Final Draft
Final Draft
BELGAUM
EXECUTIVE SUMMARY
The Bemco Hydraulics Limited was established in the year 1957. This company
is well known throughout India. It is pioneer in the field of Hydraulics Presses. Since it's
inception it has a well planned adequately equipped manufacturing set up where every
infrastructure is available to design, develop and produce a mega range of Hydraulics
Presses and Equipments. It has a wide volume of standard as well as non-standard press
manufacturing facilities.
Bemco is collaboration with Vogel of Germany and Towler Brothers of U.K. who
was the first manufacturer of Hydraulic presses of its unique kind.
The project is done based on the information provided by* the company's well
project guide, company manuals etc. A great amount of care has been taken to furnish
accurate data in the report. If there are any mistakes in the facts, the student apologies for
the same.
The report initiates with brief introduction of the company. It covers many aspects
of the Bemco Hydraulics Limited like Company profile, Product profile, Objectives,
History, Organization structure and departmental study etc.
INDUSTRY PROFILE
The Indian hydraulic industry started in the early sixties primarily with an
objective of import substitution of some of the hydraulic products being used by the
industry in various applications. Since most of the Indian industries are being set up
based upon the variety of technological sources, the range of their specification is very
wide. Due to this range of product in the hydraulic industry is also quite wide resulting in
a very small batch for every product.
Since the industry has to manufacture a large variety of products with low
volumes, the industry is not able to use the modern high production lines. Most of the
manufacturers with exception to some are currently using general purpose machines with
special tooling and some special purpose machines for specialized metal-cutting
operations.
Although the industry has shown a reasonable growth over the years, but it is still
far away from volumes, which would lead to adopting modern production methods, also
the limited demand is being shared by over 20 firms resulting in uneconomical volumes
for most of them. It is unlikely that the situation would change drastically in the coming
decade due to variety of factors mentioned above.
Almost all the major manufacturers of hydraulic equipment have collaboration with
foreign companies. Only two companies viz. Polyhydron and Oscar Equipment are
manufacturing products based on indigenous developments. There has been very little
attempt to developing indigenous technology for these products, although barring few
items, all other equipment have been indigenized.
Broadly, the hydraulic products from application angle have been classified
under:
• Industrial
• Mobile
• Marine
• Aerospace
The above major segments can be further subdivided in the specific categories as:
• Plastic processing machinery
• Steel making and primarily metal extraction industry
• Machine tool industry
• Others: Cover in general, furnace equipment, rubber machinery, textile
machinery, general mechanical industry, etc.
• Mobile hydraulics
• Agricultural tractors
• Earth moving equipment
• Material handling equipment
• Others: Cover general areas such as rail equipment, road building and
construction and machinery, drilling rigs, commercial vehicles, industrial
tractors, etc.
• Marine application: These cover oceanic vehicles, fishing boats and naval
equipment.
• Aerospace applications: These include equipment and systems e.g. transmission,
rudder control, which is used in airplanes, rockets and space ships
• .
The major raw material equipment for the hydraulic industry area CDC tubes,
casting, forging, alloy steel, nonferrous metals such as aluminum, copper, brass, some of
the mentioned materials are imported and other are available indigenously. Also, the
hydraulic industry is dependent on imported components for their production. The major
components import requirement of the industry is in respect of oil seals, spring vane
blanks, bearings, etc. Rotating block axial piston pumps/motors, special bearings etc.
The requirement for each type is so small that it has not been possible to develop and
good quality from indigenous sources. The total requirement of imported raw materials
and components for current level of production are estimated to be:
• Imported raw materials: Rs. 4000 lacs
• Imported components: Rs. 3200 lacs
The bulk of the exports of the oil hydraulic products are taken as indirect exports,
namely, as components of larger plant and machinery being exported. By large direct
exports by individual companies are minimal. It is also to be recognized that to be able to
export these products, it is necessary to have a high technical marketing and after sales
service set up in the countries, in which exports to have be made
INTERNATIONAL SCENARIO
SLOGAN
"Quality movement is life improvement"
COMPANY PROFILE
BRANCHES :
Since 1957 Bemco Hydraulic limited, have been in the hydraulics field pioneering
various development in respect of Machine Tools. The company started manufacturing
presses initially with the collaboration of “M/S VOGEL & COMPANY” GERMANY,
and subsequently developed innumerable types of standard range of hydraulic presses
and special purpose Hydro-Pneumatic Machine.
