Course Outline

Subject Code: Eco. BBA -1202

Subject: (Principle of Management)

Semester: BBA 1st

Introduction

This course provides a basic framework for understanding the role and functions of a manager
and to explain the principles, concepts, and techniques that can be used in carrying out these
functions. It is intended for those who presently hold, or desire to hold, management
responsibilities in any organization or enterprise. Specific topics include planning, decision
making, organizing, leading, controlling, and innovating.

COURSE OBJECTIVE:
The overall aims of this course are to increase both students’ knowledge of management and
students ability to manage effectively.

At the end of the course, students should be able to do the following:

 Describe students own view of management, values, ethics, and perception, and what
students bring to their role as manager.
 Comment on what is expected of managers in terms of general competencies.
 Explain the differing approaches to defining management and the standard cycle of the
management process.
 Explain how the values that management holds can impact an organization.
 Examine how a manager can add value to an organization.
 Recognize the value of delegating.
 Analyze the leadership styles of managers.
 Examine what and how to motivate employees.
 Understand and apply leadership and motivation theories.
 Understand the use of roles when working as a team.

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 Understand the communication process.
 Identify successful communication.
 Identify student’s predominant decision making style.
 Recognize own commitment levels and the commitment levels of others to the
organization's goals.
 Explain how planning adds to an organization's goals.
 Define the concept of organizational structure.
 Demonstrate a knowledge of organizational design options.
 Understand contingency variables.
 Explain the concept of the 'boundary less organization'.
 Understand the benefits of a 'learning organization'.
 Define control as a function of management.
 Assess when control is useful and when it is not.
 Identify situations in which students monitored and modified plans.
 Analyze the role of creativity in organizations.
TEACHING METHODOLOGY:
The method of teaching will include lectures, quizzes and mid-term and final examinations.
Course Duration: 16 weeks
RECOMMENDED READINGS Book:
Text Book
Principle of Management by James C. Collins.
Other Readings
Principle of Management by Stephen R. Covey.
Evaluation System
Attendance 5
Assignment & Class Participation 10
Quiz 5
Mid-Term 20
Final-Term 60
Total 100
 

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Week Chapter Name Reading Material

 Orientation Class
1st Week  What is management
Chapter 1:
 Definition of management and
Management ,
 its importance
Science , Theory &
 Who is a Manager in an organization
Practice

Chapter 1: Managers..
Management , Level of Management
Science , Theory & a. Top level
2nd Week Practice b. Middle Level
c. Supervisors operational level
Levels of Managers
d. Middle level managers
e. Operational level managers
f. First line Managers

Chapter 1: Management skills

Management , a. Technical Skills
3rd Week Science , Theory & b. Human Skills
Practice c. Conceptual Skills

Chapter 1: Effectiveness Achievement Objective

Management , Management is science and Arts
4th Week Science , Theory & a. When reviewed against elements
Practice of science and arts
b. Management is doing things in
the light of realities of a
situations.
c. Management is also a systematic

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 body of knowledge
d. It contains principle and theories
developed after continuous
observations, experimentations
and research.
e. There principles also have
universal application and can be
verified.
f. Therefore management as
knowledge is science and its
application is art.

5th Week 1. Operating in a Pluralistic Society

Chapter 02 2. The Technological Environment
3. The Ecological Environment
4. Social Responsibility of a manager
5. Business Ethics with examples
6. Code of Ethics

6th Week Chapter 02 1. Ethics in Managing

2. Managers Environment
3. Managers consider While Planning
4. Need and desire of society members outside
organization
5. Needs for material, HR Technology other
requirements
6. Forces of External Environment forces of
external
7. Need and desire of society members outside
organization

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 8. Need for material, HR, Technological
9. Forces of external environment
10. Requisite response to environmental changes

7th Week Chapter 02 1. Environment

2. Operating in pluralistic society
3. Economic forces
4. Economics factors have direct impact on the
organizational performance
5. Availability of credit
6. Interest Rate
7. Consumption pattern
8. Imports/ exports
9. Tax rates

8th Week Chapter 03 10. PLANNING

Planning and Type 11. Planning is the Primary Function of
of Plan Management
12. SETTING OBJECTIVES
13. DEVELOPING PREMISES:
14. FORMULATING DERIVATIVE PLANS
15. QUANTIFYING PLANS BY BUDGETING:
16. OBJECTIVES
17. Specific
18. Realistic
19. Measurable
20. Tied with time
21. Attainable
22. Increase sale 10% by December 2006
23. HIERARCHY OF OBJECTIVES:
24. Socioeconomic purpose

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 25. Mission
26. Division objectives.
27. Department / unit objectives.
28. Individual objectives.
29. MANAGEMENT BY OBJECTIVES (MBO)

09th Week Chapter 03 1. IMPORTANCE OF PLANNING

Planning and Type 2. ADVANTAGES OF PLANNING
of Plan 3. Reduces Uncertainty and risk.
4. Provides sense of direction.
5. Encourage innovation and creativity.
6. Guides decision-making.

