Company Business Plan

Star Rider Company Limited
Table of Contents
EXECUTIVE SUMMARY.............................................................................................................4
i. Financial Situation/Needs.....................................................................................................5
ii. Mission & Vision Statement.................................................................................................5
GENERAL COMPANY DESCRIPTION.......................................................................................6
Our Marketing Budget.................................................................................................................7
COMPANY STRUCTURE.............................................................................................................7
Our Business Structure.................................................................................................................7
STAR RIDER COMPANY LIMITED........................................................................................8
FUNCTIONS/DUTIES................................................................................................................9
GENERAL DIRECTOR..........................................................................................................9
MANAGER............................................................................................................................11
MARKETING OFFICER.......................................................................................................11
FINANCE OFFICER.............................................................................................................13
HUMAN RESOURCE OFFICE............................................................................................15
OPERATION OFFICER........................................................................................................16
WOKERS/EMPLOYEES......................................................................................................17
PRODUCTS AND SERVICES.....................................................................................................18
A. Office Cleaning...................................................................................................................18
B. House cleaning (Inside and Outside of the House)............................................................18
i. Cleaning the outside areas of the house..........................................................................18
ii. Cleaning the Inside areas of the house............................................................................18
C. Private and Public Institution cleaning (e.g. Schools, Collages, Hospitals, Markets Etc). 19
D. Road Cleaning/Street Cleaning.......................................................................................19
E. Hotels, Night Clubs, Lounges, Bars, Lodges, Guest Cleaning...........................................19
F. Car Wash (Any where the customer is & Mobile Car Wash)............................................20
G. Window Cleaning...........................................................................................................20
H. Specialist residential/Domestic Extreme Cleaning.........................................................20
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Pricing, fee, or leasing structures of the services.......................................................................22

Office Cleaning..........................................................................................................................22
Cleaning the outside areas of the house.................................................................................22
Cleaning Inside areas of the house.........................................................................................22
Private and Public Institution cleaning (e.g. Schools, Collages, Hospitals, Markets Etc).........22
Road Cleaning/Street Cleaning ..............................................................................................22
Hotels, Night Clubs, Lounges, Bars, Lodges, Guest Cleaning..................................................22
Car Wash (Any where the customer is & Mobile Car Wash)....................................................22
Window Cleaning......................................................................................................................22
Specialist residential/Domestic Extreme Cleaning....................................................................22
MARKETING PLAN....................................................................................................................23
i. Changes in the Cleaning Industry Marketplace..................................................................23
ii. Market Segments in the Cleaning Industry........................................................................24
iii. Opportunities in the Cleaning Industry...........................................................................25
iv. Threats and Risks............................................................................................................25
v. Target market or Customers...............................................................................................25
vi. Competition........................................................................................................................26
a. Key Competitive Weakness............................................................................................26
b. What Makes Our Cleaning Service Superior to Our Competitions....................................27
SWOT Analysis.........................................................................................................................28
i. Strength:..........................................................................................................................28
ii. Weakness:...........................................................................................................................28
iii. Opportunities:..................................................................................................................28
iv. Threat:.............................................................................................................................28
SALES AND MARKETING STRATEGY...................................................................................29
i. Marketing Strategy.............................................................................................................29
ii. Sales Strategy......................................................................................................................30
iii. Sources of Income...........................................................................................................31
iv. Publicity..............................................................................................................................32
OUR PRICING STRATEGY........................................................................................................34
i. Payment Options.................................................................................................................34
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ii. The Benefits Our Clients Stand to Gain When They Patronize Our Services....................34
10 Possible Questions We Intend Asking Our Clients (Market Survey).......................................35
SUSTAINABILITY AND EXPANSION STRATEGY...............................................................37
FINANCIAL PLAN......................................................................................................................38
BUDGET...................................................................................................................................38
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EXECUTIVE SUMMARY
Star Rider Company Limited is located at Dodoma Municipality. We are strategically positioned
in between a residential center and a campus community and we are set to services the whole of
the community.
Our basic service offerings to our highly esteemed customers as a cleaning company will
revolves around different areas like Private and Public Institution cleaning (e.g. Schools,
Collages, Hospitals, Markets Etc), Road Cleaning/Street Cleaning, Office Cleaning, House
cleaning, Hotels, Night Clubs, Lounges, Bars, Lodges, Guest Cleaning, Car Wash (Any where
the customer is & Mobile Car Wash). Although our intention of starting the cleaning business is
to offer only the above stated services, but we will not close our doors to diversification
(additional services) as long as it does not affect our core services. This is in a bid to maximize
our position as the cleaning company in Dodoma.
At Star Rider Company Limited we are passionate in the pursuit of excellence and financial
success with uncompromising services and integrity which is why we have decided to start our
own cleaning business; we are in the industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our
cleaning business to enviable heights and also help us attract the numbers of clients that will
make the business highly profitable. We are a company that will be dedicated to establishing
good business relationship with our clients giving them value for their money and reasons for
them to hire our services over and over again.
We are in the cleaning Industry to favorably compete with other leading brands in the industry
both in the United Republic of Tanzania and other parts of the world. Our corporate business
goal is to be among the top 10 cleaning brand in the United Republic of Tanzania.
As a company, we are willing to go the extra mile to invest in some of the finest professionals we
can find and also, we have put, process and structures in place that will ensure that we are always
at the top of our game when it comes to excellent and detailed services deliveries. We have been
able to secure permits from all relevant departments in Dodoma.
We are quite aware that in order to become the number one choice in our City, we must continue
to deliver quality cleaning services and that is exactly what we will do. We are open to the use of
latest technology in the cleaning industry. No doubt our excellent customer service and detailed
cleaning services we offer will position us to always welcome repeated customers.
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i. Financial Situation/Needs
A total sum of 20,000,000/= Tsh. is the minimum amount that we require to effectively initiate
our business and open our doors to our valued clients that who are waiting to subscribe to our top
notch services. The majority portions of the funds we receive will be used to finance and
streamline the business operations until we start generating sufficient amounts of revenue and
making enough profit to finance our own operations and expand these operations beyond our
expectations.
Till then, we must be reliant on external finances whether it is in the form of the funds that we
received from the bank or the funds that have been granted to us by the Owner.
According to our estimations, within the next 2 years, the company will have enough clients and
will be carrying out the required number of deals to generate healthy revenue and become
profitable. Our calculations and research work also tells us that within 4 years of breaking even,
the investors in our business will be able to retrieve the entirety of their funds and will be able to
cash out with ease.
ii. Mission & Vision Statement
Star Rider Company Limited’s Mission is to provide professional cleaning services to both
commercial and domestic clients that exceed all expectation in regards to effectiveness, cost,
environment and client satisfaction and to ensure it’s completed in a personable, honest and
reliable manner by management and all our stuff.
The vision of our company is rather quite simple. We hope to become the first name in the
shopping list of homes, offices, public and private institutions and others when they are looking
for cleaning services that can lend them a helping hand in creating a beautiful living or working
environment.
We will reward our clients for making us their first choice by providing them with cleaning
services that are equal, if not better, than the best cleaning service available to them, and one that
is certainly most affordable if the client decides to sign a long term contract with us. We do not
want to simply become a provider of cleaning services or a supplier of cleaning products.
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GENERAL COMPANY DESCRIPTION
Star Rider Company Limited has built and developed its cleaning services business on the
philosophy of always providing a high level of service to its customers and maintaining a clear
understanding of those customers needs. Star Rider Company Limited we can provide a total
package within the industrial and private fields tailored to customer's specific requirements, as
well as statutory and regulatory requirements. The Company is totally committed to ensuring
total customer satisfaction, and committed to continual improvement of the Quality Management
System. A strategic element of this is the establishment of Quality objectives at Management
review meetings, during which progress towards achieving the objectives are reviewed. All
employees without exception are responsible for, and have direct bearing on Quality of Service.
Our cleaning services are created on a client by client basis, based on how much is required;
though we always go that important bit further to ensure you are happy with the result. All our
staffs are handpicked, reference checked and fully insured whilst working on your premises, our
teams are reliable, efficient and motivated to provide you with a clean and comfortable work
environment so you can concentrate on your business.
Star Rider Company Limited as a private cleaning company that is based in Dodoma, our
marketing goals are as follow:
 To secure a minimum of 10 cleaning services contracts within the first 12 months of

