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    Summer Internship (WPR-1) Kshitij Negi (2018-21) Semester 4 Section - C

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    Kshitij Negi
    The document is a weekly progress report submitted by a student interning at Amity University for their BBA program. In the first week, the student researched an introduction to India's two-wheeler industry and the history and profile of Bajaj, a major bike manufacturer. Objectives for the next week include identifying research gaps and questions.

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    Summer Internship (WPR-1) Kshitij Negi (2018-21) Semester 4 Section - C

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    Kshitij Negi
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    The document is a weekly progress report submitted by a student interning at Amity University for their BBA program. In the first week, the student researched an introduction to India's two-wheeler industry and the history and profile of Bajaj, a major bike manufacturer. Objectives for the next week include identifying research gaps and questions.

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    Summer Internship (WPR-1) Kshitij Negi (2018-21) Semester 4 Section -C

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    The document is a weekly progress report submitted by a student interning at Amity University for their BBA program. In the first week, the student researched an introduction to India's two-wheeler industry and the history and profile of Bajaj, a major bike manufacturer. Objectives for the next week include identifying research gaps and questions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    104 views7 pages

    Summer Internship (WPR-1) Kshitij Negi (2018-21) Semester 4 Section - C

    Uploaded by

    Kshitij Negi
    The document is a weekly progress report submitted by a student interning at Amity University for their BBA program. In the first week, the student researched an introduction to India's two-wheeler industry and the history and profile of Bajaj, a major bike manufacturer. Objectives for the next week include identifying research gaps and questions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7
    At a glance
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    The key takeaways are that Bajaj Auto is one of the largest motorcycle manufacturers in India with a long history dating back to 1945. It manufactures motorcycles, scooters, and auto rickshaws and is headquartered in Pune, Maharashtra.

    Bajaj Auto was founded in 1945 as Bachraj Trading Corporation Private Limited and began selling imported vehicles in India. It received permission to manufacture vehicles locally in 1959 and has steadily increased production over the years, launching new models and expanding manufacturing facilities.

    Bajaj Auto manufactures motorcycles, scooters, and auto rickshaws. Some of its popular motorcycle models include Pulsar and Caliber while it also produces three-wheelers.

    Amity School of Business

    Amity University, Uttar Pradesh

    NTCC Summer Internship 2020

    WEEKLY PROGRESS REPORT- NO.1

    FOR THE COMMENCING WEEK: 11.04.2020- 18.04.2020


    ENROLLMENT NUMBER: A3906418166
    PROGRAM: BBA (GENERAL)
    STUDENT NAME: KSHITIJ NEGI
    FACULTY GUIDE NAME: MR. RAJESH KUAMR YADAV
    TITLE: CONSUMER SATISFACTION TOWARDS BAJAJ BIKES

    Objectives of the week:

    1. Introduction of India two-wheeler Company.


    2. History of The Company.
    3. Profile of The Company.
    4. Company Headquarters.

    Work Done/Objectives Achieved:

    All the details regarding the topic were completely understood and old researches
    were searched for the information of the company.

    Plan/Objectives for next week:


     Research Gaps: questions, objectives and hypotheses.
    INTRODUCTION OF INDIA TWO-WHEELER COMPANY

    Bikes or two wheelers in India cater to various needs of the consumers. With the
    choice of the Indians improving from bicycles to two wheelers, the Indian two-
    wheeler market has seen a significant growth over the years. Now owing a bike has
    become a must for most Indians. Even if people own a car, they prefer to have a
    bike as it is very economical and fuel efficient.

    With the growth in the economy the demand for two wheelers is increasing over
    the years. It is one of the most dynamic industries today and with the increasing
    competition companies are bringing in new products with sophisticated
    technologies and innovative features to capture a major pie of the Indian market
    and it’s the consumer who is benefited from it.

    With the availability of reduced consumer loans and high disposable income the Indian
    two-wheeler industry has perceived an exceptional growth over the past few years
    thereby making India the second largest market for two wheelers in the world only
    after China.

