Joyce Hammond - Photography and Ambivalence 2004
Joyce Hammond - Photography and Ambivalence 2004
Joyce Hammond - Photography and Ambivalence 2004
Visual Studies
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To cite this article: Joyce D. Hammond (2004) Photography and ambivalence, Visual Studies, 19:2, 135-145, DOI:
10.1080/1472586042000301638
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Visual Studies, Vol. 19, No. 2, October 2004
Although scant attention has been devoted to the published the pictures, keeping them only for the
anthropological ‘crisis in representation’ of creating still personal pleasure of enjoying their aesthetics and the
images as part of anthropological research, several memories they evoked for me. Since I had not expressly
contemporary women anthropologists have written of sought permission of those in the images, I came to
their misgivings. In this paper, I examine the ideas and
have very ambivalent feelings about them. By contrast,
photographic practices of Ruth Behar, Lila Abu-Lughod,
another photograph that I took in the course of visually
Serena Nanda, Barbara Tedlock, Kristen Hastrup and
documenting Tahitian tı̄faifai is one that I find less
Nancy Scheper-Hughes, all of whom hold ambivalent
attitudes toward photography. I will identify common problematic, if not as engaging aesthetically. The maker
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concerns as well as strengths acknowledged by them. Also, of the tı̄faifai who agreed to my request to include her
I will examine new ways in which they and a number of in front of her creation participated in constructing the
other anthropologists are re-visioning photographic photograph; she instructed her granddaughter to put
practices and creating more equitable relationships on ‘nice clothes’ and did so herself. The two then stood
between researchers and subjects. proudly in front of the woman’s tı̄faifai in a formal
pose that conveyed her sense of a correct photographic
portrait. Providing the tı̄faifai maker with a copy of the
Although a major criticism of anthropological study
photograph afterwards and carefully recording her
that emerged within the ‘crisis in representation’ of the
name and that of her granddaughter for possible future
1980s and 1990s was directed at the visualist emphasis
use also eased any feelings of ambivalence on my part.
of constructing knowledge (most notably, culture as
something observed through participant observation),
While photographic practices within the
the critique of constructing Others and their realities
anthropological discipline have been variously utilized
has continued, ironically, to be largely restricted to
and regarded, it is a rare anthropologist who does not
assessments of the written word. Exceptions are
use a single lens reflex (SLR) or digital camera as
primarily centred on the creation of ethnographic films
standard equipment when engaged in research. Even
made with anthropologists’ input or by anthropologists
those anthropologists who do not plan to incorporate
themselves. However, the creation and publication of
photographs into publications or use photography as
anthropologists’ still images have been largely ignored
part of their research methodology, rapport-building
as a subject of focused critique (Dominguez 2000: 377)
strategies, or PowerPoint and website presentations,
despite the great number of anthropologists who engage
usually create some still images. Thus, given the now
in taking and publishing still images.
well-established reflexive turn in anthropological
My own questioning of photographic practices within thinking, it is surprising that so few anthropologists
anthropological work stemmed from an early stint of have written about the use of photography in their
fieldwork. In the course of gathering information on work. This might be linked to the general lack of
eastern Pacific quilts and quilt-like textiles called attention to visual forms of communication within
tı̄faifai, I created two photographs within the public anthropology, as well as a common oversight that text
arena of community events that occur frequently in the and images are often interrelated (e.g. Hastrup 1992). It
islands: a formal departure and a wedding feast. The might also be partially attributed to our image-
candid close-ups of people expressing heartfelt saturated society in which image production and
emotions turned out very well in composition and viewing is so pervasive that it eludes many scholars’
technique – so well, in fact, that I came to think of critical attention. In light of these forces, it is
them as ‘my National Geographic photographs’ because heartening that a small number of contemporary
they had similar properties to many of the colourful anthropologists have considered the use and place of
and arresting images of that publication. I never still photography within their work.
Joyce D. Hammond is Professor of Anthropology at Western Washington University where she teaches a course on visual anthropology. Recent publications
include: Telling a Tale: Margaret Mead’s Photographic Portraits of Fa’amotu, A Samoan Tāupou (2003), Difference and the I/Eye of the Beholder: Revisioning
America through Travelogues (2002), and Photography, Tourism and the Kodak Hula Show (2000).
