q4 Sharma

This document contains a student's answers to questions about a course on strategic management. It discusses how organizational culture and leadership can provide competitive advantages for firms. It uses Zappos as an example of a company that has built its culture and leadership style, holacracy, to differentiate itself in the marketplace and outperform competitors.

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q4 Sharma

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sandeep kumar

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Roll number: JL19PG014

Name: Aishwarya Sharma

Batch: 2019-21
Trimester: 3rd
Course code: GM-304
Course Title: Strategic Management
Date: 7 April, 2020
Day: Tuesday
Start Time: 9 am
ANSWER: 1
ANSWER 2:
ANSWER 3:
ANSWER 4:

Organizational culture has a competitive advantage in the strategic management of

the firm. A good example to prove this would be the Zappos Company.

Realizing that customers these days center around great items as well as request
incredible assistance from the outlets, Zappos' vital arrangement is to manufacture
a long haul brand that about shoes, dress or internet retailing however to be about
the best client support and the best client experience. To have the option to
accomplish this objective, Zappos accepts that organizational culture is the main
answer. They accept that in the event that they can get the culture right, the greater
part of different stuffs, for example, incredible client assistance, or energetic
employees, or building extraordinary long haul brand will normally occur all alone.
So as to make employees to convey an incredible help, rather than simply utilizing
rules and methodology like different organizations to instruct staffs, the
administrations in here have molded their staff's mentality and demeanor by
utilizing culture to transmit their message to their staffs. Zappos have made a
culture that urges employees to "amazing" each other by acting naturally, as insane
or unusual as could be expected under the circumstances, indicating your
consideration and love for others, and simply having some good times in the
workplace. As the employees begin to be wowed by their associates, they will
naturally need to do something very similar for others, particularly for their
customers. This culture not just satisfies employees to be in their workplace yet it
likewise urges staffs to be inventive and excited in wowing their customers which
brings about increment in their rehashed customers and their deal execution. This
culture is something one of a kind that individuals generally don't discover in
different organizations which makes it alluring to their staffs just as to others to
work in Zappos. It turns into a competitive advantage of Zappos which can't be
replicated by different contenders. It makes Zappos become progressively
competitive and separate themselves from their adversaries in the market place.

Similarly, organizational leadership also has a major role to play in the strategic
management. At Zappos, the Holacracy style of leadership is followed. Holacracy
provides a suitable structure for using strategy as a planning tool. Holacracy is a
method in which there exists decentralized management and organizational
administration, in which the decision –making powers are distributed all over a
holarchy of self-organizing teams rather than it being centralized in a management
hierarchy. Hence, at Zappos, instead of waiting for the Leader or manager to give
you instructions, you take the reins yourself as an employee and undertake the
projects and the collaborations.

The flexibility which is offered through tactical meetings and roles provides an
ability to judge and respond to whatever is going on in the present moment.
Strategies play the role of an anchoring bias that guides rather than locking up
tactical activities. There is no concept as such of job titles. So, it offers a platform
for an organization to adapt and inspect on its own.