operations and to increase it by 50% in the next 5 years and then 25% annually.
 To secure a minimum of 20 domestic cleaning services contract within the first 12
months of operations and to increase it by 50% in the next 5 years and then 25%
annually.
 To make it a point of duty to generate a minimum revenue of 14,400,000 Tsh. Within
the first 12 months of operations.
Star Rider Company Limited aim to achieve the followings from our marketing efforts:
 We aim to achieve a sustainable growth at the rate of 25% annual sales growth
 We aim to win customers from every industry that is active in Dodoma i.e. the medical
industry, the banking and financial Industry, real estate industry, the chemical industry,
the automobile industry, the education industry and the agriculture industry, amongst
many others.
 Aside from winning customers; we will also ensure that we work hard to retain all the
customers that we are able to secure during our marketing activities.
 Lastly, we will work towards encouraging our loyal customers to give us referrals and
recommendations.
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Our Marketing Budget
It is very vital that money is set aside for the sole purpose of advertising our good. This is
Because of what we have set to achieve as a corporate cleaning services company our marketing
budget will be put at 5,000,000 Tsh. between our first years of operations and subsequently we
intend to dedicate between 5 – 15 percent (5 – 15%) of our annual revenue to marketing of our
cleaning services.
COMPANY STRUCTURE
Our Business Structure
We are quite aware that the success of any business lies in the foundation on which the business
is built on, which is why we have decided to build Star Rider Company Limited on the right
business foundation.
As a matter of fact, we are set out to build a cleaning business that will be a standard for the
cleaning industry in the United Republic Of Tanzania. We want to build a business of dedicated
workforce who will go all the way to ensure that our customers are satisfied and they get value
for their money.
In other to achieve this, we aware that it takes a business with the right employees and structure
to achieve all what we have set to achieve, which is why will be putting structures and processes
in place that will help us deliver excellent services and run the business on auto pilot. The
success of our house cleaning business will be anchored on the team not on any individual.
With the wide range of our service offerings and the plan to sell franchise, we are only expected
to employ more than it is required to run a conventional cleaning business. Definitely, we will
have various employees to man the various services offering of Star Rider Company Limited.
Star Rider Company Limited will employ professionals and skilled people to occupy the
following position;
i. Company Manager
ii. Finance Officer
iii. Marketing Officer
iv. Human Resources Officer
v. Operation Officer
vi. Employees (Cleaners / Pressure Machine Operators)
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STAR RIDER COMPANY LIMITED
ORGANIZATION STRUCTURE
GENERAL DIRECTOR
COMPANY MANAGER
MARKETING OFFICER OPERATION OFFICER

FINANCE OFFICER
HUMAN RESOURCE OFFICER
WOKERS/
EMPLOYEES
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FUNCTIONS/DUTIES
GENERAL DIRECTOR
i. Responsible for providing direction for the business
ii. To Establish vision, mission and values; Determine the company's vision and mission
to guide and set the pace for its current operations and future development, Determine
the values to be promoted throughout the company, Determine and review company
goals, Determine company policies, communicating, and implementing the
company’s vision, mission, and overall direction – i.e. leading the development and
implementation of the overall company’s strategies.
iii. Set strategy and structure; Review and evaluate present and future opportunities,
threats and risks in the external environment and current and future strengths,
weaknesses and risks relating to the company, Determine strategic options, select
those to be pursued, and decide the means to implement and support them, Determine
the business strategies and plans that underpin the corporate strategy, Ensure that the
company's organizational structure and capability are appropriate for implementing
the chosen strategies.
iv. Delegate to management; Delegate authority to management, and monitor and
evaluate the implementation of policies, strategies and business plans, Determine
monitoring criteria to be used by the board, Ensure that internal controls are effective,
Communicate with senior management.
v. Exercise accountability to shareholders and be responsible to relevant

stakeholders; Ensure that communications both to and from shareholders and
relevant stakeholders are effective, Understand and take into account the interests of
shareholders and relevant stakeholders, Monitor relations with shareholders and
relevant stakeholders by gathering and evaluation of appropriate information,
Promote the goodwill and support of shareholders and relevant stakeholders
vi. To act within powers; this requires a director to comply with the company’s
constitution and decisions made under the constitution and to exercise the powers
only for the reasons for which they were given. To act in a way the director considers
(in good faith) is most likely to promote the success of the company for the benefit of
its members as a whole.in performing this duty, a director must have regard to all
relevant matters, but the following are specifically identified in legislation:
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vii. The likely consequences of any decision in the long term;

viii. The interests of the company's employees;
ix. The need to foster the company's business relationships with suppliers, customers and
others; the impact of the company's operations on the community and the
environment;
x. The desirability of the company maintaining a reputation for high standard business
conduct; and the need to act fairly as between members of the company.
xi. To exercise independent judgment, that is, not to subordinate the director’s power to
the will of others. This does not prevent directors from relying on advice, so long as
they exercise their own judgment on whether or not to follow it.
xii. To exercise reasonable care, skill and diligence. This requires a director to be diligent,
careful and well informed about the company's affairs. If a director has particular
knowledge, skill or experience relevant to his function (for instance, is a qualified
accountant and acting as a finance director)
xiii. The director is responsible for calling meetings of all company workers as required
by the Act and the company's own constitution. This includes calling an annual
meeting of company workers.
xiv. Filing obligations with the Companies Office; There are certain documents that
must be prepared and filed with the Companies Office. In general director is
responsible for ensuring the various filing requirementsare met.
xv. Ensure that the facility is in tip top shape and conducive enough to welcome
customers
xvi. Responsible for signing checks and documents on behalf of the company
xvii. Prepares budget and reports for the organization
xviii. Defines job positions for recruitment and managing interviewing process
xix. Carries out staff induction for new team members
xx. Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
xxi. Designs job descriptions with KPI to drive performance management for all
employees
xxii. Regularly hold meetings with key stakeholders (clients and member of the board) to
review the effectiveness of the business Policies, Procedures and Processes
xxiii. Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
xxiv. Ensures operation of equipment by completing preventive maintenance requirements;
calling for repairs.
xxv. Defines job positions for recruitment and managing interviewing process
xxvi. Carries out staff induction for new team members
xxvii. Responsible for training, evaluation and assessment of employees
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xxviii. Oversees the smooth running of the daily activities of organization.
MANAGER
i. Run their company like it’s their own business

ii. Responsible for fixing prices and signing business deals and payment of salaries.
iii. Evaluates the success of the Company
iv. Responsible for managing the daily activities in the company
v. Direct all operational aspects including distribution operations, customer service,

human resources, administration and sales
vi. Assess local market conditions and identify current and prospective sales
opportunities
vii. Develop forecasts, financial objectives and business plans
viii. Meet goals and metrics
ix. Manage budget and allocate funds appropriately
x. Bring out the best of company’s personnel by providing training, coaching,
development and motivation
xi. Locate areas of improvement and propose corrective actions that meet challenges
and leverage growth opportunities
xii. Share knowledge with company directors on effective practices, competitive
intelligence, business opportunities and needs
xiii. Address customer and employee satisfaction issues promptly
xiv. Adhere to high ethical standards, and comply with all regulations/applicable laws.
xv. Network to improve the presence and reputation of the company
xvi. Stay abreast of competing markets and provide reports on market movement and
penetration.
xvii. Have direct responsibility in increasing revenues and profitability.
xviii. Make decisions based on their market and community, and develop plans to
increase their customer base.
xix. Have the freedom to hire, coach, and develop staff in all lines of company.
xx. Have all the tools at their disposal for their business and their company to thrive.
MARKETING OFFICER
i. Conducting Market Research; Marketing officer carry out market research to gain a clear
understanding of what an organization's customers really want. Marketing research
enables these managers to identify new market opportunities, helping the organization
create a market niche for its products or services. Market research also involves studying
the organization's competitors so as to develop superior products and employ efficient
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marketing techniques. Companies conduct market research using questionnaires, face-to

