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RUNNING HEAD: CARREFOUR

Carrefour Supply Chain Management

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Table of Contents

Introduction.................................................................................................................................................1
Carrefour Customer Service........................................................................................................................1
Carrefour supermarket and hypermarket...............................................................................................2
Carrefour E-Com Store............................................................................................................................2
Transportation options............................................................................................................................3
Customer Relationship Management..........................................................................................................3
Stakeholder Issues.......................................................................................................................................5
Keep the minimum price possible...........................................................................................................5
Monitor the performance daily...............................................................................................................6
Choose suppliers.....................................................................................................................................6
Destabilization of the region...................................................................................................................7
No work on site.......................................................................................................................................7
Recommendations.......................................................................................................................................7
Conclusion...................................................................................................................................................9
Reference....................................................................................................................................................9
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Introduction

The article seeks to see Carrefour in the United Arab Emirates through the

implementation of management of supply chain, to analyze and determine the completion of the

facility. Carrefour is defined as having a global retail dealer responsibility around the world and

overseeing the amazing inventory network the test has been distributed. As mentioned earlier,

the production network has been a direct impact on business presentation. Trying to figure out

how the issue of the manufacturing network is exercised by the Board of Carrefour's

management network stores, including the store network and coordination process and supply

and customer handling, application, inventory, and publishing. It strives to explore how the

organization is closer to the activities of the production network in the United Arab Emirates

through a detailed exchange of each of the driver.

In 1995, Carrefour has expanded its idea of a European supermarket hypermarket first led

decades ago in Dubai, United Arab Emirates. In the wake of the nation's expansion through the

nation's vigilance system in emerging economies, Carrefour has seen the potential in the Emirate

of Dubai. (Li & Green. 2012) A joint effort by Majid Al Futtaim and Carrefour Carrefour led to

the development of the sale of Carrefour points in the United Arab Emirates.

Carrefour Customer Service

Carrefour supermarket and hypermarket.

Carrefour expects customers to be able to offer exciting knowledge about interesting

procurement. Customers are offered only fresh products in the market for bread, fish and butcher

stomach. Carrefour does not offer its customers a wide range of items just for mobility, but all

have moderate costs. The Carrefour Markets industry leaders who work to connect farmers with
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hip neighborhoods and hunters to make sure that they can offer customers the latest products on

the market, they are also one of the largest areas in the market. Entrance. (Christopher. 2016)

Pastry specialists, butchers, and fishmongers who are deeply groomed in the store, in the

neighborhood offer you chopped bread, the best cuts of meat and the best selection of fish can be

accessed in a natural way. Our representatives who have tremendous knowledge means that you

can get other bloggers to get the best advice to the point that suits your needs and also tips on the

best way to make successful installation operations. Supermarkets also provide farm equipment,

outdoor furniture, and supplies external, anything you may need loving outside. With all the

latest games, books, tools and movies, you can ensure the participation of the whole family.

Carrefour offers the highest level of crispy products and a top selection of things in the family

unit, along with customer management is incredible. In the picture below, Carrefour announces

the presence of areas along the United Arab Emirates, showing cuts in the smallest details.

Carrefour E-Com Store

Online shopping with Carrefour United Arab Emirates offers a wide range of products

that include self-service store games and appliances containing televisions. It contains a

framework is easy to use, safe and secure installation over the Internet. Li & Green. 2012) You

can also enjoy the services of the elite border and unique experience through Carrefour Shop

customers online.

Transportation options

UPS or Aramex free big transportation and small things management in the United Arab

Emirates. Customers can keep track of online orders through the next frame for every little thing,

or for Aramex UPS. If it is not a big problem, refer to transportation cost reference table below.
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Customer Relationship Management

(Almaz. 2019) Customers are clearly the most profitable capital for any business. In this

line, the strong management of the customer becomes an important goal where everything is the

same. The way companies handle customer complaints and address their needs plays an

important role in building loyalty. Carrefour, a global hypermarket, was founded in 1957 and has

grown over the years into one of the best companies in the world. Has spread in the United Arab

Emirates and currently operates in eight countries of the UAE (Carrefour United Arab Emirates,

2018). (Li & Green. 2012) These are Carrefour Dubai, Sharjah, Abu Dhabi, Ras Al Khaimah,

Ajman, Fujairah, and Al Ain. The series aims to ensure great articles and departments. The

hypermarket boom is usually due to good customer management. However, there have been

some shortcomings, especially when dealing with customer issues.