10th Week Chapter 03 1. TYPES OF PLANS

Planning and Type i. Purpose or Mission
of Plan ii. Objectives or goals
iii. Strategies
iv. Policies
v. Procedures
vi. Rules
vii. Programs
viii. Budget:
2. OBJECTIVES OR GOALS
3. POLICIES
4. STEPS IN PLANNING
4.1. ANALYSIS OF THE ENVIRONMENT:
4.2. Competition
4.3. What customers want
5. Our strength
6. Our weakness

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 7. Threats in the environment
8. Opportunities available

11th Week Chapter No 4 1. ORGANIZING

NATURE OF
ORGANIZING 2. Establishing an intentional structure of duties and
responsibilities which are necessary for the
achievement of goals
3. Line Manager
4. Typically found in areas such as:
a. production
b. Sales
c. Finance
5. Staff Manager
a. Functional depart mentation

12th Week Chapter No 4 1. Pattern of authority:

NATURE OF a.
ORGANIZING b. Decentralization
c. Centralization
2. Chain of Command
a. Authority
b. Responsibility
3. Delegation
4. LINE AUTHORITY

1. ORGANIZATION
2. FORMAL / INFORMAL ORGANIZATION
3. INFORMAL ORGANIZATION
4. Formal / Informal Organization
13th Week Chapter No 4 5. SPAN OF MANAGEMENT/ CONTROL
NATURE OF

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 ORGANIZING 6. WIDE SPAN/FLAT ORG
STAFF AUTHORITY

12th Week Chapter No 4 1. Administration, HR department

NATURE OF 2. Line Positions
ORGANIZING 3. Typically found in areas such as
i. Production
ii. Marketing
iii. Finance
iv. Sales
4. Staff Positions
a. Found in areas such as
i. Legal counseling
ii. Managerial consulting
iii. Public relations
iv. Human resource management
5. Depart mentation
6. manufacturing department
7. sales department
8. purchasing department
9. accounts department
10. human resource department

Chapter No 4
NATURE OF 1. A=Production department
13th Week ORGANIZING 2. B=Purchase department
3. C=Marketing department
4. D=Accounts department
5. Functional departmentation
6. Customer departmentation
7. Customer departmentation
8. Product depart mentation

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 9. Designing deptt
10. Spinning deptt
11. Weaving deptt
12. Process depart mentation
13. Reengineering
14. Quality
15. Service
16. Speed

14th Week Human Resource

Management 1. HUMAN RESOURCE MANAGEMENT
2. HRM
3. Definition
4. Importance of HRM
5. Major advantages:
6. 1: Efficiency 2: Effectiveness
7. HRM can help manage…
8. Staffing
9. Filling and keeping filled
10. positions in the
11. organizational structure
12. Selection, Placement, and Promotion

15th Week Human Resource 1. Policy of Open Competition

Management 2. 1=Staffing
3. Staffing function of HRM is made of several factors.
4. a=Strategic human resource planning.
5. b=Recruiting.
6. c=Selection.
7. a= Strategic HR planning
8. WHY HRP
9. b= Recruiting

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 10. Recruitment Process
1. Position Creation
2. Taking Approval
3. Job Description
4. Job Announcement
5. Attracting Candidates
11. C= Selection
12. The selection process would include the following
13. 1=initial screening interview,
14. 2=employment tests,
15. 3=comprehensive interviews,
16. 4= background investigation
17. 5=conditional job offer
18. 6=physical and medical examination
19. 7=permanent job offer
20. Selection Process Chart
21. initial interview
22. application form
a. employment test
16th Week Human 1. Permanent job offer
Resource 2. Desire To Manage
Management 3. Communication Skills and Empathy
4. Integrity and Honesty
5. Past performance as Manager
6. 2=Training and Development
7. Activities in HRM concerned with helping employees
exert high energy levels.
8. The training and development function include,
9. 1=Socialization
10. 2=employees training
11. 3=employees development

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 12. Organizational Chart of HRM
13. Revision and Presentation

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