face interviews or analyzing the buying habits of consumers.
ii. Developing the Marketing Strategy; Marketing Officer are responsible for developing
marketing strategies for their organizations. These strategies outline clearly how an
organization will promote its products and services to its target market with an aim of
increasing its sales volumes and maintaining a competitive edge over its competitors
iii. Customer Relationship Management; The marketing Officer performs the function of
championing customer relationship management in the organization. The marketing
manager collects this information from the organization's customer database to help
create a customer satisfaction survey. Marketing managers then share this information
with other employees to ensure they offer excellent customer service to their clients in
order to build lasting relationships.
iv. Employee Management; Marketing Officer are in charge of the marketing department
and therefore are responsible for employees within their department. They assign duties
and set targets for departmental staff. It is also the function of marketing managers to
perform periodic performance evaluations of the staff working for them.
v. Identifying New Business Opportunities; Marketing Officer analyzes market trends with
an aim of identifying unexploited or new markets for the organization's products and
services. Through studying the purchasing patterns of consumers, they can identify the
peak and off-peak demand periods for their products. By employing sales forecasting,
they can estimate future performance of the organization's products. Also through market
analysis and forecasting, they can develop strategies to ensure the organization remains
competitive. Creating and developing new innovative ways to communicate the company
message to their existing customers.
vi. Brand Image and Market Placement; Brand image is the result of a combination of
things. Marketing presentation and messages help to form the image of a brand, as do
product quality and its price point. The market placement of a brand is directly linked to
its perception within the market
vii. Customer Experience; Marketing officers always work on new ways to enhance and
simplify the relationship between the company and the customer. This may be
accomplished through smart, innovative marketing campaigns, coming up with new ways
to reach the consumer and easier purchasing and delivery. All of these elements are
incorporated into the demanding and exciting position of marketing officer. Trends may
also dictate some of what the marketing officer develops; keeping up with the rest of the
industry is a necessary component of successful advertising. On the other hand, the
marketing officer much remains true to the company philosophy. You can't do risky or
unethical things for very long and hope to stay employed.
viii. Risk & Policy; As a marketing officer, must deal with legal and financial risks. must
oversee the creation of ad campaigns and monitor the terms and conditions associated
with each promotion and each product to ensure there is truth in advertising and that all
agreements with suppliers and manufacturers are adhered to.
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ix. Identifies, prioritizes, and reaches out to new clients, and business opportunities
x. Writes winning proposal documents, negotiate fees and rates in line with organizations’
policy
xi. Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
xii. Develops, executes and evaluates new plans for expanding increase sales
xiii. Documents all customer contact and information
xiv. Represents Star Rider Company Limited in strategic meetings
xv. Helps to increase sales and growth for Star Rider Company Limited.
FINANCE OFFICER
i. Financial Control; direct the preparation of financial reports that summarize and
forecast the organization's financial position, such as income statements, balance
sheets, and analyses of future earnings or expenses. Controllers also are in charge
of preparing special reports required by governmental agencies that regulate
businesses. Often, controllers oversee the accounting, audit, and budget
departments.
ii. Rising funds; In order to meet the obligation of the business it is important to
have enough cash and liquidity. A firm can raise funds by the way of equity and
debt. It is the responsibility of a financial manager to decide the ratio between
debt and equity. It is important to maintain a good balance between equity and
debt.
iii. Allocating Funds; Once the funds are raised through different channels the next
important function is to allocate the funds. The funds should be allocated in such
a manner that they are optimally used. In order to allocate funds in the best
possible manner the following point must be considered
 The size of the firm and its growth capability

 Status of assets whether they are long-term or short-term
 Mode by which the funds are raised
These financial decisions directly and indirectly influence other managerial

activities. Hence formation of a good asset mix and proper allocation of funds is
one of the most important activities
iv. Profit Planning; Profit earning is one of the prime functions of any business
organization. Profit earning is important for survival and sustenance of any
organization. Profit planning refers to proper usage of the profit generated by the
firm. Profit arises due to many factors such as pricing, industry competition, state
of the economy, mechanism of demand and supply, cost and output. A healthy
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mix of variable and fixed factors of production can lead to an increase in the
profitability of the firm. Fixed costs are incurred by the use of fixed factors of
production such as land and machinery. In order to maintain a tandem it is
important to continuously value the depreciation cost of fixed cost of production.
An opportunity cost must be calculated in order to replace those factors of
production which has gone thrown wear and tear. If this is not noted then these
fixed cost can cause huge fluctuations in profit.
v. Understanding capital Market; Shares of a company are traded on stock

exchange and there is a continuous sale and purchase of securities. Hence a clear
understanding of capital market is an important function of a financial manager.
When securities are traded on stock market there involves a huge amount of risk
involved. Therefore a financial manger understands and calculates the risk
involved in this trading of shares and debentures. It’s on the discretion of a
financial manager as to how to distribute the profits. Many investors do not like
the firm to distribute the profits amongst share holders as dividend instead invest
in the business itself to enhance growth. The practices of a financial manager
directly impact the operation in capital market.
vi. Cash management; monitor and control the flow of cash that comes in and goes
out of the company to meet the company's business and investment needs. For
example, they must project cash flow (amounts coming in and going out) to
determine whether the company will not have enough cash (and will need a loan),
or will have more cash than needed (and can invest some of its money).
vii. Risk management; control financial risk by using hedging and other strategies to
limit or offset the probability of a financial loss or a company’s exposure to
financial uncertainty. Among the risks they try to limit are those due to currency
or commodity price changes.
viii. Insurance management; decide how best to limit a company’s losses by
obtaining insurance against risks such as the need to make disability payments for
an employee who gets hurt on the job, and any costs imposed by a lawsuit against
the company.
ix. Keep financial record; Finance officer must make sure financial records of the
company are in order.
x. Treasury duties; The Finance Officer is also responsible for the company's
present financial condition, so he or she must decide how to invest the company's
money, taking into consideration risk and liquidity. In addition, the CFO oversees
the capital structure of the company, determining the best mix of debt, equity and
internal financing. Addressing the issues surrounding capital structure is one of
the most important duties of a CFO.
xi. Economic strategy and forecasting; Not only is a Finance Officer responsible
for a company's past and present financial situation, he or she is also an integral
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part of a company's financial future. A CFO must be able to identify and report
what areas of a company are most efficient and how the company can capitalize
on this information. For example, the CFO of an auto manufacturer must be able
to pinpoint which models are making the most money for the company and how
this information can best be used to improve the company in the future. This
aspect of a CFO's duties also includes economic forecasting and modeling - in
other words, trying to predict (given multiple scenarios) the best way to ensure the
company's success in the future.
xii. Responsible for preparing financial reports, budgets, and financial statements for
the organization
xiii. Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
xiv. Responsible for developing and managing financial systems and policies
xv. Responsible for administering payrolls
xvi. Ensures compliance with taxation legislation
xvii. Handles all financial transactions for Star Rider Company Limited
xviii. Serves as internal auditor for Star Rider Company Limited.
HUMAN RESOURCE OFFICE

i. Staffing; Human Resource Officer are involved with every aspect of the staffing
process. They determine hiring needs, recruit candidates, screen applicants,
conduct interviews and participate in the selection process. They must be
knowledgeable about equal employment opportunity laws to ensure that staffing
is handled in a non-discriminatory way. HR managers are also involved in
creating and maintaining job descriptions.
ii. Training; Human Resource Officer is involved in employee training, starting
with employee orientation. Beyond making sure that new employees have the
knowledge they need to get started, Human Resource officer is also involved in
determining training needs on an ongoing basis. This may include individual
training designed to help employees improve specific skills or prepare for new job
responsibilities, as well as departmental or organization wide training initiatives.
iii. Employee Relations; Human Resource Officer fulfill employee relations roles
within their companies, performing various tasks and functions designed to ensure
positive relationships between the company and members of its workforce. This
may involve implementing and overseeing rewards and recognition programs;
serving as a point of contact for employee complaints; and being involved in the
discipline process when problems arise.
iv. Compensation; Ensuring that employees are properly compensated for their
work is an important function of Human Resource Officer. He or She makes
certain that jobs are properly classified as exempt or non-exempt and workers are
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paid correctly. They are responsible for properly processing payroll deductions
and ensuring that payroll records are properly maintained. Human Resource
Officer may also have input into establishing or updating pay scales.
v. Benefits administration; Human Resource Officer is responsible for employee
benefits administration, ensuring that employees are informed about and have an
opportunity to enroll in the benefits programs available to them. They also serve
as a liaison between the company and its benefits vendors, and make
recommendations to company management regarding ways to improve benefit
offerings.
vi. Risk Management; Risk management is an important function for Human
Resource Officer. All aspects of regulatory compliance related to personnel fall
under the risk management umbrella. This include safety issues, equal
employment opportunity laws and industry-specific requirements. Human
Resource Officer must stay current with all applicable laws, advise company
leadership about such matters and take steps to ensure compliance within the
workplace.
OPERATION OFFICER
i. Measures effectiveness and efficiency of operational processes both internally and

