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  BL-COMP-6103-LEC-1933T
  Week 8: Midterm Exam
  Midterms

Started on Friday, 10 April 2020, 8:57 AM

State Finished
Completed on Friday, 10 April 2020, 9:15 AM
Time taken 17 mins 29 secs
Marks 49.00/50.00
Grade 98.00 out of 100.00
Question 1
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The _____ lets users and search engines read the topic of your web page.

Select one:
a. Meta tag
b. Description meta tag
c. Head
d. Title tag 

Question 2
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It doesn't have metadata and is not organized in a readily recognizable way

Select one:
a. Unstructured data 
b. Structured data
c. Constructive Data
d. Unconstructive Data

Question 3
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Which of the following is main defining characteristic of Big Data?

Select one:
a. Variability
b. Processing Capacity
c. Veracity
d. Variety 

Question 4
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Identify the correct web page for each rank from highest to lowest. For
pages with the same ranking, follow the alphabetical order.
Find the 10th highest rank.

Select one:
a. G
b. F
c. J 
d. D

Question 5
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What is Step 6 in the business analytics process?

Select one:
a. Make a decision and measure the outcome 
b. Update the system with the results of the decision
c. Explore the data
d. Defining the business needs

Question 6
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Analytics is defined as?

Select one:
a. None of the choices
b. I. It is more concerned about what knowledge is gained from data
c. II. It focuses more on insights extracted through analysis
d. Both I and II 

Question 7
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It is the application of knowledge

Select one:
a. Information
b. Data
c. Wisdom 
d. Applied knowledge

Question 8
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It is a computer process that is used to determine which web pages in a

search engine's index are the most relevant

Select one:
a. Initial Search Algorithm
b. Search Engine Algorithm 
c. All of these
d. Basic Search Algorithm

Question 9
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It can also be used in SEO because search engine algorithms tend to pay
more attention to texts in heading tags than normal text.

Select one:
a. Heading tag 
b. Description meta tag
c. Homepage title
d. Title tag

Question 10
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It is a structured or organized information that creates awareness or

understanding

Select one:
a. Data
b. Wisdom
c. Knowledge 
d. Information

Question 11
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It refers to the process of making data accessible to users and applications

whenever it is needed

Select one:
a. Data storage
b. Data retrieval
c. Processing capability
d. Data availability 

Question 12
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What is Step 2 in Business Analytics according to Dr. Carol Anne

Hargreaves?

Select one:
a. Explore the data 
b. Predict what is likely to happen
c. Defining the business needs
d. Analyse the data

Question 13
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The _____ serves as the address of a web page.

Select one:
a. Uniform Resource Locator 
b. Hypertext Markup Language
c. URL Resource Locator
d. Uniform Resource Language

Question 14
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What is Search Engine Optimization?

Select one:
a. It refers to the number of users that visit a website
b. Practices that aim to improve the ranking of a website in search engine
results 
c. It refers to the instance when a website visitor performs a desired action
d. None of these

Question 15
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Its most common example is social media

Select one:
a. Transactional data
b. None of these
c. Machine data
d. Social data 

Question 16
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Data is refined into more usable forms

Select one:
a. Defining the business needs
b. Analyse the data
c. Predict what is likely to happen
d. Explore the data 

Question 17
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Analysis is defined as?

Select one:
a. It is concerned about how data is studied 
b. Any of these
c. It focuses more on insights extracted through testing
d. It is concerned about what knowledge is gained from data

Question 18
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Complete this quote: "_____ is where I expect much of the real money will
be made on the Internet, just as it was in broadcasting."

Select one:
a. SEO
b. Bitcoin
c. Youtube
d. Content 

Question 19
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What is the last step in adding basic SEO to HTML files?

Select one:
a. Save your file
b. Open Notepad or Testpad in your computer
c. Double click your file to open it in your default web browser 
d. Enter predetermined texts

Question 20
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It refers to the frequency of incoming data

Select one:
a. Variety
b. Velocity 
c. Veracity
d. Volume

Question 21
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It lets users and search engines read the topic of your web page.

Select one:
a. Website URL
b. Heading Tag
c. Title tag 
d. Description Meta Tag

Question 22
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It is the main characteristic of Big Data

Select one:
a. Variety
b. Volume 
c. Value
d. Velocity

Question 23
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Which of the following is a main source of Big Data?

Select one:
a. Velocity 
b. Data Storage
c. Unstructured data
d. Machine Data

Question 24
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What is Analytics?

