Semester:...IV...... Course:..MBA..............

Subject Name: ....Rural marketing.......... Subject Co

Time:......... MM:................

Question OptionA
The rural market of India started showing its 1940sa.
1 potential in the
2 The rural market is more price
3 What outlines opportunities and threats of the Rural marketing
market?
4 4A means in rural marketing Availability, Acceptability
5 Purchase decision are influenced by factors Attitude of others
Psychological factors that influence Buying
6 Behviour are Motivation
under which strategy “An
7 organization will enter the rural A new entrant
markets after
8 Rural consumers are classified into Four
9
10
11
12

13
14
15
16
17
18
19 Q.5. Psychological factors that influence Buying Behviour are
20 1. Motivation
21 2. Perception Learning
22 3. Beliefs and attitudes
23 4. All
24 Q.6. According to NCAER’s India Market Demographics Report, 1998, almost
25 _______ of the FMCG produced in the country was consumed by the villagers
26 between the years 1992-1993.
27 1. 55%
28 2. 52%
29 3. 10%
30 4. None of the above
Q.7. under which strategy “An organization will enter the rural markets after
tasting success in urban markets”
1. A new entrant
2. A mid-entrant
3. The late entrant
4. None
Q.8. Rural consumers are classified into ________ groups .
1. Four
2. Three
3. Two
4. Six
Q.9. “Scattered Market” is the feature of _____________.
1. Rural market
2. Urban market
3. Both 1 and 2
4. None
Q.10. Under which strategy
“Companies will enter the rural markets with a lot of skepticism. After being
successful in the urban markets for a long time, they finally decide to enter rural
markets”
1. A new entrant
2. A mid-entrant
prev
next
1
out 
(5) None of these

Ans. (4)

46. In marketing terms, Attitude can best be defined as a

(1) Rude behaviour of salesperson

(2) Rude behaviour of Consumer

(3) Mental state of consumer

(4) Ego of the marketing executive

(5) None of these

Ans. (3)

47. The nominal scale used for marketing research, refers to

(1) Population characteristics based on age or sex or ownership of a spe

(2) Ordering of scale

(3) Both 1 and 2

(4) Neither 1 nor 2

(5) None of these

Ans. (1)
48. Reference group influences vis-a-vis consumption decisio

(1) Product category

(2) Group characteristics

(3) Group communication process

(4) All of the above

(5) None of these

Ans. (4)

49. Just in time (JIT) technique is getting wider acceptance w

(1) India

(2) Indonesia

(3) Japan

(4) America

(5) None of These

Ans. (3)

50. Gate Keepers___________

(1) Use the products

(2) Reports on product performance

(3) Control the flow of information into buying centre

(4) Issue challan for discharge of products

(5) None of these

Ans. (4)

51. Consumer Day is celebrated on____________

(1) 15th March

(2) 16th March

(3) 20th April

(4) 20th March

(5) None of these

Ans. (1)

52. A situation where by market is expanded by developing ne

(1) Market development

(2) Diversification

(3) Both land 2

(4) Neither 1 nor 2

(5) None of these

Ans. (2)

53. The level of commitment that consumers feel toward a giv

(1) Brand equity

(2) Brand name

(3) Brand loyalty

(4) Brand utility

(5) None of these

Ans. (3)

54. Assigning specific jobs and work places to the selected can

(1) Placement (2) Recruitment

(3) Transfer (4) Promotion

(5) None of these

Ans. (1)

55. As a counselor, a personnel manager__________

(1) Reminds the management of moral obligations towards employees

(2) Encourages the employees

(3) Tries to settle the disputes between labour and management

(4) All of the above

(5) None of the above

Ans. (2)
56. Which among the following is NOT included in fringe ben

(1) Old age survivors benefits

(2) Pensions

(3) Gratuities

(4) Both land 2

(5) None of these

Ans. (5)

57. Which among the following is an example of tele-conferen

(1) Computer conferencing

(2) Audio conferencing

(3) Video conferencing

(4) All of the above

(5) None of the above

Ans. (4)

