Assignment Brief 6532BEKL

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6532 BEKL: STRATEGIC REAL ESTATE MANAGEMENT

ASSIGNMENT
BRIEF
January 2020

6532 BEKL
STRATEGIC REAL ESTATE MANAGEMENT

Liverpool John Moores University

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6532 BEKL: STRATEGIC REAL ESTATE MANAGEMENT

1. Introduction

This project is designed to further the achievement of the objectives set out for the course and will form part
of the course's assessment.

2. Submission and Assessment

Date of submission: 14th April 2020 in hardcopy and softcopy (to be uploaded into Moodle)

3. Aim:

The aim of this module is to provide and empower students with knowledge real estate management and
examines its practical application at a strategic level. Students will explore and analyse the relationship
between strategic planning and management and real estate portfolio performance.

4. Learning Outcomes:

After completing this module, you should be able to:

1. Assess strategic decision-making processes in real estate portfolio management.


2. Formulate appropriate real estate objectives and strategies and evaluate their impact on portfolio
performance.

3. Demonstrate critical understanding of CSR and the integration of sustainable objectives and policies
within real estate management.

5. Assignment Topic

Case analysis is a proven educational method that is especially effective in a strategic management course.
The case method focuses attention on what a firm has done or should do in an actual business situation. In
addition to drawing on your knowledge of marketing, finance, management, production, economics and
procurement options, you will be applying the strategic management concepts taught in this module. The
case method offers you the opportunity to develop your analytical skills and to develop valuable skills in
time management, group problem solving, creativity, organization of thoughts and ideas, and human
interaction.

5.1 Choose a property / real estate development company or any company which has property dealings
as its core business. The company of your choice will be your case study, therefore it has to be
listed under Bursa Malaysia’s main market - property sector.

5.2 Pick one of the options below and discuss in depth of the planning strategy of the company in that
particular component.
a. Recent site acquisition / procurement
*Source : Pick a broadcast / activity of the company under ‘Company Announcements’ @ Bursa
Malaysia. Your selection should consist of any of their recent site acquisition / procurement.
b. Recent marketing strategy
*Source : Pick a ‘near-completion’ / completed property development project of the company
from their website.
c. Recent CSR (Corporate Social Responsibility) effort
*Source : Pick a successfully implemented CSR project of the company as reported in any of the
local dailies.

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6532 BEKL: STRATEGIC REAL ESTATE MANAGEMENT
*Note that your material from selected source should be true and the original of the same must be present /
appended in your report.

5.3 Your report must contain the following main / sub-headings :-

i. Company background

-History
-Portfolio
-Vision / Mission / Aim
-Core value(s)
-Organizational Structure

ii. Property / Real Estate Portfolio Management


-Financial highlight
-SWOT analysis or any other analysis tool deemed appropriate
-Application of strategic management at various levels, i.e., corporate, business and
functional levels
-Risk management
-Evaluation

iii. Case Study

-Pertinent facts of case study


-Objectives and strategy formulation
-Strategic implementation
-Strategic evaluation

iv. Comments / Conclusion


-Identifying alternatives
-Implementing alternatives
-Evaluating each alternative
-Recommending best alternative to your knowledge

5.4 You may use assumptions under Part iv., where there is inadequacy of information, provided that it
is appropriate and realistic.

5.5 You shall append / exhibit relevant plans, all original materials from source, photographs and related
documents in your report with suitable heading and state word count at the end of the report.

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6532 BEKL: STRATEGIC REAL ESTATE MANAGEMENT
6. Marking Criteria & Feedback Sheet

Marking Criteria Marks Allocation (%)


Company Background
-Choice of case study is as per requirement
-Material covered is accurate and relevant
-Thorough study of company’s background from various verified 10
sources
-Headings / sub-headings well-structured and adhered to
-Key terms related to strategic management are used correctly
Property / Real Estate Portfolio Management
-Material covered is accurate and relevant
-Headings / sub-headings well-structured and adhered to
-SWOT analysis or any other analysis tool are shown in depth and 30
with great clarity
-Graphical presentations are shown where required and appropriate
-Key terms related to strategic management are used correctly
Case study
-Evidence of original material obtained from source is shown
-Argument is astute and relates well to strategic management aspects
30
-Exhaustive exploration of the subject in concern
-Headings / sub-headings well-structured and adhered to
-Key terms related to strategic management are used correctly
Comments / Conclusion
-Evidence of independent and original thought
-Recommendation of alternative options are creative and realistic 20
-Headings / sub-headings well-structured and adhered to
-Key terms related to strategic management are used correctly
Report Structure and Formatting
-Good command of English
-Standard of writing is refined 10
-Referencing and use of sources quoted accordingly
-Well-presented and organized in an appropriate academic style
TOTAL 100

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6532 BEKL: STRATEGIC REAL ESTATE MANAGEMENT
Apart from the standard marking scheme above, note that special attributes such as proper usage
of terminologies, methodologies, referencing and elaboration where necessary, creativity and out-
of-box thinking, being able to provide sound reasoning for assumptions adopted and adherence to
format given together with appendices and exhibits will be given due consideration.

7. Submission Requirement

The submission will take the form of a well-structured report with appropriate sections and headings/titles
that enables a clear and coherent message that is to be conveyed. Generally, in writing the report, the
following guidelines should be followed:

 The main body of the report should be word-processed as normal and include page numbers
 Use one and a half line spacing in theme font Times New Roman and font size of 11 or 12 for ease
of reading
 There should be a front cover page detailing pertinent module information and student’s
identification and a table of contents in that order on standalone pages;
 Please avoid the use of first person pronouns like 'we', 'my' etc.
 Any references used are to be appropriately cited in-text and listed at the end of the work in
conformity with the Harvard referencing style
 All data and other relevant information relied upon in carrying out your report must be shown; and
the word limit for the same is circa 4,500 including any references used but excludes appendices.

8. Restrictions

Plagiarism, if found will be marked ‘0’. Plagiarism is the use without adequate acknowledgment of the
intellectual work of another person in work submitted assessment. You are also reminded to be careful
when downloading information from the internet.

Late submission (i.e., after dateline) will be marked ‘0’.

9. Lecturer

This course is taught by Sr. Suganthee Aiyalu Parthasarathee. Email enquiries can be directed to
aiyalu@imperia.edu.my.

**End of Brief**

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