ISSN 1472–586X printed/ISSN 1472–5878 online/04/020135–10 # 2004 International Visual Sociology Association
DOI: 10.1080/1472586042000301638
136 J. D. Hammond
Men as well as women have identified concerns about are contemporary anthropologists who have created
the creation and use of still photography in and used photographs as part of their research and
anthropological work, but, to date, more female published work. In addition to including still images
anthropologists seem to be reflexively discussing their within their ethnographies, three of these women have
use of photography. Perhaps, consciously or not, had one of their photographs published on the covers
women anthropologists are challenged by a western of one or more of their ethnographies. Nanda’s 1999
popular notion that associates photographic imagery Neither Man Nor Woman, Abu-Lughod’s 1993 Writing
with intuition, art and implicit knowledge, qualities Women’s Worlds and 1986 Veiled Sentiments, and
commonly viewed as feminine, deceptive and irrational Behar’s 1986 The Presence of the Past in a Spanish
(Scherer 1992: 32). More likely, in my opinion, is the Village and 1993 Translated Woman feature the
interest women anthropologists may take in various anthropologists’ informants or consultants on the cover
issues feminists have addressed as affecting all women: image. Along with an author’s chosen title, which
visibility/invisibility conventions in expectations and constitutes a textual communication, the cover image
norms that affect women’s behaviour, the male gaze
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Interestingly, it is on the cover of her earlier book, the past were frequently cast as racial or ethnic types.
Veiled Sentiments, that Abu-Lughod conforms to the Captions reinforced the photographic visual codes and
preferences of her consultants. The picture is of an rarely mentioned a person’s name in lieu of
older woman and a girl, identified by caption within demographic trait information such as ‘a racial type’ or
the text as ‘An independent old woman with her niece’. ‘a Maasai elder’. Sometimes exotic or nostalgic western
The two stand erect and in frontal pose to the camera. epithets were used in captions, such as ‘a village
Their solemn expressions and embellished clothes beauty’.
suggest that this would, by their standards, be
The question of anonymity of anthropological subjects
considered a desirable photograph.
is at the centre of one form of ambivalence with which
In many ways cover images, available to the view of any some anthropologists struggle. In keeping with past
passerby, embody some of the most important issues ethical practices of protecting subjects’ identities, an
facing anthropologists who use still photography in anthropologist may elect to conceal a person’s identity
their work. Four issues of representation especially either through refraining from photographing someone,
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resonate for anthropologists/photographers who wish photographing the person in a manner that makes it
to rethink their positions vis-à-vis those among whom difficult to identify him or her, or by employing a
they work. pseudonym or deliberately omitting a person’s name. A
decision not to include a person’s name, however, may
A primary issue, as suggested earlier in this essay,
recreate the distanced effect of using generic captions
centres on gaining permission of those who are
associated with less sensitive historical precedents. In
photographed. Coming from societies in which laws
keeping with current ethical guidelines to allow people
protect people who wish to photograph others in public
to make their identities known if they wish or hidden if
contexts, many anthropologists have not considered the
they choose, anthropologists may now feel obliged to
ethics of creating images of others in different cultural
engage in dialogue with photographed subjects to
contexts. This is complicated by the historical precedent
determine their subjects’ wishes on naming practices.
of anthropologists gathering data to increase knowledge
Inclusion of personal names may detract from
for knowledge’s sake. Anthropologists historically did
anthropologists’ motivations for creating an image, as
not find it necessary to ask permission to photograph
for example, if an image is meant to document typical
‘their’ subjects. Indeed, many subjects of early
proxemic behavior or representative hair treatment. It
anthropological work were unfamiliar with the
may also prove difficult to collect or display all the
workings of cameras or were intrigued with the
names of a large group of people who are subjects of a
equipment and expressly requested that they be
photograph.
photographed. However, as the power inequalities of
researchers and many of their subjects began to be Yet another ethical issue centres on the way in which
seriously examined in the 1960s, the question of gaining photographs may provide visibility for people in a
express permission came to the fore for those manner that parallels the feminist concept of voice. For
anthropologists who began to examine personal ethical marginalized people especially, a photographic presence
decisions within their relationships to others. may serve as an important political statement of their
existence and significance. The anthropologist/
Another ethical set of concerns revolves around the way
photographer may collaborate with subjects to ensure
in which images and captions may objectify people, an
that they are represented and represented as they wish.