58. Information systems can assist managers by

(1) Providing information

(2) Providing data on internal sources

(3) Directing
(4) All of the above

(5) None of the above

Ans. (4)

59. Which among the following is a disadvantage of an EDI sy

(1) Speed

(2) Errors

(3) Expensive

(4) Mismatch

(5) None of these

Ans. (3)

60. In online marketing, there is____________

(1) No exchange

(2) Exchange is the core of marketing

(3) Guarantee

(4) Only warranty

(5) None of these

Ans. (4)

61. EMI is marketing tool if

(1) It is very high

(2) It is very low

(3) It is increasing

(4) It is fluctuating

(5) It has no role as marketing tool

Ans. (2)

62. The target group for Home-loan is

(1) All body-builders

(2) Tiles manufacturers

(3) Housing societies

(4) Farmers’ societies

(5) Individuals not owning any house

Ans. (5)

63. Delivery Channels means:

(1) Sales outlets

(2) Purchased goods

(3) Product shelf-life

(4) Courier person

(5) Channel finance

Ans. (1)

64. Customer Relation can be ensured by:

(1) Offering freebies

(2) Offering loans at low rates

(3) Catchy slogans

(4) Giving incentives

(5) Personalized services

Ans. (5)

65. Standard marketing practices include

(1) Poaching

(2) Unhealthy competition

(3) Lowering the selling price

(4) Unhealthy discount scheme

(5) Phishing

Ans. (3)

66. Marketing of service is adopted in

(1) Grocery stores

(2) Garments trade

(3) Medicine shop

(4) Fruit stalls

(5) Hotels

Ans. (5)

67. Selling is _____________

(1) Same as marketing

(2) More than marketing

(3) Offering discounts

(4) A sub-function of marketing

(5) Nothing to do with marketing

Ans. (4)

68. Indirect marketing is the same as

(1) Onsite selling

(2) Using a smart-phone

(3) Viral marketing

(4) Advertisements

(5) Online marketing

Ans. (4)

69. ‘To close a call’ means

(1) To look for a new clients

(2) Telemarketing

(3) To clinch the sale deal

(4) Online marketing

(5) Indoor marketing

Ans. (3)

70. Market size also means

(1) Marketing planning

(2) Market pricing

(3) Market space

(4) Market distribution

(5) Market channels

Ans. (4)

71. Digital Marketing is the same as

(1) Online marketing

(2) Cross-selling
(3) Website designing

(4) Road shows

(5) Door-to-door marketing

Ans. (1)

72. Service Marketing is resorted to in

(1) All MNCs

(2) All production houses

(3) Industrial units

(4) Insurance companies and banks

(5) Fish markets

Ans. (4)

73. Customization results in

(1) Customer exit

(2) Customer retention

(3) Customer complaints

(4) Better balance sheet figures

(5) Better technology

Ans. (4)
74. The sole aim of marketing is to

(1) improve the balance sheet figures

(2) increase recruitments

(3) increase profits

(4) increase production

(5) increase branch network

Ans. (3)

75. Efficient marketing style requires

(1) Proper planning

(2) Good debating skills

(3) Arrogant staff

(4) Knowledge of many languages

(5) Ignorant customers

Ans. (2)

76. Target group means

(1) All employers

(2) All sales persons

(3) Intended buyers

(4) All industries

(5) Call center persons

Ans. (3)

77. ‘Push’ marketing style requires

(1) Collective effort

(2) Good pushing strength

(3) Lengthy talks

(4) Ability to identify the leads

(5) Aggressive marketing

Ans. (1)

78. Web marketing involves

(1) Selling websites

(2) Door-to-door marketing

(3) E-mail chatting

(4) Browsing the yellow page

(5) Web advertisements

Ans. (5)

79. The task of marketing involves

(1) Opening new branches

(2) Buying a company

(3) Selling a company

(4) Selling products and services of a company

(5) Mergers

Ans. (4)