The company has also exported with repeat orders to the various countries in
Southeast Asia, African and middle eastern countries.
BEMCO has branches in almost all the major cities of India and to follow up the
dispatches, BEMCO has got an excellent after-sale services, which takes care of any
minor jobs that should be necessary afterwards.
Since its inception, BEMCO has been playing a crucial role in the development of
India’s core industries by providing sophisticated hydraulic Presses and Equipment for
innumerable applications. Collaboration and Technical know-how from the world leader
like “PINNETTE EMIDICAU INDUSTRIES,” France have been enabled BEMCO to
produce machines of international standards.At present the company is under finalizing
the Technology license agreement with “DUNKES INDUSTRIES,” Germany for the
technology required “WHEEL FITTING PRESSES.”
VISION
The vision of BEMCO is to be highly visible company known for its highest
technology driven products, superior training and exceptional services in the engineering
field. The company’s products are being marked worldwide and they are looked at as
leader in custom made machines. BEMCO will maket the world class prestigious
products through their distribution network manned by well trained and experienced
personnel in the country and world at large.
MISSION
Mohta says – we believe that our first responsibility is to satisfy our customers
who use our products. Our position in the industry will enable us to expand and offer
economic solutions to today’s industry’s requirements.
QUALITY STATEMENT
We shall constantly acquire, adopt, innovate and refine our technological strength
in line with globally acceptable standards to maintain credibility, dependability and
leadership on our field.
ENVIRONMENTAL POLICY
LABOUR POLICY
BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE 10
BEMCO HYDRAULICS LTD. BELGAUM
OBJECTIVES OF BEMCO
➢ To develop and produce hydraulic cylinders of high quality in compliance with
the requirements of our customers to provide them with efficient solution and
satisfy their needs.
➢ To maintain customer satisfaction.
➢ To seek continuous improvement in the quality management process.
➢ Monitoring and improving the product performance.
➢ To offer the necessary resources to the customers.
➢ To utilize the resources in a better manner rather than wasting the same.
➢ To provide the necessary qualification to the collaborators.
➢ To make continuous efforts to improve quality by continuous training.
➢ To contribute high productivity through team work.
➢ To offer flawless service to the customers.
➢ To provide wide range of presses for various applications in metal working,
rubber, electronic, plastic and electrical industries.
MANPOWER DETAILS
Managers 12
Engineers 40
Supervisors 20
Workers 106
2001-2002 687.98
2002-2003 567.83
2003-2004 889.78
2004-2005 1336.02
2005-06 1325.59
2006-07 2070.28
2007-08 2200.28
2008-09 2414.72
ORGANIZATION PROCESS
SHIFT TIMING
The company has a very strong management and technical team who have
developed products and executed projects. The company is managed by a team of
experienced and professional managers, exclusively focused on different aspects of the
Automobile industry including Research and Development, Manufacturing, Marketing
and Quality Control and Finance. The management has substantial experience in this
industry and its ancillary activities.
Quality Control:
The company follows through quality standards and products. The finished
products are not only inspected internally by the company's technical personnel but also
by the technical teams of its customers before the products leave the factory premises.
