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    1) All Questions Carries Equal Marks. (20 Mark) 2) Comment On Four Case Leads

    Uploaded by

    Jay Krishna
    The document contains 6 questions regarding customer relationship management practices at online retailers. 1) Customers may choose the wrong electronic product without detailed knowledge of features, and CRM aims to address this by implementing customer education. 2) Amazon builds trust between buyers and sellers through a secure website. This trustworthiness increases the company's popularity and customer retention efforts. 3) Amazon ensures each customer has a personalized shopping experience despite thousands of products from varied global cultures. Marketing strategies consider differences in customer cultures from different countries.

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    1) All Questions Carries Equal Marks. (20 Mark) 2) Comment On Four Case Leads

    Uploaded by

    Jay Krishna
    9 views2 pages
    The document contains 6 questions regarding customer relationship management practices at online retailers. 1) Customers may choose the wrong electronic product without detailed knowledge of features, and CRM aims to address this by implementing customer education. 2) Amazon builds trust between buyers and sellers through a secure website. This trustworthiness increases the company's popularity and customer retention efforts. 3) Amazon ensures each customer has a personalized shopping experience despite thousands of products from varied global cultures. Marketing strategies consider differences in customer cultures from different countries.

    Original Description:

    CRM - 2

    Original Title

    CRM - 2

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    The document contains 6 questions regarding customer relationship management practices at online retailers. 1) Customers may choose the wrong electronic product without detailed knowledge of features, and CRM aims to address this by implementing customer education. 2) Amazon builds trust between buyers and sellers through a secure website. This trustworthiness increases the company's popularity and customer retention efforts. 3) Amazon ensures each customer has a personalized shopping experience despite thousands of products from varied global cultures. Marketing strategies consider differences in customer cultures from different countries.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    9 views2 pages

    1) All Questions Carries Equal Marks. (20 Mark) 2) Comment On Four Case Leads

    Uploaded by

    Jay Krishna
    The document contains 6 questions regarding customer relationship management practices at online retailers. 1) Customers may choose the wrong electronic product without detailed knowledge of features, and CRM aims to address this by implementing customer education. 2) Amazon builds trust between buyers and sellers through a secure website. This trustworthiness increases the company's popularity and customer retention efforts. 3) Amazon ensures each customer has a personalized shopping experience despite thousands of products from varied global cultures. Marketing strategies consider differences in customer cultures from different countries.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 2

    MARKS: 80

    SUB: CUSTOMER RELATION MANAGEMENT


    N. B.: 1) All questions carries equal
    marks.(20 mark)
    2) COMMENT ON FOUR CASE LEADS.

    1) Electronics market is a booming market, for a given product


    there are many manufacturers having different features in
    their respective products. A customer, who does not have
    knowledge of intricate features at electronic products and
    practical significance as features, may choose wrong
    product. How this situation is effectively addressed? What
    principle of CRM is implemented here & how?

    2) The difference between physically going to book store & e-


    shopping is use of a website as a link between buyer &
    seller. How this link is made secure & trustworthy by
    amazon.com? How does this issue of trustworthiness affect
    popularity of company? What steps are taken for customer
    retention!

    3) Practically thousands of products, costing & features are


    advertised on amazon.com. These products are viewed,
    judged & compared by customers from all over the globe.
    How is it ensured that every customer gets a personalized
    experience of shopping? Does the difference in cultures of
    customers from different countries affect policy of
    marketing?

    4) How is effective marketing achieved at minimum cost?


    What special effort is taken to meet expectations of
    customers? Are the strategies of company affected by
    global experts? How is why?
    5) Enlist the types of problems arising during the process of e-
    shopping. How are customers involved in identifying &
    solving them? Won’t it be enough to appoint a expert team
    to do this & rely on their judgment. After all, expert opinion
    is always sought by a company while formulating strategies.
    How transparently is this done?

    6) Customers are, in most of cases, unaware of installing


    method of electronic products. Trouble shooting too, is a
    major part of past order follows up. If, customers are from
    far distant areas & states, how is all this done with
    minimum cost? How is CRM relevant in this contest?

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