80. Market space means

(1) Place where goods are sold

(2) Trade fairs and meals

(3) Road shows

(4) Scope available for selling

(5) Competition

Ans. (4)

81. Which one of the following Is NOT a target group for savin

(1) Salaried persons

(2) Loss making companies

(3) Doctors

(4) Government employees

(5) Insurance agents

Ans. (2)

82. Target group for home loans is

(1) Existing creditors

(2) Persons having no house of their own

(3) Persons having one or more than one house

(4) Builders

(5) NRIs

Ans. (2)

83. Digital marketing is similar to

(1) Cold calling

(2) Web designing

(3) Online marketing

(4) Market for cast

(5) Outdoor marketing

Ans. (3)

84. Full form of DSA is___________

(1) Delivery Staff Agency

(2) Direct Selling Agency

(3) Distributors and Supply Agency

(4) Driving Sales Ahead

(5) None of the above

Ans. (2)

85. In online marketing, there is____________

(1) Only warranty

(2) No exchange

(3) Exchange is the core of marketing

(4) Guarantee

(5) None of the above

Ans. (1)

86. Which of the following is a part of marketing?

(1) The Process of Creating Pricing

(2) Distribution

(3) Promotion

(4) All of these

(5) None of these

Ans. (4)

87. Marketing involves:

(1) Product

(2) Programme

(3) Problem

(4) All of these

(5) None of these

Ans. (1)

88. A total system of interacting business activities designed t

(1) A System of Production

(2) A system of Accounting

(3) A Product

(4) All of these

(5) None of these

Ans. (4)

89. Which is the essential of marketing?

(1) Marketing is a human activity

(2) Marketing is a Product

(3) Marketing is a knowledge

(4) All of these

(5) None of these

Ans. (1)

90. Marketing includes

(1) Consumer-oriented Process

(2) Certain market

(3) Socio-economic activity

(4) All of these

(5) None of these

Ans. (4)

91. Which is/are the functions of marketing?

(1) Pricing of goods and services

(2) Promotion

(3) Marketing Research

(4) Product Development

(5) All of these

Ans. (5)
92. What is the basis of marketing?

(1) Exchange

(2) Net Sales and Net Profit

(3) Profit

(4) Packaging

(5) All of these

Ans. (1)

93. Marketing is required in banks due to-

(1) Computerisation

(2) Increase in population

(3) Globalisation

(4) Government dictates

(5) None of these

Ans. (3)

94. Marketing is a Social-economic activity because:

(1) Marketing is related with Social Satisfaction

(2) It is a Social Person

(3) It is a Corporate Citizen

(4) All of these

(5) None of these

Ans. (1)

95. Certain market means-

(1) The place where functions of marketing is exercised

(2) Future market

(3) Present market

(4) All of these

(5) None of these

Ans. (1)

96. Which is the subject matter of Marketing?

(1) Machine, man and money

(2) Product or Service

(3) Capital

(4) Brand

(5) Place

Ans. (2)

97. Marketing is:

(1) a day to day function

(2) a one-off affair

(3) a one man show

(4) a collective process

(5) None of these

Ans. (4)

98. Which is the subject Matter of marketing?

(1) Man

(2) Labour

(3) Planning

(4) Word

(5) Goods and Services

Ans. (5)

99. Rural Marketing is related to-

(1) Book

(2) Car

(3) Rural product like-Agricultural tools

(4) Mobile
(5) TV

Ans. (3)

100. Which is the feature of Rural Market?

(1) Number of Consumer

(2) High Income

(3) Educated Population

(4) High Living Standard

(5) None of these

Ans. (1)

101. Lead generation means

(1) Tips for selling tactics

(2) Tips for better production

(3) Generating leaders

(4) Likely sources for prospective clients

(5) None of these

Ans. (4)

102. Marketing Channel means

(1) Delivery period

(2) Delivery time

(3) Delivery place

(4) All of these

(5) None of these

Ans. (4)

