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The document appears to be a slide presentation covering various topics related to startup metrics and measurement, including chapters on marketing, product, and the founder/CEO. It discusses metrics for customer lifecycle and conversion behavior, as well as types of quantitative and comparative measurement that can be used. Examples are provided of quick and frequent product testing approaches from gaming company Zynga.

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Alexandra Ștefana Armeanu
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62 views18 pages

Presentation Heading Here. Image Cover

The document appears to be a slide presentation covering various topics related to startup metrics and measurement, including chapters on marketing, product, and the founder/CEO. It discusses metrics for customer lifecycle and conversion behavior, as well as types of quantitative and comparative measurement that can be used. Examples are provided of quick and frequent product testing approaches from gaming company Zynga.

Uploaded by

Alexandra Ștefana Armeanu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PRESENTATION HEADING HERE.

IMAGE COVER
Subtitle here.

Name Surname
Job title
00 month 2017
PRESENTATION HEADING HERE. WHITE COVER
Subtitle here.

Name Surname
Job title
00 month 2017
3

Index Layout 1
1.0 CHAPTER TITLE 5.0 CHAPTER TITLE
– Subtitle 1 – Subtitle 1

2.0 CHAPTER TITLE 6.0 CHAPTER TITLE


– Subtitle 1 – Subtitle 1

3.0 CHAPTER TITLE 7.0 CHAPTER TITLE


– Subtitle 1 – Subtitle 1

8.0 CHAPTER TITLE


4.0 CHAPTER TITLE – Subtitle 1
– Subtitle 1

Adapted from: Dave McClure, “Startup Metrics for Pirates”:


https://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
4

Quick and Frequent Product Testing and Assessment


Mark Pincus, CEO and Founder of gaming company Zynga, encourages
fast and frequent new ideas for video game development. But rather than
putting forth tremendous resources to build out each idea, the company
first tests its viability with a round of "ghetto testing" – five words that will
be used to market the game, posted to the website live for five minutes. If
sufficient audience interest is measured, then a one-week rollout of the
https://ecorner.stanford.edu/in-brief/quick-and-
frequent-product-testing-and-assessment/
first version of the game is revealed to just one percent of the Zynga
audience for play and feedback, almost always with some modicum of
"golden mechanics" – or viral, retentive quality – built in. If these early
efforts prove successful, the game grows more robust with each
successive build. Pincus reports that the company is always testing
several hundred products simultaneously, and that measuring this
success has never been easier or more affordable.
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Customer Lifecycle/Conversion Behavior


SEO = Search Engine Optimization
SEM = Search Engine Marketing
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RSS = RSS (Rich Site


Summary;

Account
signup
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Types of metrics and measurement


9

Quantitative and comparative measurement


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Quantitative and comparative measurement


11

Customer Lifecycle/Conversion Behavior


12

Customer Lifecycle/Conversion Behavior


13

Customer Lifecycle/Conversion Behavior


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Customer Lifecycle/Conversion Behavior


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Customer Lifecycle/Conversion Behavior


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Marketing
17

Product
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Founder/CEO

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