUT LONG HALF FOLD

BOX FOLD
HORIZONTAL HALF FOLD

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 16
GIRLS
CARDIGANS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A


• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in
- Arms can cross
- Fold the arms in front to
LONG HALF FOLD - B show the long sleeves
• Arms folded over in front

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 17
GIRLS
SWEATERS, SWEATSHIRTS & HOODIES

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A LONG HALF FOLD - B
• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side • Arms folded over in front

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD
• Arms tucked in • DO NOT HORIZONTAL • Arms tucked in
HALF FOLD (arms folded
in front) graphic styles

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 18
GIRLS
LONG & 3/4 SLEEVE TOPS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A


• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in
- Arms can cross
- Fold the arms in front to
LONG HALF FOLD - B show the long sleeves
• Arms folded over in front

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 19
GIRLS
SKIRTS/SHORTS
IMPORTANT • ONLY lay out skirts unless otherwise directed

SHORTS

LAID OUT HORIZONTAL HALF FOLD LONG HALF FOLD

SHORTS

LAID OUT HALF FOLD


CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 20
GIRLS
PANTS

BOX FOLD
• Front pocket showing

NOTE
HALF FOLD • Box folding HOW
• Front pocket showing
TO is shown on
the next page

LAID OUT LONG HALF FOLD


• Front pocket showing

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 21
GIRLS
PANTS

BOX FOLD 1 2 3
1. Lay out the pant lengthwise, right
front pocket facing up
2. Fold the pant in half, lining up the
bottom cuff of the leg to the top
of the front pocket
3. Fold the pant in half again in an
upward motion creating a 2” or
5cm gathering
4. Flip the pant over 4

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 22
GIRLS
DENIM JACKETS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A


• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in
- Arms can cross
- Fold the arms in front to
show the long sleeves
LONG HALF FOLD - B
• Arms folded over in front

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 23
GIRLS
02 WHAT NOT TO FOLD AND WHY
TOPS/COATS
DO NOT FOLD OR LAY OUT BECAUSE OF
DRESSES/ROMPERS
DO NOT FOLD OR LAY OUT ANY DRESSES OR
FABRICATION AND/OR SILHOUETTE ROMPERS ON TABLES UNLESS OTHERWISE DIRECTED
Silhouette (hi-lo) Fabrication (lightweight) Romper Dress Dress

Fabrication (chiffon) Silhouette (coat)

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 24
ACTIVEWEAR
WHAT TO FOLD OR LAY
01
• Folds shown are STANDARD folds

OUT VS. WHAT TO HANG - Specialty folds will be shown in Visual Directives when applicable
• ALWAYS: SIZE, BUTTON, ZIP, TIE, TUCK TAGS and EDGE

BRAS IMPORTANT • ALWAYS hang high impact bras

LAID OUT LONG HALF FOLD BOX FOLD

TANKS & CAMIS

HORIZONTAL HALF FOLD


IMPORTANT
• The top of the straps
of the tank are edged
LAID OUT LONG HALF FOLD HALF FOLD with the bottom BOX FOLD
CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 25
ACTIVEWEAR
LONG SLEEVE TOPS

LAID OUT - A LAID OUT - B LAID OUT - C LONG HALF FOLD - A LONG HALF FOLD - B
• Arms laid out at the sides • Arms folded in front • DO NOT cross the arms • Arms laid out at the side • Arms folded over in front

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD
• Arms tucked in • Arms folded in front • DO NOT HORIZONTAL
- Arms can cross HALF FOLD (arms folded
- Fold the arms in front to in front) graphic styles
show the long sleeves

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 26
ACTIVEWEAR
ACTIVEWEAR PANTS & CAPRIS

HALF FOLD
• Front showing

LAID OUT - A LONG HALF FOLD BOX FOLD


• Front showing • Front showing

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 27
ACTIVEWEAR
JOGGERS

BOX FOLD

HALF FOLD - A HALF FOLD - B


• Front showing • DO NOT fold
with the back
showing
LAID OUT LONG HALF FOLD
• Front showing

SHORTS

LAID OUT HALF FOLD


CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 28
ACTIVEWEAR
JACKETS

LAID OUT - A LAID OUT - B LONG HALF FOLD - A LONG HALF FOLD - B
• Arms laid out at the sides • Arms folded in front • Arms laid out at the side • Arms folded over in front

HORIZONTAL HALF FOLD HORIZONTAL HALF FOLD BOX FOLD


• Arms folded in front • Arms tucked in • DO NOT boxfold
- Arms can cross
- Fold the arms in front to
show the long sleeves

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 29
ACTIVEWEAR
02 WHAT NOT TO FOLD AND WHY
BRAS
DO NOT FOLD OR LAY
TANKS
DO NOT FOLD OR LAY OUT BECAUSE OF DETAILS
OUT BECAUSE OF IMPACT Details (lattice back) Details (open back) Details (inset bra/draping) Details (tie sides)
LEVELS AND/OR DETAILS
Impact (high impact)

Details (drape front)

CONFIDENTIAL COMPANY MATERIAL – MAY NOT BE RE-DISTRIBUTED OR REPRODUCED BRANDS HANGING VS. FOLD/LAY OUT GUIDELINES| 30

You might also like