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B) Reporting On REAL Facebook and Funnel Metrics

The document discusses reporting real Facebook and funnel metrics when tracking advertising data. It lists metrics like adspend, impressions, clicks, leads, and surveys that should be tracked from sources like Facebook, Bitly, CRM tools, and notes rather than relying solely on Facebook ads manager reporting.

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Peter Smith
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314 views1 page

B) Reporting On REAL Facebook and Funnel Metrics

The document discusses reporting real Facebook and funnel metrics when tracking advertising data. It lists metrics like adspend, impressions, clicks, leads, and surveys that should be tracked from sources like Facebook, Bitly, CRM tools, and notes rather than relying solely on Facebook ads manager reporting.

Uploaded by

Peter Smith
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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www.getwsodo.

com

Reporting on “real" Facebook & funnel metrics


www.getwsodo.com

When reporting data into your “Paid attraction metrics” spreadsheet you want to make sure that you’re using
“real” data and not just relying on the data Facebook shows you in the ads manager reporting columns. 




• Adspend: Get from Facebook • VCR: Spreadsheet auto calculates for you
• Impressions: Get from Facebook • CPS: Spreadsheet auto calculates for you
• CPM: Spreadsheet auto calculates for you • Calls: Get from your call recordings or notes
• Relevance: Get from Facebook by downloading to Excel • Sales#: Get from Stripe or notes
• Clicks: Use Bitly.com to track • Sales$: Get from Stripe or notes
• CTR: Spreadsheet auto calculates for you • CCR: Spreadsheet auto calculates for you
• CPC: Spreadsheet auto calculates for you • CPA: Spreadsheet auto calculates for you
• Leads: Get directly from your CRM (ActiveCampaign) • P/L: Spreadsheet auto calculates for you
• LPC: Spreadsheet auto calculates for you • ROI: Spreadsheet auto calculates for you
• CPL: Spreadsheet auto calculates for you • ROI (MA): Spreadsheet auto calculates for you
• Surveys: Get directly from your CRM (ActiveCampaign)

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