externally and finds ways to improve processes
ii. Develops and implements growth strategies
iii. Acts as a liaison between company and client for quality assurance
iv. Raises capital through banks or outside investors to help foster growth or obtain
sales goals
v. Provides mentoring to all employees, including management
vi. Motivates staff to meet or surpass organizational and sales goals
vii. Coordinates with human resources department to recruit skilled talent and keep
the best employees
viii. Oversees daily operations and makes adjustments as necessary
ix. Presents new ideas and cash flow strategies to board of directors and other
company officers
x. Directs acquisitions and sales of assets to meet organization goals
xi. Evaluates newly implemented sales plans
xii. Provides a system for employee salaries and benefits, and makes sure employees
feel valued
xiii. Promotes communication between colleagues for the benefit of information flow
and to curb any problems that arise
xiv. Welcomes clients and visitors by greeting them in person or on the telephone;
answering or directing inquiries.
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xv. Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone)
provides the client with a personalized customer service experience of the highest
level
xvi. Through interaction with clients on the phone, uses every opportunity to build
client’s interest in the company’s products and services
xvii. Manages administrative duties assigned by the manager in an effective and timely
manner
xviii. Consistently stays abreast of any new information on the organizations’ products
and, promotional campaigns etc. to ensure accurate and helpful information is
supplied to clients when they make enquiries.
WOKERS/EMPLOYEES
i. Technical Expert; Employees and business partners may have the role of technical
expert. They must be able to perform the work properly. This means that they play
the role of individuals with all the requisite skills and competencies to undertake their
various tasks. In the role of technical expert, both employees and business partners
incur several responsibilities, such as ensuring that they perform according to
mission, goals, objectives and expectations of the organization.
ii. Activity management; Employees and business partners in their different levels are
responsible for managing one or more business aspects. In their various roles,
employees have the responsibility to manage those processes that they are assigned
to.
iii. Employees and business partners have the role of business developers. This
means that they have the responsibility of growing the organization, especially in
terms of profitability. The main objective or bottom line of business is to make
profits. Additionally, employees and partners are the greatest assets that make a
business profitable. When employees and partners neglect their roles and
responsibility, then the profitability of a business is substantially threatened.
iv. Being Proactive; Most importantly, team members should be proactive, not reactive.
They should take part actively in meetings, contribute ideas, provide suggestions, and
get involved in the work. Employees who are used to sitting on the sidelines while
others get involved will not be able to do so in a team setting. They'll need training
and coaching from mentors, team leaders, and peers if they are going to become
effective team members.
v. Take reasonable care of the health and safety of themselves and of others who may be
affected by what they do or do not do.
vi. Cooperate with the employer and all levels of Company management.
vii. Proper use of Company equipment, not misuse any equipment that is provided for
safety purposes
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viii. Follow instructions from the employer on cleanliness matters and attend relevant
activities and cleanliness training.
ix. Report immediately hazards and defects observed in the workplace to Company
General Director or company Manager.
x. Responsible for handling core services that revolve around general house cleaning,
swimming pool cleaning & maintenance, parking lot sweeping, snowplowing,
ventilation duct cleaning, chimney sweep services, window washing, drain, duct and
gutter cleaning, pool maintenance, parking lot and driveway washing, chimney sweep
services, providing other indoor maintenance services and other industrial cleaning
services et al as requested by clients
xi. Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass
doors and windows, etc. if required.
xii. Ensures that toiletries and supplies don’t run out of stock
xiii. Handles any other duty as assigned by the manager.
PRODUCTS AND SERVICES

Star Rider Company Limited as the best choice cleaning company with advanced and modern
technology in cleaning service provision we kindly offer the following services:
A. Office Cleaning
i. Cleaning restrooms
ii. Cleaning break room
iii. Empty waste baskets/dustbins
iv. Ensuring public area is presentable
v. Polishing desks, tables, chairs, and any other wood objects by using a furniture
polisher
vi. Clean all windows with a glass cleaner to remove all marks and fingerprints.
vii. Organizing office furniture in good way as required and organizing loose papers
B. House cleaning (Inside and Outside of the House)
i. Cleaning the outside areas of the house
ii. Cleaning the Inside areas of the house
a. Kitchen
a) Cleaning external Oven
b) Cleaning Splash back
c) Cleaning Cup Boards (In side & Outside)
d) Cleaning Inside and Around Sink & Taps
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e) Cleaning Appliance Exteriors

f) Cleaning Inside and Outside Microwave
g) Sweeping and moping floor
b. Bathroom/Toilet
a) Cleaning Bath
b) Cleaning Shower Cabin
c) Cleaning Counter Tops
d) Cleaning Sink and Taps
e) Cleaning & Disinfecting Toilets
f) Cleaning Mirrors/Slaps backs
g) Cleaning and polishing of all tiles and all basins
h) Cleaning and disinfecting toilet seat inside and out, toilet bowl inside
and out, polish where necessary.
c. All rooms
a) Vacuum clean Carpets
b) Mop Wooden/Tiled Floors
c) Dust Surfaces
d) Empty Rubbish Bins
e) General Tidy-Up
f) Air Freshen & Deodorize
g) Clean and polish of all tiles and all basins
h) Clean all sockets and switches
i) Make beds
j) Arranging furniture as required
C. Private and Public Institution cleaning (e.g. Schools, Collages, Hospitals, Markets
Etc)
i. Cleaning Class rooms (for collages, education institutions and schools)

ii. Cleaning Toilets
iii. Cleaning stuff’s Offices
iv. Cleaning External areas
v. Cleaning Hostels (for collages, education institutions and schools)
vi. Cleaning Ward (for hospitals and other health centers)
vii. Providing Dustbins
D. Road Cleaning/Street Cleaning
i. Cleaning Town centers and busy shopping areas

ii. Town centre and shopping area litter bins/Dustbins to be emptied
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iii. Cleaning Residential roads and urban main roads

iv. Cleaning Main roads
v. Remove accumulations of rubbish from Council land.
E. Hotels, Night Clubs, Lounges, Bars, Pub, Lodges, Guest Cleaning
i. Making beds (For Hotels, Lodges and Guest Houses)

ii. Cleaning rooms (For Hotels, Lodges and Guest Houses)
iii. Vacuuming
iv. Arranging furniture and other things correctly
v. All skirting’s to be cleaned.
vi. Light fittings and switches to be cleaned.
vii. Cleaning of windows and frames.*
viii. Floors to be cleaned, hovered or mopped.
ix. Cleaning of mirrors.
x. Doors to be cleaned to remove finger marks.
xi. Ceilings to be cleaned to remove any cobwebs
xii. Counters to be cleaned and arranged
xiii. Collecting drinks bottles and other used materials
xiv. Ceilings to be dusted to remove any cobwebs.
xv. Providing Dustbins
F. Car Wash (Any where the customer is & Mobile Car Wash)
i. Cleaning Inside and Outside of the car

ii. Cleaning engine
iii. Cleaning Chases
iv. Polishing
G. Window Cleaning
H. Specialist residential/Domestic Extreme Cleaning
 Body fluid cleaning

 Sharp removal
 Trauma scene cleaning
 Crime scene cleaning
 Contaminant deodorization
 Disposal of potentially infectious materials
 Undiscovered deaths and suicides
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 Dirty Protest
 Industrial accident
 Void and Empty house Clearances
 Vehicle cleaning following road traffic accident
 Deep cleans
 Cell Cleaning
I. Garden Service
J. Moving In and Moving Out Service
K. Waste removal and disposal
L. Street cleaning
M. Providing other indoor maintenance services
N. Other related cleaning services
Star Rider as we deliver quality cleaning services we have several reasons on why we are the
best and advanced company in the industry as;
i. We Offer an outstanding services that’s cost effective

ii. We have an excellent client retention rate because we deliver continently high cleaning
standards 364 days a year
iii. We provide high quality cleaning with premium cleaning products and equipment
iv. We employ a vetted, well motivated workforce and have excellent employment
conditions, training and support.
v. We use tried and tested quality control and audit system; we adhere fully Health & Safety
and Employment law and have full liability insurance
vi. When Star Rider Company Limited proceeds over an existing contract we manage and
improve performance conversant with TRUE
vii. We’re professional, 100% reliable and easy to deal with
viii. We provide flexible cleaning situation either on an ad hoc basis or an monthly roll on
contract
ix. We have the experience and infrastructure to ensure great cleaning solutions every time,
and offer 100% guarantee to support our claims
x. Star Rider Company Limited provides high quality cleaning and competitive pricing
across working areas using client choice of cleaning material.
xi. We provide vetted, experienced and well motivated Office and domestic cleaners who are
easy to deal with.
xii. All our cleaners are vetted for identification, eligibility to work in any area in Tanzania,
proof of address and references from Star Rider Company Limited. All copies of their
documents are held by us so that the cleaners can be traced and they are aware of this.
xiii. Insurance cover for damage to your property is included. Key and lock replacement is
also covered.
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xiv. Our cleaning services are flexible and can be tailored to suit specific clients' needs.
xv. You will get the same cleaner every session, but different tasks can be performed
according to your needs.
xvi. A replacement cleaner will be provided in case of sickness or if you are not satisfied and
you wish to change your cleaner.
xvii. No extra charge for ironing and Cleaners travel cost is also covered.
xviii. You do not have to sign an annual contract. Punctuality and reliability is our keyword.
xix. Flexible scheduling to suit your lifestyle, including optional key holding if you are at
work or away.
xx. We have an excellent client retention rate because we deliver consistently high cleaning
service standards.
xxi. We’re professional, reliable & easy to deal with. All these mentioned above contribute to
minimizing the risk and inconvenience of acquiring a cleaner privately.
xxii. Our feedback system means that all Our Clients get full agency support and improvement
where necessary.
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Pricing, fee, or leasing structures of the services
N Activity
Duration Cost
O.
Daily Weekly Monthly
1 Office Cleaning 7,000-15,000 40,000-75,000 150,000-300,000
2 Cleaning the outside areas of the house 5,000-25,000 25,000-150,000 100,000-200,000
2 Cleaning Inside areas of the house in general 10,000-35,000 50,000-175,000 250,000-700,000
 Kitchen 5,000-15,000 25,000-75,000 100,000-300,000
 Bathroom 5,000-15,000 25,000-75,000 100,000-300,000
 Room 5,000-15,000 25,000-75,000 100,000-300,000
 Sitting room 5,000-15,000 25,000-75,000 100,000-300,000
3 Private and Public Institution cleaning (e.g. Schools, Collages,
Hospitals, Markets Etc)
i. Cleaning Class room (for collages, education institutions 7,000-10,000 35,000-50,000 140,000-200,000
and schools)
10,000-25,000 50,000-125,000 200,000-500,000
ii. Cleaning Toilets 7,000-15,000 35,000-75,000 140,000-300,000
10,000-25,000 50,000-125,000 200,000-500,000
iii. Cleaning stuff’s Offices 20,000-50,000 100,000-250,000 400,000-1,000,000
iv. Cleaning External areas