BEMCO OFFERS:
❖ Selection of machinery
❖ Design & Development
❖ Installation & Commissioning
❖ Supply of component and spares
❖ Prompt after sales services
MARKETING INFORMATION:
1) CUSTOMERS:
AUTOMOBILE:
■ Tata Locomotive company Ltd
■ Bajaj Ltd
■ Daewoo Motors
■ Escort Ltd
■ Ashok Leyland Ltd
■ Hindustan Motor Ltd
■ Kinetic Engineers Ltd
■ Kirloskar system Ltd
HEAVY ENGINEERING AND ELECTRICAL:
■ Hindustan Aeronautics Ltd
■ L & T Ltd
■ Bharat Forge Ltd
INDIAN RAILWAYS:
■ All Zonal Work Shops
■ ART
■ HRD
2) COMPETITORS OF BEMCO:
Siddhartha industries
Hydro pack(lndia) Pvt. Ltd
S. P. M Control
Plus-one Hydraulics
NATIONAL LEVEL COMPETITTORS
• H.M.T. - Hydrabad
• Electrometic - Mumbai
• Isget -Delhi
PRODUCT PROFILE
BEMCO has designed and developed re-railing equipments for Indian Railways
and for other western countries.
SALES ANALYSIS
YEARS SALES (Lacks.)
2005-06 1336.02674
2006-07 1325.58544
2007-08 2070.15340
2008-09 2215.28044
2009-10 2414.71964
CURRENT LIABILITIES
WORKING CAPITAL
TABLE -1
YEARS 2005 2006 2007 2008 2009
NetWorking Capital 4,21,27,740 5,55,35,986 2,67,12,686 6,74,41,603 7,94,96,774
Porter's five forces analysis is a framework for the industry analysis and business
strategy development developed by Michael E. Porter of Harvard Business School in
1979. It uses concepts developed in Industrial Organization (IO) economics to derive five
forces which determine the competitive intensity and therefore attractiveness of a market.
Attractiveness in this context refers to the overall industry profitability. An "unattractive"
industry is one where the combination of forces acts to drive down overall profitability. A
very unattractive industry would be one approaching "pure competition".
Porter referred to these forces as the micro environment, to contrast it with the
more general term macro environment. They consist of those forces close to a company
that affect its ability to serve its customers and make a profit. A change in any of the
BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE 23
BEMCO HYDRAULICS LTD. BELGAUM
forces normally requires a company to re-assess the marketplace. The overall industry
attractiveness does not imply that every firm in the industry will return the same
profitability. Firms are able to apply their core competences, business model or network
to achieve a profit above the industry average. A clear example of this is the airline
industry. As an industry, profitability is low and yet individual companies, by applying
unique business models have been able to make a return in excess of the industry average
Profitable markets that yield high returns will draw firms. This results in many
new entrants, which will effectively decrease profitability. Unless the entry of new firms
can be blocked by incumbents, the profit rate will fall towards a competitive level.
For most industries this is the major determinant of the competitiveness of the
industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-
price dimensions such as innovation, marketing, etc.
But BEMCO has an advantage of its brand name as a market leader, it is known
for its standard quality product and services and huge production capacity.
Bemco’s R&D department is also very strong, it has recently invented a new
product called Re-Railing Machine first in india and third in the world.
BEMCO has branches in almost all the major cities of India and to follow up the
dispatches, BEMCO has got an excellent after-sale services, which takes care of any
minor jobs that should be necessary afterwards.
The bargaining power of customers
Also described as the market of outputs The ability of customers to put the firm
under pressure and it also affects the customer's sensitivity to price changes.
• Buyer volume
The BEMCO calls for applications on the open tender basis in that they
select three least bidding suppliers they are called for negotiation with previously
supplied suppliers. After negotiations, which are selected for supplying goods,
they will get the order for one year.
DEPARTMENTAL FUNCTIONS
a) Production Department
b) Personnel Department
c) Finance Department
d) Marketing Department
e) Engineering Department
f) Purchase Department
g) Planning Department
h) Stores Department
i) Dispatching and Packing Department
PRODUCTION DEPARTMENT
In this machine shop various components and parts required for building
Hydraulic Presses, Pumps, Power Packs, Cylinders are produced and machined through
the sequential process, there are different sections for machining and producing different
parts and components. There are 30 machines in this machine shop for Milling, Drilling,
Boaring, Taping, Chilling, Howning, Lathe, Grinding, CNC Machines etc.
