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This document is a dissertation report submitted by a student for their MBA/BBA degree. It examines the efficiency of marketing tools, design, and branding at XYZ Company. The report includes an introduction on the research topic and industry profile, as well as a literature review and research methodology. It presents data analysis and interpretations on the research conducted. Finally, it provides findings, recommendations, and a conclusion on evaluating the marketing efforts at XYZ Company.

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Akihos Evol
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148 views5 pages

Layout Initial pagesDISS

This document is a dissertation report submitted by a student for their MBA/BBA degree. It examines the efficiency of marketing tools, design, and branding at XYZ Company. The report includes an introduction on the research topic and industry profile, as well as a literature review and research methodology. It presents data analysis and interpretations on the research conducted. Finally, it provides findings, recommendations, and a conclusion on evaluating the marketing efforts at XYZ Company.

Uploaded by

Akihos Evol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY ON EFFICIENCY OF MARKETING TOOLS,

DESIGN AND BRANDING IN XYZ COMPANY

A Dissertation report submitted in partial fulfillment of the requirements for the


degree of Masters/Bachelor’s Degree in Business Administration (MBA / BBA)
Of

AMITY UNIVERSITY

By

___________name of student_________

(Registration No: ______________)


Batch:

Under the guidance of

Prof. _______________________

Asst. Professor
(Internal Guide)

AMITY GLOBAL BUSINESS SCHOOL


BANGALORE
DECLARATION

I hereby declare that the Dissertation report entitled “A Study on Efficiency of Marketing Tools,
Design and Branding in Astrro Creations &Impex Pvt Ltd” submitted by me (Student name),
( enrolment number) in partial fulfillment for the award of Masters / Bachelor’s Degree in Business
Administration to Amity University is genuine and original work / research carried out by me.

Place: Amity Global Business School, (sign)


Bangalore (Name of student): _____________
Date: …. …., 2019 (Reg. No.): _____________
(Batch): _____________
INTERNAL GUIDE CERTIFICATE

This is to certify that Mr./Ms. ____________________, enrollment No: A30__________________, Batch ( )


studying in 4th Semester MBA / 6th Semester BBA has successfully completed his/her
Dissertation report titled “Critical Evaluation of the logistics and Documentation in
Apparel Export Industry in Shahi Exports Pvt.Ltd.” and has submitted this report in partial
fulfillment of Masters/ Bachelors of Business Administration to Amity, Bangalore under my
guidance which is original.

Dr. R. Lathangi Prof. ______________


Asst. Dean Internal faculty guide
AGBS, Bangalore AGBS, Bangalore

Date:
Place: Bangalore
ACKNOWLEDGEMENT

Behind every success, there is a driving force that motivates and inspires. I feel blessed when I say
that I had not one but many sources of inspiration. I want to take this opportunity to thank each one
of them in this section of the project.

First and foremost I would like to pay my humble gratitude to Prof. ___________________, who
has been a teacher, mentor and guide to me throughout my first year in college. I was fortunate to
study under her and got to learn immensely. She believed in me and expected nothing but the best
from me. She is responsible for the level of quality in my work that I have attained today.
Secondly, I want to thank Amity, Bangalore for having given me this opportunity to work and gain
valuable experience through an Organizational Study in a private limited company.

I am always thankful to God for giving me parents who have stood by my side through thick and
thin. They have always motivated, inspired and guided me, shown me right from wrong and instilled
in me the power of being rational. I would not be what I am today if it wouldn’t have been for my
parents. I owe the success of my project report to these people.

(sign)
(Name of student): _____________
(Reg. No.): _____________

(Batch): _____________
TABLE OF CONTENTS

1. Introduction
1.1 About topic/research 03
1.2 Industry profile 10
1.3 Company profile 23
2. Literature Review
2.1 Heading 1 24
2 2.Heading 2 30
2.3 .Heading 3 45
3. Research Methodology
3.1 Research Design 46
3.2 Hypothesis 50
3.3 Heading 3 55
4. Data Analysis and Interpretation
4.1 Heading 1 56
4.2 Heading 2 60
4.3 Heading 3 65
5. Findings, Recommendation & Conclusion
5.1 Heading 1 66
5.2 Heading 2 70
5.3 Heading 3 75
References /Bibliography
Annexure

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