outcome that usually goes unacknowledged and is
frequently tied to unexamined conventions of past Behar’s cover of Translated Woman provides a case
anthropological imaging. In older anthropological study for a number of the issues discussed above. The
works, photographic conventions of distancing and cover is a photograph Behar took of ‘Esperanza’, the
exotification were frequently employed, even if ‘translated woman’ who is the focus of the book. While,
unconsciously, as a means to support the on the one hand, Esperanza’s true identity is concealed
anthropological textual analyses that revolved around through a pseudonym (and in reading the book one
difference. Depicted in their most distinctively non- comes to understand the necessity for protection of this
western clothing, sometimes pictured engaged in an kind), on the other hand, her identity is displayed
activity unfamiliar to the potential viewer, at other through her picture. This contradiction, remarked upon
times pictured next to a person of European descent as by many after the book’s appearance, is paradoxical and
a means to show a difference in height, modesty perhaps tied to a contradictory, if not ambivalent,
conventions and demeanor, anthropological subjects of approach on the part of Behar. It is clear from the
138 J. D. Hammond
image’s construction that Esperanza agreed to the photographs, several scholars have entered into
photographic portrait. However, whether she also reflexive self-critique. Tedlock has twice commented in
agreed to her image being used as the cover of the book written form on particular incidents of photographing:
cannot be ascertained from the image.
One summer evening as my husband and I sat
Standing in front of a stone wall, Esperanza directs her in a Zuni kitchen with a returned pilgrim from
attention to Behar and her camera for a full, frontal Kachina Village, the Land of the Dead, I
image. Next to Esperanza is a photographic portrait of suggested that I might take a picture of the
Pancho Villa, the famous Mexican hero to whom pilgrim, ‘for history and all’. The family
agreed, but the first photo revealed only a
Esperanza expresses allegiance. The subject position
gleaming-white electronic blur bouncing off
that Behar guarantees to Esperanza through the
his glasses, and the second, without glasses, a
collaborative creation of the image is supported by a blank red-eyed stare. Pictures no one loved,
strong inference within the book that it was Esperanza’s liked, or even wanted. Instead of a loving
decision to pose herself next to Villa’s portrait. In a family portrait, those photos betrayed my
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sense, Esperanza mirrors Behar in assuming the insistent documentary urge to freeze, store,
authority to create an image that fits her purpose. The and retrieve the authenticity of an encounter
inclusion of another portrait within her own portrait with a returned Zuni pilgrim, a classic act of
not only communicates Esperanza’s political loyalties, it ethnographic bad faith. (1995: 277–278)
also serves as a reminder of the constructed nature of
Sometimes ethical dilemmas in photography stem from
Esperanza’s own portrait.