20,000-50,000 100,000-250,000 400,000-1,000,000
3,000-15,000 15,000-75,000 60,000-300,000
v. Cleaning Hostels (for collages, education institutions and
schools)
vi. Cleaning Ward (for hospitals and other health centers)
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vii. Providing Dustbins
Total 77,000-190,000 385,000-950,000 1,540,000-3,800,000

5 Road Cleaning/Street Cleaning
6 Hotels, Night Clubs, Lounges, Bars, Lodges, Guest Cleaning 20,000-50,000 100,000-250,000 400,000-1,000,000
7 Car Wash (Any where the customer is & Mobile Car Wash) GARI NDOGO GARI KUBWA
i. Cleaning Inside and Outside of the car 6,000 7,000
ii. Cleaning engine 2,000 3,000
iii. Cleaning Chases 2,000 3,000
iv. Polishing 5,000 6,000
8 Window Cleaning 2,000Per Window 10,000PerWindow 50,000Per Window
9 Specialist residential/Domestic Extreme Cleaning
N.B: This projection is done based on what is obtainable in the house / residential cleaning industry and with the assumption that there
won’t be any major economic meltdown and there won’t be any major competitor offering same additional related services as we do
within same location. Please note that the above projection might be lower and at the same time it might be higher.
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MARKETING PLAN
Dodoma is a major location in the industry mainly because of the plans of the government to put
all government Ministry’s offices and other main government offices in Dodoma where cleaning
services have become a necessity in nearly every neighborhood that is flocked with commercial
complexes and residential buildings.
The analysis of the cleaning industry be easily divided into two categories due to the distinct
nature of the two kinds of services that cleaning companies in this industry concentrate on. The
first is the commercial cleaning service and the second is the residential cleaning service. The
market analysis for both of them must be done separately because the nature and intensity of the
demand in both of them are highly different.
Commercial clients usually demands cleaning companies that can provide them with state of the
art janitorial services and garbage removal and disposal services. Residential clients on the other
hand look for cleaning companies that can provide comparatively less heavy duty services such
as carpet cleaning, upholstery, 6 hour maid services, vacuuming etc.
i. Changes in the Cleaning Industry Marketplace
During the time of the depression, the office rent rates went up and that comprised the ability of
several corporations and large businesses to afford cleaning services. Since the depression faded
way into oblivion, the office rent rates have somewhat become flatter and companies and
corporations have regained the need and ability to subscribe to cleaning services.
With that being said, certain areas in Tanzania are experiencing a rise in rent of residential
spaces. If the rates continue to rise in a similar fashion, then cleaning companies who cater to
residential clients will be forced to make their prices more competitive and increase the
efficiency of their projects. This may sound like an intimidating scenario for most start-up
cleaning businesses, but our company sees this as an opportunity to adapt, evolve and let the
market changes mould our path to success.
One of the major changes that led to a boom in the cleaning industry in the recent years is the
development and increased authority of the healthcare industry. Residing and working in unclean
and filthy places posed several health hazards to residents and workers around the country. This
forces the home owners and corporate heads to resort to cleaning services, since their personal
cleaning professionals unable to meet the standards that were set by the esteemed organizations
in the health care industry.
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As a result, cleaning companies were suddenly exposed to far more contracts than before, and
most of the clients preferred to have long term arrangements with the cleaning companies instead
of having a one off affair with the cleaning services.
One lesser known factor that influenced the growth of the cleaning industry is the ever increasing
demand for aestheticism and visual appeal in homes and offices around the United Republic of
Tanzania. People want their homes, offices and other areas to look good from both the inside and
the outside. As a result, they cannot afford to have dirt and filth lying around in their office or
residential space.
This prompted them to seek the professional help of cleaning services. Cleaning companies
around the company are making sure that homes, offices and other areas retain and maintain the
visual appeal with which they were built so that they do not become labeled outdated or
unsuitable for future tenants.
Also, one of the biggest changes in the cleaning industry that we observed while conducting our
competitive analysis was how the need to establish a greener and more environmentally friendly
business is influencing the growth of certain companies in the industry. Those companies which
promote their business as eco-friendly and green are the ones that are receiving a competitive
edge in the market.
As a matter of fact, green companies are soaring head and shoulders above other companies in
the cleaning industry mainly because clients are inclined towards businesses that express a sense
of social responsibility towards the environment and nature in general. Besides being preferred
by the clients who are concerned about the ill effects of climate change and global warming,
green cleaning service companies are also heavily favored by the city and state authorities and
find themselves in an advantageous position when pursuing government contracting.
ii. Market Segments in the Cleaning Industry
Most cleaning companies do not provide an all encompassing service. The cleaning service itself
can be divided into various segments, and the demand for these segmented services in the
commercial or residential market is quite different from one another. Some of the most common
segmented services include:
 Janitorial services
 Maid services
 Window cleaning services
 Carpet cleaning services
 Dry cleaning
 Vacuuming
 Furniture polishing
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 Washroom cleaning
 Waste removal and disposal etc.
We understand the diversity in the demand for these services across various platforms. For
example, it would be erroneous for us to assume that the market demand for window cleaning in
commercial complexes is the same as the market demand for window cleaning in residential
homes in the suburbs of Dodoma.
iii. Opportunities in the Cleaning Industry
The room for success in the cleaning industry is quite vast. As the number of commercial
buildings and residential homes increase, the demand for cleaning services is likely to enhance
along with it. Furthermore, the healthcare industry and organizations in charge of advocating
eco-friendly business practices makes it quite a necessity for businesses around the country to
improve sanitation and hygiene standards in their workplaces which compels them to seek the
services of cleaning companies.
Therefore, this market offers us terrific growth potential, which we are planning to capitalize on
with all our expertise and ambition. This market may not be the largest in the country, but it is
certainly one where a newcomer like us will receive abundant opportunities to register progress
in leaps and bounds as long as we have the correct business philosophy and are implementing the
right business strategies.
iv. Threats and Risks
As a small cleaning firm that will be taking baby steps towards growth and development for at
least the foreseeable future; we do not anticipate any major reactions from our future competitors
upon the entry of our business in the industry.
We are expecting that our introduction into the industry will remain a low profile one and is
likely to go unnoticed by some of the more major company which rules the cleaning service
industry. We also do not think that some of the lesser known cleaning service companies that
have been in the industry far longer than us will be have any distinct reactions to the initiation of
our business.
However, in the case that they formulate plans to drive us further away from competition, we
have come up with contingency plans of our own that will help us survive the threat of expulsion
from the industry and assist us to overcome the risks that are associated with engaging in fierce
competition with the experienced business owners of established commercial sector cleaning
companies.
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Note the difference between features and benefits, and think about them. For example, a house
that gives shelter and lasts a long time is made with certain materials and to a certain design;
those are its features. Its benefits include pride of ownership, financial security, providing for the
family, and inclusion in a neighborhood. You build features into your product so that you can
sell the benefits.
What after-sale services will you give? Some examples are delivery, warranty, service contracts,
support, follow-up, and refund policy.
v. Target market or Customers
Our target market as clearly defined in our business plan cuts across every industry and of course
households and schools inclusive. Here are our target market; the people and organizations that
our business is designed for:
 Banks and Financial Institutions with offices in Dodoma and neighboring regions,
 Private and Public Schools in Dodoma and neighboring regions,
 Hospitals, Dispensaries and Health center in Dodoma,
 Airports in Dodoma and neighboring regions,
 Households within Dodoma and environs,
 Offices and business centers within Dodoma and environs,
 Hotels, Night Clubs, Pubs, Lounges, Lodges and Guests within Dodoma and neighboring
regions,
 Factories and industrial estates in Dodoma and environs,
 Residential areas

vi. Competition
Most of the start-up cleaning companies have their sights set on the residential sector, mainly
because of their lack of confidence and belief to compete with the major players in the
commercial sector. This will not be the case with our company.
We will become one of the very few start-up companies in Dodoma which will focus all of its
finances, resources and marketing strategies in climbing up the ladder in the cleaning industry
and rapidly acquiring larger portions of the market share. We will not have to compete with a big
number of start-ups in the commercial sector, therefore our progress or advancement into the big
leagues of the industry will not be hindered by too many competitive obstacles or hurdles in the
way.
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Our major advantage however lies in the incredible amount of expertise and experience that our
company leadership will be bringing into the equation, that are required to get us across the
finishing line ahead of others and avoid major disasters that our competitors may push us into.
The fact that we will be assembling a cleaning team of experienced professionals blended
enthusiastic and energetic college students will allow us to achieve a working dynamic that will
push our efficiency higher than that of other companies. Basically, our company will form a
cleaning staff that will strive to outwork and outsmart employees of other cleaning companies.
In an industry which is heavily reliant on service, the key is to employ workers who are willing
to put in the best performance within the shortest period of time available. Our extensive and
rigorous training programs will allow our workers to develop themselves, sharpen their skills at
all times and stay updated with the latest developments in the world of cleaning products and
equipment. Our training facility for the workers will turn out to be a game changer and a
breeding ground for the best workers in the cleaning industry in the country.
a. Key Competitive Weakness

