UNIVERSITI TEKNOLOGI MARA

COURSE INFORMATION

Confidential

Course Code : ENT300

Course Name (English) : FUNDAMENTALS OF ENTREPRENEURSHIP APPROVED

Course Name (Malay) : ASAS KEUSAHAWANAN

Course Level : 4 - Diploma

SLT : 120 Hours

Equivalent to 3 Credits

Face to Face: 42 Hours

Non Face to Face: 14 Hours

Student Preparation Time: 64 Hours

Pre-Requisite Courses : No module recommendations

Co-requisite Courses : No co-requisite Courses listed

Equivalent Courses : No equivalent Courses listed

Teaching Period Duration : 17 Weeks

Resource Person : LAILA BINTI MOHAMMAD KAMARUDDIN

National Education Code : Social Sciences, Business and Law

Delivery Period Duration : 1 Semester

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
Course Learning Outcomes

At the end of the course, students should be able to:

1. Explain the fundamentals of entrepreneurship using verbal and non-verbal communication. ( A3 )

2. Demonstrate the entrepreneurial mind in identifying business opportunities. ( A3 )
3. Demonstrate entrepreneurial skills in preparing a business plan. ( A3 )

Course Description

This course provides an overview of the requirements for launching an entrepreneurial career and starting up an
entrepreneurial venture. After an appreciation of the concept of entrepreneurship, students will be exposed to the critical
role of opportunity recognition and evaluation. The course also shed light on the entrepreneur as the main success factor
in the new venture formation and development. The central focus of the course is to prepare the students with the essence
of entrepreneurship and business planning skills that is essential for the success of new ventures. The subject delivery
combines both theoretical and practical aspects of entrepreneurship. Theoretical aspect is looking at the important
elements in understanding entrepreneurship, while practical aspect is engaging the student to develop and propose a
viable Business Plan.

Syllabus Content

1. 1.0 Theories & concepts of entrepreneurship

1.1 Evaluation of entrepreneurship theory

1.2 Islamic view on entrepreneurship
1.3 Definition of entrepreneur and entrepreneurship
1.4 Entrepreneurship and SMIs in Malaysia
1.5 The role of entrepreneurship in Malaysian economic development

2. 2.0 Entrepreneurial behavior and competencies

2.1Entrepreneurial motivation
2.2 Entrepreneurial competencies

3. 3.0 Creativity and innovation in entrepreneurial ventures

3.1 Definition of creativity and innovation

3.2 The importance of creativity and innovation in business venture
3.3 Creativity process
3.4 Components of creativity
3.5 Common creativity techniques and tools
3.6 Blocks to creativity
3.7 Types of innovation
3.8 Sources of innovation
3.9 Promoting creativity and innovative environment in organization
3.10 Common characteristics of creative and innovative entrepreneurs

4. 4.0 Identification, evaluation and selection of opportunities

4.1 Introduction
4.2 Definitions of opportunity
4.3 Opportunity development process
4.4 SWOT Analysis
4.5 Business Model Canvas

5. 5.0 Business formation

5.1 Starting from scratch

5.2 Buying an existing business
5.3 Family business succession
5.4 Acquiring a franchise

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
6. 6.0 Business legal structure

6.1 Sole proprietorship

6.2 Partnership
6.3 Private limited company
6.4 Limited liability partnership
6.5 Cooperation

7. 7.0 Business regulation and support system

7.1 Business license, permit and letter of authority

7.2 Type of business extension services and the agencies involved

8. 8.0 Business plan

8.1 Definition and reasons for preparing a business plan

8.2 Who needs a business plan
8.3 Format of a business plan
8.4 Business plan checklist

9. 9.0 Business plan: Marketing plan

9.1 Definition and concepts of marketing

9.2 Steps in preparing marketing plan
9.3 Define the product concept
9.4 Identify the target market
9.5 Determine market size and competitors
9.6 Market share and sales forecast
9.7 Develop marketing strategies
9.8 Marketing budget

10. 10.0 Business plan: Operational plan

10.1 Process planning and operations layout

10.2 Production planning
10.3 Business and operations hours
10.4 Material planning
10.5 Machine & equipment planning
10.6 Manpower planning
10.7 Location plan
10.8 License, permits and regulations required
10.9 Overheads requirement
10.10 Operation budget
10.11 Implementation schedule

11. 11.0 Business plan: Organizational plan

11.1 Developing business vision, mission and objectives

11.2 Developing organizational structure and organization chart
11.3 Job analysis
11.4 Human resources in small business
11.5 Determining task and responsibility
11.6 Training and development
11.7 Remuneration
11.8 Organization budget

12. 12.0 Business plan: Financial plan

12.1 Importance of developing a financial plan

12.2 Process of developing a financial plan
12.3 Project implementation cost
12.4 Sources of financing to finance project implementation cost
12.5 Pro forma project cash flow statement
12.6 Pro forma income statement

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
 12.7 Pro forma balance sheet
12.8 Basic financial analysis

13. 13.0 Preparation of business plan

Students prepare business plan according to the given format

14. 14.0 Business plan presentation

Poster Presentation/Video Pitching

Teaching Methodologies

Blended Learning
Case Study
Discussion
Lectures

Proposed % Marks Approved by KPP

Question Difficulty Levels Range

Assessment

Continuous 100.00%
Assessment: Case Study - 20% out of 100 on Week 2. Passing Mark(s): 10
Students are required to gather information through document reviews, personal interview with the
owners, observation and etc. Students are also required to prepare a written report accordingly.
CLO: 1

Group Project - 20% out of 100 on Week 5. Passing Mark(s): 10

Students are required to identify a business opportunity.
CLO: 2

Group Project - 30% out of 100 on Week 7. Passing Mark(s): 15

Students are required to prepare a business plan based on the business opportunity
CLO: 3

Presentation - 30% out of 100 on Week 7. Passing Mark(s): 15

Students are required to do presentation based on their business plan.Presentation will be slide
power point and video /poster presentation. Students will be assessed individually.
CLO: 3

Transferable Skills

Entrepreneurial Creative and Innovative

Special Regulation

This Module has no special regulation

Reassessment Requirement

Course work only

Reassessment Description

This Course is reassessed solely on the basis of re-submitted course work. There is no repeat written examination.