The company has acquired a variety of customer management components that have won

the trust and loyalty of its customers over the years. The basic component is often the

management of transport quality. (Almaz. 2019) The Company assesses the nature of its

administrative transfer based on the implementation of the article and corresponds to the actions

of an international hypermarket in the UAE to ensure that the transfer of management complies

with the hypermarket principles and the closure of ISO. Gauges, AS / NZ reference points and

standards of the UAE government. (Almaz. 2019) In addition, they assess the unbreakable

quality of administrative delegation by their representatives to ensure that workers continue to

work in an appropriate manner. Another important component that the chain works on is

ensuring that all data is available to customers. Each sales outlet has correspondence components

that allow customers to easily retrieve data. Accessibility information, costs, conditions, access
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conditions, transport alternatives and guarantees, and other useful information are always

available in stores (Hsu and Chou, 2015). The transfer of custom customer management is

another important component used by Carrefour stores in the UAE. They understand that seeing

customer departments is related to their mental state. Employees were prepared to show

affection, empathy, and fear when contacting departments. (Christopher. 2016)

The company captures various methods to estimate the transfer of its customer

management. The main method is to use the SERVQUAL process, where institutions always

value quality, assertion, compassion, tangible assets and responsiveness (Li & Green. 2012).

They also have customer survey slides on their website where customers write about managing

their clients in the big market. Large audits are an important means of transport for management

(Carrefour, United Arab Emirates, 2018). In this way, customers have a greater chance of

transmitting information and more information about what they want to receive. This framework

gives them the opportunity to feel that their feelings are respected and that they are an important

part of the group.

To the point that supermarkets have received a positive accolade from Carrefour United

Arab Emirates for their excellent customer management, whether they have to do tons for better

performance. Customer management in the organization has overcome many difficulties on the

way to deficiencies. The main disadvantage was the treatment of customer problems. You have

no customer service representatives. In general, the client should not trust that more than five

minutes will get an answer to his problems. In both cases, this is not the case on these ports

because two accessible proxies act as computers with restrictions or no connections. With

customers. They can enhance the transfer of their client management by deploying client

management to executives who provide a distributed set of arithmetic tools to coordinate their
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overall capabilities. The framework should improve customer engagement and attract more

customers.

Stakeholder Issues

Keep the minimum price possible

As Mr. Majid Al Futtaim noted, Carrefour attracts customers in the Middle East and

North Africa under the slogan "Low Cost and Much More". As this logo shows, this is a test to

give your customers the lowest possible cost with the highest possible value. In this line, they

need to update their store network estimate to maintain the minimum cost and gain the loyalty

and trust of their customers. (Almaz. 2019)

"Lower prices and much more" is not so easy to keep. It requires a firm, clear and

unambiguous definition of methods and practices so that suppliers can maintain their confidence

in the organization and the Carrefour approach. Demands a coherent control of the needs and

needs of the population in general and gives them quality and composition under one roof with

the bulk of moderation. Therefore, they must constantly improve their elements in terms of

quality, adequacy and unbreakable quality, (Li & Green. 2012) not only to gain an advantage

over the competitors but also to offer their customers the same dimension of the element to their

customers' customers. Achieving the right synergy between response and competition is a risky

task for any hypermarket, especially in businesses such as the Middle East.

Monitor the performance daily

Majid Al Futtaim and Carrefour talk in about 50 supermarkets and 44 markets in the

Middle East, North Africa and Central Asia. It is an intense activity to identify potential

competitors in many areas and to identify the techniques identified in the assessment as well as
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the configurations and management of their competitors in the daily hypothesis. It is an

overwhelming task to promote interest in routines. (Christopher. 2016) Lets the existing network

be weighted to ensure productivity and responsiveness in the meantime. The need to maintain the

progress of top-down elements and disappointment at every point in the chain leads to the loss of

the security of its customers. In this way, they generally need to adopt the best strategies of their

kind in order to drive development in all areas of their expertise and to provide product

management to their customers and customers. Disappointments lead to a gradual reduction in

benefits, which is the main reason for any network storage.

Choose suppliers

Carrefour offers many items, from short-term products to durable foods, home

appliances, programmable devices and more. To become an efficient supplier, you must rely on

close suppliers. One of the serious issues for any GCC hypermarket is to provide the customer

with perfect quality. The GCC countries in the field of nutrition are not dependent on the import

of livelihoods. In this sense, it is important for players like Carrefour to select qualified suppliers

to provide them with high quality imported items that feed things that require extraordinary

efforts to deal with them. Therefore, they should carefully monitor their suppliers to agree with

certain government models and their own indicators.

