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Universal Follow Up Script

This document provides call scripts for real estate agents to follow up with buyer and seller prospects. The buyer script establishes the prospect's timeline and needs, and offers a free daily home search service. The seller script offers a free market evaluation, tips for selling, and reviews costs. It also establishes the prospect's timeline. Both scripts aim to set up a 20 minute meeting. If the prospect cannot meet, the agent offers a free monthly market newsletter to stay in touch.

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Nick van Exel
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1K views1 page

Universal Follow Up Script

This document provides call scripts for real estate agents to follow up with buyer and seller prospects. The buyer script establishes the prospect's timeline and needs, and offers a free daily home search service. The seller script offers a free market evaluation, tips for selling, and reviews costs. It also establishes the prospect's timeline. Both scripts aim to set up a 20 minute meeting. If the prospect cannot meet, the agent offers a free monthly market newsletter to stay in touch.

Uploaded by

Nick van Exel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PIN THIS UP ON THE WALL AT THE LOCATION WHERE YOU MAKE YOUR FOLLOW UP CALLS

UNIVERSAL CALL BACK SCRIPT

What to Say When You Follow Up


With Buyer and Seller Prospects
BUYER FOLLOW-UP CALL SELLER FOLLOW-UP CALL
INTRO: Is Mr. or Mrs. Smith there? (Always ask INTRO: Is Mr. or Mrs. Smith there? (Always ask
specifically for the person that left the message.) specifically for the person that left the message.)
... ...
Hi Mr. (Mrs.) Smith, this is <<Agent Name>> with Hi Mr. (Mrs.) Smith, this is <<Agent Name>> with
<<Company Name>>, and the reason I’m calling is <<Company Name>>, and the reason I’m calling is
because I received your request for the information you because I received your request for the information
wanted and I’ve popped it in the mail to you. Is that you wanted, and I’ve popped it in the mail to you. Is
okay? that okay?

ESTABLISH MOTIVATION & TIMING: ESTABLISH MOTIVATION & TIMING:


1. Are you folks planning on making a move in the next 1. Are you folks planning on making a move in the
3-6 months? (If longer than 6 months, refer to Market next 3-6 months? (If longer than 6 months, refer to
Watch script at bottom right, and then go to question 2) Market Watch script at bottom right, and then go to
2. Do you currently rent, or do you own your own home? question 2)
(If Rent: Go to question 3. If Own: “Would you prefer 2. If you were to move, would you be staying in the
to buy before listing your home, or do you want to sell area or moving out of the area?
first?”) 3. And when do you think that might be?
3. Are you planning on staying in the area or moving out
of the area? 4. Do you have a realtor to help you when the time is
4. If you were to move, when do you think that might be? right?
5. Do you have a realtor to help you when the time is 5. Would you prefer to buy before listing your home,
right? or do you want to sell first?
6. (For longer term prospects): Would it be okay if I 6. (For longer term prospects): Would it be okay if I
followed up with you at a later time? (If yes): And followed up with you at a later time? (If yes): And
when do you think would be a good time for me to when do you think would be a good time for me to
call you back? call you back?

"BUY FIRST": HOMEHUNTER SERVICE: “SELL FIRST”: CMA OFFER


Would you like me to email you daily updates of Would you like a free market evaluation to deter-
homes that match your homebuying criteria from all mine what your home would sell for? Also, I can give
Real Estate companies? Our list includes any Bank you tips on what to do and what not to do to sell your
Foreclosures, Company Owned Properties or other home for the most amount of money, and we can go
Distress Sales. It’s a free service and, of course, you’re over all the various closing costs you will incur so you
never obligated to buy a home. Would that interest will know exactly what you’ll have left in your pocket
you? <<Prospect usually says yes>> after all expenses.
When can we get together for about 20 minutes so It’s FREE of charge and obligates you to nothing.
I can take down exactly what you’re looking for? Does that sound helpful? When’s a good time to get
<<If prospect says “I can tell you over the phone
together -- days or evenings?
what I’m looking for”, say the following:>>
Well, rather than email you hundreds of homes
which may or may not match your criteria, or risk MARKET WATCH NEWSLETTER:
missing out on the perfect one, if we can get together Would you like to receive my free monthly
for about 20 minutes, I have a form I fill out and I can newsletter to keep you in touch with what’s happening
take down exactly what you’re looking for. in the marketplace?

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