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    Oneplus Aida

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    Varun Gupta
    OnePlus used various awareness and marketing strategies in India such as theatre screenings of product launches, pop-up stores, and television advertisements during cricket matches. They also engaged influencers by creating an online forum and partnering with celebrities. The invite system and unique packaging helped create an air of exclusivity around the brand. Through campaigns highlighting their "Never Settle" philosophy, OnePlus aimed to create an emotional connection with customers and a sense of community. Partnerships with e-commerce sites and ride-sharing apps further aided their sales.

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    © All Rights Reserved
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    Oneplus Aida

    Uploaded by

    Varun Gupta
    461 views2 pages
    OnePlus used various awareness and marketing strategies in India such as theatre screenings of product launches, pop-up stores, and television advertisements during cricket matches. They also engaged influencers by creating an online forum and partnering with celebrities. The invite system and unique packaging helped create an air of exclusivity around the brand. Through campaigns highlighting their "Never Settle" philosophy, OnePlus aimed to create an emotional connection with customers and a sense of community. Partnerships with e-commerce sites and ride-sharing apps further aided their sales.

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    aida model

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    oneplus aida

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    OnePlus used various awareness and marketing strategies in India such as theatre screenings of product launches, pop-up stores, and television advertisements during cricket matches. They also engaged influencers by creating an online forum and partnering with celebrities. The invite system and unique packaging helped create an air of exclusivity around the brand. Through campaigns highlighting their "Never Settle" philosophy, OnePlus aimed to create an emotional connection with customers and a sense of community. Partnerships with e-commerce sites and ride-sharing apps further aided their sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    461 views2 pages

    Oneplus Aida

    Uploaded by

    Varun Gupta
    OnePlus used various awareness and marketing strategies in India such as theatre screenings of product launches, pop-up stores, and television advertisements during cricket matches. They also engaged influencers by creating an online forum and partnering with celebrities. The invite system and unique packaging helped create an air of exclusivity around the brand. Through campaigns highlighting their "Never Settle" philosophy, OnePlus aimed to create an emotional connection with customers and a sense of community. Partnerships with e-commerce sites and ride-sharing apps further aided their sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    • Awareness:

    1. Theatre Screenings

    OnePlus had live screenings of the launch of the OnePlus 5 in PVR theatres across Delhi,
    Mumbai, Bangalore, Hyderabad and Pune. Fans could book tickets worth Rs.99 on
    BookMyShow, to be a part of the big reveal.

    2. Pop Up Stores

    OnePlus realized that many people in the Indian market like to touch and experience the
    device before purchasing it. To cater to this need, OnePlus set up several pop-up stores in a
    number of malls and on the high-streets in metro cities. They even entered a partnership
    with Croma, allowing users to experience the product first-hand.

    3. OnePlus revealed the whole advertisement for the OnePlus 5 during the much-anticipated
    India vs. Pakistan Championship match. This probably cost a whole lot of money but ensured
    that they had a lot of eyes on the product.

    Interest:

    1.Taking influencer marketing to a whole new level, OnePlus built an online forum for
    technology enthusiasts who could use the platform to discuss various Android app
    development related queries. This paved the way for these enthusiasts to become the first
    adopters of OnePlus. Without enforcing themselves on their now 800,000-member-
    community, they were able to become one of the best-selling phones in India.

    2. Big B wants the One.

    Though they tried hard not to succumb to traditional methods of advertising, the Indian
    market can be quite challenging. This is probably why they decided to join hands with actors
    Amitabh Bachchan, Sushant Singh Rajput, chef Vikas Khanna, comedian Vir Das and more.
    Picking artists selectively from a variety of industries was an excellent move on the part of
    OnePlus to appeal to the masses.

    • Desire: 1. Showing the brand personality created a kind of personal connect with the
    customers. Through its marketing campaigns, OnePlus aimed to take their customers on a
    journey where they can experience the ‘Never Settle’ way of life. The #NeverSettle hashtag
    proved that you don’t need necessarily need big bucks to make an impact. If you have a
    great product, customers will be drawn to your brand.

    2. The invite system created viral waves. Remember being in high-school and everyone
    wanted to be invited to the most happening party of the year? OnePlus invites made you
    feel just like that. The invite system first could only be accessed by OnePlus employees and
    associates who could then send it to whoever they wanted to. This helped create a group of
    influencers who would promote and get other people to engage with the brand. This
    strategy helped them gain exclusivity in the market.
    3. The box welcomes the owner to the OnePlus Community by stating the following text:

    A collection of individuals possessed of a tremendous understanding and superior taste in


    the finest technology. What’s most important is that they’re a part of what we do – and that
    includes you

    The Box itself seemed to be made of recycled material but was sturdy and properly textured.
    The company is aware of its social obligations and clearly communicates this to its customer
    through the packaging.

    • Action:

    1.
    2. When the very first OnePlus phone in India was released, the tie-up with AmazonIndia
    helped OnePlus sell over 20,000 phones in no time. They even came up with a unique
    strategy of allowing Ola and Air Asia customers to request for the phone just to experience
    it. And during the launch of the OnePlus X, they even created a campaign where the
    consumers could purchase a OnePlus device through the Ola app and have it delivered
    within 15 minutes.

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