Destabilization of the region.

Carrefour works in countries such as Egypt, Syria, Jordan, Lebanon, and Iraq.

(Christopher. 2016) After the Arab Spring, the region was destabilized for political reasons.

Under these circumstances, it is very difficult to maintain the branch network and to pass on the

corresponding departments to their customers. In countries like Saudi Arabia and the United

Arab Emirates, with the potential to import something, and for sure, neighbors are the best
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alternatives as cycles are limited. The costs are usually lower. (Almaz. 2019) The end, efficient

and responsive production network structures. With the UAE not being an island, political

agitation in Iraq and Iran will certainly affect business in the UAE.

No work on site

In some countries of the Middle East, organizations need to rely on the work of different

countries. As in the case of the United Arab Emirates, this reality does not provide a good basis

for the implementation of their problems. Players like Carrefour should remain overweight in

view of strict visa restrictions and labor laws for foreigners in their stock network.

Recommendations

To participate in advertisements in Dubai, Carrefour MAF can pursue some strategies.

Each of them focuses on improving the top hands of Carrefour and presents the offers and

management of the websites. (Li & Green. 2012)

(Christopher. 2016) For starters, Carrefour can ensure that customers do not leave their

stores as the demand for goodwill stores increases closer to the customer. To do this he has to

deal with the problems associated with the purchase of Carrefour, in particular with the transport

and transport fees in Dubai. Including ensuring that there are insufficient parking and taxis

except as a viable flow of traffic, especially on weekends and events. Maybe they could do it

with a management trip because of taxi conditions and traffic, and Majid al-Futtaim to stop the

problems because he runs the property.

Li & Green. 2012) In addition, Carrefour can look for new contact points to improve the

position. This includes the Carrefour location as a focal point during the financial crisis. The
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foundation is that linking this recognition with the Carrefour image ensures that Carrefour

connects customers with mutual funds and unpleasant cash events. In this way, you can improve

your presentation in cash recessions. In this way, by promoting this distinction, Carrefour could

limit the validity of direct European competitors to supermarkets in Dubai such as Geant and

Union Coop.

The Carrefour rating system is also useful to focus on this meeting as most expatriates in

Dubai work to transfer money to their families. Therefore, Carrefour can become an unusual

place where money can be kept without changing quality. (Almaz. 2019) You can make it an

unusual place to buy graces to send home. These efforts can be supported by Word of Mouth's

proprietary technology, which forces existing clients to educate their colleagues about

Carrefour's arrangements and quality.

Additional promotional activities that meet Dubai's social goals may include discount

vouchers, customer credit cards, and home delivery management in the exile department. Home

Transport Management can be a convenient alternative to Carrefour as it fits the social

environment in Dubai. The department can take advantage of the lack of public transport in

Dubai and easily contribute to a larger customer base. After all, Carrefour's focus on untouchable

populations enables it to reach its population of 689,000 people. (Christopher. 2016)

Conclusion

Competitors in an aggressive world demand steeples ups and downs. Carrefour has not

been run to your liking recently. Despite the fact that they are constantly trying to organize

themselves for difficult tasks, at the same time they are unable to finance the market like a huge
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retailer. They must further reduce their costs while addressing the needs and requirements of the

population. On the one hand, frames such as RFID lead to an overvaluation of supply chains, but

they also cost a lot. Multichannel marketing is another way to focus on securing assets and

making them important.

Reference

Almaz, S. (2019). Case study: How Carrefour Revolutionizing Supply Chain

Christopher, M. (2016). Logistics & supply chain management. Pearson UK. (Christopher. 2016)
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Bouzaabia, R., Bouzaabia, O., & Capatina, A. (2013). Retail Logistics service quality: a cross-
cultural survey on customer perceptions. International Journal of Retail & Distribution
Management, 41(8), 627-647. (Bouzaabia et al., 2013)

Hines, T. (2012). Supply chain strategies: Customer drove and customer focused. Routledge.
(Hines. 2012)

Li, M. L., Green, R. D., Farazmand, F. A., & Grodzki, E. (2012). Customer loyalty: influences
on three types of retail stores’ shoppers. International Journal of Management and
Marketing Research, 5(1), 1-19. (Li & Green. 2012)

Carrefour UAE - Online Shopping in Dubai, UAE, Best Deals and Offers. (2018). Carrefour:
Official website. Retrieved from https://www.carrefouruae.com/