Scribd
Upload
70 views8 pages

A Study On Customer Satisfaction Towards Samsung Smartphone With Special Reference To Chengalpattu District

This document discusses a study on customer satisfaction towards Samsung smartphones in Chengalpattu District. The study aims to understand the key factors that influence customer satisfaction with Samsung smartphones. A questionnaire was developed covering areas like personal information, general details, ranking of important factors, and levels of satisfaction towards various aspects of Samsung smartphones. The questionnaire will be used to collect primary data and analyze customer expectations and how well their needs are met to increase satisfaction.

Uploaded by

Jayaram Jai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
70 views8 pages

A Study On Customer Satisfaction Towards Samsung Smartphone With Special Reference To Chengalpattu District

This document discusses a study on customer satisfaction towards Samsung smartphones in Chengalpattu District. The study aims to understand the key factors that influence customer satisfaction with Samsung smartphones. A questionnaire was developed covering areas like personal information, general details, ranking of important factors, and levels of satisfaction towards various aspects of Samsung smartphones. The questionnaire will be used to collect primary data and analyze customer expectations and how well their needs are met to increase satisfaction.

Uploaded by

Jayaram Jai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 8

A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG SMARTPHONE

WITH SPECIAL REFERENCE TO CHENGALPATTU DISTRICT.

ABSTRACT

Business always starts and prospers with consumers and hence the costumers must be treated as the ruler
of the market. All the business organization profit, image, enhancement, and status etc. depends on customers.
Hence it is important for all organizations to meet all the customers’ expectations and identify that they are
satisfied customer because one satisfied customer brings ten new customers in to your organization. In the world
there is an ample number of brands in smart phones, every brand has a unique identity in the market. Samsung
smart phone is one of the leading and most precocious smart phone in the world. The usage of Samsung
smartphones users in the world has grown rapid in last four years. The main objective of this study is to expand
understanding of the factors influencing on customer satisfaction to words Samsung smart phones. The several
factors are discussed in this paper to reach customers’ expectations and how the customers are to become
satisfied customers.

Keywords: Customer satisfaction, customer expectation, Samsung smart phones


A STUDY ON CUSTOMER SATISFACTION TOWARDS SAMSUNG SMARTPHONE
WITH SPECIAL REFERENCE TO CHENGALPATTU DISTRICT.

(Questionnaire for Samsung Smartphone)

I PERSONAL DATA

1. Name (optional)

2. Age

a. Up to 25

b. 26 - 35

c. 36– 45

d. Above 45 years

3. Marital status

a. Married

b. Unmarried

4. Educational Qualification

a. Illiterate

b. Up to HSE

c. Under Graduate

d. Post Graduate

e. Professional

f. Others (specify)

5. Occupation
a. Student

b. House wife
c. Business
d. Govt. Employee

e. Private Employee

f. Others (specify)

6. Income

a. Below 50,000
b. 50,001 to 1,00,000
c.1,00,001 to 1,50,000
d.1,50,001 to 2,00,000
e. More than 2,00,000

7. Number of members in your family

a. Below 3 Members

B. Above 3 Members
II GENERAL DETAIL

1. Which factor influenced you to use Samsung Smartphone?

a. WAP

b. Download files

c. Just to talk on it

d. Style

e. GPRS & Others (specify)

2. Who recommended the Samsung Smartphone to you?

a. Own Decision

b. Friends and Relatives

c. Advertisement

d. Agency

e. Reputation

f. Others (specify)

3. What is the purpose of purchasing the Samsung Smartphone?

a. Go to office

b. For Agriculture

c. For Business

d. For personal work


4. Sources of finance

a. Own funds

b. Borrowed funds

c. Both

5. For how many years you are having Mobile phone

a. Less than 2 years

b. 3-4 years

c. 5-6 years

d. Above 6 years.

6. How long do you this Samsung Smartphone

a. Less than 6 months

b. 6 months to One year

c. one year to Two years

d. More than 2 years

7. How many hours you normally used in a day


a. Half an hour
b. Half to One hour
c. One hour to Two hours
d. More than Two hours
III RANK THE FACTORS

Why you like Samsung Smartphone?

Sl.No. Factors Rank

1 Advertisement

2 Appearance

3 Price

4 Functions

5 Quality

6 Service

7 Brand Image

8 Recommended by Friends

9 Others

10 Resale value

IV Levels of Satisfaction

1. Satisfied (S)

2. Highly satisfied (HS)

3. Neither satisfied nor dissatisfied (NSND)

4. Dissatisfied (DS)

5. Highly dissatisfied (HD)


Sl.No. Particulars S HS NSND DS HD
1 Smartphone are more fashionable,
stylish and trendy
2 Smartphone has good integration
of wide range of functions and
services.
3 Smartphone bigger screen and full
keyboard make different functions
easier to use.
4 Price is the important factor when
purchasing Smartphone.
5 I compare prices of others
Smartphone’s brands and store
brands I choose one.
6 I buy Smartphone because they are
worth to use regarding with their
prices & usage quality.
7 Smartphone is compatible and fit
with my needs.
8 Smartphone is fit with my habits
of using mobile phones.
9 Smartphone can fulfill my wants
And needs in current life.
10 Friends and family are very
helpful to me in making decision
Of buying Smartphone.
11 Friends and family give me
valuable advice when I buy a
Smartphone.
12 I will purchase Smartphone
because my friends and family
Recommend to me.
13 I search for information about
Smartphone from time to time.
14 Purchasing of Smartphone is
Beneficial for my daily life.
15 I willing recommend my friend to
buy Smartphone.

You might also like