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A Study On Customer Satisfaction in Dynamatics Technologies Limited

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Sasi Kumar
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123 views5 pages

A Study On Customer Satisfaction in Dynamatics Technologies Limited

Uploaded by

Sasi Kumar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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A STUDY ON CUSTOMER SATISFACTION IN DYNAMATICS

TECHNOLOGIES LIMITED

2nd Rough Report for the Major Project Work

Submitted by

T.B.SASIKUMAR

(09BA065)

Karunya School of Management


Karunya University

[Declared as Deemed University under Sec.3 of the UGC Act, 1956]

December 2010
OBJECTIVES OF THE STUDY

To analyze the impact of Customer Satisfaction in B2B

To identify the services preferred by customers towards JKM Auto.

To analyze the level of satisfaction towards service rendered by JKM Auto

REVIEW OF LITERATURE

Satisfying the customers is an essential element to staying in business in this modern world of global
competition. The provider must satisfy and even delight the customers with the value of the products and
services to gain their loyalty and repeat business. Customer satisfaction is therefore a primary goal of
process improvement programs. When creating a Customer Satisfaction Survey, the first objective is to
get the customer to participate. Therefore, the first step is to focus in on the customer's key quality
requirements.

When determining this list of key quality requirements it can be helpful to start by looking to the service
quality literature and selecting those factors that are relevant to the specific products or services. The
Customer satisfaction is having a special characteristic from the other goods and services. In most of the
products, the service factor comes second, similarly in services the importance of the product comes
second. But in the product features and service elements have the equal importance and they go hand in
hand. So the satisfaction study should be given.

COMPANY PROFILE

Dynamatic Technologies Limited produces highly engineered products for the following
applications:

Automotive Sector

Aerospace & Defence Sector

Agricultural Equipment Industry


Construction Equipment Industry  

 
 
DYNAMATIC® HYDRAULICS  

It is one of the world’s largest Hydraulic Gear


Pumps makers, and, is focused on being number one. It has two state-of-the-art manufacturing facilities,
located in Bangalore, India, and Swedan, U.K.  

Bangalore
The Dynamatic® production facility in Bangalore employs cutting edge technologies and highly
sophisticated machinery to manufacture a wide range of sophisticated Hydraulic Valves and custom
tailored hydraulic solutions extending from simple Hydraulic Pumping Units to sophisticated Marine
Power Packs, complex Aircraft Ground Support Systems to turnkey industrial installations.

Swedan
In June 2007, Dynamatic® acquired the manufacturing facilities of Sauer Danfoss Limited, UK, at
Swindon through its subsidiary Dynamatic Limited, UK. This acquisition has conferred upon
Dynamatic®, a global delivery chain, a vastly broadened product offering, a world-class design
laboratory as well as better technologies to support its growth plans.  

 
 
DYNAMATIC AEROSPACE
 
Dynamatic Aerospace® has closely partnered
agencies of national importance like the Ministry of Defence and Hindustan Aeronautics Limited on key
projects. Products include the Wing and Rear Fuselage of the LAKSHYA, India’s Pilotless Target
Aircraft, Ailerons & Wing Flaps for the HJT-36 Intermediate Jet Trainer and major Air Frame Structures
for the Sukhoi 30 MKI Fighter Bombers.

Dynamatic Aerospace® is also working closely with EADS and Spirit AeroSystems to assemble Flap-
Track Beam for the Airbus A-320 Family of Aircrafts. This is the first time that a functional aero-
structure of a major commercial jet is being manufactured in India
Dynamatic Aerospace® has the largest infrastructure in the Indian Private sector for the manufacture of
complex Aero Structures. It is well supported by its AS9100 quality certification and NADCAP approvals
for its Non-Destructive-Test as well as its Heat Treatment Facilities. This is the first time such capabilities
have been developed in the Indian Private Sector and the division is now further augmenting its
leadership position by collaborating with International Aerospace majors on exports initiatives. 

 OLDLAND AEROSPACE™

In October 2008, Dynamatic® acquired Oldland CNC, a high end precision engineering Company in
Bristol UK, which is engaged in the manufacture of Aerospace components and tooling. The acquisition
has provided Dynamatic® with a unique state-of-the-art Aeronautical manufacturing facility possessing
complex 5 axis machining capabilities, which is a certified supplier to Airbus UK, Boeing, GKN
Aerospace, Magellan Aerospace, GE Aviation Systems, Lockheed Martin and Agusta Westland, as well
as the strategic locational advantage required for the forging of strong direct relationships with leading
Aerospace Companies in Europe and Americas.

 
JKM AUTOMOTIVE™
 
Dynamatic’s automotive division,
JKM Automotive™ has its manufacturing facilities in Chennai, India’s automotive hub, and incorporates
state-of-the-art technologies to produce high quality automotive components for Hyundai Motor India
Limited, TATA Motors, John Deere, Cummins & Honeywell on a single source basis. DYNAMETAL®
uses the latest metallurgical technologies to produce high quality Non-Ferrous Alloy and Castings for
Industrial, Automotive and Aerospace Applications at its modern foundry in Chennai.

  POWERMETRIC® DESIGN a world-class Design Center capable of total product and system design,
with advanced capabilities in structural, thermal and dynamic engineering for analysis, design validation
and optimization.

RESEARCH METHODOLOGY
Sampling Method

Sampling Tools

The sampling tool that I have adopted is QUESTIONNAIRE

Data collection Region

 Chennai
 Pune

Data Analysis tools

Using SPSS the following analysis have to be performed

 Reliabilty analysis
 Frequency Distribution

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