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    Break The Chain Campaign

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    Anju Prakash
    The "Break the Chain" campaign launched by the Kerala government aims to educate people about the importance of public and personal hygiene to contain the spread of coronavirus. As part of the campaign, hand washing facilities have been installed at public places across the state and hand sanitizers are being made available at subsidized rates. Digital marketing plays a key role in promoting the campaign message through social media.

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    Break The Chain Campaign

    Uploaded by

    Anju Prakash
    33 views2 pages
    The "Break the Chain" campaign launched by the Kerala government aims to educate people about the importance of public and personal hygiene to contain the spread of coronavirus. As part of the campaign, hand washing facilities have been installed at public places across the state and hand sanitizers are being made available at subsidized rates. Digital marketing plays a key role in promoting the campaign message through social media.

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    COVID 19

    Original Title

    BREAK THE CHAIN CAMPAIGN

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    The "Break the Chain" campaign launched by the Kerala government aims to educate people about the importance of public and personal hygiene to contain the spread of coronavirus. As part of the campaign, hand washing facilities have been installed at public places across the state and hand sanitizers are being made available at subsidized rates. Digital marketing plays a key role in promoting the campaign message through social media.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    33 views2 pages

    Break The Chain Campaign

    Uploaded by

    Anju Prakash
    The "Break the Chain" campaign launched by the Kerala government aims to educate people about the importance of public and personal hygiene to contain the spread of coronavirus. As part of the campaign, hand washing facilities have been installed at public places across the state and hand sanitizers are being made available at subsidized rates. Digital marketing plays a key role in promoting the campaign message through social media.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    BREAK THE CHAIN CAMPAIGN

    In a bid to contain the spread of coronavirus or COVID-19 virus across


    the state, the Kerala government has launched a mass hand washing
    campaign named ''break the chain''. The campaign aims to educate
    people about the importance of public and personal hygiene.

    PRODUCT
    Break the chain campaign is to minimise the spread of the deadly virus with
    early surveillance and people's support. To follow personal hygiene as a
    healthy habit and wash our hands and face whenever we are in public contact.
    By doing it, we will be able to break the chain of virus infection, while washing
    hand with an alcoholic hand rub solution.

    PRICE
    The immediate target is to produce one lakh bottles in 10 days for the Kerala
    Medical Services Corporation. Industries Minister EP Jayarajan said that
    these will be made available to the public at a fraction of the price charged by
    private companies.
    Hand sanitisers available in the market cost anywhere between ₹150 to ₹200
    for 100 ml, while KSDP will sell them for ₹125 for a 500 ml bottle. The first
    load of 500 bottles were dispatched to Thiruvananthapuram and Kollam
    districts on Friday. The state has also shown the way in addressing the
    shortage of masks and hand sanitisers in the market. Kudumbashree, the
    government’s poverty eradication and women’s empowerment programme,
    prisons, universities, colleges, voluntary organisations, home makers and
    even local tailors have pitched in to make cloth masks and hand sanitisers.
    The Excise Department has decided to hand over its stock of spirit, seized
    from smugglers, to the health department for manufacturing sanitisers.

    PLACE
    Under this campaign, the Pinarayi Vijayan-led government has installed water
    taps at public spots such as at the entry and exit gates of the railway stations
    with hand wash bottles. It is also urging people to use hand sanitizers when
    they are outdoors. Sanitisers have also been made available in all offices.
    Break the Chain’ campaign, offices, bus stops, markets, places of worship and
    several other public spaces in the state now sport hand sanitiser booths and
    kiosks for hand wash.
    PROMOTION
    As part of its ‘Break the Chain’ campaign launched on March 15, the
    government had directed all offices to start providing hand-wash facilities for
    staff as well as the public, who are encouraged to wash their hands before
    entering the offices.
    Installed a hand-washing kiosk at the collectorate gate. The government
    asked officials and the public wash their hands before entering the building.
    Hand sanitisers are also made available near the elevators.
    In several rural areas, clubs and other organisations have got together to set
    up hand-wash kiosks at bus stops, where passengers wash their hands before
    boarding the bus.
    At Chunkappara village in Pathanamthitta district, which has nine positive
    cases, a ration shop owner, Kennady Thomas, has joined the campaign by
    placing a kiosk outside his shop.

    Digital marketing plays an important role in promotion of “Break The Chain”


    campaign. Through social media the posters, memes, videos about the
    importance of washing hand and breaking the chain from Wuhan are largely
    circulating each second.

    ADDITIONAL P’S
    PUBLICS: The campaign is targeting all the people cross the state.
    Partnership: The Break The Chain campaign is taken as a responsibility
    by most of the companies producing sanitizers and hand wash. They are not
    only promoting their product but also asking people to wash their hands with
    any products that contain alcohol content in it . This shows their concern
    towards the society instead of saying only to use their product.

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