Fabrication:
In this section of production department the mainframe body of the Presses is
build by wielding the different parts.
Assembling :
Once the framework of the machine and components are ready, then the
components and the parts are assembled in the frame body.
Electrical:
The Electrical Engineers install the electrical equipment and inbuilt the electronic
components such as Microchips, Transistors, Circuits, Devices. And inbuilt the particular
program in machine to perform the specific operation.
PERSONNEL DEPARTMENT
Chairman and MD
Joint MD
Assistant Manager
Clerical Staff
Security
• Safety Procedures :
The company believes in the policy of "Safety First" in all industrial activities.
The employees are provided with various safety equipments like:
Hand Gloves Safety Belts Goggles, etc.
The employees are advised to scrupulously follow all safety instructions and
safety working methods. Whenever unsafe working conditions are notified, employees
should immediately bring it to the notice of the supervisor or management.
First-aid kits with necessary medicines are provided in each department and
sufficient numbers of supervisory and managerial personnel are trained in rendering
First-aid treatment.
❖ Exit Interviews :
It is an interview taken for the employees who are leaving the organization.
BEMCO Conducts such interviews for the employees who are leaving the organization
for any reason. The main purpose of conducting this interview is to know the reason for
their recruitment like whether they have any problems with their co-workers or
supervisors or they are not happy with the policy of the organization or they want to go
for some higher jobs.
❖ Compensation :
The compensation is covered under Two acts. They are : Employees State
Insurance Policy Act (ESI) Employees Compensation Act (ECA)
If any accident occurs within the plant by which the worker gets injured and if the
amount comes under Rs. 7500, then it is covered under ESI or if above, then it is covered
under ECA. On such leave given to recovery with the injury, the management gives 50%
of the wages to the employees. And in case, if the employee loses his limbs in the
accident, then the management provides him with an artificial limbs. In case of death the
family of the employee is given 2-3 lakhs, which may covered under the LIC policy or
under ESI Act and also the management gives Rs. 2500 for the funeral and apart from
this Rs. 1000 is contributed by each of the staff members and given to the insolvent
employee or employee's family.
FINANCE DEPARTMENT
This department is concerned with the maintenance of account of the company.
The department is controlled by Mr. R. B. Patil, Finance Manger of BEMCO. Finance
department helps in the development of the company the main work of Finance
department is not only to provide the monetary supply but also to cut the expenses
through cost cutting as this department controls the expenses, it plays the role of the
auditor.
MARKETING DEPARTMENT
BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE 37
BEMCO HYDRAULICS LTD. BELGAUM
Responsibilities:
• Deputy General Manager shall review the specifications received from the
customer's for completeness and technical feasibility.
• GM/Deputy Manager shall nominate a Sales Engineer for each enquiry.
• Price to be quoted shall be indicated in the cost estimation sheet by GM/Deputy
Manager in consultation with Joint Managing Director.
• The Sales Manager based on the cost estimation sheet shall prepare proposal.
• Proposal contains the complete details of product provided, i.e. the specification of
the product, commercial aspects, delivery schedules and details of any other
contractual requirement if found necessary.
• Follow up with customer for the order, shall be done by Sales Engineers or General
Manager or Deputy General Manager, concerned branch office.
• On the receipt of an order or letter of indent or verbal order, Senior General
Manager, Deputy General Manager of Sales and Services shall review the
requirements with respect to :
Distribution Channel:
As the products are directly sold to the customers, there doesn't exists any specific
distribution channel such as the middle men's like whole-sellers, retailers etc. There are
some representatives of the company who directly deals and negotiated with customer
and arrive at a particular resolution and decide on the mode of transport.
The Main Functions of Marketing Department:
• Interacting with defense customers for defense development items.
• Approval of technical aspects and cost estimation.
• Timely submission of tenders.
• Issue of order acceptance.
• Preparation of cost estimation.
• Responsible for preparation of proposals.
ENGINEERING DEPARTMENT
PURCHASE DEPARTMENT
After the blueprint is prepared and approved by the customer, then a copy of that
is sent to Purchase Department.