103. E-marketing is same as

(1) Virtual Marketing

(2) Digital Marketing

(3) Real time marketing

(4) All of the above

(5) None of the above

Ans. (4)

104. Marketing in Banks is:

(1) A one Day Function

(2) A One Man Function

(3) A One off Affair

(4) All of these

(5) None of these

Ans. (5)

105. Effective Marketing Helps in:

(1) Boosting the purchases

(2) Boosting the sales

(3) Diversified Business

(4) Realization of Dreams

(5) All of these

Ans. (2)

106. A “Buyer’s Market” means:

(1) buyers are also sellers

(2) sellers are also buyers

(3) there are not sellers

(4) demand exceeds supply

(5) supply exceeds demand

Ans. (5)

107. The sequence of sales process is

(1) a call, a lead, presentation, sale

(2) a lead, a call, presentation, sale

(3) presentation, sale, lead, call

(4) presentation, lead, sale, call

(5) sale, call, lead, presentation

Ans. (2)

108. A presentation means

(1) Display of products

(2) a gift

(3) explaining the utility of products

(4) display of communication skills

(5) All of these

Ans. (3)

109. Customer retention means:

(1) Retaining the customer at the bank for the full day

(2) quick disposal

(3) customer dealing with the same bank for a long time

(4) better standards

(5) all of these

Ans. (3)
110. Niche market means:

(1) a free market

(2) a social market

(3) equity market

(4) capital market

(5) a specified market for the target group

Ans. (5)

111. Which of the following is target customer?

(1) structure

(2) factors

(3) future customer

(4) suppliers and producers

(5) none of these

Ans. (3)

112. “Marketing is a mixture of mixture” this statement is rela

(1) product planning

(2) price determination

(3) cost
(4) saving

(5) marketing mix

Ans. (5)

113. Which of the following is the starting point of marketing?

(1) market

(2) production place

(3) buyer’s house

(4) seller’s house

(5) all of these

Ans. (1)

114. Which of the following customers are main customers of

(1) customer

(2) employee

(3) society

(4) all of these

(5) none of these

Ans. (4)

115. For customer oriented company, customer satisfaction is

(1) target

(2) marketing tool

(3) enterprise of profit

(4) both land 2

(5) all of these

Ans. (4)

116. Promotion mix contain(s):

(1) advertisement

(2) personnel sale

(3) sales promotion

(4) publicity

(5) all of these

Ans. (5)

117. Demand consists:

(1) want or need

(2) willingness to spend

(3) resource to purchase

(4) only 1 and 2

(5) all of these

Ans. (5)

118. All the market efforts starts with the discovery of:

(1) Product

(2) Needs & wants of consumers

(3) Corruption

(4) Valid Crime Case

(5) All of the Above

Ans. (2)

119. What type of relation is there between company and supp

(1) Direct

(2) Indirect

(3) Multilevel

(4) Social

(5) Private

Ans. (1)

120. What decision is taken under Planning?

(1) What to do?

(2) When to do?

(3) How to do?

(4) Why to do?

(5) All of the above

Ans. (5)

121. Out of the following_____________ is NOT one of the t

(1) Core

(2) Augmented

(3) Actual

(4) Fragmented

(5) All of these

Ans. (4)

122. Out of the following______________ is NOT an objecti

(1) Profit

(2) Stabilising demand and sales of the product

(3) Improvement in product quality

(4) Expansion of business

(5) All of these

Ans. (4)

123. Which of the following pricing methods is NOT based on

(1) English Auction

(2) Sealed-Bid Auction

(3) Group Pricing

(4) None of these

(5) All of these

Ans. (3)

124. A prospect means:

(1) any customer who walks into the bank

(2) an employee of the bank

(3) a customer who is likely to be interested in bank’s product or service

(4) a depositor of the bank’

(5) a borrower of the bank

Ans. (3)

125. Goods that are typically bought by a consumer based on a

(1) Industrial

(2) Specialty
(3) Shopping

(4) Convenience

(5) All of these

Ans. (3)