Our key competitive weaknesses stem from our lack of experience being a start-up company. We
may have the best cleaning staff in the country assembled, but that will not allow us to strike
deals with numerous clients at the same time. Therefore, our availability is something that may
compromise our revenue and income generation. We have a limited number of workers who will
not be overworked severely according to the company policy.
Therefore, it will not be possible for us to bring in a massive number of clients every month. We
hope to tackle this problem by finding ways to maximize our income and profit generation. That
will allow us to employee more workers, even individual contractors with a part time schedule,
and we can plan on increasing our portfolio of monthly or annual clients.
Since our current business plan (which is based on the current financing and funding that is
available to us) only allows us to operate within the boundaries of Dodoma, our company will
have limited reach unlike the other major corporations in the industry which are willing to
provide their services all across the country.
Therefore, we will be missing out on a major chunk of the industry market which is outside
Dodoma. This will result in a series of missed opportunities that could quite possibly hurt our
finances considerably in the long run. If we are to compete with the major names in the industry,
we must generate enough income to expand our business beyond the borders of Dodoma and
give clients around the country an opportunity to be impressed by our top notch services.
b. What Makes Our Cleaning Service Superior to Our Competitions
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Our unique selling point is anchored on the fact that we are well trained to fit into any industry
and deliver excellent cleaning services jobs unlike our major competitors who are specialized in
just one industry or a niche in the cleaning industry.
Some of our cleaners are trained to clean crime scene, some are trained to handle medical
cleaning, some are trained to clean offices, some are trained clean roof tops and some are trained
on graffiti removal and street cleaning etc.
In essence we are positioned to bid for cleaning contracts from any industry since we have the
required staff members (cleaners) that are trained in various niches in the cleaning industry to
handle most of the cleaning jobs. Aside from that, we intend to deliver top notch cleaning
services with the highest level of professionalism anytime we are hired to carry out any cleaning
job.
SWOT Analysis
Cleaning business is one of the many businesses that can easily generate business deals with
little stress as long as they are well positioned and equipped to carry out their services. We are
building a standard cleaning business with variety of services which is why we have decided to
subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal cleaning business without the stress of going
through the required protocol of setting up a new business including writing a detailed business
plan, but because of the nature of the kind of cleaning business we want to establish, we don’t
have any option other than to follow due process.
i. Strength:
Star Rider Company Limited is centrally located in a densely populated residential city in
Dodoma; our location is in fact one of our major strength. We are also one of the very few
cleaning companies in the whole of Dodoma that is well equipped to carry out a wide range of
services as it relates to cleaning.
Another strength that counts for us is the power of our team; our workforce and management.
We have a team that is considered experts in the cleaning industry, a team of hardworking and
dedicated individuals.
ii. Weakness:
Star Rider Company Limited is a new business company which is owned by an individual’s (Mr.
Baraka Emmanuel and Remidius Mwema), and we may not have the financial muscle to sustain
the kind of publicity we want to give our business and also to attract some of the well –
experienced hands in the cleaning industry.
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iii. Opportunities:
We are centrally located in one of the busiest area in Dodoma and we are open to all the
available opportunities that the area has to offer. Our business concept also positioned us to be a
one stop shop in the cleaning industry.
The truth is that there are no standard and well equipped cleaning businesses within the area
where ours is going to be located; the closest cleaning company to our proposed location is not
near. In a nutshell, we do not have any direct competition within our target market area.
iv. Threat:
Some of the threats that is likely going to confront Star Rider Company Limited is unfavorable
government policies, seasonal fluctuations, demographic / social factors, downturn in the
economy which is likely going to affect consumers spending and of course emergence of new
competitors within the same location where ours is located.
SALES AND MARKETING STRATEGY
i. Marketing Strategy
The marketing strategy for Star Rider Company Limited is going to be driven basically by
excellent customers service and quality service delivery. We will ensure that we build a loyal
customer base. We want to drive sales via the output of our jobs and via referral from our
satisfied customers. We are quite aware of how satisfied customers drive business growth
especially businesses like cleaning and related services.
The marketing strategy for Star Rider Company Limited is a cleaning business that is
strategically located and we are going to maximize the opportunities that is available which is
why we spend more to locate the business in a location that will be visible and accessible to our
target market.
Our sales and marketing team will be recruited based on their vast experience in the industry and
they will be trained on a regular basis so as to be well equipped to meet their targets and the
overall goal of the marketing strategy for Star Rider.
Our goal is to grow Star Rider Company Limited to become the leading cleaning company in
Dodoma – Tanzania which is why we have mapped out strategy that will help us take advantage
of the available market and grow to become a major force to reckon with in the house cleaning
industry.
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Socialization will be at the centre of our marketing strategy. We believe that in order for our
business to thrive, we must reach out to people and give them genuine reasons to subscribe to our
services. Our brand of marketing will be an aggressive and effervescent one, where we will
strive to convert every potential prospect into a client within a period of 30 days.
This is the reason why we will be channeling our resources towards inbound marketing, as it
allows us to connect with potential clientele and stay in touch with them at all times. Not only
will be having our own website, blog and newsletter programs, but we will also be taking our
business to the social media platform, where the goal would be to change people’s general
perception towards cleaning service businesses and keep them informed about the advantages
and benefits of hiring a cleaning service company, using both a direct and indirect (more subtle)
approach.
Star Rider Company Limited set to make use of the following marketing and sales strategies to
attract clients;
 Introduce our cleaning business by sending introductory letters alongside our brochure to
corporate organizations, households and key stakeholders
 Print out fliers and business cards and strategically drop them in offices, libraries, public
facilities, Bus Stand and all institutions etc.
 Use friends and family to spread word about our business
 Post information about our cleaning company and the services we offer on bulletin
boards in places like schools, libraries, public and private institutions and local centers.
 Placing a small or classified advertisement in the newspaper, or local publication about
our cleaning company and the services we offer
 Leverage on referral networks such as agencies that will attract clients who would need
our customized services
 Advertise our cleaning company in relevant magazines, newspapers, TV stations, and
radio station.
 Attend relevant expos, seminars, and business fairs and other to market our services
 Engage in direct marketing approach
 Encourage the use of word of mouth marketing from loyal and satisfied students
 Join local chambers of commerce and industry to market our services.
ii. Sales Strategy
The sales process will begin through the qualification of leads generated from our marketing
campaign. The marketing campaign will primarily generate leads through interest sparked from
our brochures. Someone will call to receive more information about our service, while we will be
able to give them an estimate over the phone, we would prefer to be able to get into their home
and speak with them. On one hand we would be able to offer them a more accurate estimate.
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More importantly however, it provides us an opportunity to impress them with our company. We
feel confident that since we are dealing with the affluent, who for many services are less price
sensitive, are more likely to be impressed with our professionalism, "feel" an immediate trust
bond forming, and sign up for the service.
For those clients whom we are only able to speak with over the phone, we will initially quote
them a price. Because they are fewer prices sensitive then the general population, we will then
detail why our service is priced a bit higher than most. Cleaning Service will explain all of the
different training systems and methodologies that each employee goes through, and what
expectations are reasonable for the customer to form about our superior service.
Lastly, we will be qualifying the leads by explaining up front that our service is more expensive.
This is not a fact that we are trying to hide. We are setting up an expectation for the customer
that they can indeed expect more with our service. This "angle" is based on the assumption that
many people are not thrilled with their current cleaning service. Sure they clean adequately, but
there is not a trust bond formed as if you had the same house cleaner for 20 years who helped
raise your children. This is how we will differentiate ourselves and ultimately win over new
customers.
a. Sales Tactics
Once a client shows interest in our cleaning service, our sales team will be implementing a
number of different tactics to retain the interest of the client and make sure that a contractual
agreement is reached. In order to do this, we will be offering our first time customers with
various unknown complimentary services and discounts that will turn out to be a surprise
package for them and will thus intensify their desire to contractually obligate us to clean their
offices or places. The idea is to make the clients feel that they are getting more than what they
are paying for.
b. Sales Forecast
The first month will be used to set up the business. It is unlikely much/any business will be
officially transacted. In addition to dealing with legal and accounting issues for the business,
office equipment will be purchased and set up. Once the physical office is ready we will then
develop the employee policy and procedure manual. Then we will develop our training program.
This will take a bit of time therefore it is very important it is set up at the outset, ensuring that it
is completed and done properly when there are far less time constraints.
The second month will begin to see some activity. We will begin to field inquiries over the
phone and expect to turn some of those into contracts. The first week of jobs will be done as a
team. As the number of contracts begins to pick up at the end of the second month an additional
person will be hired to form the first employee team. By the end of month four we will have built
up enough demand that a new team of two will be trained and begin working. Having two teams
of two will be sufficient until month seven when two more people will be brought on. We expect
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to remain with a six person head count into mid-year two when we expect to bring on one more
team.
The sales forecast is based on the assumption that increased demand will occur at a steady pace.
This is based on the assumption that a large part for our new clients after month two will be from
word of mouth referrals. The logic is that we will incrementally gain customers as we continue to
serve current customers. We will need a couple of visits before we can turn a new client into a
referral service. All this will happen steadily and incrementally. This forecast is on the
conservative side, it is possible that because we are superior to competing services that things
really take off, however, it would not be prudent to take that aggressive of a forecast. It is always
better to err on the side of caution
One thing is certain; there would always be corporate organization and individual clients who
would need the services of cleaning business.
We are well positioned to take on the available market in Dodoma and we are quite optimistic
that we will meet our set target of generating enough income / profits from the first six month of
operations and grow our cleaning business and our clientele base.
We have been able to critically examine the cleaning industry/market and we have analyzed our
chances in the industry and we have been able to come up with the following sales forecast. The
sales projection is based on information gathered on the field and some assumptions that are
peculiar to similar startups in Dodoma.
iii. Sources of Income
Star Rider Company Limited is established with the aim of maximizing profits in the cleaning
industry and we are going to go all the way out to ensure that we do all it takes to attract both
individual clients and corporate clients on a regular basis.
Star Rider Company Limited Company will generate income by offering the following services;
 Private and Public Institution cleaning (e.g. Schools, Collages, Hospitals, Markets Etc),
 Road Cleaning/Street Cleaning,
 Office Cleaning,
 House cleaning,
 Hotels, Night Clubs, Lounges, Bars, Lodges, Guest Cleaning,
 Car Wash (Any where the customer is & Mobile Car Wash)
 Swimming pool cleaning & maintenance
 Parking lot sweeping
 Window washing
 Providing other indoor maintenance services
Page 34 of 43
 Other related cleaning services
iv. Publicity
Star Rider Company Limited is set to create a standard for cleaning business in Dodoma and
throughout the United Republic of Tanzania which is why we will go all the way to adopt and
apply best practices to promote our business.
Good enough there is no hard and fast rule on how to advertise or promote a house cleaning
business. The challenge is that most cleaning companies do not have the required money to
pump into publicity and advertising. The cash they have will be reserved to take care of overhead
and operational cost.
We will ensure that we leverage on all conventional and non conventional publicity and
advertising technique to promote our cleaning business. Here are the platforms we intend
leveraging on to promote and advertise Star Rider Company Limited;
 Encourage our loyal customers to help us use Word of Mouth mode of advertisement
(referrals)
 Advertise our cleaning business in relevant magazines, local newspaper, local TV
stations and local radio station
 List our business on local directories (yellow pages)
 Sponsor relevant community programs
 Leverage on the internet and social media platforms like; Instagram, Facebook , twitter,
et al to promote our brand
 Install our Bill Boards on strategic locations
 Direct coupon mailing approach
 Engage in road show from time to time in target communities
 Ensure that all our staff members wear our customized clothes, and all our official cars
and trucks are customized and well branded.
 Designed a unique company logo
 Place adverts on both print and electronic media platforms
 Ensures that our workers wear our branded shirts at all times during working hours and
also we will make sure we brand our vans, trucks and cars et al.
 Place our flexi banners with our company’s logo and contacts in strategic positions
 Sponsor relevant TV programs
 Maximize our company’s website to promote our business
 Distribute our fliers and handbills in targeted areas from time to time
Our approach to generating publicity for our business will be divided into three steps. The first
step is to convince trade magazine to publish a feature on our start-up company and the potential
Page 35 of 43
of our services to change offices across the neighborhood. The second step is to send our
representatives to the local radio stations to promote our business and educate listeners on what
we have in store for them. The third and final step is to partner up with manufacturers of
cleaning products and provide discounts on our services to people who purchase their cleaning
products.
OUR PRICING STRATEGY
Our pricing system is going to be based on what is obtainable in the cleaning industry, we don’t
intend to charge more (except for premium and customized services) and we don’t intend to
charge less than our competitors are offering in Dodoma.
Be that as it may, we have put plans in place to offer discount services once in a while and also
to reward our loyal customers especially when they refer clients to us. The prices of our services
will be same as what is obtainable in the open market.
i. Payment Options
At Star Rider Company Limited, our payment policy will be all inclusive because we are quite
aware that different clients would prefer different payment options as it suits them. Here are the
payment options that we will make available to our clients;
 Payment by via bank transfer