    The motorcycle has now become one most popular mode of transportation among
    the Indian middle-class families because of it is cost effective, economical and easy
    to navigate through the traffic.

    Moreover, the people have started preferring bikes instead of scooters and mopeds
    and today bikes form a major part of the Indian two wheelers. Indian companies
    are one of the largest two-wheeler manufacturers in the world. The number one
    bike manufacturer in the world, Bajaj auto is in close competition with the Indian
    manufacturer Bajaj India.

    The motorcycle industry in India has witnessed a tremendous change in the 90‘s
    with the invention of 4 stroke engine which makes the bikes more fuel efficient.
    Further companies are trying to bring in more innovations to make the motorcycle
    ride more comfortable, safe and user friendly and economical.
    In a nut shell the followings factors can be distinguished for the growth
    of motorcycle industry in India:

     Easy accessibility to cheap consumer loans

     The increase in the average income of the family.

     The reduction in duties and taxes.

     Convenience with regards to commuting as compared to the public


    transport system.

     The first choice among youths and teenagers.


    HISTORY OF THE COMPANY
    Bajaj Automobiles, been Founded by Jamnalal Bajaj is an important and efficient company
    which produces two and three wheelers. The Company’s history traces its successful
    productions over the years. This reputed vehicle manufacturing company which is actually a
    brand in itself is known for producing some of the finest, efficient and low-cost vehicles till
    date. There are two holding companies Bajaj Auto International Holdings BV and PT Bajaj
    Indonesia.

    29th November 1945 marks a crucial date in the glory of Bajaj Auto as it came upon the
    name of Bachraj Trading Corporation Private Limited. Sooner Bajaj Automobiles marked a
    glory as it began selling imported vehicles in India.

    In 1959 Bajaj Automobiles got permission from the Government to selling vehicles in India.
    1960 witnessed Bajaj being made into a Public Limited Company. A year to be well
    remembered is 1970 as it reflected a steady increase in automobile production of Bajaj. Right
    after a year new models of vehicles got produced and in 1977 a lot of vehicles got produced
    with varied models.1984 resembles a year when Bajaj laid a new plant at Waluj, Aurangabad.
    There were plants laid at Pune too in the subsequent years.

    November 2001 marked another turning point as a well-known Bike “Pulsar” was been
    launched. Caliber was also launched in later years. Various policies even came into source.
    Three separate segments to look upon certain areas were also been known well. 15000
    million were also been given to Bajaj Investment and Holding Ltd. Later on in Uttarakhand
    also various plants were been setup. The plant at Akurdi was closed due to large
    manufacturing prices.

    In November 2007the Company attained 14.51 percent equity stake in one of the well-
    known brands at that time (KTM power Sports AG of Austria Europe). In 2009 the company
    launched XCD 125 DTS – S. Later the company increased its production. The company was
    also been honored with various awards like Bike of the year to name a few. Bajaj also had
    good business relations various leading companies overseas. In 2015 all-new Platina Electric
    start 100 cc bike was also been introduced.
    Bajaj in 2017 achieved worldwide partnership with UK and had healthy relations with
    Triumph Motorcycles, UK. Bajaj ranks 96th position among the top hundred automobiles
    companies. Bajaj through its inception has being known to produce high quality motor
    vehicles. It would be quite surprising to know that Bajaj Automobiles works efficiently in 50
    countries and is working properly till date.
    PROFILE OF THE COMPANY

    Logo

    Founded November 29, 1945 in Pune Maharashtra, India


    Headquarters Bajaj Auto Limited Complex
    Mumbai-Pune Road
    Akurdi, Pune 411035
    Tel: (020) 27472851 (Ext 6063), 27406063
    Fax: (020) 27407380
    E-mail: [email protected]
    BAJAJ AUTO HEADQUATERS

    Jamnalal Bajaj, Founder


    Key People Rahul Bajaj, Chairman
    Rajiv Bajaj, CEO, Managing Director
    Automobile
    Industry

    Motorcycles, Scooters, Auto Rickshaw


    Products

    Website www.bajajauto.com

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