MATRIK TELAAH JURNAL UNTUK PENCARIAN GAP/ KESENJANGAN PENELITIAN

FAKULTAS EKONOMI & BISNIS: PROGRAM STUDI MANAJEMEN

Nama : M. Ariza Eka Yusendra

NPM : 12990313

KOnsentrasi : Manajemen Pemasaran

Kelas : S1

PENELITI, JUDUL & MODEL ANTECEDENT & INDICATOR CONSQUENCES & INDICATOR TEMUAN (HASIL
NO TUJUAN PENELITIAN VARIABEL & INDICATOR
PENELITIAN HIPOTESIS)
(VARIABEL PENYEBAB) (VARIABEL AKIBAT)
1. Hakjun Song, JunHui Wang, Heesup Penelitian ini bertujuan untuk BRAND IMAGE 1. Satisfaction BRAND LOYALTY Hasil uji hipotesis
Han (2019) mengidentifikasi hubungan  Starbucks has an image different from other  I am satisfied with the taste of Starbucks  Starbucks provides excellent service quality. menyimpulkan bahwa H1
struktural antara citra, kepuasan, coffee shops coffee.  No coffee shop offers better service than (Brandimage-satisfaction),
 Starbucks gives a clean feeling.  I am satisfied with Starbucks customer Starbucks.
“Effect of image, satisfaction, trust, kepercayaan, cinta kasih (cinta dan  Starbucks' atmosphere is Western. (human) service.  Starbucks offers me better benefits than
H2 (Brand Image-Brand
love, and respect on loyalty formation penghargaan untuk merek  Starbucks' atmosphere is dynamic.  I am satisfied with the store atmosphere of other coffee shops. Trust), H3 (Satisfaction-
for name-brand coffe shops” tertentu) dan loyalitas merek  Starbucks is elegant. Starbucks.  If I could afford good quality coffee at other Brand Trust), H4
untuk kedai kopi merek ternama.  Starbucks is a first-class coffee shop.  I am satisfied with the price of Starbucks. coffee shops, I would continue to use (Satisfaction-Brand Loyalty),
 I am more satisfied with Starbucks than Starbucks H5 (Brand Trust-Brand
other customers  I will continue to visit Starbucks
 I am satisfied with Starbucks overall service.  I think Starbucks is the best coffee shop for
Loyalty) dapat diterima atau
2. Brand Trust me memiliki pengaruh yang
 I trust Starbucks (I believe).  I like Starbucks more than other coffee signifikan
 I think Starbucks is a company that strives shops
to keep its promise to customers.  I recommend Starbucks to others Untuk variabel moderasi
 I think Starbucks is stable for its customers.  I visit Starbucks almost regularly brand love dan brand trust
 I would like Starbucks to continue to
provide quality services to its customers.
(lovemarks) memiliki
 As a coffee shop, Starbucks meets my pengaruh memperkuat atu
expectations memperlemah variabel
3. Brand Love satisfaction-brand loyalty.
 I love Starbucks. Sedangkan pengaruhnya
 Starbucks is a joy to me. terhadap brand trust – brand
 Starbucks is really awesome.
 Starbucks makes me feel good.
loyalty hanya memilik
 Starbucks makes me feel alive. ipengaruh memperkuat saja.
4. Brand Respect
  I respect Starbucks
 I am hooked on Starbucks
 Starbucks is very sincere
 Starbucks leads the development of coffee
shops.

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