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The Arab Academy For Managerial, Banking and Financial Science Name: Course: Semester

Data mining is the process of analyzing large amounts of data to extract useful patterns and trends, and it has applications across multiple fields like science, research, and business where it can help organizations better understand customers and make more effective strategic decisions. Key aspects of data mining include automatic pattern prediction, focus on large data sets, clustering to find unknown relationships, and using sophisticated algorithms to segment data and predict future outcomes. Data mining techniques are useful for research projects and allow businesses to send targeted promotions based on customer purchase histories.

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31 views4 pages

The Arab Academy For Managerial, Banking and Financial Science Name: Course: Semester

Data mining is the process of analyzing large amounts of data to extract useful patterns and trends, and it has applications across multiple fields like science, research, and business where it can help organizations better understand customers and make more effective strategic decisions. Key aspects of data mining include automatic pattern prediction, focus on large data sets, clustering to find unknown relationships, and using sophisticated algorithms to segment data and predict future outcomes. Data mining techniques are useful for research projects and allow businesses to send targeted promotions based on customer purchase histories.

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The Arab Academy For Managerial, Banking And Financial Science

Name: AbdulHameed Mohd Rifai

Course: Electronic Business

Semester: First 2018/2019


Definition of Data Mining:
A process used to extract usable data from a larger set of any raw data. It implies
analyzing data patterns in large batches of data using one or more software.

Data mining has applications in multiple fields, like science and research. As an
application of data mining, businesses can learn more about their customers and develop
more effective strategies related to various business functions and in turn leverage
resources in a more optimal and insightful manner. This helps businesses be closer to
their objective and make better decisions.

Data mining involves effective data collection and warehousing as well as computer
processing.
For segmenting the data and evaluating the probability of future events, data mining uses
sophisticated mathematical algorithms.
Data mining is also known as Knowledge Discovery in Data (KDD).

Description of Data Mining:


Key features of data mining:
 Automatic pattern predictions based on trend and behavior analysis.
 Prediction based on likely outcomes.
 Creation of decision-oriented information.
 Focus on large data sets and databases for analysis.
 Clustering based on finding and visually documented groups of facts not previously
known.

The Data Mining Process:


Technological Infrastructure Required:
1. Database Size: For creating a more powerful system more data is required to
processed and maintained.
2. Query complexity: For querying or processing more complex queries and the greater
the number of queries, the more powerful system is required.

The Data Mining Uses:


1. Data mining techniques are useful in many research projects, including mathematics,
cybernetics, genetics and marketing.
2. With data mining, a retailer could manage and use point-of-sale records of customer
purchases to send targeted promotions based on an individual’s purchase history. The
retailer could also develop products and promotions to appeal to specific customer
segments based on mining demographic data from comment or warranty cards.

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