subjects’ requests rather than an agenda based on an
Through photography, the reader is tacitly invited to anthropologist’s motives for photographing. In Nanda’s
identify with Behar in the role of one who can learn second edition of Neither Man Nor Woman, for
much from Esperanza. Behar’s cover photograph ties example, the anthropologist describes an ethical
the reader’s first encounter with Esperanza with Behar’s dilemma that occurred while she was doing fieldwork
own first meeting of her. Perhaps the ambiguity of in India among the Hijra. As she recounts, she was
revealing Esperanza’s identity through a photograph, particularly concerned about ethical questions in her
even though her real name is concealed, paralleled by research and publications ‘because of the inherently
the ambivalence that Behar expresses in how she first exotic, and potentially sensationalist nature of the
approached Esperanza as a researcher. As Behar group’ she was studying (1999: 156). One of her key
recounts in the book, she first met Esperanza in 1983 as consultants urged Nanda to take a picture of her genital
a result of a photographic incident. Behar was in a area, which had been transformed through operation
Mexican cemetery on the Day of the Dead busy from male to female:
‘snapping away at the sight of the tombstones people
‘You must take a picture of my operated area,’
were lavishing decorating’. Attracted by Esperanza’s
she insisted, ‘so that people in your country
striking appearance and likeness to ‘something out of
will also know the power and skill of the
one of Diego Rivera’s epic Indian women canvases’, hijras’. I felt really torn. On the one hand, I
Behar asked Esperanza if she might photograph her: had no doubt that such photographs were a
She looked at me haughtily and asked me, with legitimate part of my data gathering. But I also
a brusqueness I had not encountered before knew that I would never feel comfortable
among local women, why I wanted to showing such pictures, even to a scholarly
photograph her. I made some weak reply, and audience, and that to focus on a disembodied
she let me photograph her … I jumped on her physical part of a person who was my friend
as an alluring image of Mexican womanhood, would be contrary to my understanding of a
ready to create my own exotic portrait of her, human personality as a whole. (1999: 156–157)
but the image turned around and spoke back
The ambivalence that Nanda felt is a constant theme in
to me, questioning my project and daring me
many of the writings of the anthropologists whose work
to carry it out. (1993: 4)
I examine here. At times this ambivalence stems from a
In discussions of the circumstances of negotiating disagreement about a decision to take or not to take a
image-making with their consultants, anthropologists specific photograph; many times, however, it revolves
can undermine the objectifying process of around the broader question of using photography at
photographing and raise ethical issues for the reader’s all. Behar asserts in The Vulnerable Observer, ‘I found
consideration. In their honest reappraisal of taking myself resisting the ‘‘I’’ of the ethnographer as a
Photography and ambivalence 139
privileged eye, a voyeuristic eye, an all-powerful eye’. Tedlock cleverly juxtaposes information about
Behar informs readers that ‘Feminist writers within the photographs of Zuni people taken by Matilda
academy have devoted a considerable amount of energy Stevenson, an early anthropologist working among the
to … the difficult question of how women are to make Zuni in the 1880s, and Stevenson’s unethical approach
other women the subjects of their gaze without to making them, with a personal collection of
objectifying them and thus ultimately betraying them’ photographs of a young Zuni named Joe. Significantly,
(1996: 21). Some of her own struggle is manifested in Tedlock includes two of Stevenson’s images, while none
Translated Woman: of Joe’s are placed within the book. After recounting
that Joe shared ‘an old boot box full of curled and
I know that as I walked through the streets of
San Luis photographing Esperanza with the faded colour snapshots, mostly from Vietnam’, Tedlock
bucket of vegetables on her head, I often felt as assigns captions to the non-pictured photographs that
though we were playing the parts of Arthur parallel the captions she replicates from Stevenson’s
Munby and Hannah Cullwick, I published work. Examples of the captions that
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photographing the working-class woman at Tedlock juxtaposes over several pages (1992: 173–187)
every turn, she willingly the subject of my gaze. include:
(1993: 244)
ALTAR AND FETISHES OF RAIN PRIEST OF THE
Despite their articulated concerns and assessments of NADIR
negative outcomes that can result from photographic
practices, the anthropologists’ use of photographs in JOE AND A SIOUX IN ARMY FATIQUES WITH A
some of the same works that hold their remarks also WALKIE-TALKIE
reveal their assessment of some positive reasons to
utilize photographs.
RATTLESNAKE SHRINE
As a material object that is often prized by their
PARATROOPER WHO LOST HIS LEG IN A
consultants, anthropologists may take photographs as a
MORTAR BLAST
favour to those among whom they work. Tedlock, for
example, twice mentions a Zuni child asking the
Tedlocks (her uncle and aunt in the Zuni family to SWORD SWALLOWERS’ DRY PAINTING, AND
which the couple was attached) to take a photograph, FETISHES
one of which Tedlock included in her book The
JOE WITH A PRETTY TEENAGED VIETNAMESE
Beautiful and the Dangerous.