126. Innovation means:

(1) Compensation

(2) inspiration

(3) additional perquisites

(4) implementing new ideas or new methods

(5) None of these

Ans. (4)

127. A lead means:

(1) a prospect who is more likely to avail of the Bank’s product

(2) a political leader

(3) a religious leader

(4) a bank chairman

(5) None of these

Ans. (1)
128. A Call means:

(1) calling on friends

(2) calling on bank employees

(3) calling on prospective customers

(4) to make telephone calls

(5) calling on relatives

Ans. (3)

129. The Traditional Marketing style involves:

(1) Telemarketing

(2) Digital Marketing

(3) Indirect Marketing

(4) Direct Marketing

(5) All of the above

Ans. (4)

130. Modern Method of Marketing include:

(1) Publicity on the net

(2) Advertisement on the net

(3) Soliciting business through e-mails

(4) Tele marketing

(5) All of the above

Ans. (5)

131. A true marketing requires:

(1) Command and other mindset

(2) Control Mindset

(3) Passive mindset

(4) Active mindset

(5) None of these

Ans. (4)

132. Which of the following sentences is TRUE?

(1) Marketing is not required in a Buyers’ Market

(2) Marketing is not required in a Sellers’s market

(3) Marketing is not required due to competition

(4) Marketing is not required due to liberalization

(5) Marketing is not required due to globalization

Ans. (2)

133. Market information means:

(1) Knowledge of shops and bazaars

(2) Knowledge of shopping malls

(3) Knowledge of customer profile and product mix

(4) Knowledge of various languages

(5) None of these

Ans. (3)

134. Market Research is needed for:

(1) checking the market area

(2) checking the right product to be sold

(3) making proper marketing decisions

(4) deciding right time to sell

(5) All of the above

Ans. (5)

135. For effective marketing the salesmen should have which

(1) Creativity

(2) Team spirit

(3) Motivation

(4) Effective communication skills

(5) All of these

Ans. (5)

136. In market skimming pricing strategy:

(1) Initially price is higher and then it is reduced

(2) Initially price is lower and then it is increased

(3) Initial price is high and is maintained high

(4) Initial price is low and is maintained low

(5) None of these

Ans. (2)

137. Marketing plan helps in:

(1) better lead generation

(2) better systems

(3) better results

(4) improved balance sheet

(5) better customer service

Ans. (3)

138. If Marketing is done effectively which of the following is

(1) Publicity
(2) Advertisement

(3) Market Research

(4) Market Segmentation

(5) None of these

Ans. (1)

139. What is Motivation?

(1) Better communication skills

(2) Sales Coaching

(3) Market Research

(4) Inspiring the employees to perform better

(5) None of these

Ans. (4)

140. In a Selling Process in today’s world:

(1) Only standard products are sold

(2) No customization required

(3) the seller need not have product knowledge

(4) the seller should aim at customer satisfaction

(5) only quantum of sales matters

Ans. (4)

141. Find the TRUE statement:

(1) Marketing is a waste of the employees’ time

(2) Marketing is not required in India due to its vast population

(3) Marketing involves additional work

(4) Marketing involves team work

(5) Marketing is not required today due to IT advancement

Ans. (4)

142. A Target market is:

(1) entire country

(2) entire city

(3) entire globe

(4) that which consists of customers who need the identified product

(5) all of these

Ans. (4)

143. Sales forecasting involves:

(1) Sales Planning

(2) Sales Pricing

(3) Distribution Channels

(4) Consumer tastes

(5) All of the above

Ans. (5)

144. Which of the following product is being sold under the b

(1) Shirts

(2) Ties

(3) Both land 2

(4) Liberty

(5) None of these

Ans. (3)

145. SWIFT – cars are being manufactured by

(1) DCM

(2) Maruti

(3) Premier Automobiles

(4) Hyundai

(5) All of these

Ans. (2)
146. “With you all the way” is the slogan of:

(1) Vodafone

(2) SBI

(3) ICICI

(4) Raymonds

(5) All of these

Ans. (2)

147. Which company used the slogan “The complete Man”?

(1) DCM

(2) GRASIM

(3) RAYMONDS

(4) VIMAL

(5) All of these

Ans. (3)

148. Which brand uses the slogan “Made for each other” for i

(1) Cavenders

(2) Four Square

(3) Red & White

(4) Wills

(5) All of these

Ans. (4)

149. The markets are grouped into different types based on th

In the above statement the following is NOT correct:

(1) Nature of transaction

(2) Geographical area

(3) Location of marketplace

(4) Volume of transaction

(5) None of these

Ans. (3)

150. The following offering is NOT a service:

(1) Fixed deposit receipt

(2) Postage stamp

(3) Gift coupon of a chain store

(4) Insurance Policy

(5) All of these

Ans. (3)
151. The act of obtaining a desired object from someone by of

(1) Transaction

(2) Exchange

(3) Relationship

(4) Value

(5) All of these

Ans. (2)

152. Economists use the term_____________ to refer to a c

(1) Customer

(2) Market

(3) Experience

(4) All of these

(5) None of these

Ans. (2)

153. Out of the items mentioned below_____________ is NO

(1) Lecture by Shri Sudhansu Maharaj

(2) Shimla

(3) Visit to Bank’s London office

(4) None of these

(5) All of these

Ans. (3)

154. A product line is a group of related products that functio

(1) Group

(2) Line

(3) Category

(4) Market

(5) All of these

Ans. (2)

155. Which of the following pricing strategies is NOT ideal for

(1) Market-Skimming

(2) Discriminatory Pricing

(3) Promotional Pricing

(4) None of these

(5) All of these

Ans. (2)

156. A_________ discount is offered by the seller to interme

(1) Quantity

(2) Trade

(3) Cash

(4) Seasonal

(5) All of these

Ans. (2)

157. In market skimming pricing strategy:

(1) Initially price is lower and then it is increased

(2) Initially price is higher and then it is reduced

(3) Initial price is high and is maintained high

(4) None of these

(5) All of these

Ans. (2)

158. Bank of Mathura is offering 1 % higher interest rate on fi

(1) Promotional pricing

(2) Psychological pricing

(3) Segmental pricing

(4) Product mix pricing

(5) All of these

Ans. (3)

159. With___________ pricing, the products are priced belo

(1) Reference

(2) By-product

(3) Promotional

(4) Market penetration

(5) All of the above

Ans. (3)

160. Digital Marketing means:

(1) Marketing of digital instruments

(2) Marketing through Advertisements

(3) Marketing through Internet and Telephones

(4) Both 1 & 3

(5) None of the above

Ans. (3)

161. Difference between Direct and Indirect Marketing is:

(1) Direct marketing is to employees of the concerned company, while I

(2) Direct marketing is to outsider, while Indirect is to employees of the

(3) Direct Marketing is to Bank’s owner, Insiders is to outsiders

(4) Direct Marketing is to other Bank’s employees, Indirect outsiders

(5) None of these

Ans. (1)

162. Which of the following is the most logical budget setting

(1) Affordable method

(2) Percentage-of-Sales method

(3) Competitive-parity method

(4) Objective-and-task method

(5) None of these

Ans. (4)

163. One common misuse of marketing research findings in c

(1) become a vehicle for pitching the sponsor’s products

(2) become a vehicle for discriminating in the marketplace

(3) become a means for raising prices

(4) become a means for unfair competition

(5) none of these

Ans. (1)

170. A ‘Buyers’ Market’ means:

(1) buyers are also sellers

(2) sellers are also buyers

(3) there are no sellers

(4) supply exceeds demand

(5) none of these

Ans. (4)

171. Market share analysis helps to track:

(1) Share price movements

(2) percentage share of business

(3) pricing strategy for share values

(4) All of these

(5) None of these

Ans. (2)