PLANNING DEPARTMENT
STORE DEPARTMENT
This department looks after the packing respects and the assembly of the finished
products.
Keeping record of finished goods in respective bins.
As when customer requirement comes dispatching the products.
Store Department can even reject the material when the goods are
not accordance.
Issues are of Three types are :
○ Inward:- materials comes from outside for pricing within its office hours.
○ Outward:- rejection dispatch and issues.
• Stock:- left out materials is stored.
SWOT ANALYSIS
Strength
➢ Economies of scale.
weakness
➢ by change in technology.
➢ Transportation difficulties.
Opportunities
➢ Diversification.
Threat
➢ Political instability.
RATIO ANALYSIS
MEANING:
Ratio is the numerical relationship between two members. It may be expressed in
quotients, rate or in percentage. The ratio analysis of working capital helps the
management in checking upon the efficiency with which working capital is been used in
the business.
Ratio analysis is widely used tool of financial analysis. It is defined as the
systematic use of ratios to interpret financial statement so that the strengths and
weaknesses of a firm, as well as its historical performance and current financial
conditions can be determined.
Ratio makes related information comparable. A single figure by itself has no
meaning. But when expressed in the terms of the related figure, it yields sufficient
inferences. Thus, ratios are relative figures reflecting the relationship between related
variables. They are used as tools of financial analysis, which involves their comparison as
single ratios which like absolute figures are not use.
CLASSIFICATION OF RATIOS:
1) Financial Ratio
2) Profitability Ratio
3) Turnover Ratio
4) Leverage Ratio
5) Coverage Ratio
Liquidity ratios are used to measure the firm's ability to meet short term
obligations. They compare short term obligation to short term (current) resource available
to meet these obligations. From these ratios, obtained into the present cash solvency of
the firm and the firms ability to remain solvent in the event of adversity. The important
Liquidity ratios are:
This is most widely used ratio. It is the ratio of current assets to current liabilities.
It shows firms ability to current liabilities with its current assets.
Generally 2:1 is considered ideal for concern 1 .e. current assets should be twice of the
current liabilities. If current assets are two times of the current liabilities, there will be no
adverse effect on business when the payment of current liabilities is made. If the ratio is
less than 2, difficulty may be experienced in the payment of current liabilities and the day
to day operations of the business may suffer. It is experienced as follows.
= 1.63:1
This is the ratio of liquid assets to liquid liabilities. It shows a firms ability to meet
current liabilities with its most liquid (quick) assets. Liquid assets are those assets which
are readily converted into cash and which includes bills receivable, sundry debtors and
short term investments. Inventories and prepaid expenses are not included because the
emphasis is on the ready availability of cash in cash of liquid assets.
Liquid liabilities include all items except bank overdraft. Generally 1:1 ratio is
considered ideal ratio for a concern because it is wise to keep the liquid assets at least
equal to liquid liabilities at all times. It is calculated as follows:
Interpretation: the actual quick ratio has to be compared with the standard quick ratio of
1:1. If the actual quick ratio is equal to or more than the standard ratio of 1:1, the
conclusion can be that the concern is liquid and so that it can pay off its short term
liabilities out of its quickly realizable assets without any difficulty. But, BEMCO’s quick
ratio not up to the mark of standard quick ratio of 1:1. So, it is not possible to BEMCO to
meet the short term obligation.
It considers only the absolute liquidity available with the firm. Here only cash +
bank balance + marketable securities are taken into account consideration. The desirable
norm for this ratio is 1 : 2 i.e. Re. 1 worth of absolute liquid assets are sufficient for Re. 2
worth of current liabilities. Absolute liquidity ratio is calculated as follows
Absolute Liquidity = Cash in hand + Bank Balance + Short term marketable securities
Current Liability
Year 2009 = 1.69,17.678 /12,58,69,467
= 0.13
Interpretation: This ratio indicates the availability of cash on every one rupee of current
liabilities. The the company is said to be having a sufficient amount of cash to pay
liabilities. The amount is highest in 2009 i.e.Rs.1,69,17,678.
