Key Activities Week 1 Week 2 Week 3 Building Rent Infrastructure Recruitment and Hiring

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Key Activities Week 1 Week 2 Week 3

Building Rent
Infrastructure
Recruitment and Hiring
Receptionist
Manager
Appoint trainers
Appoint manager
Nutritionist
Dietician
(Traditional Marketing and Advertisement)
Newspaper and Magazine prints
Hoarding and Billboards
Print advertisements
Avertisement on television
Approach celebirties
(Digital Marketing and Advertisement)
Creating Website
SEO
Search Engine Marketing
Content creation
App development
Social Media Promotion
Facebook
Instagram
Linkdln
Twitter
Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Week 11 Week 12
Key Activities Approximate Budget Frequency
Building Rent € 1,500.00 Monthly Basis
Infrastructure € 3,000.00 One Time
Recruitment and Hiring
Receptionist € 2,000.00
Manager € 2,500.00
Appoint trainers € 2,500.00 Monthly Basis
Appoint manager € 2,000.00 Monthly Basis
Nutritionist € 2,000.00 Monthly Basis
Dietician € 2,500.00 Monthly Basis
(Traditional Marketing and Advertisement)
Newspaper and Magazine prints € 400.00 Monthly Basis
Hoarding and Billboards € 600.00 Monthly Basis
Print advertisements € 1,200.00 Monthly Basis
Avertisement on television € 1,200.00 Monthly Basis
Approach celebirties € 7,000.00 Monthly Basis
(Digital Marketing and Advertisement)
Creating Website € 300.00 One Time
SEO € 100.00 Monthly Basis
Search Engine Marketing € 100.00 Monthly Basis
Content creation € 100.00 Monthly Basis
App development € 2,500.00 One Time
Social Media Promotion
Facebook € 100.00 Monthly Basis
Instagram € 200.00 Monthly Basis
Linkdln € 200.00 Monthly Basis
Twitter € 200.00 Monthly Basis
Total
Number of Months Total
12 € 18,000.00
1 € 4,000.00

12 € 30,000.00
12 € 24,000.00
12 € 24,000.00
12 € 30,000.00

6 € 2,400.00
3 € 1,800.00
12 € 14,400.00
12 € 14,400.00
3 € 21,000.00

1 € 300.00
3 € 300.00
3 € 300.00
3 € 300.00
1 € 2,500.00

12 € 1,200.00
12 € 2,400.00
12 € 2,400.00
12 € 2,400.00
€ 196,100.00
Year 1
Proceeds from service € 250,000.00

Expenses
Land and Building on Rent € 18,000.00
Infrastructure & Equipment € 15,000.00
Recruitment and Hiring
Appoint trainers € 30,000.00
Appoint manager € 24,000.00
Nutritionist € 24,000.00
Dietician € 30,000.00
(Traditional Marketing and Advertisement)
Newspaper and Magazine prints € 2,400.00
Hoarding and Billboards € 1,800.00
Avertisement on television € 14,400.00
Approach celebirties € 21,000.00
(Digital Marketing and Advertisement)
Creating and Developing Website € 300.00
Content creation € 300.00
App development € 2,500.00
Social Media Promotion
Facebook € 1,200.00
Instagram € 2,400.00
Twitter € 2,400.00
Utilities and maintenance € 1,000.00
Misc exp € 1,000.00
Depreciation € 1,000.00
Towels and laundry € 500.00
Office supplies € 500.00
Bathroom supplies € 500.00
Water (for showers) € 300.00
Employee benefits € 1,200.00
€ 195,700.00
Profit € 54,300.00
RETURN ON INVESTMENT Year 1
Net Profit € 54,300.00
Investment € 195,700.00
Return on investment (Net Profit/Inves 28%
Zone Cash Flows
Year 0 € (195,700.00)
Year 1 € 250,000.00
Year 2 € 312,500.00
Year 3 € 437,500.00
Payback Period for generating €
Year 2
2,21,600.00
Year 2 Year 3
€ 312,500.00 € 437,500.00

€ 18,900.00 € 19,845.00
- € 4,000.00

€ 32,400.00 € 34,992.00
€ 25,920.00 € 27,993.60
€ 26,400.00 € 29,040.00
€ 31,500.00 € 33,075.00

- -
€ - € -
€ 15,120.00 € 15,876.00
- -

€ 200.00 € 200.00
€ 100.00 € 100.00
€ 200.00 € 200.00

€ 1,600.00 € 2,000.00
€ 2,000.00 € 2,200.00
€ 1,800.00 € 2,200.00
€ 1,400.00 € 1,700.00
€ 1,000.00 € 1,000.00
€ 1,000.00 € 1,000.00
€ 800.00 € 1,000.00
€ 500.00 € 500.00
€ 700.00 € 1,000.00
€ 500.00 € 800.00
€ 1,500.00 € 1,700.00
€ 163,540.00 € 180,421.60
€ 148,960.00 € 257,078.40
Year 2 Year 3
€ 148,960.00 € 257,078.40
€ 163,540.00 € 180,421.60
91% 142%
Cumulative Cash Flows
€ (195,700.00)
€ 54,300.00
€ 366,800.00 `
€ 804,300.00
BREAK-EVEN ANALYSIS
Monthly Income Break-even $71,739
Assumptions:
Average Percentage Variable Cost 15%
Estimated Monthly Fixed Cost $60,763

Contribution € (60,763.00)

Number of Clients per week to Break-even -1

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