Assignment: 01 Reg# No. FA19-BCS-201 Title: Executive Summary Subject: Report Writing

The document analyzes a well-written brochure with respect to traits of technical writing and the Seven C's of communication. It identifies that good brochures introduce information to the audience, inform them by helping solve problems, and persuade them to a call to action. Additionally, good brochures are complete by summarizing main points and asking readers to contact for more, and are consistent in tone and basic message across different materials.

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Assignment: 01 Reg# No. FA19-BCS-201 Title: Executive Summary Subject: Report Writing

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Assignment: 01

Reg# No. FA19-BCS-201

Title: Executive Summary
Subject: Report Writing

Submitted By:
Zahid Ullah
Submitted To:
Mehreen Fatima

Date Of Submission: 19 April 2020

Question
Below is an example of a well-written brochure. Analyze it with respect
to traits of technical writing and Seven C’s of communication. Identify
the traits and explain how are they present in the brochure. For example,
if you think its language is concise, give reason for your answer.
Answer

Objectives/Traits in Technical Writing

There are three basic components that decide the answer of this question:
1) Information needed
2) Persuasion required
3) Audience’s needs and wants.

Technical Writing
Technical writing conveys specific information about a technical subject
to a specific audience for a specific purpose… The words and graphics
of technical writing are meant to be practical: that is, to communicate a
body of factual information that will help an audience understand a
subject or carry out a task.
The first three characteristics could be described as what good brochures do.

1. They introduce.
Chances are your reader has never heard of you, or your company, or your
products or services, or how any of this stands out from your competitors. A well-
written brochure can address these issues. When your reader finishes with your
brochure, he will know what you’re all about.

2. They inform.
Many years ago, Shell prepared a series of booklets that addressed car care issues
—how often to change your oil, how to check the treads on your tires, how to get
better gas mileage, and so on. The booklets did not overtly advertise Shell, but they
helped establish the company as a helpful resource for motorists who wanted to get
better performance from their automobiles.
Brochures can and do serve the same purpose. Your reader has an issue. A well-
written brochure can help your reader solve the problem. It may or may not overtly
advertise your products and services, but it can help put your company in a better
position for the reader’s future business.

3. They persuade.
Like a sales pitch, brochures have a call to action—say what you want the reader to
do. Perhaps you want the reader to complete and return the form for a free booklet
or report. Perhaps you want the reader to attend your seminar, visit your web site,
try your product or service, or visit your store.
The last two characteristics could be described as how good brochures do these
things.

4. They are complete.

Often you have much more information about a topic than you could put in a
standard, tri-fold brochure. That’s fine. Summarize your main points and then ask
the reader to contact your company for more information about how to do
something. Such brochures qualify your prospects, which makes for a helpful start
in the sales process.

5. They are consistent.

Brochures—presuming you have a set of them—must be consistent in tone and
basic message.
Brochures play a part of your overall communications strategy. Regardless of how
you are reaching out to your readers, it’s important that the tone and content of
your message are consistent.
It shouldn’t matter whether your reader is visiting your web site, watching or
listening to your messages, or reading your documentation—the reader should be
reading, seeing, and hearing the same message. Brochures fit into this overall
strategy as well.