 Payment via online bank transfer
 Payment via check
 Payment via bank draft
 Payment via mobile money
 Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with
little or no itches.
ii. The Benefits Our Clients Stand to Gain When They Patronize Our Services
Any business that wants to grow beyond the corner of the street they are operating from must be
ready and willing to utilize every available means (conventional and non – conventional means)
to advertise and promote the business. Boosting our brand awareness will go a long way to
endear us to the available market. Here are the ways we intend creating brand identity of our
cleaning services company.
We are quite aware that there are several top notch cleaning services companies that are in full
operation in Dodoma and environs and we know that there are competition in the cleaning
Page 36 of 43
industry hence we are able to carefully craft out the benefits that our esteem customers stands to
gain when the hire our services. We are certain that all those who patronize our services are
going to get value for their money.
These are the benefits that a client stands to gain when they hire our cleaning services:
 Quality cleaning services delivery

 Timely cleaning services delivery
 Competitive prices and discounts based on loyalty and referrals
 Flexibility of service delivery to fit into the schedule of our customers
 Professionalism of the highest order from our staff members (cleaners, supervisors and
management)
 Guerrilla Marketing Strategies for a Cleaning Company
We are a cleaning service delivery company hence the nature of our job involves our supervising
team and quality control team going around to ensure that our cleaners are delivering the quality
of cleaning services standard as expected by them and also that they are abiding by the health
and safety rules and regulations as demanded by the nature of their job.
10 Possible Questions We Intend Asking Our Clients (Market Survey)

These are the 10 possible questions we are going to put forward when conducting marketing
survey on our customers / clients. They include the following;
1. Are you satisfied with our cleaning services delivery?

2. If you are with our cleaning services delivery what areas would you want us to improve
on going forward?
3. Are you comfortable with our contract terms and conditions?
4. If you are not satisfied with our contract terms and conditions, what areas would you
want us to work on?
5. How much are you willing to pay for corporate cleaning services?
6. Would you prefer that our cleaners resume and close same time that you open and close
your office?
7. Would you prefer that our cleaners come in and clean only when necessary or as agreed?
8. Are you satisfied with the cleaning chemicals that we are using in cleaning your facility
currently?
9. Can you comfortably recommend our cleaning services to other corporate organizations?
10. Are you satisfied with our customer service delivery? If not what areas would you want
us to improve on?
These are some of the marketing ideas and strategies that we will adopt for our cleaning
services business:
Page 37 of 43
 Direct Marketing
 Making use of sales Agents and sales reps
 Leverage on Online Marketing (via our official website, social media platforms, direct
email marketing and blog et al)
 Leverage on Referral Marketing
 Revenue Sharing Business Partners
 Public relations during exhibitions
SUSTAINABILITY AND EXPANSION STRATEGY
The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business
close shop.
One of our major goals of starting Star Rider Company Limited is to build a business that will
survive off its own cash flow without the need for injecting finance from external sources once
the business is officially running. We know that one of the ways of gaining approval and
winning customers over is to offer our house cleaning services a little bit cheaper than what is
obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Star Rider Company Limited will make sure that the right foundation, structures and processes
are put in place to ensure that our staff welfare are well taken off. Our company’s corporate
culture is designed to drive our business to greater heights and training and re training of our
workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management
staff and it will be based on their performance for a period of three years or more. We know that
if that is put in place, we will be able to successfully hire and retain the best hands we can get in
the industry; they will be more committed to help us build the business of our dreams.
Page 38 of 43
FINANCIAL PLAN
BUDGET
S.NO PRODUCT 1st Plan Exp. 2nd Plan Exp. QUANTITY Total
1 wheelbarrow 2@100,000 200,000 3@100,000 300,000 5@100,000 500,000