172. Marketing in Banks is required for:

(1) Getting new customers

(2) Retaining existing customers

(3) Lending

(4) Accepting of deposits

(5) All of these

Ans. (5)

173. Safe deposit locker can be canvassed among

(1) Persons below poverty line

(2) All existing account holders

(3) ATM cardholders

(4) Students

(5) None of these

Ans. (2)

174. EMI can be a marketing tool if

(1) It is very high

(2) EMI is increasing

(3) It is very low

(4) It is a flat rate

(5) None of these

Ans. (3)
175. The advantages of audience selectivity, no ad competition

(1) Newspapers

(2) Television

(3) Direct Mail

(4) Radio

(5) None of these

Ans. (3)

176. Costs that do not vary with production or sales levels are

(1) fixed costs

(2) variable costs

(3) standard costs

(4) independent costs

(5) None of these

Ans. (1)

177. If a company were to make a product such as a suit of clo

(1) reseller

(2) business

(3) government
(4) service

(5) None of these

Ans. (1)

178. The shrinking of distances due to technological advance

(1) Rapid globalization

(2) The changing world economy

(3) The call for more socially responsible marketing

(4) The micro-chip revolution

(5) None of these

Ans. (1)

179. The goal of the marketing logistics system should be to p

(1) a targeted level of promotional support

(2) a targeted level of customer service at the least cost

(3) a targeted level of transportation expense ratio

(4) a targeted level of field support

(5) None of these

Ans. (2)

180. The practice of going after a large share of a smaller mar

(1) undifferentiated marketing

(2) differentiated marketing

(3) concentrated marketing

(4) turbo marketing

(5) None of these

Ans. (3)

181. What are the 4 P’s in Marketing?

(1) purpose, place, product and promotion

(2) person, place, product and promotion

(3) price, place, product and promotion

(4) person, price, product and promotion

(5) None of these

Ans. (3)

182. Relationship selling means:

(1) Cross selling

(2) Selling to relatives

(3) telemarketing

(4) preparing a list of products to sell for customers

(5) None of these

Ans. (1)

183. Credit cards are used for____________.

(1) Cash withdrawals

(2) Purchase of air tickets

(3) Purchase of consumable items from retail outlets

(4) All of these

(5) None of these

Ans. (4)

184. Marketing is successful when:

(1) Demand exceeds supply

(2) Salesman are effectively trained

(3) Supply exceeds demand

(4) a company sell products at lower price

(5) None of these

Ans. (3)

185. A prospect means:

(1) a person who is working in a bank/ financial institution

(2) details of a company

(3) a likely buyer

(4) head of an financial institution

(5) None of these

Ans. (3)

186. NRI is an easy target for effective marketing because ___

(1) he likes Indian goods

(2) he is easily approachable

(3) it is cheaper to contact NRISs

(4) there are special products designed for NRIs

(5) None of the above

Ans. (1)

187. Study of marketing environment means

(1) study of company’s markets, customers and competitors

(2) study of economic environment

(3) study of current trends

(4) All of these

(5) None of these

Ans. (4)

188. A Market plan includes:

(1) market objectives

(2) market research

(3) pricing strategy

(4) situation analysis

(5) All of these

Ans. (5)

189. Customization is useful for:

(1) motivating the sales force

(2) to add variety in marketing

(3) value added service

(4) pleasing target customers

(5) None of these

Ans. (2)

190. Telemarketing campaigns are resorted to:

(1) avoid cold calls

(2) avoid buyer resistance

(3) avoid seller inhibitions

(4) reaching a wider audience

(5) none of these

Ans. (4)

191. Customer Retention means:

(1) retaining the customers at the Bank for the full day

(2) quick disposal

(3) customers dealing with the same bank for long time

(4) better standards

(5) None of these

Ans. (2)

192. The Traditional Marketing style involves

(1) Telemarketing

(2) Direct Marketing

(3) Indirect Marketing

(4) Digital Marketing

(5) None of these

Ans. (3)
193. Which is the technique used for effective marketing plan

(1) psychological tools for marketing

(2) goal oriented

(3) marketing research

(4) physical distribution

(5) All the above

Ans. (5)