GIRL
The familial use of photographs is noted on several
occasions by Behar, Tedlock and Hastrup and, as
surrogate kin or, at least as accepted community SHALAKO GODS
members among those whose lives they shared, THE SIOUX AND JOE ZONKED ON ACID
anthropologists are often witness to others’
photographic documents: Through the ironic ploy of fabricating captions in the
scientific mode of her predecessor, Tedlock draws a
Marta focuses her camera on all of my reader’s attention to the objectifying properties of past
Mexican wares. ‘Look at all the beautiful things
anthropological research and the dangers of her own
from Mexico’, she says into the [video]
discussion of Zuni lives. At the same time though, she
camera. She seems to be displaying for her
family back in Mexico all the Mexican things undermines the stereotypes of Native Americans by
the anthropologist has in her house, which the assigning brief descriptions of constructed moments
Mexican herself, namely, Marta, doesn’t want from one of her consultant’s lives that he and others
to have. (1996: 91) created for his own use. She safeguards his privacy as
well by not including any of the images from his
Even though they often do not include a person’s own personal collection.
photographs in their work, references to their
informants’ photographic collections are often With an interest in their consultants’ own photography,
instructive to anthropologists, and the lessons they Tedlock and Hastrup are able to ‘see’ further into the
glean from seeing others’ image collections are passed actual versus the ideal of certain societal behaviors.
on to the reader. In The Beautiful and the Dangerous, Tedlock, for example, comes across a photograph of
140 J. D. Hammond
‘feature of visibility’ that Hastrup contends ‘has in all Most of Abu-Lughod’s lyrical images of Bedouin people
likelihood deeply marked people’s sensation of its in both Veiled Sentiments and Writing Women’s Worlds
historical magnitude’ (1998: 118). Two photographs in may be seen as contradictory to the sense of Bedouin
particular – ‘Appropriating the vastness of nature: the aesthetics of a proper picture. Yet the anthropologist’s
church at Ingjaldsholl’ and ‘Return to silence’ – choice to include candid images of people engaged in a
emphasize the importance of visuality through visual wide variety of activities suggests that she finds
communication. The former depicts a church rendered photography to be an expressive form in the translation
very small against the snow swept, bleak landscape, and process of constructing an ethnography in the same
the latter depicts a few faraway houses huddled under a way that the poetry of the Bedouin people expresses
hillside, facing the shore of the ocean. Both black and truths about their lives. The intimacy of the
white photographs encapsulate a feeling of starkness photographs further communicates Abu-Lughod’s
and create a contrast of human habitation to nature position within the group as a trusted and beloved
reiterated in the contrast of the black and white images. family member and friend.
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In a quest for empowering themselves and others, and In a piece entitled ‘Artifacts (The Empire After
in an effort to avoid the problems of imaging associated Colonialism)’, Novack wrote:
with anthropology’s past, some anthropologists have
I constructed a bipartite dance with two
begun to experiment with new photographic forms and
radically contrasting sections. Part I,
uses. Tedlock alludes to a means of undermining the ‘Diorama’, displays a series of images taken
nostalgic stereotypes about Others in The Beautiful and from the book, in a continuous, slowly moving
the Dangerous: sequence. … While my embodiment of the
I felt suddenly compelled to take photos of the photographs alludes directly to the book, my
skinning and butchering process [of a deer]. I choreographic structure subverts it. …
could just see it: my grad-school friends Because the movement never stops, the
lounging on floor pillows and Navajo rugs spectator can never be sure precisely what
dreaming away during one of our exotic constitutes a ‘genuine’ historical artifact and
Southwestern slide shows, vision-questing an what is my improvisation. I hope that at least
some of the images become blurred, losing
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Other anthropologists have begun to explore a number women’s art forms, by expanding on the collaborative
of innovative approaches to photography as a tool for efforts of an anthropologist and her consultants and
empowerment. Although still photographs literally emphasizing an activist agenda. In contrast to earlier
render people within the frames voiceless, a consciously work based on the photographs of anthropologists or
constructed power of presence (El Guindi 1993) may be museums, much recent work centres on photographs
likened to a visual voice and be a tool of empowerment. taken by consultants themselves. Lynn Blinn and
The power of presence is explored by Behar in The Amanda Harrist, for example, used Polaroid snapshots
Vulnerable Observer specifically in reference to events of re-entry women students that the women themselves
that are threatening to the lives and well-being of made. The anthropologists spearheaded the project in
others: …‘do you, the observer, stay behind the lens of order to explore with the women the challenges of
the camera, switch on the tape recorder, keep pen in combining the demands of school and home life
hand? Are their limits – of respect, piety, pathos – that (1991). Caroline Wang, Mary Ann Burris and Xiang
should not be crossed, even to leave a record? But if Yue Ping introduced a photovoice project to rural
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you can’t stop the horror, shouldn’t you at least Chinese women as ‘an innovative methodology that
document it?’ (1996: 2). Nancy Scheper-Hughes, puts cameras in the hands of rural women and other
advocate for a ‘barefoot anthropology’ that takes a constituents who seldom have access to those who
militant stance on the primacy of the ethical, sounds a make decisions over their lives’ (1996: 1391). In the
similar note, distinguishing between anthropologist as past eight years, a wide range of projects in many
spectator and anthropologist as witness: countries have drawn from the photovoice concept.
