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Statement of The Problem

This document outlines the questions that a feasibility study seeks to answer regarding the marketing, management, technical, financial, and socio-economic aspects of a business operation. Specifically, it examines opportunities and threats, environmental factors, demand and supply factors, the target market, product details, distribution, promotions, ownership structure, staffing, production specifications, facilities, equipment, costs, financial projections, assumptions, investment needs, sources of capital, social benefits, and economic implications.

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Lace Marvilla
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20K views1 page

Statement of The Problem

This document outlines the questions that a feasibility study seeks to answer regarding the marketing, management, technical, financial, and socio-economic aspects of a business operation. Specifically, it examines opportunities and threats, environmental factors, demand and supply factors, the target market, product details, distribution, promotions, ownership structure, staffing, production specifications, facilities, equipment, costs, financial projections, assumptions, investment needs, sources of capital, social benefits, and economic implications.

Uploaded by

Lace Marvilla
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Statement of the Problem

This study deals with the ____________________________________________________________________________


________________________________________________________________________________________________________
________________________________________________________________________________________________________

Specifically, the feasibility study seeks answers to the following questions related to the different aspects of business
operations:

The Marketing Aspect

1. What are the opportunities and threats of the business?


2. What factors in the external environment are expected to affect business operations?
3. What factors affect the demand for the product?
4. What factors affect the supply of the product?
5. How much is the demand and supply gap?
6. Who is the proposed target market?
7. What is the proponents’ product?
8. How much is the product’s selling price?
9. How and where will the product be distributed?
10. What promotional strategy will be implemented?

The Management Aspect

1. Who are the project originations and persons involved in managing the proposed business?
2. What are the schedules of the business activities pertaining to the putting up of the proposed business?
3. What is the form of ownership planned by the business proponents?
4. What are the different positions in the proposed organization and what are their qualifications, duties and
responsibilities?
5. How does the organizational structure look like?
6. What is the proposed compensation scheme?

The Technical Aspect

1. What are the technical specifications of the product?


2. What are the raw materials to be used in manufacturing the product?
3. What are the steps in the manufacturing process?
4. What are the building and facilities required for production?
5. What machinery and equipment are required in production?
6. What are the labor requirements for production?
7. Where is the plant and office location?
8. How do the layouts for office and plant look like?
9. What is the production schedule?
10. What are the plans for utilities and waste disposal?
11. How much is the unit production cost?

The Financial Aspect

1. What are the assumptions used in generating the projected financial statements?
2. How much is the total projected capital investment requirement?
3. What are the sources of capital?
4. How do the financial statements appear over a 5-year operating period?
5. What is the company’s expected performance as shown by selected financial ratios?

The Socio-Economic Aspect

1. What are the social benefits that the proposed business will contribute?
2. What are the economic implications of the proposed business?

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