194. ‘Niche’ Market means:

(1) a free market

(2) a social market

(3) equity market

(4) capital market

(5) a specified market for the target group

Ans. (5)

195. Banks sell insurance for:

(1) Earning more profits

(2) Increasing loans

(3) Increasing deposits

(4) Taking over insurance companies

(5) None of these

Ans. (1)

196. The sales process begins with

(1) Customer identification

(2) Sales presentation

(3) Lead generation

(4) Sales closure

(5) None of these

Ans. (3)

197. Service marketing is the same as_____________

(1) Transaction marketing

(2) Relationship marketing

(3) Internal marketing

(4) Outdoor marketing

(5) None of these

Ans. (2)

198. Good marketing requires one of the following

(1) Proper planning

(2) Good team work

(3) Good communication skills

(4) Knowledge of products

(5) None of these

Ans. (2)

199. Marketing in banks is a necessity today, due to

(1) Liberalisation

(2) Nationalisation

(3) Fashion

(4) Urbanisation

(5) None of these

Ans. (1)

200. Marketing is influenced by______________

(1) Product demand

(2) Public taste

(3) Buyer behaviour

(4) Brand image

(5) All of the above

Ans. (5)

201. Market share means_________________

(1) Share market

(2) Share prices

(3) IPOs

(4) Scope for marketing

(5) Share of business among peers

Ans. (5)

202. Marketing helps in_____________

(1) Boosting production

(2) Getting new clients

(3) Interacting with strangers

(4) All of these

(5) None of these

Ans. (4)

203. A DSA (Direct Selling Agent) is one___________

(1) Who sells through the internet

(2) Who sells direct to the client

(3) Who works on the bank counters

(4) Who works in bank office setup

(5) None of these

Ans. (2)

204. Selling is____________

(1) Different from marketing

(2) A sub-function of marketing

(3) Same as marketing

(4) All of these

(5) None of these

Ans. (5)

205. A ‘Lead’ in marketing jargon, means___________

(1) A metal

(2) A leash

(3) A likely consumer

(4) A team leader

(5) None of these

Ans. (3)

206. In Banking services, market can be segmented on the ba

(1) Density

(2) Customers

(3) Employee

(4) Both 1 and 2

(5) Neither 1 nor 2

Ans. (3)

207. Promotion in Marketing means:

(1) passing an examination

(2) elevation from one grade to another

(3) selling the products through various means

(4) selling the product in specific areas

(5) none of these

Ans. (3)

208. In ‘Double-win’ strategy:

(1) Customer gets an additional benefit

(2) Customer gets price debate

(3) Both customs and the sales person come out with sense of satisfacti

(4) Both (1) and (2)

(5) None of these

Ans. (2)

209. Which among the following is NOT an example of Direct

(1) Tele-marketing

(2) Sales on internet

(3) Mail order sales

(4) Retail stores

(5) None of these

Ans. (4)

210. A method, in which Brand equity is measured by compar

(1) Brand goodwill method

(2) Price premium method

(3) Marketing Integrated method

(4) Both land 2

(5) Neither 1 nor 2

Ans. (2)
211. A true marketing requires

(1) Command and order mindset

(2) Control mindset

(3) Active mindset

(4) Passive mindset

(5) None of these

Ans. (3)

212. A non-traditional, low cost, flexible and highly effective m

(1) Strategic marketing

(2) Guerilla Marketing

(3) Direct Marketing

(4) Indirect Marketing

(5) None of these

Ans. (2)

213. Which of the following is the most appropriate reason fo

(1) Globalization

(2) Variety of Banking products

(3) mergers
(4) Recession

(5) None of these

Ans. (1)

214. The choice between high markups and high volume is pa

(1) Target market decisions

(2) Product assortment and services decisions

(3) Pricing decisions

(4) Promotion decisions

(5) None of these

Ans. (3)
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