CSE 435/535

Information Retrieval
Fall 2019

Distributed Word Representations

for Information Retrieval
Material from:
Christopher Manning and Pandu Nayak

Srihari-CSE535-Fall2019
Introduction to Information Retrieval Sec. 9.2.2

How can we more robustly match a

user’s search intent?
We want to understand a query, not just do String equals()
§ If user searches for [Dell notebook battery size], we would like
to match documents discussing “Dell laptop battery capacity”
§ If user searches for [Seattle motel], we would like to match
documents containing “Seattle hotel”

A pure keyword-matching IR system does nothing to help….

Simple facilities that we have already discussed do a bit to help
§ Spelling correction
§ Stemming / case folding
But we’d like to better understand when query/document match
Introduction to Information Retrieval Sec. 9.2.2

How can we more robustly match a

user’s search intent?
Query expansion:
§ Relevance feedback could allow us to capture this if we get
near enough to matching documents with these words
§ We can also use information on word similarities:
§ A manual thesaurus of synonyms for query expansion
§ A measure of word similarity
§ Calculated from a big document collection
§ Calculated by query log mining (common on the web)
Document expansion:
§ Use of anchor text may solve this by providing human
authored synonyms, but not for new or less popular web
pages, or non-hyperlinked collections
Introduction to Information Retrieval Sec. 9.2.2

Example of manual thesaurus

Introduction to Information Retrieval

Search log query expansion

§ Context-free query expansion ends up problematic
§ [wet ground] ≈ [wet earth]
§ So expand [ground] ⇒ [ground earth]
§ But [ground coffee] ≠ [earth coffee]
§ You can learn query context-specific rewritings from
search logs by attempting to identify the same user
making a second attempt at the same user need
§ [Hinton word vector]
§ [Hinton word embedding]
§ In this context, [vector] ≈ [embedding]
§ But not when talking about a disease vector or C++!
Introduction to Information Retrieval Sec. 9.2.3

Automatic Thesaurus Generation

§ Attempt to generate a thesaurus automatically by
analyzing a collection of documents
§ Fundamental notion: similarity between two words
§ Definition 1: Two words are similar if they co-occur with
similar words.
§ Definition 2: Two words are similar if they occur in a
given grammatical relation with the same words.
§ You can harvest, peel, eat, prepare, etc. apples and
pears, so apples and pears must be similar.
§ Co-occurrence based is more robust, grammatical
relations are more accurate. Why?
Introduction to Information Retrieval Sec. 9.2.3

Simple Co-occurrence Thesaurus

§ Simplest way to compute one is based on term-term similarities
in C = AAT where A is term-document matrix.
§ wi,j = (normalized) weight for (ti ,dj)
dj N
A
ti What does C
contain if A
is a term-doc
incidence
M (0/1) matrix?
§ For each ti, pick terms with high values in C
Introduction to Information Retrieval

Automatic thesaurus generation

example … sort of works
Word Nearest neighbors
absolutely absurd, whatsoever, totally, exactly, nothing
bottomed dip, copper, drops, topped, slide, trimmed
captivating shimmer, stunningly, superbly, plucky, witty
doghouse dog, porch, crawling, beside, downstairs
makeup repellent, lotion, glossy, sunscreen, skin, gel
mediating reconciliation, negotiate, cease, conciliation
keeping hoping, bring, wiping, could, some, would
lithographs drawings, Picasso, Dali, sculptures, Gauguin
pathogens toxins, bacteria, organisms, bacterial, parasites
senses grasp, psyche, truly, clumsy, naïve, innate

Too little data (10s of millions of words) treated by too sparse method.
100,000 words = 1010 entries in C.
Introduction to Information Retrieval Sec. 9.2.2

How can we represent term relations?

§ With the standard symbolic encoding of terms, each term is a
dimension
§ Different terms have no inherent similarity
§ motel [0 0 0 0 0 0 0 0 0 0 1 0 0 0 0] T
hotel [0 0 0 0 0 0 0 3 0 0 0 0 0 0 0] = 0
§ If query on hotel and document has motel, then our query
and document vectors are orthogonal
Introduction to Information Retrieval

Can you directly learn term relations?

§ Basic IR is scoring on qTd
§ No treatment of synonyms; no machine learning
§ Can we learn parameters W to rank via qTWd ?

§ Cf. Query translation models: Berger and Lafferty (1999)

§ Problem is again sparsity – W is huge > 1010
Introduction to Information Retrieval

Is there a better way?

