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Jollibee'S Value Chan Analysis: Infrastructure

Jollibee's value chain analysis can be summarized in 3 sentences: Jollibee manages key activities like procurement, inbound logistics, operations, outbound logistics, marketing and sales, and service. They also focus on support activities like human resource management, technology development, and infrastructure to improve processes. The goal is to efficiently manage resources across the value chain and support primary activities of transporting supplies, food preparation, delivery, and customer service.

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Alexandria Evangelista
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229 views1 page

Jollibee'S Value Chan Analysis: Infrastructure

Jollibee's value chain analysis can be summarized in 3 sentences: Jollibee manages key activities like procurement, inbound logistics, operations, outbound logistics, marketing and sales, and service. They also focus on support activities like human resource management, technology development, and infrastructure to improve processes. The goal is to efficiently manage resources across the value chain and support primary activities of transporting supplies, food preparation, delivery, and customer service.

Uploaded by

Alexandria Evangelista
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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JOLLIBEE'S VALUE CHAN ANALYSIS

Infrastructure Obtain funds, carry out accounting and payroll functions and perform other administrative task for each activity.

Human Supervise managers and provide Supervise kitchen staff and front-line Supervise and monitor marketing Supervise front-liners and
ongoing training in the latest personnels and undergo Supervise delivery personnels and
Resources operations systems and people-based comprehensive training programs provide training for them.
department for promoting brand's promote a family oriented
Management values. environment.
management. based on underlying standards.

Support activities Improve ways on how to have realiable Develop new menu items, improve Improve online website services to Improve store layout to
Technology supplier database and upgrade their automated technology that helps them Improve delivery services for fast further advertise their products and accommodate more customers.
Development system to keep track of their food take orders and make efficient delivery. services. Avail Happy-plus card to make
stocks in the storage. services. purchase on hand cashless.

Purchase good store location and store Buy tv time and produce more Buy kids party decoration for
Procurement equipment like tables, chairs, cooking Buy foods ingredients for their menu, Buy delivery vehicles, secure license affordable food package to attract amusement event and birthday
device, freezer, and so on. buy toys for the kiddie meal. for the drivers more customers. celebration .

Transport food supplies like dressed Cook foods for the walkin customer Deliver foods their customer who Developing new advertisement like Serve food to customer and
chicken, pasta, engredients for their and prepare foods for customer who place order via online website & commercial videos to catch filipino maintain clealiness of the stores
Primary activities menu. place order via online and phone calls. phone calls. hearts to patronize their products.

Inbound Logistics Operations Outbound Marketing/Sales Service

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