Select one:
a. Both I and II 
b. II. It focuses more on insights extracted through analysis
c. None of the choices
d. I. It is more concerned about what knowledge is gained from data
Question 25
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Its main feature is team collaboration

Select one:
a. G Suite
b. Dropbox
c. Slack 
d. Zendesk

Question 26
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Identify the correct web page for each rank from highest to lowest. For
pages with the same ranking, follow the alphabetical order.
Find the 9th highest rank.

Select one:
a. G
b. I 
c. H
d. K

Question 27
Correct
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It is the process used by search engines to organize information about

websites.

Select one:
a. Indexing 
b. Crawling
c. Initial Search
d. Basic Search

Question 28
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It examines data from the past to create forecasts or predictions about

future events

Select one:
a. Predictive analytics 
b. Descriptive analytics
c. Any of these
d. Prescriptive analytics

Question 29
Correct
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"Homepage >> Product Reviews >> Best Hiking Shoes 2017 >> CAT
Hiking Boots" is an example of a _____

Select one:
a. Description met tag
b. Breadcrumb list 
c. Heading tag
d. Meta tag

Question 30
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What is a Search Engine?

Select one:
a. Any of these
b. It is a software system that is designed to look for information on the
Internet 
c. It is a software system that is designed to compile information on the
Internet
d. Is a software system that is designed to compress information on the
Internet

Question 31
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HTML Stands for _____

Select one:
a. Homepage Markup Language
b. Hyperspeed Madeup Language
c. Hypertext Markup Language 
d. Hyperdrive Markup Language

Question 32
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This is made available by vendors to users over the Internet.

Select one:
a. Software as a Service 
b. Platform as a Service
c. Storage as a Service
d. Infrastructure as a Service

Question 33
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It is not visible on the web page itself but it is visible to search engines.

Select one:
a. Meta tag 
b. None of these
c. Title tag
d. Heading tag

Question 34
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It is the trustworthiness of data

Select one:
a. Value
b. Veracity 
c. Variability
d. Volume
Question 35
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Cloud resources are usually well-organized

Select one:
a. Reliability
b. Manageability 
c. Cost savings
d. Scalability

Question 36
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What is the title of the essay written by Bill Gates in 1996?

Select one:
a. The Future of SEO
b. Search Engine Optimization Starter Guide
c. SEO
d. Content is King 

Question 37
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It can be defined structured or organized information that creates

awareness or understanding

Select one:
a. Information
b. Data
c. Knowledge 
d. Wisdom

Question 38
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It is mainly an IaaS provider but many of its services fall under the PaaS
category. They also offer tools that fall inder SaaS

Select one:
a. Microsoft Azure
b. Slack
c. Amazon Web Services 
d. Google App Engine

Question 39
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What is Step 3 in the business analytics process?

Select one:
a. Analyse the data 
b. Explore the data
c. Defining the business needs
d. Optimise

Question 40
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It serves as the address of a web page

Select one:
a. Title tag
b. Hashtag
c. Website URL 
d. Title page

Question 41
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It is a procedure or formula used to rank web pages

Select one:
a. Codes
b. None of these
c. Algorithm 
d. PageRank

Question 42
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_____ is a category of Big Data that has a fixed length and format

Select one:
a. Unstructured Data
b. Unconstructive Data
c. Structured Data 
d. Constructive Data

Question 43
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Identify the correct web page for each rank from highest to lowest. For
pages with the same ranking, follow the alphabetical order.
Find the 6th highest rank.

Select one:
a. B
b. D
c. A 
d. C

Question 44
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The _____ it is not visible on the web page itself but it is visible to search
engines.

Select one:
a. Meta tag 
b. Title
c. Header
d. Heading tag

Question 45
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This is the result when a data is defined.

Select one:
a. Information 
b. Wisdom
c. Knowledge
d. Defined Data

Question 46
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_____ is a cross between two other categories of Big Data

Select one:
a. Semi-structured data 
b. Constructive Data
c. Unconstructive Data
d. Semi-constructive data

Question 47
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It is the interpretation of historical data to understand past events or the

current state of things

Select one:
a. Descriptive analytics 
b. Prescriptive analytics
c. Predictive analytics
d. Any of these

Question 48
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What is a PageRank?

Select one:
a. It works by counting the number and quality of links to a page to
determine an exact estimate of how important the website is
b. None of these
c. It works by correcting the number and quality of links to a page to
determine a rough estimate of how important the website is
d. It works by counting the number and quality of links to a page to
determine a rough estimate of how important the website is 

Question 49
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The result of the decisions, the insights and actions from all the previous
steps are recorded and integrated into the system.

Select one:
a. Update the system with the results of the decision 
b. Make a decision and measure the outcome
c. Explore the data
d. Optimize

Question 50
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What is the result when information is used to come up with an answer?

Select one:
a. Information
b. Data
c. Wisdom
d. Knowledge