§ Idea:
§ Can we learn a dense low-dimensional representation of a
word in ℝd such that dot products uTv express word
similarity?
§ We could still if we want to include a “translation” matrix
between vocabularies (e.g., cross-language): uTWv
§ But now W is small!
§ Supervised Semantic Indexing (Bai et al. Journal of
Information Retrieval 2009) shows successful use of
learning W for information retrieval

§ But we’ll develop direct similarity in this class

Introduction to Information Retrieval

Distributional similarity based

representations
§ You can get a lot of value by representing a word by
means of its neighbors
§ “You shall know a word by the company it keeps”
§ (J. R. Firth 1957: 11)

§ One of the most successful ideas of modern

statistical NLP
…government debt problems turning into banking crises as happened in 2009…
…saying that Europe needs unified banking regulation to replace the hodgepodge…
…India has just given its banking system a shot in the arm…

ë These words will represent banking ì

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Introduction to Information Retrieval

Solution: Low dimensional vectors

§ The number of topics that people talk about is small
(in some sense)
§ Clothes, movies, politics, …
• Idea: store “most” of the important information in a
fixed, small number of dimensions: a dense vector
• Usually 25 – 1000 dimensions

• How to reduce the dimensionality?

• Go from big, sparse co-occurrence count vector to low
dimensional “word embedding”

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Introduction to Information Retrieval Sec. 18.2

Traditional Way:
Latent Semantic Indexing/Analysis
§ Use Singular Value Decomposition (SVD) – kind of like
Principal Components Analysis (PCA) for an arbitrary
rectangular matrix – or just random projection to find a low-
dimensional basis or orthogonal vectors
§ Theory is that similarity is preserved as much as possible
§ You can actually gain in IR (slightly) by doing LSA, as “noise”
of term variation gets replaced by semantic “concepts”
§ Somewhat popular in the 1990s [Deerwester et al. 1990, etc.]
§ But results were always somewhat iffy (… it worked sometimes)
§ Hard to implement efficiently in an IR system (dense vectors!)
§ Discussed in IIR chapter 18, but not discussed further here
Introduction to Information Retrieval

“NEURAL EMBEDDINGS”
Introduction to Information Retrieval

Word meaning is defined in terms of

vectors
§ We will build a dense vector for each word type,
chosen so that it is good at predicting other words
appearing in its context
… those other words also being represented by vectors … it all gets a bit recursive

0.286
0.792
−0.177
banking = −0.107
0.109
−0.542
0.349
0.271
Introduction to Information Retrieval

Neural word embeddings - visualization

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Introduction to Information Retrieval

Basic idea of learning neural network word

embeddings
§ We define a model that aims to predict between a
center word wt and context words in terms of word
vectors
§ p(context|wt) = …
§ which has a loss function, e.g.,
§ J = 1 − p(w−t |wt)
§ We look at many positions t in a big language corpus
§ We keep adjusting the vector representations of
words to minimize this loss
Introduction to Information Retrieval

Idea: Directly learn low-dimensional word

vectors based on ability to predict
• Old idea: Learning representations by back-propagating
errors. (Rumelhart et al., 1986)
• A neural probabilistic language model (Bengio et al.,
2003) Non-linear
• NLP (almost) from Scratch (Collobert & Weston, 2008) and slow
• A recent, even simpler and faster model:
word2vec (Mikolov et al. 2013) à intro now Fast
bilinear
• The GloVe model from Stanford (Pennington, Socher, models
and Manning 2014) connects back to matrix
factorization
• Per-token representations: Deep contextual word Current
state of
representations: ELMo, ULMfit, BERT the art

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Introduction to Information Retrieval

Word2vec is a family of algorithms

[Mikolov et al. 2013]

Predict between every word and its context words!

Two algorithms
1. Skip-grams (SG)
Predict context words given target (position independent)
2. Continuous Bag of Words (CBOW)
Predict target word from bag-of-words context

Two (moderately efficient) training methods

1. Hierarchical softmax
2. Negative sampling
3. Naïve softmax
Introduction to Information Retrieval

Word2Vec Skip-gram Overview

§ Example windows and process for
computing ! "#$% | "#

! "#)( | "# ! "#$( | "#

! "#)' | "# ! "#$' | "#

… problems turning into banking crises as …

outside context words center word outside context words

in window of size 2 at position t in window of size 2

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Introduction to Information Retrieval

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Introduction to Information Retrieval

Linear Relationships in word2vec

These representations are very good at encoding
similarity and dimensions of similarity!
§ Analogies testing dimensions of similarity can be
solved quite well just by doing vector subtraction in
the embedding space
Syntactically
§ xapple − xapples ≈ xcar − xcars ≈ xfamily − xfamilies
§ Similarly for verb and adjective morphological forms
Semantically (Semeval 2012 task 2)
§ xshirt − xclothing ≈ xchair − xfurniture
§ xking − xman ≈ xqueen − xwoman
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Introduction to Information Retrieval

Word Analogies
Test for linear relationships, examined by Mikolov et al.

a:b :: c:?

man:woman :: king:?