I think of some of my anthropological subjects
… for whom anthropology is not a ‘hostile CONCLUSION
gaze’ but rather an opportunity for self-
The representational issues with which anthropologists
expression. Seeing, listening, touching,
have grappled – objectification, objectivity and
recording can be, if done with care and
sensitivity, acts of solidarity. Above all, they are authenticity, ethnographic authority, visibility/voice,
the work of recognition. Not to look, not to and the gaze, are ones that have led many female
touch, not to record can be the hostile act, an anthropologists to feel ambivalence towards the use of
act of indifference and of turning away. (1995: photography in their work. As the juxtaposition of
418) images and text for a number of prominent women
anthropologists has revealed, that ambiguity has led to
In Death Without Weeping (1992), Scheper-Hughes uses a variety of thoughts and approaches of using
photography as a visual testament to the difficult lives photography within ethnographic texts.
of her Brazilian barrio consultants. The full frontal
gazes of the people attest to their awareness of Scheper- In new arenas that depart from the burdens of past
Hughes’ camera. Her captions and textual discussions ethnographic practices, some anthropologists have
similarly support the documentation quality of her begun to explore their conflictual feelings toward
photographs which recall those of such photographic photography using photography itself as a means to
activists as Lewis Hine. Along with photographs of ill that end. The limitations of the medium are explored as
and dying children, a woman begging for the sake of strengths in work that draws on such photographic
feeding her children and a child’s corpse, Scheper- properties as ambiguity, fragmentation and emotive
Hughes includes an image of Nestle milk products and properties. The anthropologists discussed in this essay
women organizing for self-help. Scheper-Hughes does have already begun to challenge the disciplinary
not include photographs of impoverished subjects boundaries and to draw upon others’ insights. Works
gratuitously. Hers is an activist agenda that uses images such as Jo Spence and Joan Soloman’s anthology What
as well as text to inform and argue for change. Can a Woman Do with a Camera? (1995), Elaine
Reichek’s art/photo montages, Barbara Kruger’s
One important trend for empowerment within
photographic activist posters and a variety of other
anthropology is that of photo-elicitation (and, more
feminist photographic works that critique western
specifically, photovoice). Information derived from
hegemonic visual discourses are among the resources
showing consultants photographs can be traced back to
available to all anthropologists.
the beginning of this century. However, recent photo-
elicitation projects differ from earlier work, much of Anthropological re-visioning of photography is used to
which was conducted by women anthropologists about critique past photographic practices that constructed
144 J. D. Hammond
Others in uneven power relations. It is also a tool to Cameroon, West Africa. Washington, DC: Published for
create means of empowerment for subjects and the National Museum of African Art by the Smithsonian
anthropologists alike. The deconstruction of old Institute Press.
dichotomies and boundaries, combined with a new Hastrup, Kirsten. 1992. ‘Anthropological visions: some notes
on visual and textual authority,’ in Peter Ian Crawford
means of expressing and acting on such significant
and David Turton, eds., Film as Ethnography,
themes as empowerment, visibility and collaborative
Manchester: Manchester University Press, 8–25.
communication herald future directions for
———. 1998. A Place Apart, An Anthropological Study of
anthropologists who wish to combine photography Icelandic World. Oxford: Clarendon Press.
with their works and lives. Nanda, Serena. 1999. Neither Man Nor Woman, The Hijras of
India. Belmont, CA: Wadsworth Publishing Company.
Novack, Cynthia J. 1992. ‘Artifacts (the Empire after
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