Stochastic Demand Models
Stochastic Demand Models
X
Z
0 Z
Normal or Discreet?
Normal Distribution:
If the distribution of demand is known to be normal (Normal distribution) with mean c and standard deviation
c we use the condition (usually given):
In Excel: q = NORMINV(q, c, c)
Discreet Distribution
If the distribution of demand is discreet (Discreet distribution), we use the following condition:
Shortage Cost = SP – PP $2 - $1 = $1
Excess Cost = PP – SV $1 - $0.25 = $0.75
or 57.14%
Risks:
1) Spoilage: Too much capacity available because we were reserving the space for the higher price buyers
2) Spill: You cannot accommodate the higher price buyers because you already sold your space to lower
price buyers.
Prob that Capacity reserved for Higher price buyers is to the actual demand for higher price buyers
Manually -0.18
So 3250 cubic feet should be reserved for segment (A) is they are willing to pay $5 instead.
Example 15-5: Revenue Management- Overbooking
Given:
An apparel supplier is taking orders for dresses with a Christmas motif.
Production capacity available from the supplier is 5,000 dresses, and it makes $10 for each dress sold.
The supplier is currently taking orders from the retailers and must decide on how many orders to commit to at
this time. If it has orders that exceed capacity, it has to arrange for backup that results in a loss of $5 per
dress.
Retailers have been known to cancel their orders near the winter season as they have better visibility into
expected demand.
a) How many orders should the supplier accept if cancellations are normally distributed, with a mean of
800 and a standard deviation of 400?
b) How many orders should the supplier accept if cancellations are normally distributed, with a mean of
15% of the orders accepted and a coefficient of variation of 0.5?
SOLUTION:
a) How many should we overbook?
In Excel 0.6667
O* =NORMINV(S*, , )
=NORMINV(0.6667, 800, 400) = 972.3276 dresses
Manually
0.43
So 972 dresses should be overbooked thus
Suppliers should accept the capacity (5,000) + Overbooking limit (972) = 5973units accepted
b) How many should be accepted with new mean and std deviation?
In Excel 0.6667
O* =NORMINV(S*, , )
=NORMINV(0.6667,0.15*(5973),0.075*(5973))=1088.9461
Manually
0.43
So 1088 dresses should be overbooked thus
Suppliers should accept the capacity (5,000) + Overbooking limit (1088) = 6088units accepted