+ king [ 0.30 0.70 ] queen

king
man [ 0.20 0.20 ]

+ woman [ 0.60 0.30 ]

woman

queen [ 0.70 0.80 ] man

Introduction to Information Retrieval

GloVe Visualizations

http://nlp.stanford.edu/projects/glove/
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Introduction to Information Retrieval

Glove Visualizations: Company - CEO

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Introduction to Information Retrieval

Glove Visualizations: Superlatives

12/2/19 27
Introduction to Information Retrieval

Application to Information Retrieval

Application is just beginning – we’re “at the end of the early years”
§ Google’s RankBrain – little is publicly known
§ Bloomberg article by Jack Clark (Oct 26, 2015):
http://www.bloomberg.com/news/articles/2015-10-26/google-turning-its-
lucrative-web-search-over-to-ai-machines
§ A result reranking system. “3rd most valuable ranking signal”
§ But note: more of the potential value is in the tail?
§ New SIGIR Neu-IR workshop series (2016 on)
Introduction to Information Retrieval

An application to information retrieval

Nalisnick, Mitra, Craswell & Caruana. 2016. Improving Document
Ranking with Dual Word Embeddings. WWW 2016 Companion.
http://research.microsoft.com/pubs/260867/pp1291-Nalisnick.pdf
Mitra, Nalisnick, Craswell & Caruana. 2016. A Dual Embedding
Space Model for Document Ranking. arXiv:1602.01137 [cs.IR]

Builds on BM25 model idea of “aboutness”

§ Not just term repetition indicating aboutness
§ Relationship between query terms and all terms in the
document indicates aboutness (BM25 uses only query terms)
Makes clever argument for different use of word and context
vectors in word2vec’s CBOW/SGNS or GloVe
Introduction to Information Retrieval

Modeling document aboutness:

Results from a search for Albuquerque
d1

d2
Introduction to Information Retrieval

Using 2 word embeddings

word2vec model with 1 word of context

WIN WOUT
Embeddings Embeddings
for focus for context
words words
Focus Context
word word

We can gain by using these

two embeddings differently
Introduction to Information Retrieval

Using 2 word embeddings

Introduction to Information Retrieval

Dual Embedding Space Model (DESM)

§ Simple model
§ A document is represented by the centroid of its
word vectors

§ Query-document similarity is average over query

words of cosine similarity
Introduction to Information Retrieval

Dual Embedding Space Model (DESM)

§ What works best is to use the OUT vectors for the
document and the IN vectors for the query

§ This way similarity measures aboutness – words that

appear with this word – which is more useful in this
context than (distributional) semantic similarity
Introduction to Information Retrieval

Experiments
§ Train word2vec from either
§ 600 million Bing queries
§ 342 million web document sentences
§ Test on 7,741 randomly sampled Bing queries
§ 5 level eval (Perfect, Excellent, Good, Fair, Bad)
§ Two approaches
1. Use DESM model to rerank top results from BM25
2. Use DESM alone or a mixture model of it and BM25
Introduction to Information Retrieval

Results – reranking k-best list

Pretty decent gains – e.g., 2% for NDCG@3

Gains are bigger for model trained on queries than docs
Introduction to Information Retrieval

Results – whole ranking system

By itself, DESM doesn’t work. Nor does LSA.

Introduction to Information Retrieval

A possible explanation

IN-OUT has some ability to prefer Relevant to close-by

(judged) non-relevant, but it’s scores induce too much
noise vs. BM25 to be usable alone
Introduction to Information Retrieval

DESM conclusions
§ DESM is a weak ranker but effective at finding subtler
similarities/aboutness
§ It is effective at, but only at, reranking at least
somewhat relevant documents

§ For example, DESM can confuse Oxford and Cambridge

§ Bing rarely makes an Oxford/Cambridge mistake!
Introduction to Information Retrieval

What else can neural nets do in IR?

§ Use a neural network as a supervised
reranker
§ Assume a query and document
embedding network (as we have
discussed)
§ Assume you have (q,d,rel) relevance
data
§ Learn a neural network (with
supervised learning) to predict
relevance of (q,d) pair
§ An example of “machine-learned
relevance”
Introduction to Information Retrieval

What else can neural nets do in IR?

§ BERT: Devlin, Chang, Lee, Toutanova (2018)
§ A deep transformer-based neural network
§ Builds per-token (in context) representations
§ Produces a query/document
representation as well
§ Or jointly embed query and
document and ask for a
retrieval score
§ Incredibly effective!
§ https://arxiv.org/abs/1810.04805
Introduction to Information Retrieval

Summary: Embed all the things!

Word embeddings are the hot new technology (again!)

Lots of applications wherever knowing word context or

similarity helps prediction:
§ Synonym handling in search
§ Document aboutness
§ Ad serving
§ Language models: from spelling correction to email response
§ Machine translation
§ Sentiment analysis
§ …
Introduction to Information Retrieval
Introduction to Information Retrieval

Global vs. local embedding [Diaz 2016]

Introduction to Information Retrieval

Global vs. local embedding [Diaz 2016]

Train w2v on documents from

first round of retrieval

Fine-grained word sense

disambiguation
Introduction to Information Retrieval

Ad-hoc retrieval using local and

distributed representation [Mitra et al. 2017]
§ Argues both “lexical” and
“semantic” matching is
important for document
ranking
§ Duet model is a linear
combination of two DNNs
using local and distributed
representations of query/
document as inputs, and
jointly trained on labelled data