Recommended Text

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
1. Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan, Entrepreneurship, 4th ed, Oxford Fajar, 2016, ISBN: n/a

References

1. Mariotti, S. & Glackin, C, Entrepreneurship: Starting and Operating a Small Business, 4th ed, Upper Saddle River:
Pearson., 2015, ISBN: n/a
2. Scarborough, N.M. & Cornwall, J. R., Essentials of Entrepreneurship and Small Business Management, 8th ed, Boston:
Pearson, 2016, ISBN: n/a
3. Sodri Ariffin & Syahira Hamidon, Introduction to Entrepreneurship, 1st ed, Selangor: Oxford Fajar Sdn. Bhd., 2017,
ISBN: n/a
4. Spinelli, S. & Adams, R. J., New Venture Creation: Entrepreneurship for the 21st Century, 9th ed, New York:
McGraw-Hill/Irwin., 2012, ISBN: n/a
5. Syahira Hamidon, The Development Of Malay Entrepreneurship in Malaysia, 1st ed, n/a, 2014, ISBN: n/a

Other References

This module does not have other references

Course Extra Information

This Module has no extra information

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
 UNIVERSITY TEKNOLOGI MARA

COURSE LEARNING OUTCOMES - MOE LEARNING OUTCOMES - SOFT SKILLS LEARNING OUTCOMES RELATIONSHIP MATRIX

COURSE CODE ENT300 FACULTY / ACADEMY FACULTY OF BUSINESS MANAGEMENT

COURSE NAME (IN ENGLISH) FUNDAMENTALS OF ENTREPRENEURSHIP CREDIT UNIT 3

COURSE NAME (IN MALAY) ASAS KEUSAHAWANAN Resource Person LAILA BINTI MOHAMMAD KAMARUDDIN

  Achievement of MOHE Learning Outcomes Achievement of Soft Skills Learning Outcomes

Course Learning Outcomes (CLO) LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9 SS1 SS2 SS3 SS4 SS5 SS6 SS7

Explain the fundamentals of

CLO1 entrepreneurship using verbal / /
and non-verbal communication.
( A3 )

Demonstrate the entrepreneurial

CLO2 mind in identifying business / /
opportunities.
( A3 )

Demonstrate entrepreneurial
CLO3 skills in preparing a business / /
plan.
( A3 )

Ministry of Education Learning Outcomes Soft Skills Learning Outcomes

i. Knowledge i. Critical Thinking and Problem-solving Skills

ii. Practical Skills ii. Communication Skills
iii. Thinking and Scientific Skills iii. Team Skills
iv. Communication Skills iv. Ethics & Moral Professionalism
v. Social skills, Teamwork and Responsibilities v. Life-long Learning & Information Management
vi. Values, Ethics, Moral and Professionalism vi. Entrepreneurial Skills
vii. Information Management and Life Long Learning vii. Leadership Skills
viii. Management and Entrepreneurship
ix. Leadership Skills

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
 UNIVERSITY TEKNOLOGI MARA

COURSE LEARNING OUTCOMES - TAXONOMY LEVELS

COURSE CODE ENT300 FACULTY / ACADEMY FACULTY OF BUSINESS MANAGEMENT

COURSE NAME (IN ENGLISH) FUNDAMENTALS OF ENTREPRENEURSHIP CREDIT UNIT 3

COURSE NAME (IN MALAY) ASAS KEUSAHAWANAN Resource Person LAILA BINTI MOHAMMAD KAMARUDDIN

COGNITIVE PSYCHOMOTOR AFFECTIVE

COURSE OUTCOMES
C1 C2 C3 C4 C5 C6 P1 P2 P3 P4 P5 P6 P7 A1 A2 A3 A4 A5

Explain the fundamentals of

1 entrepreneurship using verbal and /
non-verbal communication.
( A3 )

Demonstrate the entrepreneurial mind in

2 identifying business opportunities. /
( A3 )

Demonstrate entrepreneurial skills in

3 preparing a business plan. /
( A3 )

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020
 UNIVERSITY TEKNOLOGI MARA

COURSE OUTCOMES

COURSE CODE ENT300 FACULTY / ACADEMY FACULTY OF BUSINESS MANAGEMENT

COURSE NAME (IN ENGLISH) FUNDAMENTALS OF ENTREPRENEURSHIP CREDIT UNIT 3

COURSE NAME (IN MALAY) ASAS KEUSAHAWANAN Resource Person LAILA BINTI MOHAMMAD KAMARUDDIN

ACHIEVEMENT OF MOE LEARNING OUTCOMES

COURSE LEARNING OUTCOMES TEACHING METHODOLOGY ASSESSMENT
LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8 LO9

1 Explain the fundamentals of entrepreneurship / Lecture Case Study

using verbal and non-verbal communication. Assignment

2 Demonstrate the entrepreneurial mind in / Lecture Group Project

identifying business opportunities. Assignment

Demonstrate entrepreneurial skills in preparing Lecture Group Project

3 a business plan. / Assignment Presentation
Presentation

Faculty Name : FACULTY OF BUSINESS MANAGEMENT Start Year : 2018

© Copyright Universiti Teknologi MARA Review Year : 2020