2 Toilet brush 1dzn@25,000 25,000 1dzn@25,000 25,000 2dzn@25,000 50,000
3 Hand brush 1dzn@20,000 20,000 --- --- 1dzn@20,000 20,000
4 Soft broom 1dzn@27,000 27,000 1dzn@27,000 27,000 2dzn@27,000 54,000
5 Hard broom 1dzn@24,000 24,000 1dzn@24,000 24,000 2dzn@24,000 48,000
6 uncorker (Zubulio) 1dzn@35,000 35,000 --- --- 1dzn@35,000 35,000
7 Mop complete 1dzn@35,000 35,000 1dzn@35,000 35,000 2dzn@90,000 180,000
8 Squeezer 1dzn@30,000 30,000 1dzn@30,000 30,000 2dzn@30,000 60,000
9 Sweeper (Zoleo) 1dzn@27,000 27,000 1dzn@27,000 27,000 2dzn@27,000 54,000
10 Outdoor brooms 15@3,000 45,000 15@3,000 45,000 30@3,000 90,000
(Fagio za nje)
11 Broom spider 15@4,000 60,000 15@4,000 60,000 30@4,000 120,000
(Fagio za buibui)
12 Swords (Panga) ½ ctn@25,000 25,000 ½ ctn@25,000 25,000 1dzn@52,000 52,000
13 Hoe ½ ctn@41,000 41,000 ½ ctn@41,000 41,000 1ctn@82,000 82,000
14 Steel shovel 1dzn@65,000 65,000 --- --- 1dzn@65,000 65,000
(Koleo chuma)
15 wooden shovel 1dzn@45,000 45,000 1dzn@45,000 45,000 2dzn@45,000 90,000
(Koleo mbao)
16 Slasher (Fyekeo) 15@2,000 15,000 15@2,000 15,000 30@2,000 60,000
17 Rake/Spades 15@4,000 60,000 15@4,000 60,000 30@4,000 120,000
(Reki)
18 Boots 15@14,000 210,000 15@14,000 210,000 30@14,000 420,000
19 Gloves 40@5,000 200,000 20@5,000 100,000 60@5,000 300,000
Page 39 of 43
20 Reflectors 15@5,000 75,000 15@5,000 75,000 30@5,000 150,000

21 Nose Mask 20@5,000 100,000 10@5,000 500,000 30@5,000 150,000
22 bucket (Ndoo) 5@10,000 50,000 5@10,000 50,000 10@10,000 100,000
23 Uniform 15@17,000 255,000 15@17,000 255,000 30@17,000 510,000
24 Window cleaner 1Set@250,000 250,000 1Set@250,000 250,000
(Full Package)
25 Warning Tape 20@15,000 300,000
26 Traffic cones 10@20,000 200,000
TOTAL 2,019,000 1,949,000 =3,968,000
S.NO PRODUCT 1st Plan Exp.

2nd Plan Exp. QUANTITY Total
1 Office table 1 1
2 Office chair 2 --- 2
3 Customer’s Chair 1 500,000 1 500,000
4 Secretary table
5 Secretary chair 280,000 280,000
6 Conference table --- --- 1 450,000 1 450,000
7 Office cupboard 1 360,000 --- --- 1 360,000
8 Secretary cupboard --- --- 1 260,000 1 260,000
9 Steel cupboard 1 450,000 --- --- 1 450,000
10 Waiting bench 1 120,000 --- ---- 1 120,000
11 Water dispenser --- --- 1 250,000 1 250,000
12 Printer 1 200,000 --- --- 1 200,000
13 computer 1 1,000,000 --- --- 1 1,000,000
14 Office tray 1@15,000 15,000 1@15,000 15,000 2@15,000 30,000
15 Calculator 1 10,000 --- --- 1 10,000
16 Stapler machine (small) 1@5,000 5,000 1@5,000 5,000 2@5,000 10,000
Page 40 of 43
17 Stapler machine (big) 1 10,000 --- --- 1 10,000

18 Punch machine 1@10,000 10,000 1@10,000 10,000 2@10,000 20,000
19 files (big) 5@5,000 25,000 5@5,000 25,000 10@5,000 50,000
20 Files (small) 5@4,000 20,000 --- --- 5@4,000 20,000
21 Lim papers 1ctn 40,000 --- --- 1ctn 40,000
22 Office maintenance and 750,000
Decoration 750,000 1,500,000
23 Office rent 6mths 900,000 6mths 900,000 6mths 1,800,000
24 Publication 250,000 250,000 500,000
25 Working Capital 3,000,000 2,000,000 5,000,000
TOTAL 7,615,000 7,195,000 14,820,000
GRAND TOTAL 9,634,000 9,144,000 18,788,000
Page 41 of 43
PROJECTED CASH FFLOW STATEMENT FOR THE YEAR 2017 IN TSHS. (000’)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC TOTAL
Sale of 700 700 700 1,900 1,900 1,900 1,500 2,000 2,000 2,200 2,200 2,000 21,300
Sales 1,200 1,300 1,300 2,000 2,500 3,000 3,800 4,700 5,000 5,000 5,000 4,800 49,600
Total Sales 2,000 2,000 2,000 3,900 4,400 4,900 5,300 6,700 7,000 7,200 7,200 6,800 70,900
Expenses
Running Cost 1,200 1,200 1,200 1,200 1,000 2,000 2,000 2,500 3,000 3,000 3,000 3,000 24,100
Payroll 1,350 1,350 1,350 1,350 1,350 1,350 1,800 1,800 1,800 1,800 1,800 1,800 18,900
Taxes 600
Office supplies 250 500 250 300 300 350 250 300 250 250 250 250 4,000
Rent 150 150 150 150 150 150 150 150 150 150 150 150 1,800
Utilities 25 30 30 30 30 30 30 30 30 30 295
Insurance --- --- --- --- --- --- 150 --- --- --- --- --- 150
Total Operating 2,000 2,000 2,025 3,580 3,380 4,430 4,930 4,880 5,330 6,330 6,330 6,330 52,745
Cost
Profit before 0 0 (25) 320 1,020 470 2,370 1,820 1,670 870 870 470 18,155
Taxes
(Interest --- --- --- --- --- --- --- --- --- --- --- --- ---
expenses)
Taxes incurred --- --- --- --- --- --- 4,905 --- --- --- --- --- 4,905
Page 42 of 43
Net profit 0 0 (25) 320 1,020 470 (2,605) 1,820 1,670 870 870 470 13,250
Page 43 of 43

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Star Rider Company Limited

Pricing, fee, or leasing structures of the services.......................................................................22

ii. Mission & Vision Statement

GENERAL COMPANY DESCRIPTION

 To secure a minimum of 10 cleaning services contracts within the first 12 months of

Our Marketing Budget

Our Business Structure

STAR RIDER COMPANY LIMITED

MARKETING OFFICER OPERATION OFFICER

v. Exercise accountability to shareholders and be responsible to relevant

vii. The likely consequences of any decision in the long term;

xxviii. Oversees the smooth running of the daily activities of organization.

i. Run their company like it’s their own business

v. Direct all operational aspects including distribution operations, customer service,

marketing techniques. Companies conduct market research using questionnaires, face-to

 The size of the firm and its growth capability

These financial decisions directly and indirectly influence other managerial

v. Understanding capital Market; Shares of a company are traded on stock

HUMAN RESOURCE OFFICE

i. Measures effectiveness and efficiency of operational processes both internally and

PRODUCTS AND SERVICES

B. House cleaning (Inside and Outside of the House)

i. Cleaning the outside areas of the house

ii. Cleaning the Inside areas of the house

e) Cleaning Appliance Exteriors

i. Cleaning Class rooms (for collages, education institutions and schools)

D. Road Cleaning/Street Cleaning

i. Cleaning Town centers and busy shopping areas

iii. Cleaning Residential roads and urban main roads

E. Hotels, Night Clubs, Lounges, Bars, Pub, Lodges, Guest Cleaning

i. Making beds (For Hotels, Lodges and Guest Houses)

i. Cleaning Inside and Outside of the car

H. Specialist residential/Domestic Extreme Cleaning

 Body fluid cleaning

i. We Offer an outstanding services that’s cost effective

Pricing, fee, or leasing structures of the services

iv. Cleaning External areas

vi. Cleaning Ward (for hospitals and other health centers)

vii. Providing Dustbins

Total 77,000-190,000 385,000-950,000 1,540,000-3,800,000

i. Changes in the Cleaning Industry Marketplace

ii. Market Segments in the Cleaning Industry

iii. Opportunities in the Cleaning Industry

iv. Threats and Risks

v. Target market or Customers

a. Key Competitive Weakness

b. What Makes Our Cleaning Service Superior to Our Competitions

SALES AND MARKETING STRATEGY

ii. Sales Strategy

iii. Sources of Income

 Other related cleaning services

OUR PRICING STRATEGY

 Payment by via bank transfer

 Quality cleaning services delivery

10 Possible Questions We Intend Asking Our Clients (Market Survey)

1. Are you satisfied with our cleaning services delivery?

SUSTAINABILITY AND EXPANSION STRATEGY

1 wheelbarrow 2@100,000 200,000 3@100,000 300,000 5@100,000 500,000

20 Reflectors 15@5,000 75,000 15@5,000 75,000 30@5,000 150,000