These ratios explain whether the firm has raised adequate long term funds to meet
its fixed assets requirement and is calculated as under. If the ratio is less than 1, it is good
for the concern.
Fixed Asset Ratio = Fixed Assets/ Capital Employed
= 0.42:1
Interpretation:-The fixed assets turnover ratio is calculated to know the companies ratio
of investment of company in fixed assets. The ratio of capital employed in the fixed
assets is 0.42 to 1. Nearly it is 50% of the company
PROFITABILITY RATIOS:
Profitability is the overall measure of the companies with regard to efficient and
effective utilization of resource at their command. These ratios are calculated to enlighten
the end results of the business activities which are role criterion of the overall efficiency
of a business concern. The following are the important profitability ratios.
= 0.08 or 7.55%
Interpretation: - The Operating profit ratio in recent years it will be decreasing.
NET PROFIT RATIO:
The Net Profit Ratio establishes the relationship between the net profit (After Tax)
of the firm and net sales and may be calculated as follows
Net Profit Ratio = Net Profit after Tax/ Net Sales * 100
= 0.014 or 1.48%
Return on Equity = Profit after Interest and Tax/ Shareholder's Fund* 100
BAPUJI ACADEMY OF MANAGEMENT & RESEARCH, DAVANGERE 51
BEMCO HYDRAULICS LTD. BELGAUM
= 5.74%
This help in determining the market price of equity share of the company and in
estimating the company's capacity to pay dividend to its equity shareholders. It is
calculated as follows
Earning per share =Net Profit after Tax/ Number of Equity Shares
Year 2009 = 33.22.462/14,46,700
= 2.30
Interpretation: - It reflects the shareholders return on their amount invested in the
company, the returns on share value is satisfactory in recent years .
RETURN ON TOTAL ASSETS:
This ratio is calculated to measure the profit after tax against the amount invested
in total assets to assets are being utilized properly or not, it is calculated as under
Return on Total Assets = Ntet Profit after Tax / Total Assets* 100
= 1.64
Interpretation: - The higher the ratio, the greater are the profits. A low capital turnover
ratio should be taken to mean that sufficient sales are not being made and profit is lower.
This ratio measures the efficiency of the assets used. The efficient use of asset will
generate sales per rupee invested in all the assets of a concern. The inefficient use of asset
s will result in low sales volume coupled with higher overhead charge and under
utilization of the capacity. It is calculated as under
Net Current Assets (6) [A-B] 4,21,27,740 5,55,35,986 2,67,12,687 6,74,41,603 7,94,96,774
Profit & Loss (7) 4451016 0000 0000 0000 0000
TOTAL (1+2+3+6+7) 8,13,89,701 9,05,31,075 9,90,33,783 13,15,27,535 13,72,01,315
SUMMERY OF FINDINGS
1. BEMCO hydraulics limited is the first ever company to make hydraulic Presses.
2. Company has invented re-railing machine first time in india and third in the
World.
4. The company is also having good credit facility from its supplier that reduces its
working capital requirement.
5. This company is having a practice of receiving 20% of the advance from its
customers with order which also reduces its working capital requirement.
6. The various current assets turnover ratio and net working capital ratio having
positive association with the return on investment ratio of the company.
7. Current assets to sales ratio having negative association with the return on
investment, which indicates proportion decline in current assets to sales, will
cause to increase in profitability of the company in less proportion.
8. The company is providing an excellent pre-sales and after sales services to the
customers.
10. The BEMCO has a good image in the market for its better service and quality
products.
11. The company is has experienced staff which reduce the default in the work.
SUGGESTIONS
2. Try to procure row material domestically rather than procuring from rest of the world if it
is available, from which the row material cost is reduced.
4. The BEMCO must reduce the debtors holding period, from which the investment in
debtors can be reduced.
CONCLUSION
BIBLIOGRAPHY
INTERNET
WWW.bemcohydraulics.net.
WWW.Bemcoworld.com.
BOOKS